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Dec 2025
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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.9M
Revenue
Dec 25
837.8K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $15.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced growth of 73%, compared to the preceding three months.

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kyliecosmetics.com revenue growth for last six months
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OVERVIEW
In December 2025, kyliecosmetics.com generated impressive online sales of $1,850,367, significantly surpassing the median revenue of $53,444 in the BEAUTY AND COSMETICS industry. The site's conversion rate ranged from 3.50-4.00%, approaching the industry high of 4.87%. With an average order value (AOV) between $50-75, kyliecosmetics' AOV remains competitive compared to the industry high of $191. The website recorded 837,816 sessions, markedly higher than the median of 23,270, though far behind the leading site, sephora.com, which had 76,213,109 sessions. Overall, kyliecosmetics.com continues to perform robustly in its competitive landscape.
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kyliecosmetics.com competitors

In December 2025, kyliecosmetics.com outperformed its competitors in terms of revenue, with a total of $1,850,367. The website also had the highest number of transactions at 29,700 and sessions at 837,816. Despite having a slightly lower Average Order Value (AOV) range of $50-75, kyliecosmetics.com had a strong conversion rate of 3.50-4.00%. In comparison, glambot.com had significantly lower revenue of $24,255 with 634 transactions and 32,244 sessions, along with a lower AOV range of $25-50 and conversion rate of 1.50-2.00%. Meanwhile, itcosmetics.com generated $1,146,748 in revenue with 12,865 transactions and 502,073 sessions, boasting a higher AOV range of $75-100 but a slightly lower conversion rate of 2.50-3.00%. kooding.com fell in the middle with $488,036 in revenue, 2,717 transactions, and 140,821 sessions, offering a higher AOV range of $175-200 but a lower conversion rate of 1.50-2.00%.

glambot.com screenshot
#1 glambot.com
24.3K
Revenue
32.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.1M
Revenue
502.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
488K
Revenue
140.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In December large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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