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Aug 2025
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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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762.8K
Revenue
490.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com's revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced decline of 3.7%, compared to the preceding three months.

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kyliecosmetics.com revenue decline for last six months
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OVERVIEW
In August 2025, kyliecosmetics.com in the BEAUTY AND COSMETICS industry reported a revenue of $762,766 with a conversion rate of 2.00-2.50% and an AOV of $50-75. The website had 490,470 sessions, far less than the industry leader sephora.com with 44,212,513 sessions. Despite not reaching the high conversion rate of 4.33%, kyliecosmetics.com performed well compared to the median revenue of $43,264. The AOV fell within the average range for BEAUTY AND COSMETICS, as it did not reach the high of $202 but also avoided the low of $46.
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kyliecosmetics.com competitors

In August 2025, kyliecosmetics.com reported revenue of $762,766 with 11,411 transactions and 490,470 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, glambot.com lagged behind with revenue of $20,083, 306 transactions, and 20,085 sessions, and a conversion rate of 1.50-2.00%. On the other hand, itcosmetics.com performed well with revenue of $992,512, 10,713 transactions, and 503,068 sessions, along with an AOV of $75-100 and a conversion rate matching kyliecosmetics.com at 2.00-2.50%. Finally, kooding.com fell in between, generating $357,877 in revenue, 2,006 transactions, and 169,231 sessions, with a higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. Overall, kyliecosmetics.com showed strong performance in terms of revenue, transactions, and conversion rate compared to its competitors.

glambot.com screenshot
#1 glambot.com
20.1K
Revenue
20.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
992.5K
Revenue
503.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
357.9K
Revenue
169.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In August large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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