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Oct 2025
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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589.9K
Revenue
Oct 25
202.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com Annual Revenue and Growth

lancaster.com's annual sales on its online store amounted to $5.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
lancaster.com revenue by year

lancaster.com's monthly revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced decline of 0.95%, compared to the preceding three months.

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lancaster.com revenue decline for last six months
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OVERVIEW
In October 2025, lancaster.com achieved impressive online sales of $589,933, significantly surpassing the FASHION AND APPAREL median of $80,524, although it remains far behind industry leader shein.com at $977,396,912. With a conversion rate between 1.00-1.50%, it falls short of the high benchmark of 3.36%, while its average order value (AOV) of $200-225 is below the high of $378 but above the low of $74. The site attracted 202,425 sessions, well above the median of 33,163, yet still dwarfed by shein.com's staggering 321,650,758 sessions, indicating room for growth.
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lancaster.com competitors

In October 2025, lancaster.com generated a revenue of $589,933 from 2,673 transactions with 202,425 sessions. The average order value (AOV) ranged from $200 to $225, and the conversion rate was between 1.00% and 1.50%. Comparatively, wardow.com, a competitor, had a significantly higher revenue of $8,201,677 from 44,858 transactions and 1,592,386 sessions. Despite having a lower AOV of $175 to $200, wardow.com boasted a higher conversion rate of 2.50% to 3.00%. Another competitor, fossil.com, had a revenue of $3,501,404 from 32,794 transactions and 2,788,057 sessions. fossil.com had a lower AOV of $100 to $125, but a comparable conversion rate of 1.00% to 1.50%. Overall, lancaster.com lagged behind its competitors in terms of revenue, transactions, and sessions, but its AOV and conversion rate were on par with fossil.com.

wardow.com screenshot
#1 wardow.com
8.2M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
3.5M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
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conversion rate vs average order value for lancaster.com and its competitors
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Revenue share by device at lancaster.com

In October large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In October large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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