Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for lancaster.comlancaster.com

Start benchmarking for free
Sign in with GoogleSign up with Google
346.2K
Revenue
129.3K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
Loading...

Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lancaster.com's revenueOVER TIME
View real-time data

Over the past three months, lancaster.com revenue has experienced decline of 34%, compared to the preceding three months.

View real-time data
lancaster.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, lancaster.com, a FASHION AND APPAREL website, generated $346,178 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $225-250. Compared to the industry median of $81,783 revenue, 3.09% conversion rate, and $415 AOV, lancaster.com performed above average. With 129,293 sessions, lancaster.com fell below the highest session count of 224,142,058 from shein.com but exceeded the industry median of 33,223 sessions. Overall, lancaster.com demonstrated solid performance metrics in the FASHION AND APPAREL category.
Read more

lancaster.com competitors

In May 2025, lancaster.com generated a revenue of $346,178 from 1,471 transactions and 129,293 sessions, with an average order value (AOV) ranging between $225-$250 and a conversion rate of 1.00-1.50%. In comparison, wardow.com, a competitor, achieved a significantly higher revenue of $5,691,961 from 29,699 transactions and 1,577,689 sessions, with a lower AOV of $175-$200 but a higher conversion rate of 1.50-2.00%. Another competitor, fossil.com, generated $3,273,970 in revenue from 29,961 transactions and 2,909,625 sessions, with a lower AOV of $100-$125 and a similar conversion rate of 1.00-1.50% as lancaster.com. Despite lancaster.com having lower revenue compared to wardow.com and fossil.com, it has a higher AOV and comparable conversion rates, showcasing its potential for growth and optimization in the competitive market landscape.

wardow.com screenshot
#1 wardow.com
5.7M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
3.3M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
top retailers
conversion rate vs average order value for lancaster.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lancaster.com

In May large majority of sales on lancaster.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on lancaster.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard