Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2025
All countries
Home/Insights/Retailers/itcosmetics.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for itcosmetics.comitcosmetics.com

Start benchmarking for free
Sign in with GoogleSign up with Google
992.5K
Revenue
Aug 25
503.1K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
Loading...

The website itcosmetics.com is an online platform that sells a wide range of beauty products. These products might include skincare items, makeup essentials, and tools for enhancing ones appearance. The website supplies various options catering to different skin types, offering a diverse selection for potential customers to explore.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

itcosmetics.com Annual Revenue and Growth

itcosmetics.com's annual sales on its online store amounted to $19.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
itcosmetics.com revenue by year

itcosmetics.com's monthly revenueOVER TIME
View real-time data

Over the past three months, itcosmetics.com revenue has experienced decline of 29%, compared to the preceding three months.

View real-time data
itcosmetics.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
For itcosmetics.com in the BEAUTY AND COSMETICS industry, the performance metrics for August 2025 include a revenue of $992,512 (median: $43,264), a conversion rate of 2.00-2.50% (high: 4.33%, low: 1.0%), an AOV of $75-100 (high: $202, low: $46), and 503,068 sessions (median: 22,297). The highest revenue in the industry is $109,440,426 from themancompany.com, the highest conversion rate is 4.33%, the highest AOV is $202, and the highest number of sessions is 44,212,513 from sephora.com.
Read more

itcosmetics.com competitors

In August 2025, itcosmetics.com generated $992,512 in revenue from 10,713 transactions and 503,068 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.00% to 2.50%. When compared to its competitors, itcosmetics.com lags behind niche-beauty.com and loreal.com in terms of revenue, transactions, and sessions. niche-beauty.com leads the pack with $3,638,346 in revenue from 34,987 transactions and 567,279 sessions, with an AOV of $100 to $125 and a high conversion rate of 6.00% to 6.50%. loreal.com also outperforms itcosmetics.com with $3,687,429 in revenue from 22,887 transactions and 1,078,638 sessions, boasting a higher AOV of $150 to $175. While itcosmetics.com has similar conversion rates to adorebeauty.com.au, it falls short in terms of revenue and transactions compared to this competitor.

niche-beauty.com screenshot
#1 niche-beauty.com
3.6M
Revenue
567.3K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
3.7M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
milkmakeup.com screenshot
#3 milkmakeup.com
124K
Revenue
241.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
adorebeauty.com.au screenshot
#4 adorebeauty.com.au
2.5M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
8.3M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
itcosmetics.com vs top market performers
itcosmetics.com
top retailers
conversion rate vs average order value for itcosmetics.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at itcosmetics.com

In August large majority of sales on itcosmetics.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on itcosmetics.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

itcosmetics.com channels

Identify top traffic channels that drive growth for itcosmetics.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

itcosmetics.com Google Ads spend

Evaluate itcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

itcosmetics.com devices

Review itcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

itcosmetics.com top markets

Explore itcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

itcosmetics.com country & global rank

Assess the ranking of itcosmetics.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard