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Dec 2025
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Home/Insights/Retailers/itcosmetics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for itcosmetics.comitcosmetics.com

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1.1M
Revenue
Dec 25
502.1K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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The website itcosmetics.com is an online platform that sells a wide range of beauty products. These products might include skincare items, makeup essentials, and tools for enhancing ones appearance. The website supplies various options catering to different skin types, offering a diverse selection for potential customers to explore.

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itcosmetics.com Annual Revenue and Growth

itcosmetics.com's annual sales on its online store amounted to $19.9M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
itcosmetics.com revenue by year

itcosmetics.com's monthly revenueOVER TIME
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Over the past three months, itcosmetics.com revenue has experienced growth of 67%, compared to the preceding three months.

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itcosmetics.com revenue growth for last six months
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OVERVIEW
In December 2025, itcosmetics.com, a player in the BEAUTY AND COSMETICS sector, achieved impressive online sales revenue of $1,146,748, significantly surpassing the median of $53,444. Its conversion rate of 2.50-3.00% falls below the high benchmark of 4.87% yet remains above the low of 1.29%. The Average Order Value (AOV) ranged from $75 to $100, well below the high of $191 and above the low of $45. With 502,073 sessions, itcosmetics.com performed strongly against the median of 23,270 but lags behind the leading store, sephora.com, which garnered 76,213,109 sessions.
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itcosmetics.com competitors

In December 2025, itcosmetics.com generated $1,146,748 in revenue from 12,865 transactions with 502,073 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Compared to its competitors, niche-beauty.com had higher revenue at $2,644,437 from 25,295 transactions with a slightly lower number of sessions. Their AOV was $100-125 with a conversion rate of 5.00-5.50%. L'Oréal, with $3,539,358 in revenue, had the highest number of transactions and sessions but a lower conversion rate than itcosmetics.com. Milk Makeup had the lowest revenue of $192,120 and the lowest AOV of $25-50. Adore Beauty from Australia had the highest revenue of $5,957,471 with a moderate AOV of $50-75 and a conversion rate of 3.50-4.00%. Overall, itcosmetics.com falls in the middle range among its competitors in terms of revenue and conversion rate.

niche-beauty.com screenshot
#1 niche-beauty.com
2.6M
Revenue
501.3K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
loreal.com screenshot
#2 loreal.com
3.5M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
milkmakeup.com screenshot
#3 milkmakeup.com
192.1K
Revenue
230.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
adorebeauty.com.au screenshot
#4 adorebeauty.com.au
6M
Revenue
2.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
maccosmetics.com screenshot
#5 maccosmetics.com
13M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
itcosmetics.com vs top market performers
itcosmetics.com
top retailers
conversion rate vs average order value for itcosmetics.com and its competitors
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Revenue share by device at itcosmetics.com

In December large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on itcosmetics.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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itcosmetics.com channels

Identify top traffic channels that drive growth for itcosmetics.comand discover how performance of traffic channels has changed over time.

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itcosmetics.com Google Ads spend

Evaluate itcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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itcosmetics.com devices

Review itcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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itcosmetics.com top markets

Explore itcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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itcosmetics.com country & global rank

Assess the ranking of itcosmetics.com among other retailers within its primary country and worldwide.

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