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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.2M
Revenue
Mar 26
471.1K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $13M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$13M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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kyliecosmetics.com revenue decline for last six months
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OVERVIEW
In March 2026, kyliecosmetics.com generated $1,159,967 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $47,335, with a conversion rate of 3.50-4.00%, close to the industry's high of 4.7%. The average order value (AOV) ranged from $50-75, below the high of $190. With 471,071 sessions, kyliecosmetics.com outperformed the median of 20,520 sessions, but lagged behind the leading competitor, sephora.com, which recorded 60,417,169 sessions. Overall, these metrics reflect strong performance in the competitive beauty market, showcasing the brand's appeal and effective customer engagement strategies.
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kyliecosmetics.com competitors

In March 2026, kyliecosmetics.com reported a revenue of $1,159,967 with 17,156 transactions and 471,071 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.50-4.00%. When compared to competitors, glambot.com generated $12,414 in revenue from 306 transactions and 12,495 sessions, with an AOV of $25-50 and a conversion rate of 2.00-2.50%. itcosmetics.com outperformed kyliecosmetics.com with a revenue of $1,295,601 from 14,356 transactions and 592,132 sessions, featuring a higher AOV of $75-100 and a conversion rate of 2.00-2.50%. Lastly, kooding.com recorded $252,136 in revenue from 1,160 transactions and 43,262 sessions, showcasing a significantly higher AOV of $200-225 and a conversion rate of 2.50-3.00%. Overall, kyliecosmetics.com falls in the middle in terms of revenue and performance metrics when compared to its competitors.

glambot.com screenshot
#1 glambot.com
12.4K
Revenue
12.5K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.3M
Revenue
592.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
252.1K
Revenue
43.3K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In March large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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