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Sep 2025
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Home/Insights/Retailers/lacelab.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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44.6K
Revenue
Sep 25
95.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Lacelab.com is an online platform that specializes in selling various types of shoe laces, providing options for customization. They offer a wide range of colors, patterns, and materials, suitable for different shoe styles and personal preferences. Furthermore, the website provides tutorials and tips for lace swapping and customization.

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lacelab.com Annual Revenue and Growth

lacelab.com's annual sales on its online store amounted to $1.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lacelab.com revenue by year

lacelab.com's monthly revenueOVER TIME
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Over the past three months, lacelab.com revenue has experienced growth of 2.1%, compared to the preceding three months.

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lacelab.com revenue growth for last six months
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OVERVIEW
In September 2025, lacelab.com generated $44,645 in online sales with a conversion rate of 1.00-1.50%, both figures trailing behind the FASHION AND APPAREL median revenue of $74,931 and a high conversion benchmark of 3.2%. With an average order value (AOV) of $25-50, lacelab.com is below the industry high of $382. The site recorded 95,371 sessions, significantly higher than the median of 34,221 but still dwarfed by shein.com's 297,137,690 sessions, highlighting opportunities for improvement in revenue generation and customer engagement within a highly competitive market.
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lacelab.com competitors

In September 2025, lacelab.com outperformed its competitors in terms of revenue, with a total of $44,645. Among its competitors, angelusdirect.com had the highest revenue at $69,356, followed by shoelacesupply.com at $21,156. However, lacelab.com had the highest number of transactions at 968, compared to shoelacesupply.com with 301 transactions and angelusdirect.com with 1,270 transactions. In terms of conversion rate, lacelab.com fell in the middle of the pack at 1.00-1.50, while shoelacesupply.com had the highest conversion rate at 2.50-3.00. Additionally, lacelab.com had the highest number of sessions at 95,371, outperforming all of its competitors. Overall, lacelab.com's performance in revenue, transactions, and sessions puts it in a strong position compared to its competitors in the online shoelace market.

slickieslaces.com screenshot
#1 slickieslaces.com
7.3K
Revenue
23.6K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
shoelacesexpress.com screenshot
#2 shoelacesexpress.com
9.3K
Revenue
13.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
shoelacesupply.com screenshot
#3 shoelacesupply.com
21.2K
Revenue
11.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
angelusdirect.com screenshot
#4 angelusdirect.com
69.4K
Revenue
151K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
lacekings.com screenshot
#5 lacekings.com
3.8K
Revenue
3.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lacelab.com vs top market performers
lacelab.com
top retailers
conversion rate vs average order value for lacelab.com and its competitors
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Revenue share by device at lacelab.com

In September large majority of sales on lacelab.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In September large majority of sales on lacelab.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.
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lacelab.com channels

Identify top traffic channels that drive growth for lacelab.comand discover how performance of traffic channels has changed over time.

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lacelab.com Google Ads spend

Evaluate lacelab.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lacelab.com devices

Review lacelab.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lacelab.com top markets

Explore lacelab.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lacelab.com country & global rank

Assess the ranking of lacelab.com among other retailers within its primary country and worldwide.

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