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Mar 2026
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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458.5K
Revenue
Mar 26
192.1K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com Annual Revenue and Growth

lancaster.com's annual sales on its online store amounted to $7.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
lancaster.com revenue by year

lancaster.com's monthly revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced decline of 38%, compared to the preceding three months.

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lancaster.com revenue decline for last six months
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OVERVIEW
In March 2026, lancaster.com generated $458,484 in online sales, significantly outperforming the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.00-1.50%, below the industry high of 3.14% but above the low of 0.7%. The average order value (AOV) ranged between $175-200, compared to a high of $377 and a low of $73 in the industry. With 192,106 sessions, lancaster.com maintained a strong presence, though it remained far behind shein.com, the sector leader with 298,145,068 sessions. Overall, lancaster.com showed solid performance in a competitive market.
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lancaster.com competitors

In March 2026, lancaster.com reported a revenue of $458,484 from 2,370 transactions and 192,106 sessions with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.00-1.50%. In comparison, wardow.com generated significantly higher revenue at $5,786,341 from 29,424 transactions and 1,685,251 sessions, with an AOV similar to Lancaster at $175-200, but with a higher conversion rate of 1.50-2.00%. On the other hand, fossil.com also outperformed lancaster.com with revenue of $3,055,669 from 28,490 transactions and 2,645,776 sessions. fossil.com had a lower AOV of $100-125 but a comparable conversion rate of 1.00-1.50%. Overall, lancaster.com lags behind its competitors in terms of revenue, transactions, and sessions, suggesting potential areas for improvement in their marketing and sales strategies.

wardow.com screenshot
#1 wardow.com
5.8M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
3.1M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
top retailers
conversion rate vs average order value for lancaster.com and its competitors
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Revenue share by device at lancaster.com

In March large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In March large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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brands overtime comparison

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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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