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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for lather.comlather.com

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55.4K
Revenue
Apr 26
26.6K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.

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lather.com Annual Revenue and Growth

lather.com's annual sales on its online store amounted to $762.4K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$762.4K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
lather.com revenue by year

lather.com's monthly revenueOVER TIME
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Over the past three months, lather.com revenue has experienced decline of 60%, compared to the preceding three months.

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lather.com revenue decline for last six months
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OVERVIEW
In April 2026, lather.com reported online sales revenue of $55,446, outperforming the BEAUTY AND COSMETICS median of $40,161, with a solid conversion rate between 3.50-4.00%, close to the high benchmark of 4.38%. The average order value (AOV) ranged from $50-75, positioned near the low end of the industry spectrum, while the site's 26,577 sessions exceeded the median of 20,819 but were significantly lower than Sephora's 84,653,344 sessions, highlighting both strong performance and room for growth in this competitive sector.
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lather.com competitors

In April 2026, lather.com achieved a revenue of $55,446 from 974 transactions, with a conversion rate of 3.50-4.00% across 26,577 sessions. In comparison, rockymountainsoap.com led significantly with $164,744 in revenue from 1,950 transactions, albeit at a lower conversion rate of 2.50-3.00%. deepsteep.com outperformed lather.com in terms of conversion, with a rate of 5.00-5.50%, but generated only $17,208 in revenue. Meanwhile, basin.com and bodyandearth.shop reported revenues of $28,210 and $6,092, respectively, with conversion rates of 2.50-3.00% and 2.00-2.50%. keracare.com reported revenue of $17,109 with a conversion rate of 3.00-3.50%, highlighting its moderate performance. Overall, lather.com stands out for its solid revenue and transaction count, while rockymountainsoap.com shows exceptional revenue volume despite a lower conversion rate.

deepsteep.com screenshot
#1 deepsteep.com
17.2K
Revenue
4.4K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
6.1K
Revenue
3.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#3 rockymountainsoap.com
164.7K
Revenue
65.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
keracare.com screenshot
#4 keracare.com
17.1K
Revenue
13.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
basin.com screenshot
#5 basin.com
28.2K
Revenue
16.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lather.com vs top market performers
lather.com
top retailers
conversion rate vs average order value for lather.com and its competitors
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Revenue share by device at lather.com

In April large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lather.com channels

Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.

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lather.com Google Ads spend

Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lather.com devices

Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lather.com top markets

Explore lather.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lather.com country & global rank

Assess the ranking of lather.com among other retailers within its primary country and worldwide.

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