fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 20%, compared to the preceding three months.
fossil.com competitors
When comparing fossil.com to its competitors in the watch industry as of January 2026, it stands out with a revenue of $3,697,232 from 34,155 transactions and 3,230,056 sessions. Its Average Order Value (AOV) ranges from $100-125, and the conversion rate falls between 1.00-1.50%. In contrast, watchstation.com has a revenue of $180,429 with 682 transactions and 69,963 sessions, boasting a higher AOV of $250-275 but a lower conversion rate of 0.50-1.00%. timex.com leads the pack with a revenue of $3,129,465 from 23,888 transactions and 1,827,841 sessions, similar AOV of $125-150, and a competitive conversion rate of 1.00-1.50%. nixon.com, skagen.com, and watchshop.com fall somewhere in between in terms of revenue, transactions, sessions, AOV, and conversion rates when compared to fossil.com and its direct competitors.
Revenue share by device at fossil.com
In January large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
