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Apr 2026
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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415.1K
Revenue
Apr 26
200.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com Annual Revenue and Growth

lancaster.com's annual sales on its online store amounted to $7.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lancaster.com revenue by year

lancaster.com's monthly revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced decline of 69%, compared to the preceding three months.

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lancaster.com revenue decline for last six months
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OVERVIEW
In April 2026, lancaster.com achieved impressive online sales revenue of $415,112, significantly above the FASHION AND APPAREL median of $78,791, with a conversion rate ranging from 1.00-1.50%, below the industry high of 3.05%. The site's average order value (AOV) was between $175-200, also lower than the category's peak of $389. With 200,198 sessions, lancaster.com outperformed the median of 35,276 sessions but fell short of shein.com’s staggering 281,585,790 sessions, highlighting its competitive presence in the fashion and apparel sector despite challenges in conversion and AOV compared to top industry players.
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lancaster.com competitors

In April 2026, lancaster.com generated $415,112 in revenue with 2,249 transactions from 200,198 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, wardow.com significantly outperformed lancaster.com, with a revenue of $4,713,604, 25,568 transactions, and 1,540,973 sessions, achieving a conversion rate of 1.50-2.00%. Similarly, fossil.com also surpassed lancaster.com, earning $3,369,341 from 29,858 transactions across 2,780,446 sessions, while maintaining a conversion rate of 1.00-1.50%. Both competitors also exhibit a higher number of sessions and transactions, indicating stronger overall market traction. However, lancaster.com matches its competitors with an AOV range of $175-200, similar to wardow.com, while fossil.com has a lower AOV of $100-125. Despite its solid AOV, lancaster.com must enhance its traffic and conversions to compete more effectively in this landscape.

wardow.com screenshot
#1 wardow.com
4.7M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
3.4M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
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conversion rate vs average order value for lancaster.com and its competitors
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Revenue share by device at lancaster.com

In April large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In April large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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