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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.7M
Revenue
Jul 26
2.6M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.

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fossil.com Annual Revenue and Growth

fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$42.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fossil.com revenue by year

fossil.com's monthly revenueOVER TIME
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Over the past three months, fossil.com revenue has experienced growth of 13%, compared to the preceding three months.

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fossil.com revenue growth for last six months
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OVERVIEW
In July 2026, fossil.com recorded 2.6 million sessions, significantly higher than the average store in the jewelry and luxury products category, which sees around 27,500 sessions monthly. The site generated $3.7 million in online sales, while the average store in this category typically generates around $91,100. Its conversion rate stood at 1.00-1.50%, aligning with the category's typical range of 0.37% to 2.75%. Furthermore, fossil.com’s average order value (AOV) of $100-125 is within the typical range of $91 to $1,006, showcasing its performance relative to the broader jewelry and luxury products category.
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fossil.com competitors

The most significant gap between fossil.com and its competitors lies in revenue, with fossil.com earning $3.7 million compared to timex.com, which trails by $900,000 at $2.8 million in July 2026. fossil.com also leads in transactions, recording 31,400 compared to timex.com’s 19,600, a difference of 11,800. While fossil.com ranks second in sessions with 2.6 million, timex.com tops this metric with 2.8 million, putting fossil.com 200,000 sessions behind. In terms of average order value, fossil.com ranges from $100-125, which is lower than watchshop.com’s higher range of $325-350. Regarding conversion rates, fossil.com performs within 1.00-1.50%, comparable to watchshop.com's 1.00-1.50% but significantly better than competitors like watchstation.com, which ranges from 0.50-1.00%. Overall, fossil.com stands out as a revenue leader, while maintaining competitive metrics across the board.

watchstation.com screenshot
#1 watchstation.com
165.4K
Revenue
71.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
timex.com screenshot
#2 timex.com
2.8M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nixon.com screenshot
#3 nixon.com
809.5K
Revenue
483.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skagen.com screenshot
#4 skagen.com
867K
Revenue
240.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
watchshop.com screenshot
#5 watchshop.com
604.4K
Revenue
124.9K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
fossil.com vs top market performers
fossil.com
top retailers
conversion rate vs average order value for fossil.com and its competitors
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Revenue share by device at fossil.com

In July large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fossil.com operates in

fossil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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fossil.com channels

Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.

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fossil.com Google Ads spend

Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fossil.com devices

Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fossil.com top markets

Explore fossil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fossil.com country & global rank

Assess the ranking of fossil.com among other retailers within its primary country and worldwide.

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