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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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3.5M
Revenue
Oct 25
2.8M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.

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fossil.com Annual Revenue and Growth

fossil.com's annual sales on its online store amounted to $75.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$75.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fossil.com revenue by year

fossil.com's monthly revenueOVER TIME
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Over the past three months, fossil.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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fossil.com revenue growth for last six months
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OVERVIEW
In October 2025, fossil.com generated $3,501,404 in online sales, significantly surpassing the median of $87,805 for the LUXURY industry. With a conversion rate of 1.00-1.50%, it falls below the high benchmark of 2.82% but above the low of 0.39%. The average order value (AOV) ranges from $100 to $125, notably lower than the high AOV of $984. fossil.com attracted 2,788,057 sessions, a figure far less than the top competitor's 13,541,880 sessions, but exceeds the median of 26,996 in the sector.
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fossil.com competitors

In October 2025, fossil.com reported a revenue of $3,501,404 with 32,794 transactions and 2,788,057 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, timex.com stands out with a revenue of $3,511,201 from 26,380 transactions and 1,877,207 sessions, similar AOV and conversion rate metrics to fossil.com. watchstation.com trails behind with lower revenue, transactions, and sessions but a higher AOV. nixon.com and watchshop.com also show strong performance metrics in terms of AOV and conversion rate, while skagen.com falls behind in revenue but excels in conversion rate. Overall, fossil.com competes well with its competitors, especially in terms of revenue and transactions, while maintaining a solid AOV and conversion rate.

watchstation.com screenshot
#1 watchstation.com
303.7K
Revenue
139.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
timex.com screenshot
#2 timex.com
3.5M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nixon.com screenshot
#3 nixon.com
866.6K
Revenue
494.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
skagen.com screenshot
#4 skagen.com
555.2K
Revenue
177.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
watchshop.com screenshot
#5 watchshop.com
866K
Revenue
137K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
fossil.com vs top market performers
fossil.com
top retailers
conversion rate vs average order value for fossil.com and its competitors
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Revenue share by device at fossil.com

In October large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels

Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.

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fossil.com Google Ads spend

Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fossil.com devices

Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fossil.com top markets

Explore fossil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fossil.com country & global rank

Assess the ranking of fossil.com among other retailers within its primary country and worldwide.

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