fossil.com
Fossil.com is an online commerce platform that offers a wide range of products including watches, jewelry, wallets, handbags, and accessories. The website provides a convenient shopping experience and showcases their distinctive style and quality, appealing to those interested in fashion-forward designs and timeless pieces.
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fossil.com Annual Revenue and Growth
fossil.com's annual sales on its online store amounted to $42.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
fossil.com's monthly revenueOVER TIME
Over the past three months, fossil.com revenue has experienced decline of 24%, compared to the preceding three months.
fossil.com competitors
In April 2026, fossil.com generated significant revenue of $3,369,341 from 29,858 transactions across 2,780,446 sessions, achieving an average order value (AOV) of $100-125 with a conversion rate of 1.00-1.50%. In contrast, timex.com reported revenue of $1,889,164 from 14,453 transactions, benefiting from a higher AOV of $125-150 but a lower conversion rate of 0.50-1.00%. Meanwhile, nixon.com generated $732,020 with an AOV of $200-225 and a similar conversion rate. Competitor watchshop.com recorded revenue of $506,968, also with a higher AOV of $325-350, but struggled with 1,550 transactions. Notably, watchstation.com lagged significantly with just $105,378 in revenue, despite an AOV of $250-275. Overall, fossil.com leads its competitors in revenue and session volume, reflecting its stronger market presence and effective conversion strategies.
Revenue share by device at fossil.com
In April large majority of sales on fossil.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fossil.com channels
Identify top traffic channels that drive growth for fossil.comand discover how performance of traffic channels has changed over time.
fossil.com Google Ads spend
Evaluate fossil.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fossil.com devices
Review fossil.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
