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Home/Insights/Retailers/lehmanns.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

lehmanns.de

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365.9K

Revenue

Nov 25

523.6K

Sessions

Nov 25

0.5-1.0%

Conv. rate

Nov 25

$75-100

AOV

Nov 25

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Bücher versandkostenfrei und ohne Mindestbestellwert kaufen. Fachliteratur schnell auf Rechnung geliefert. Fachbuchhandlung Lehmanns, online seit 1993

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lehmanns.de Annual Revenue and Growth

lehmanns.de's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024

$3.7M

Annual growth forecast2024/2025

0-5%

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eCommerce Revenue

lehmanns.de's monthly revenueOVER TIME
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Over the past three months, lehmanns.de revenue has experienced growth of 14%, compared to the preceding three months.

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lehmanns.de revenue growth for last six months

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OVERVIEW

In November 2025, lehmanns.de generated $365,925 in online sales, significantly outperforming the e-commerce industry's median of $101,517, though trailing far behind industry leader qvc.com. Its conversion rate ranged from 0.50% to 1.00%, below the high benchmark of 4.05% but above the low of 0.81%. The average order value (AOV) was between $75 and $100, lower than the high of $337 and above the low of $58. With 523,645 sessions, lehmanns.de exceeded the median of 41,915, yet fell dramatically short of boots.com's 43,745,699 sessions, indicating strong engagement relative to its niche.

lehmanns.de competitors

In November 2025, lehmanns.de performed well compared to its competitors in terms of revenue and transactions, but lagged behind in sessions, average order value (AOV), and conversion rate. lehmanns.de generated a revenue of 365,925 euros from 4,458 transactions and 523,645 sessions, with an AOV ranging from 75-100 euros and a conversion rate of 0.50-1.00%. In contrast, buecher.de had a revenue of 1,862,331 euros from 34,476 transactions and 982,018 sessions, with a higher conversion rate of 3.50-4.00%. thalia.de outperformed lehmanns.de significantly with a revenue of 41,053,642 euros from 782,550 transactions and 16,845,364 sessions, boasting a conversion rate of 4.50-5.00%. medimops.de and osiander.de also had higher revenue and conversion rates than lehmanns.de, indicating room for improvement in these areas for lehmanns.de to compete more effectively in the market.

#1 buecher.de

1.9M

Revenue

982K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

#2 thalia.de

41.1M

Revenue

16.8M

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#3 medimops.de

17.3M

Revenue

7.4M

Sessions

6.5-7.0%

Conv. rate

$25-50

AOV

#4 osiander.de

544.1K

Revenue

423.7K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#5 booklooker.de

2.9M

Revenue

2.9M

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

lehmanns.de

$365.9K

abebooks.de

TOP MARKET PERFORMERSby revenue

lehmanns.de vs top market performers

lehmanns.de

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Revenue share by device at lehmanns.de

In November large majority of sales on lehmanns.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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lehmanns.de channels

Identify top traffic channels that drive growth for lehmanns.deand discover how performance of traffic channels has changed over time.

lehmanns.de Google Ads spend

Evaluate lehmanns.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lehmanns.de devices

Review lehmanns.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lehmanns.de top markets

Explore lehmanns.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.