fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 5.9%, compared to the preceding three months.
fossil.com competitors
In June 2026, fossil.com achieved impressive metrics with a revenue of $3,125,036 from 29,017 transactions across 2,490,589 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In contrast, competitors like timex.com generated $2,609,738 from 19,239 transactions but had more sessions (2,841,171), indicating lower efficiency with a similar AOV of $125-150 and a conversion rate of 0.50-1.00%. watchstation.com lagged significantly with revenue of $147,433 from only 550 transactions, and a lower conversion rate of 0.50-1.00%, despite a higher AOV of $250-275. Notably, skagen.com reported a strong conversion rate of 2.00-2.50%, but its revenue of $872,443 was considerably lower than fossil.com. Overall, fossil.com leads in revenue and transactions, demonstrating a more effective conversion strategy compared to its rivals.
Revenue share by device at fossil.com
In June large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fossil.com operates in
fossil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
