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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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794.9K
Revenue
Sep 25
568.9K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $15.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced decline of 15%, compared to the preceding three months.

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kyliecosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, kyliecosmetics.com generated $794,937 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, but still far from ulta.com's $93,223,020. With a conversion rate between 2.00-2.50%, it sits below the high benchmark of 4.54% and above the low of 1.08%. The average order value (AOV) ranged from $50-75, considerably lower than the category high of $203 but slightly above the low of $47. The site attracted 568,927 sessions, well above the median of 18,928, yet dwarfed by sephora.com’s leading 45,764,193 sessions.
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kyliecosmetics.com competitors

In September 2025, kyliecosmetics.com outperformed its competitors in terms of revenue, with $794,937 compared to glambot.com's $16,173, itcosmetics.com's $753,831, and kooding.com's $386,513. kyliecosmetics.com also had the highest number of transactions at 11,828, followed by itcosmetics.com at 8,325, kooding.com at 2,201, and glambot.com at 250. In sessions, kyliecosmetics.com had 568,927, leading over itcosmetics.com with 423,315, kooding.com with 146,925, and glambot.com with 15,022. The average order value (AOV) for kyliecosmetics.com ranged between $50-$75, similar to glambot.com and itcosmetics.com, while kooding.com had a higher AOV of $175-$200. kyliecosmetics.com also had a higher conversion rate at 2.00-2.50%, compared to itcosmetics.com and glambot.com at 1.50-2.00% and kooding.com at 1.00-1.50%.

glambot.com screenshot
#1 glambot.com
16.2K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
753.8K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
386.5K
Revenue
146.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In September large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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