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Nov 2025
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Home/Insights/Retailers/locklaces.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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10.3K
Revenue
Nov 25
28.1K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$0-25
AOV
Nov 25
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Locklaces.com is an online platform offering a wide range of products for sale. The website primarily focuses on selling convenient and durable shoelaces designed with innovative lock technology. Their inventory includes various styles and colors of these laces, designed to securely fasten footwear and prevent the need for traditional knotting methods.

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locklaces.com Annual Revenue and Growth

locklaces.com's annual sales on its online store amounted to $400.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$400.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
locklaces.com revenue by year

locklaces.com's monthly revenueOVER TIME
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Over the past three months, locklaces.com revenue has experienced growth of 23%, compared to the preceding three months.

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locklaces.com revenue growth for last six months
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OVERVIEW
In November 2025, locklaces.com generated $10,316 in online sales, significantly below the sports industry median of $89,556, with sessions totaling 28,104, just shy of the median of 31,405. The site's conversion rate ranged between 1.50-2.00%, trailing the high benchmark of 3.31% while its average order value (AOV) stood at $0-25, far below the low end of $76 for the sector. Comparatively, the largest competitor, garmin.com, achieved a staggering revenue of $203,335,992, highlighting the growth opportunities for locklaces.com in a competitive marketplace.
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locklaces.com competitors

When comparing locklaces.com to its competitors in November 2025, locklaces.com falls behind in revenue with $10,316 compared to lacelab.com at $68,106, shoelacesupply.com at $29,365, and u-lace.com at $22,859. However, locklaces.com does have a higher conversion rate of 1.50-2.00% compared to xpandlaces.com at 0.50-1.00% and shoelacesexpress.com at 1.00-1.50%. In terms of sessions, locklaces.com has 28,104 sessions, which is lower than lacelab.com at 91,484 sessions but higher than u-lace.com at 11,443 sessions. Additionally, locklaces.com has a lower average order value (AOV) of $0-25 compared to lacelab.com, shoelacesupply.com, u-lace.com, and shoelacesexpress.com which have AOVs of $25-50 and $50-75. Overall, while locklaces.com may have lower revenue and AOV than some competitors, its conversion rate remains competitive within the industry.

xpandlaces.com screenshot
#1 xpandlaces.com
15.7K
Revenue
45.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
shoelacesexpress.com screenshot
#2 shoelacesexpress.com
18.3K
Revenue
19.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lacelab.com screenshot
#3 lacelab.com
68.1K
Revenue
91.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
u-lace.com screenshot
#4 u-lace.com
22.9K
Revenue
11.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
shoelacesupply.com screenshot
#5 shoelacesupply.com
29.4K
Revenue
17.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
locklaces.com vs top market performers
locklaces.com
top retailers
conversion rate vs average order value for locklaces.com and its competitors
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Revenue share by device at locklaces.com

In November large majority of sales on locklaces.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on locklaces.com, 90% was finalized on desktop devices, with 9.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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locklaces.com channels

Identify top traffic channels that drive growth for locklaces.comand discover how performance of traffic channels has changed over time.

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locklaces.com Google Ads spend

Evaluate locklaces.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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locklaces.com devices

Review locklaces.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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locklaces.com top markets

Explore locklaces.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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locklaces.com country & global rank

Assess the ranking of locklaces.com among other retailers within its primary country and worldwide.

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