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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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4M
Revenue
May 26
3.3M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.

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fossil.com Annual Revenue and Growth

fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$42.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fossil.com revenue by year

fossil.com's monthly revenueOVER TIME
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Over the past three months, fossil.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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fossil.com revenue decline for last six months
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OVERVIEW
In May 2026, fossil.com generated $4,021,888 in online sales within the LUXURY sector, significantly surpassing the median revenue of $94,611, yet far below industry leader swatch.com’s $112,960,060. The site’s conversion rate ranged between 1.00-1.50%, below the high of 2.79% for the category. With an average order value (AOV) of $100-125, fossil.com also trailed the sector’s high AOV of $994. The platform recorded 3,331,643 sessions, substantially lower than swatch.com’s 23,070,457, and below the median of 27,072, reflecting its competitive yet challenging position in the market.
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fossil.com competitors

In May 2026, fossil.com generated impressive revenue of $4,021,888 from 38,596 transactions, achieving a conversion rate of 1.00-1.50% across 3,331,643 sessions. In contrast, timex.com reported $1,907,052 in revenue with 13,860 transactions and a similar conversion rate of 0.50-1.00%, from 2,313,870 sessions. nixon.com earned $720,613, showcasing a lower AOV of 200-225, with 3,430 transactions at a conversion rate of 0.50-1.00%. watchstation.com lagged significantly with just $95,746 in revenue and a higher AOV of 225-250 but only 385 transactions. Meanwhile, skagen.com outperformed with a conversion rate of 2.00-2.50% and revenue of $835,962 from 5,346 transactions. watchshop.com achieved $606,052 in revenue with an AOV of 300-325, mirroring fossil.com’s conversion rate but falling short on transaction volume. Overall, fossil.com leads its competitors in both revenue and transaction volume.

watchstation.com screenshot
#1 watchstation.com
95.7K
Revenue
46.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
timex.com screenshot
#2 timex.com
1.9M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nixon.com screenshot
#3 nixon.com
720.6K
Revenue
483K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skagen.com screenshot
#4 skagen.com
836K
Revenue
229.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
watchshop.com screenshot
#5 watchshop.com
606.1K
Revenue
141.6K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
fossil.com vs top market performers
fossil.com
top retailers
conversion rate vs average order value for fossil.com and its competitors
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Revenue share by device at fossil.com

In May large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fossil.com operates in

fossil.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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fossil.com channels

Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.

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fossil.com Google Ads spend

Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fossil.com devices

Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fossil.com top markets

Explore fossil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fossil.com country & global rank

Assess the ranking of fossil.com among other retailers within its primary country and worldwide.

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