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Jul 2025
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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1M
Revenue
614.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com's revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced growth of 14%, compared to the preceding three months.

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kyliecosmetics.com revenue growth for last six months
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OVERVIEW
In July 2025, kyliecosmetics.com in the BEAUTY AND COSMETICS industry generated $1,026,359 in online sales revenue with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The site had 614,273 sessions, significantly lower than the highest in the category at 41,064,568 from sephora.com. The median revenue in the industry was $48,182, with a very high AOV of $211 and a very low AOV of $51. The conversion rates ranged from 1.0% to 4.31%, showcasing kyliecosmetics.com's performance metrics compared to others in the same sector.
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kyliecosmetics.com competitors

In July 2025, kyliecosmetics.com outperformed its competitors in terms of revenue, with $1,026,359 in comparison to glambot.com's $21,196, itcosmetics.com's $856,717, and kooding.com's $448,721. The website also had a higher number of transactions at 14,650, exceeding glambot.com's 342 and kooding.com's 2,502. In terms of sessions, kyliecosmetics.com had 614,273, which was significantly more than glambot.com's 25,650 and kooding.com's 211,407. While the average order value (AOV) for kyliecosmetics.com fell within the range of $50-75, it was lower than kooding.com's AOV of $175-200. However, kyliecosmetics.com had a comparable conversion rate of 2.00-2.50% with itcosmetics.com, but higher than glambot.com and kooding.com. Overall, kyliecosmetics.com demonstrated strong performance across multiple metrics when compared to its competitors in July 2025.

glambot.com screenshot
#1 glambot.com
21.2K
Revenue
25.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
856.7K
Revenue
424.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
448.7K
Revenue
211.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In July large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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