fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $75.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 19%, compared to the preceding three months.
fossil.com competitors
In December 2025, fossil.com generated a revenue of $4,332,780 with 43,585 transactions and 3,970,850 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, fossil.com's revenue outperforms watchstation.com at $270,520, but lags behind timex.com at $3,792,681, nixon.com at $1,123,677, skagen.com at $733,460, and watchshop.com at $945,940. fossil.com also falls short in terms of transactions and sessions when compared to timex.com, which recorded 28,104 transactions and 1,825,684 sessions. However, fossil.com's conversion rate is on par with both timex.com and nixon.com. Overall, fossil.com faces stiff competition in the online watch market, with varying degrees of success in revenue, transactions, sessions, AOV, and conversion rates when compared to its rivals.
Revenue share by device at fossil.com
In December large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
