fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
GRIPS CUSTOMERS & RESEARCH PARTNERS
fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced growth of 15%, compared to the preceding three months.
fossil.com competitors
fossil.com dramatically outperforms its closest competitor, watchstation.com, in all key metrics, with revenue at $4.2 million compared to watchstation.com’s $94,000. In September 2026, fossil.com recorded 33,900 transactions, whereas watchstation.com saw only 381. Both domains experienced similar session counts, with fossil.com attracting 2.8 million sessions and watchstation.com drawing just 40,400. The average order value (AOV) for fossil.com ranges from $100 to $125, while watchstation.com boasts a higher AOV between $225 and $250, indicating a different market positioning. Despite this, fossil.com’s conversion rate of 1.00-1.50% is competitive, especially against watchstation.com’s conversion rate of 0.50-1.00%. Overall, fossil.com leads the pack in revenue, transactions, and sessions, establishing a strong presence in the market.
Revenue share by device at fossil.com
In September large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fossil.com operates in
fossil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
