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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for lather.comlather.com

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87.2K
Revenue
Jul 26
28.7K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Lather.com is an online platform that primarily focuses on offering a range of skincare and body care products. The website boasts an extensive collection of items such as cleansers, moisturizers, soaps, and hair care products. Additionally, Lather.com provides a variety of beauty tools and accessories for convenience and self-care routines.

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lather.com Annual Revenue and Growth

lather.com's annual sales on its online store amounted to $762.4K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$762.4K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
lather.com revenue by year

lather.com's monthly revenueOVER TIME
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Over the past three months, lather.com revenue has experienced growth of 12%, compared to the preceding three months.

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lather.com revenue growth for last six months
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OVERVIEW
lather.com generated $87,200 in revenue from online sales in July 2026, significantly higher than an average beauty and cosmetics store's $39,200. The site had a conversion rate of 2.50-3.00%, comfortably within the category's typical range of 1.1% to 4.37%. Its average order value (AOV) ranged from $100-125, which is also within the typical range of $52 to $207. With 28,700 sessions, lather.com outperformed the average beauty and cosmetics store's 17,100 sessions.
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lather.com competitors

In July 2026, rockymountainsoap.com led with a substantial revenue of $237,000, vastly outperforming its competitors, including lather.com, which generated $87,200. While lather.com ranked second, it trailed rockymountainsoap.com by $150,000 in revenue and 1,253 in transactions, recording 755. With 28,700 sessions, lather.com also fell short by 36,800 compared to rockymountainsoap.com’s impressive 65,500. Competitors like deepsteep.com and bodyandearth.shop struggled with revenues of $13,800 and $16,800, respectively, while lather.com maintained a competitive AOV range of $100-125, similar to rockymountainsoap.com. However, lather.com’s conversion rate of 2.50-3.00% matched bodyandearth.shop, leaving it behind competitors in overall performance.

deepsteep.com screenshot
#1 deepsteep.com
13.8K
Revenue
3K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
16.8K
Revenue
9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
rockymountainsoap.com screenshot
#3 rockymountainsoap.com
237.4K
Revenue
65.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
keracare.com screenshot
#4 keracare.com
13.1K
Revenue
9.8K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
basin.com screenshot
#5 basin.com
27.1K
Revenue
16.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lather.com vs top market performers
lather.com
top retailers
conversion rate vs average order value for lather.com and its competitors
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Industries lather.com operates in

lather.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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lather.com channels

Identify top traffic channels that drive growth for lather.comand discover how performance of traffic channels has changed over time.

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lather.com Google Ads spend

Evaluate lather.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lather.com devices

Review lather.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lather.com top markets

Explore lather.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lather.com country & global rank

Assess the ranking of lather.com among other retailers within its primary country and worldwide.

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