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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
762.1K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $15.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced growth of 20%, compared to the preceding three months.

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kyliecosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, kyliecosmetics.com generated $1,253,870 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, while achieving a conversion rate of 2.50-3.00%, below the industry high of 5.32%. The average order value (AOV) ranged between $50-75, notably lower than the category high of $204. The site attracted 762,060 sessions, far above the median of 19,748 but dwarfed by sephora.com’s 76,114,809 sessions. Despite strong revenue performance, kyliecosmetics.com still has room for improvement in conversion rate and AOV to compete more effectively within its category.
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kyliecosmetics.com competitors

When comparing kyliecosmetics.com to its competitors in November 2025, it is evident that kyliecosmetics.com falls in the middle in terms of revenue. While kyliecosmetics.com generated $1,253,870 in revenue with 19,332 transactions and 762,060 sessions, glambot.com lagged behind with only $9,988 in revenue from 142 transactions and 8,283 sessions. On the other hand, itcosmetics.com outperformed kyliecosmetics.com with $1,894,874 in revenue from 20,219 transactions and 669,268 sessions. In terms of average order value (AOV), kyliecosmetics.com and glambot.com have a similar range of $50-75, while itcosmetics.com has a higher AOV of $75-100. Additionally, kooding.com stands out with an AOV of $150-175. Despite these differences, kyliecosmetics.com maintains a competitive conversion rate of 2.50-3.00% along with itcosmetics.com, while glambot.com has a lower conversion rate of 1.50-2.00%.

glambot.com screenshot
#1 glambot.com
10K
Revenue
8.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.9M
Revenue
669.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
600.9K
Revenue
121K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In November large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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