Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for lather.comlather.com

Start benchmarking for free
Sign in with GoogleSign up with Google
107K
Revenue
May 26
29.1K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$75-100
AOV
May 26
Loading...

Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lather.com Annual Revenue and Growth

lather.com's annual sales on its online store amounted to $762.4K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$762.4K
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
lather.com revenue by year

lather.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lather.com revenue has experienced decline of 5.7%, compared to the preceding three months.

View real-time data
lather.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, lather.com achieved online sales revenue of $107,042, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 3.50-4.00%, just shy of the high benchmark of 4.55%. The average order value (AOV) ranged from $75 to $100, compared to a high of $205 in the industry. With 29,118 sessions, lather.com performed well above the median of 16,416, but far below the top competitor, sephora.com, which recorded 60,095,887 sessions. Overall, lather.com demonstrates robust performance metrics in a competitive market.
Read more

lather.com competitors

In May 2026, lather.com achieved a revenue of $107,042 from 1,142 transactions across 29,118 sessions, resulting in a conversion rate of 3.50-4.00%. Competitors such as rockymountainsoap.com led with the highest revenue of $195,868, but with a lower conversion rate of 2.50-3.00%. Meanwhile, deepsteep.com generated $20,873 from 277 transactions and a commendable conversion rate of 6.50-7.00%. Other competitors like bodyandearth.shop and basin.com struggled with lower revenues of $6,138 and $20,294 respectively, with conversion rates of 2.50-3.00% and 2.00-2.50%. In contrast, keracare.com posted $12,827 in revenue and a conversion rate of 3.00-3.50%. lather.com’s performance stands out with its robust revenue and strong conversion rate, making it a competitive player in the market despite facing stiff competition from rockymountainsoap.com.

deepsteep.com screenshot
#1 deepsteep.com
20.9K
Revenue
4.1K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
6.1K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#3 rockymountainsoap.com
195.9K
Revenue
65.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
keracare.com screenshot
#4 keracare.com
12.8K
Revenue
9.3K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
basin.com screenshot
#5 basin.com
20.3K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lather.com vs top market performers
lather.com
top retailers
conversion rate vs average order value for lather.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lather.com

In May large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lather.com operates in

lather.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lather.com channels

Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lather.com Google Ads spend

Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lather.com devices

Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lather.com top markets

Explore lather.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lather.com country & global rank

Assess the ranking of lather.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard