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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for fossil.comfossil.com

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3.6M
Revenue
Aug 25
2.9M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.

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fossil.com Annual Revenue and Growth

fossil.com's annual sales on its online store amounted to $75.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$75.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fossil.com revenue by year

fossil.com's monthly revenueOVER TIME
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Over the past three months, fossil.com revenue has experienced growth of 2.3%, compared to the preceding three months.

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fossil.com revenue growth for last six months
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OVERVIEW
In August 2025, fossil.com in the LUXURY industry had online sales revenue of $3,620,653, a conversion rate of 1.00-1.50%, an AOV of $100-125, and 2,862,152 sessions. The median revenue in the industry is $86,672, the highest revenue is from chrono24.com at $78,441,506, the highest conversion rate is 2.71%, the lowest conversion rate is 0.35%, the highest AOV is $992, the lowest AOV is $82, the highest number of sessions is from pandora.net at 12,341,917, and the median number of sessions is 29,197.
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fossil.com competitors

In August 2025, fossil.com stands out with a revenue of $3,620,653 generated from 33,700 transactions and 2,862,152 sessions. Their Average Order Value (AOV) ranges from $100 to $125, with a conversion rate of 1.00% to 1.50%. Compared to its competitors, Fossil's revenue and transactions are significantly higher, showcasing a strong customer base and sales performance. watchstation.com follows with $371,594 in revenue from 1,526 transactions and 171,841 sessions, with a higher AOV of $225 to $250 but a slightly lower conversion rate. timex.com records $1,346,582 in revenue, skagen.com has a higher conversion rate of 1.50% to 2.00%, and watchshop.com boasts the highest AOV of $325 to $350. Overall, fossil.com leads in revenue and transactions, showing its competitive edge in the market.

watchstation.com screenshot
#1 watchstation.com
371.6K
Revenue
171.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
timex.com screenshot
#2 timex.com
1.3M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nixon.com screenshot
#3 nixon.com
687.6K
Revenue
415.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skagen.com screenshot
#4 skagen.com
575.8K
Revenue
229K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
watchshop.com screenshot
#5 watchshop.com
752.6K
Revenue
185.4K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
fossil.com vs top market performers
fossil.com
top retailers
conversion rate vs average order value for fossil.com and its competitors
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Revenue share by device at fossil.com

In August large majority of sales on fossil.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on fossil.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels

Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.

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fossil.com Google Ads spend

Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fossil.com devices

Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fossil.com top markets

Explore fossil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fossil.com country & global rank

Assess the ranking of fossil.com among other retailers within its primary country and worldwide.

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