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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for itcosmetics.comitcosmetics.com

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753.8K
Revenue
Sep 25
423.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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The website itcosmetics.com is an online platform that sells a wide range of beauty products. These products might include skincare items, makeup essentials, and tools for enhancing ones appearance. The website supplies various options catering to different skin types, offering a diverse selection for potential customers to explore.

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itcosmetics.com Annual Revenue and Growth

itcosmetics.com's annual sales on its online store amounted to $19.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
itcosmetics.com revenue by year

itcosmetics.com's monthly revenueOVER TIME
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Over the past three months, itcosmetics.com revenue has experienced decline of 44%, compared to the preceding three months.

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itcosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, itcosmetics.com generated online sales revenue of $753,831, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, yet falling short of the leading ulta.com’s $93,223,020. The site's conversion rate ranged from 1.50-2.00%, below the high benchmark of 4.54%, while its average order value (AOV) was between $75-100, well under the category’s peak of $203. With 423,315 sessions, itcosmetics.com surpassed the median of 18,928, yet was distant from sephora.com’s top figure of 45,764,193 sessions, illustrating both strong revenue performance and areas for improvement in customer engagement and conversion efficiency.
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itcosmetics.com competitors

In September 2025, itcosmetics.com had a revenue of $753,831 with 8,325 transactions and 423,315 sessions. Their average order value (AOV) ranged from $75 to $100, and their conversion rate was between 1.50% and 2.00%. Comparatively, niche-beauty.com outperformed itcosmetics.com with a revenue of $3,171,464, 30,246 transactions, and 493,576 sessions. Their AOV was higher at $100 to $125, and their conversion rate was much better at 6.00% to 6.50%. L'oreal.com also surpassed itcosmetics.com in revenue at $4,202,103 with a similar number of transactions and a much larger number of sessions. However, itcosmetics.com had a higher AOV than Milk Makeup and Adore Beauty, but lower conversion rates compared to L'oreal.com and niche-beauty.com. Overall, itcosmetics.com performed moderately well among its competitors but could improve its conversion rate to match the industry leaders.

niche-beauty.com screenshot
#1 niche-beauty.com
3.2M
Revenue
493.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
4.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
milkmakeup.com screenshot
#3 milkmakeup.com
140.3K
Revenue
228.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
adorebeauty.com.au screenshot
#4 adorebeauty.com.au
3.6M
Revenue
2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
12.1M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
itcosmetics.com vs top market performers
itcosmetics.com
top retailers
conversion rate vs average order value for itcosmetics.com and its competitors
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Revenue share by device at itcosmetics.com

In September large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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itcosmetics.com channels

Identify top traffic channels that drive growth for itcosmetics.comand discover how performance of traffic channels has changed over time.

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itcosmetics.com Google Ads spend

Evaluate itcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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itcosmetics.com devices

Review itcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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itcosmetics.com top markets

Explore itcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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itcosmetics.com country & global rank

Assess the ranking of itcosmetics.com among other retailers within its primary country and worldwide.

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