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Apr 2026
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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for kyliecosmetics.comkyliecosmetics.com

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1.1M
Revenue
Apr 26
434.5K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $13M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced decline of 28%, compared to the preceding three months.

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kyliecosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, kyliecosmetics.com generated $1,093,017 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate of 3.50-4.00%, close to the industry high of 4.38%. The site's average order value (AOV) ranged from $50-75, below the sector's peak of $195, while it recorded 434,512 sessions, far exceeding the median of 20,819, yet notably lower than sephora.com’s 84,653,344 sessions, illustrating kyliecosmetics' strong performance amidst industry competition.
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kyliecosmetics.com competitors

In April 2026, kyliecosmetics.com generated $1,093,017 in revenue from 16,486 transactions across 434,512 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. In comparison, itcosmetics.com outperformed with $1,249,868 in revenue, albeit with fewer transactions (13,936) over 664,866 sessions, resulting in a higher AOV of $75-100 but a lower conversion rate of 2.00-2.50%. Meanwhile, kooding.com reported $192,515 in revenue from 880 transactions across 30,209 sessions, achieving a high AOV of $200-225, yet with a conversion rate of 2.50-3.00%. Lastly, glambot.com had $36,434 in revenue with 1,004 transactions and 16,904 sessions, displaying a low AOV of $25-50 but a notable conversion rate of 5.50-6.00%. Overall, kyliecosmetics.com holds a solid market position against its competitors, balancing high revenue with a competitive AOV and conversion rate.

glambot.com screenshot
#1 glambot.com
36.4K
Revenue
16.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.2M
Revenue
664.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
192.5K
Revenue
30.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In April large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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