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Jul 2025
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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861.8K
Revenue
351.7K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com's revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced growth of 11%, compared to the preceding three months.

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lancaster.com revenue growth for last six months
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OVERVIEW
lancaster.com's performance metrics for July 2025 in the FASHION AND APPAREL industry include: revenue of $861,756 (median: $82,875), conversion rate of 1.00-1.50% (high: 2.96%, low: 0.62%), AOV of $200-225 (high: $402, low: $82), and sessions of 351,746 (highest: 294,721,604 from shein.com, median: 36,317).
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lancaster.com competitors

In July 2025, lancaster.com generated a revenue of $861,756 with 4,132 transactions and 351,746 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. In comparison, wardow.com, a competitor, reported a significantly higher revenue of $5,832,329 from 28,963 transactions and 1,539,007 sessions, with similar AOV and a higher conversion rate of 1.50-2.00%. On the other hand, fossil.com, another competitor, recorded a revenue of $3,465,906 with 31,736 transactions and 2,722,028 sessions. fossil.com had a lower AOV of $100-$125 but a similar conversion rate to lancaster.com of 1.00-1.50%. Despite lancaster.com having a lower revenue compared to its competitors, its performance metrics in terms of transactions, sessions, and AOV are comparable, with its conversion rate falling within the same range as fossil.com.

wardow.com screenshot
#1 wardow.com
5.8M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
fossil.com screenshot
#2 fossil.com
3.5M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
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conversion rate vs average order value for lancaster.com and its competitors
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Revenue share by device at lancaster.com

In July large majority of sales on lancaster.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on lancaster.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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