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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for lather.comlather.com

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59K
Revenue
Jan 26
19K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.

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lather.com Annual Revenue and Growth

lather.com's annual sales on its online store amounted to $762.4K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$762.4K
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
lather.com revenue by year

lather.com's monthly revenueOVER TIME
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Over the past three months, lather.com revenue has experienced growth of 96%, compared to the preceding three months.

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lather.com revenue growth for last six months
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OVERVIEW
In January 2026, lather.com generated $59,010 in online sales, surpassing the BEAUTY AND COSMETICS median of $51,477, while maintaining a conversion rate of 4.00-4.50%, close to the sector high of 4.7%. The average order value (AOV) ranged between $50-$75, below the category's high of $194, and attracted 18,985 sessions, slightly below the median of 22,631, compared to the leading store, ulta.com, which recorded a staggering 47,691,438 sessions. Overall, lather.com demonstrated competitive performance in revenue and conversion, while still working towards improving AOV and session volume.
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lather.com competitors

In January 2026, lather.com generated a revenue of $59,010 with 796 transactions and 18,985 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Comparing lather.com to its competitors, deepsteep.com had a revenue of $18,281 with 286 transactions and 5,268 sessions, a higher conversion rate of 5.00-5.50%, while bodyandearth.shop had a revenue of $28,557 with 422 transactions and 15,391 sessions, but a lower conversion rate of 2.50-3.00%. On the other hand, rockymountainsoap.com stood out with a revenue of $263,805, 3,175 transactions, and 88,239 sessions, offering a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. keracare.com and basin.com also presented competitive figures, highlighting the diverse landscape of the online skincare market in January 2026.

deepsteep.com screenshot
#1 deepsteep.com
18.3K
Revenue
5.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
28.6K
Revenue
15.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#3 rockymountainsoap.com
263.8K
Revenue
88.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
keracare.com screenshot
#4 keracare.com
32K
Revenue
21.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
basin.com screenshot
#5 basin.com
23.8K
Revenue
15.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lather.com vs top market performers
lather.com
top retailers
conversion rate vs average order value for lather.com and its competitors
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Revenue share by device at lather.com

In January large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lather.com channels

Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.

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lather.com Google Ads spend

Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lather.com devices

Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lather.com top markets

Explore lather.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lather.com country & global rank

Assess the ranking of lather.com among other retailers within its primary country and worldwide.

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