fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $75.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 14%, compared to the preceding three months.
fossil.com competitors
In November 2025, fossil.com outperformed its competitors in terms of revenue, with a total of $4,602,280 compared to watchstation.com's $244,329, timex.com's $4,432,356, nixon.com's $1,235,883, skagen.com's $800,599, and watchshop.com's $1,182,872. fossil.com also had the highest number of transactions at 44,482, followed by timex.com with 33,853. However, watchshop.com had the highest average order value (AOV) at $325-$350, while fossil.com's AOV ranged from $100-$125. In terms of conversion rates, fossil.com was on par with nixon.com and watchstation.com at 1.00-1.50%, while timex.com had the highest conversion rate at 1.50-2.00%. Overall, fossil.com demonstrated strong performance in revenue and transactions, showcasing its competitiveness in the market.
Revenue share by device at fossil.com
In November large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
