lather.com
Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.
GRIPS CUSTOMERS & RESEARCH PARTNERS
lather.com Annual Revenue and Growth
lather.com's annual sales on its online store amounted to $851.9K in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
lather.com's monthly revenueOVER TIME
Over the past three months, lather.com revenue has experienced decline of 3.2%, compared to the preceding three months.
lather.com competitors
When comparing lather.com to its competitors in September 2025, we see that lather.com generated a revenue of $45,988 from 645 transactions and 24,779 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, deepsteep.com had a revenue of $21,724 from 333 transactions and 4,676 sessions, with a high conversion rate of 7.00-7.50%. On the other hand, rocky mountainsoap.com led in revenue with $121,791 from 1,249 transactions and 64,013 sessions, boasting a higher AOV of $75-100 but a lower conversion rate of 1.50-2.00%. Overall, lather.com performed well in terms of revenue and conversion rate, positioning itself competitively among its peers in the online skincare market.
Revenue share by device at lather.com
In September large majority of sales on lather.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
lather.com channels
Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.
lather.com Google Ads spend
Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
lather.com devices
Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
