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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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90.1K
Revenue
Nov 25
7.1K
Sessions
Nov 25
6.5-7.0%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: ANTIQUES AND COLLECTIBLES

Kovels.com is an online platform that provides extensive information about antiques, collectibles, and vintage items to its users. The website offers facts and expert advice, showcases prices, auction results, and includes a subscription option for additional functionality and tools.

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kovels.com Annual Revenue and Growth

kovels.com's annual sales on its online store amounted to $2.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kovels.com revenue by year

kovels.com's monthly revenueOVER TIME
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Over the past three months, kovels.com revenue has experienced decline of 36%, compared to the preceding three months.

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kovels.com revenue decline for last six months
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OVERVIEW
In November 2025, kovels.com, operating in the ANTIQUES AND COLLECTIBLES sector, generated online sales revenue of $90,104, significantly surpassing the median of $51,675, with a conversion rate of 6.50-7.00%, well above the category average of 3.46%. Its average order value (AOV) ranged from $175-200, notably higher than the low end of $86. With 7,061 sessions, kovels.com demonstrated robust engagement, although this was considerably lower than the industry leader, jmbullion.com, which reported 5,340,479 sessions. Overall, kovels.com showcased strong performance metrics relative to its niche.
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kovels.com competitors

In November 2025, kovels.com had a revenue of $90,104 with 479 transactions and 7,061 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 6.50-7.00%. In comparison, replacements.com, one of its competitors, generated a significantly higher revenue of $16,512,154 with 69,105 transactions and 2,720,173 sessions. replacements.com also had a higher AOV of $225-$250 but a lower conversion rate of 2.50-3.00%. While kovels.com excelled in terms of conversion rate and AOV, replacements.com outperformed in revenue, transactions, and sessions. This indicates that while kovels.com may have higher efficiency in converting visitors into customers and higher value per order, replacements.com has a larger customer base and overall revenue.

replacements.com screenshot
#1 replacements.com
16.5M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
kovels.com vs top market performers
kovels.com
top retailers
conversion rate vs average order value for kovels.com and its competitors
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Revenue share by device at kovels.com

In November large majority of sales on kovels.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kovels.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kovels.com channels

Identify top traffic channels that drive growth for kovels.comand discover how performance of traffic channels has changed over time.

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kovels.com Google Ads spend

Evaluate kovels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kovels.com devices

Review kovels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kovels.com top markets

Explore kovels.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kovels.com country & global rank

Assess the ranking of kovels.com among other retailers within its primary country and worldwide.

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