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Nov 2025
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Home/Insights/Retailers/itcosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for itcosmetics.comitcosmetics.com

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1.9M
Revenue
Nov 25
669.3K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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The website itcosmetics.com is an online platform that sells a wide range of beauty products. These products might include skincare items, makeup essentials, and tools for enhancing ones appearance. The website supplies various options catering to different skin types, offering a diverse selection for potential customers to explore.

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itcosmetics.com Annual Revenue and Growth

itcosmetics.com's annual sales on its online store amounted to $19.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
itcosmetics.com revenue by year

itcosmetics.com's monthly revenueOVER TIME
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Over the past three months, itcosmetics.com revenue has experienced growth of 25%, compared to the preceding three months.

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itcosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, itcosmetics.com, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales of $1,894,874, significantly exceeding the median revenue of $52,547 in its category. With a conversion rate of 3.00-3.50%, it performs well above the low benchmark of 1.38%, though it trails the high rate of 5.32%. Its average order value (AOV) ranged from $75 to $100, lower than the category high of $204 but well above the low of $48. The site recorded 669,268 sessions, markedly higher than the median of 19,748 yet far behind the leader, sephora.com, at 76,114,809 sessions.
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itcosmetics.com competitors

In November 2025, itcosmetics.com generated a revenue of $1,894,874 from 20,219 transactions and 669,268 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 3.00-3.50%. Compared to its competitors, niche-beauty.com outperformed itcosmetics.com with a revenue of $5,009,778 from 46,877 transactions and 574,746 sessions, boasting a higher AOV of $100-125 and a significantly higher conversion rate of 8.00-8.50%. L'oreal.com also surpassed itcosmetics.com with $3,952,369 in revenue from 35,218 transactions and 1,293,160 sessions, but had a similar AOV range and a slightly lower conversion rate. On the other hand, milkmakeup.com and adorebeauty.com.au fell behind itcosmetics.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Overall, itcosmetics.com holds its own among its competitors but has room for growth in increasing conversion rates and revenue.

niche-beauty.com screenshot
#1 niche-beauty.com
5M
Revenue
574.7K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
4M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
milkmakeup.com screenshot
#3 milkmakeup.com
254.4K
Revenue
240.1K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
adorebeauty.com.au screenshot
#4 adorebeauty.com.au
8.1M
Revenue
3.1M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
19.1M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
itcosmetics.com vs top market performers
itcosmetics.com
top retailers
conversion rate vs average order value for itcosmetics.com and its competitors
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Revenue share by device at itcosmetics.com

In November large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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itcosmetics.com channels

Identify top traffic channels that drive growth for itcosmetics.comand discover how performance of traffic channels has changed over time.

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itcosmetics.com Google Ads spend

Evaluate itcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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itcosmetics.com devices

Review itcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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itcosmetics.com top markets

Explore itcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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itcosmetics.com country & global rank

Assess the ranking of itcosmetics.com among other retailers within its primary country and worldwide.

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