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Aug 2026
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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590.8K
Revenue
Aug 26
243.6K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com Annual Revenue and Growth

lancaster.com's annual sales on its online store amounted to $7.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
lancaster.com revenue by year

lancaster.com's monthly revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced decline of 6.5%, compared to the preceding three months.

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lancaster.com revenue decline for last six months
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OVERVIEW
lancaster.com's revenue for online sales reached $591,000 in August 2026, significantly exceeding the typical fashion and apparel store's monthly figure of around $87,900. The website recorded a conversion rate of 1.00-1.50%, which is within the typical range of 0.65% to 3.1%. Additionally, its average order value (AOV) of $200-225 also falls within the category's typical range of $84 to $408. With 244,000 sessions, lancaster.com vastly outperformed the typical fashion and apparel store's 37,200 sessions, showcasing its strong presence in the market.
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lancaster.com competitors

The starkest contrast is seen between lancaster.com and wardow.com, with lancaster.com generating $591,000 in revenue and wardow.com achieving $7.2 million. In August 2026, lancaster.com recorded 2,861 transactions from 244,000 sessions, leading to an average order value (AOV) between $200-225 and a conversion rate of 1.00-1.50%. In comparison, wardow.com surpassed lancaster.com with 40,400 transactions and 2.1 million sessions, maintaining an AOV between $175-200 and a conversion rate of 1.50-2.00%. Additionally, fossil.com outperformed lancaster.com in sessions, drawing 2.8 million visitors while completing 33,800 transactions, with an AOV of $100-125 and a conversion rate matching lancaster.com at 1.00-1.50%. Thus, while lancaster.com demonstrates a solid performance, it trails significantly behind its competitors in key metrics.

wardow.com screenshot
#1 wardow.com
7.2M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
4.1M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
top retailers
conversion rate vs average order value for lancaster.com and its competitors
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Industries lancaster.com operates in

lancaster.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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