Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for kyliecosmetics.comkyliecosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.4M
Revenue
Oct 25
755.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
Loading...

Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kyliecosmetics.com Annual Revenue and Growth

kyliecosmetics.com's annual sales on its online store amounted to $15.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kyliecosmetics.com revenue by year

kyliecosmetics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, kyliecosmetics.com revenue has experienced decline of 9.2%, compared to the preceding three months.

View real-time data
kyliecosmetics.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, kyliecosmetics.com generated $1,371,652 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged between 2.50-3.00%, below the high of 4.65%. The average order value (AOV) fell between $50-75, relatively close to the low end of the category's AOV at $47. The site attracted 755,526 sessions, far exceeding the median of 18,156 but markedly less than the highest traffic of 49,510,502 from sephora.com, indicating strong engagement in a competitive market despite the opportunity for improved conversion and AOV metrics.
Read more

kyliecosmetics.com competitors

In October 2025, kyliecosmetics.com outperformed its competitors in terms of revenue, with a total of $1,371,652. Its closest competitor in terms of revenue was itcosmetics.com, which generated $1,306,659 in revenue. However, kyliecosmetics.com had the highest number of transactions at 20,121, compared to itcosmetics.com's 14,252 and glambot.com's 206. Despite having a lower conversion rate than itcosmetics.com, kyliecosmetics.com maintained a competitive average order value (AOV) of $50-75. kooding.com had a significantly higher AOV of $175-200 but fell short in terms of revenue and transactions compared to kyliecosmetics.com. Overall, kyliecosmetics.com stood out among its competitors for its high revenue and transaction numbers, solidifying its position as a strong player in the cosmetics industry.

glambot.com screenshot
#1 glambot.com
13.6K
Revenue
10.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.3M
Revenue
501.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
525.5K
Revenue
155.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at kyliecosmetics.com

In October large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on kyliecosmetics.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard