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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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47.4K
Revenue
18.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.

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lather.com's revenueOVER TIME
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Over the past three months, lather.com revenue has experienced decline of 22%, compared to the preceding three months.

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lather.com revenue decline for last six months
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OVERVIEW
In July 2025, lather.com, in the BEAUTY AND COSMETICS industry, generated $47,424 in online sales with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. This places lather.com slightly below the median revenue of $48,182, a conversion rate of 4.31%, and an AOV of $211 in the industry. Despite having 18,428 sessions, lather.com falls short of the highest sessions recorded by sephora.com at 41,064,568, while still surpassing the median sessions of 20,909 in the industry.
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lather.com competitors

In July 2025, lather.com generated a revenue of $47,424 with 486 transactions and 18,428 sessions, boasting an average order value (AOV) between $75-$100 and a conversion rate of 2.50-3.00%. Comparing lather.com to its competitors, deepsteep.com had a revenue of $26,741 with 387 transactions and 5,769 sessions, a higher AOV of $50-$75, and a significantly higher conversion rate of 6.50-7.00%. bodyandearth.shop generated $12,683 in revenue with 174 transactions and 7,263 sessions, sharing a similar AOV range but with a lower conversion rate of 2.00-2.50%. rockymountainsoap.com stood out with a revenue of $145,257, 1,280 transactions, and 55,788 sessions, featuring a higher AOV of $100-$125 and a similar conversion rate. Overall, lather.com's performance metrics position it competitively within its industry, with steady revenue and transaction numbers, albeit with slightly lower AOV and conversion rates compared to some key competitors.

deepsteep.com screenshot
#1 deepsteep.com
26.7K
Revenue
5.8K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
12.7K
Revenue
7.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#3 rockymountainsoap.com
145.3K
Revenue
55.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
keracare.com screenshot
#4 keracare.com
30.9K
Revenue
22.9K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
basin.com screenshot
#5 basin.com
32.4K
Revenue
17.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lather.com vs top market performers
lather.com
top retailers
conversion rate vs average order value for lather.com and its competitors
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Revenue share by device at lather.com

In July large majority of sales on lather.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lather.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lather.com channels

Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.

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lather.com Google Ads spend

Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lather.com devices

Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lather.com top markets

Explore lather.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lather.com country & global rank

Assess the ranking of lather.com among other retailers within its primary country and worldwide.

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