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Sep 2025
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Home/Insights/Retailers/lancaster.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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539.9K
Revenue
Sep 25
203.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Lancaster.com is an online platform that sells a variety of products. The website offers a wide range of items such as clothing, accessories, electronics, home goods, and more. Visitors can browse and purchase items conveniently from the comfort of their own homes via the website.

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lancaster.com Annual Revenue and Growth

lancaster.com's annual sales on its online store amounted to $5.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.3M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
lancaster.com revenue by year

lancaster.com's monthly revenueOVER TIME
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Over the past three months, lancaster.com revenue has experienced growth of 44%, compared to the preceding three months.

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lancaster.com revenue growth for last six months
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OVERVIEW
In September 2025, lancaster.com generated $539,943 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.2% and above the low of 0.68%. Its average order value (AOV) ranged from $200 to $225, compared to a high of $382 and a low of $73 in the industry. With 203,925 sessions, it far exceeds the median of 34,221, though it trails behind industry leader shein.com, which recorded an astonishing $819,580,923 in revenue and 297,137,690 sessions.
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lancaster.com competitors

In September 2025, lancaster.com had a revenue of $539,943 with 2,418 transactions and 203,925 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, wardow.com had a much higher revenue of $5,578,538 with 30,673 transactions and 1,592,386 sessions. Their AOV was slightly lower at $175-200, but their conversion rate was higher at 1.50-2.00%. On the other hand, fossil.com had a revenue of $3,402,301 with 31,781 transactions and 2,709,956 sessions. Their AOV was lower at $100-125, and their conversion rate was on par with lancaster.com at 1.00-1.50%. Overall, lancaster.com lags behind its competitors in terms of revenue and sessions, but is on par with conversion rates and AOV.

wardow.com screenshot
#1 wardow.com
5.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
fossil.com screenshot
#2 fossil.com
3.4M
Revenue
2.7M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
lancaster.com vs top market performers
lancaster.com
top retailers
conversion rate vs average order value for lancaster.com and its competitors
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Revenue share by device at lancaster.com

In September large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on lancaster.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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lancaster.com channels

Identify top traffic channels that drive growth for lancaster.comand discover how performance of traffic channels has changed over time.

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lancaster.com Google Ads spend

Evaluate lancaster.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lancaster.com devices

Review lancaster.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lancaster.com top markets

Explore lancaster.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lancaster.com country & global rank

Assess the ranking of lancaster.com among other retailers within its primary country and worldwide.

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