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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for fossil.comfossil.com

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3.3M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.

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fossil.com's revenueOVER TIME
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Over the past three months, fossil.com revenue has experienced decline of 31%, compared to the preceding three months.

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fossil.com revenue decline for last six months
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OVERVIEW
In May 2025, fossil.com in the LUXURY industry generated $3,273,970 in online sales revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125. With 2,909,625 sessions, the website falls below the median sessions of 26,443 for the industry. In comparison, the top performer in the category, chrono24.com, achieved $88,988,015 in revenue, a 2.81% conversion rate, and an AOV of $1,008, while pandora.net recorded the highest sessions at 15,949,662.
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fossil.com competitors

In May 2025, fossil.com outperformed its competitors in terms of revenue, transactions, sessions, and conversion rate. fossil.com generated a revenue of $3,273,970 with 29,961 transactions from 2,909,625 sessions, and a conversion rate of 1.00-1.50%. In comparison, skagen.com generated $677,556 in revenue with 3,932 transactions from 177,824 sessions and a conversion rate of 2.00-2.50%. nixon.com achieved $787,446 in revenue with 3,590 transactions from 421,379 sessions and a conversion rate of 0.50-1.00%. timex.com earned $1,313,039 in revenue with 11,614 transactions from 1,584,388 sessions and a conversion rate of 0.50-1.00%. watchshop.com made $655,243 in revenue with 1,905 transactions from 119,353 sessions and a conversion rate of 1.50-2.00%. watchstation.com earned $353,576 in revenue with 1,409 transactions from 158,274 sessions and a conversion rate of 0.50-1.00%. fossil.com clearly stood out among its competitors in the specified metrics.

watchstation.com screenshot
#1 watchstation.com
353.6K
Revenue
158.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
timex.com screenshot
#2 timex.com
1.3M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nixon.com screenshot
#3 nixon.com
787.4K
Revenue
421.4K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
skagen.com screenshot
#4 skagen.com
677.6K
Revenue
177.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
watchshop.com screenshot
#5 watchshop.com
655.2K
Revenue
119.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
fossil.com vs top market performers
fossil.com
top retailers
conversion rate vs average order value for fossil.com and its competitors
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Revenue share by device at fossil.com

In May large majority of sales on fossil.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.

In May large majority of sales on fossil.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices.
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fossil.com channels

Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.

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fossil.com Google Ads spend

Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fossil.com devices

Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fossil.com top markets

Explore fossil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fossil.com country & global rank

Assess the ranking of fossil.com among other retailers within its primary country and worldwide.

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