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May 2025
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Home/Insights/Retailers/kyliecosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.1M
Revenue
562.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Kylie Cosmetics is an online retailer that offers a diverse range of beauty products. Their inventory includes a wide variety of makeup items, from lip kits and eyeshadow palettes to concealers and highlighters. Customers can explore and purchase these cosmetic products conveniently through their website, kyliecosmetics.com.

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kyliecosmetics.com's revenueOVER TIME
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Over the past three months, kyliecosmetics.com revenue has experienced decline of 16%, compared to the preceding three months.

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kyliecosmetics.com revenue decline for last six months
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OVERVIEW
In May 2025, kyliecosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $1,128,641, a conversion rate of 2.50-3.00%, and an average order value of $50-75 with 562,486 sessions. The median revenue for the industry is $46,882, the largest online store is ulta.com with $96,002,620, the highest conversion rate is 4.51%, the lowest is 1.17%, the highest AOV is $213, the lowest is $53, and the store with the highest sessions is sephora.com with 38,510,361, while the median sessions is 19,997.
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kyliecosmetics.com competitors

In May 2025, kyliecosmetics.com generated $1,128,641 in revenue from 16,412 transactions and 562,486 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 2.50-3.00%. In comparison, glambot.com had significantly lower revenue at $25,748 with 418 transactions and 21,536 sessions, while itcosmetics.com outperformed kyliecosmetics.com with $1,489,251 in revenue from 15,259 transactions and 447,738 sessions, boasting a higher AOV of $75-100 and a conversion rate of 3.00-3.50%. On the other hand, kooding.com recorded $430,381 in revenue from 2,327 transactions and 156,115 sessions, with a much higher AOV of $175-200 but a lower conversion rate of 1.00-1.50%. Overall, kyliecosmetics.com falls in between its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

glambot.com screenshot
#1 glambot.com
25.7K
Revenue
21.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
itcosmetics.com screenshot
#2 itcosmetics.com
1.5M
Revenue
447.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kooding.com screenshot
#3 kooding.com
430.4K
Revenue
156.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
kyliecosmetics.com vs top market performers
kyliecosmetics.com
top retailers
conversion rate vs average order value for kyliecosmetics.com and its competitors
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Revenue share by device at kyliecosmetics.com

In May large majority of sales on kyliecosmetics.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on kyliecosmetics.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
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kyliecosmetics.com channels

Identify top traffic channels that drive growth for kyliecosmetics.comand discover how performance of traffic channels has changed over time.

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kyliecosmetics.com Google Ads spend

Evaluate kyliecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kyliecosmetics.com devices

Review kyliecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kyliecosmetics.com top markets

Explore kyliecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kyliecosmetics.com country & global rank

Assess the ranking of kyliecosmetics.com among other retailers within its primary country and worldwide.

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