Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Oct 2025
All countries
Home/Insights/Retailers/itcosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for itcosmetics.comitcosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.3M
Revenue
Oct 25
501.8K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
Loading...

The website itcosmetics.com is an online platform that sells a wide range of beauty products. These products might include skincare items, makeup essentials, and tools for enhancing ones appearance. The website supplies various options catering to different skin types, offering a diverse selection for potential customers to explore.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

itcosmetics.com Annual Revenue and Growth

itcosmetics.com's annual sales on its online store amounted to $19.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
itcosmetics.com revenue by year

itcosmetics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, itcosmetics.com revenue has experienced decline of 17%, compared to the preceding three months.

View real-time data
itcosmetics.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In October 2025, itcosmetics.com, a player in the BEAUTY AND COSMETICS industry, generated online sales revenue of $1,306,659, significantly surpassing the median of $41,294, yet falling short of the industry leader themancompany.com's $119,786,747. The site’s conversion rate ranged from 2.50-3.00%, which is above the low end of 1.19% but below the high of 4.65%. itcosmetics.com reported an average order value (AOV) between $75-100, considerably below the industry high of $202. Additionally, the site attracted 501,799 sessions, markedly higher than the median of 18,156, but dwarfed by sephora.com's 49,510,502 sessions.
Read more

itcosmetics.com competitors

In October 2025, itcosmetics.com reported a revenue of $1,306,659 with 14,252 transactions and 501,799 sessions. The average order value (AOV) ranged between $75-100, and the conversion rate was 2.50-3.00%. In comparison, niche-beauty.com outperformed itcosmetics.com with a revenue of $3,625,836 from 33,651 transactions and 569,930 sessions. Their AOV was higher at $100-125, and the conversion rate was 5.50-6.00%. L'Oréal's website, loreal.com, also surpassed itcosmetics.com with a revenue of $4,202,591 from 29,123 transactions and 1,445,142 sessions. Their AOV was $125-150, but their conversion rate was slightly lower at 2.00-2.50%. On the lower end, milkmakeup.com reported a revenue of $166,046 with 3,352 transactions and 194,479 sessions, a lower AOV of $25-50, and a conversion rate of 1.50-2.00%. adorebeauty.com.au had a revenue of $3,974,646, 80,648 transactions, and 1,784,742 sessions, with an AOV of $25-50 and a conversion rate of 4.50-5.00%. Overall, itcosmetics.com falls in the mid-range in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors.

niche-beauty.com screenshot
#1 niche-beauty.com
3.6M
Revenue
569.9K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
milkmakeup.com screenshot
#3 milkmakeup.com
166K
Revenue
194.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
adorebeauty.com.au screenshot
#4 adorebeauty.com.au
4M
Revenue
1.8M
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
12.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
itcosmetics.com vs top market performers
itcosmetics.com
top retailers
conversion rate vs average order value for itcosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at itcosmetics.com

In October large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

itcosmetics.com channels

Identify top traffic channels that drive growth for itcosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

itcosmetics.com Google Ads spend

Evaluate itcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

itcosmetics.com devices

Review itcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

itcosmetics.com top markets

Explore itcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

itcosmetics.com country & global rank

Assess the ranking of itcosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard