fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $75.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 11%, compared to the preceding three months.
fossil.com competitors
In September 2025, fossil.com outperformed most of its competitors in terms of revenue and transactions. fossil.com generated $3,402,301 in revenue from 31,781 transactions and 2,709,956 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00-1.50%. Comparing this to watchstation.com, timex.com, nixon.com, skagen.com, and watchshop.com, fossil.com had significantly higher revenue and transaction numbers. However, some competitors like watchshop.com had a higher AOV of $325-350, while others like skagen.com had a higher conversion rate of 1.50-2.00%. Overall, fossil.com performed well against its competitors in terms of revenue and transactions, showcasing its strong market presence and customer engagement.
Revenue share by device at fossil.com
In September large majority of sales on fossil.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
