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Dec 2025
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Home/Insights/Retailers/lehmanns.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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363.6K
Revenue
Dec 25
526.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Bücher versandkostenfrei und ohne Mindestbestellwert kaufen. Fachliteratur schnell auf Rechnung geliefert. Fachbuchhandlung Lehmanns, online seit 1993

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lehmanns.de Annual Revenue and Growth

lehmanns.de's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.7M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
lehmanns.de revenue by year

lehmanns.de's monthly revenueOVER TIME
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Over the past three months, lehmanns.de revenue has experienced growth of 7.1%, compared to the preceding three months.

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lehmanns.de revenue growth for last six months
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OVERVIEW
In December 2025, lehmanns.de generated $363,639 in online sales, significantly outperforming the median revenue of $110,409 in the e-commerce sector. With a conversion rate of 0.50-1.00%, lehmanns.de remains below the high benchmark of 3.94%. The average order value (AOV) ranged between $75-100, trailing behind the peak AOV of $338 in the industry. Additionally, lehmanns.de attracted 526,885 sessions, notably higher than the median of 47,805 but far from the highest sessions recorded at 49,388,130 from boots.com. Overall, lehmanns.de shows solid performance metrics, yet highlights room for growth in key areas.
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lehmanns.de competitors

In December 2025, lehmanns.de generated $363,639 in revenue from 4,598 transactions and 526,885 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 0.50% and 1.00%. Compared to its competitors, lehmanns.de falls behind in revenue when looking at buecher.de with $2,445,419, thalia.de with $45,764,584, medimops.de with $16,101,147, and even osiander.de with $629,578. However, lehmanns.de does have a higher AOV compared to most of its competitors except for weltbild.de, which has an AOV between $175 and $200. In terms of conversion rate, lehmanns.de ranks lower than medimops.de and weltbild.de, but higher than buecher.de and osiander.de. Overall, lehmanns.de has room for improvement in terms of revenue and sessions compared to its competitors in the online book retail industry.

buecher.de screenshot
#1 buecher.de
2.4M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
thalia.de screenshot
#2 thalia.de
45.8M
Revenue
22.7M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
medimops.de screenshot
#3 medimops.de
16.1M
Revenue
7.3M
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
osiander.de screenshot
#4 osiander.de
629.6K
Revenue
660K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
weltbild.de screenshot
#5 weltbild.de
2.2K
Revenue
244
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
lehmanns.de vs top market performers
lehmanns.de
top retailers
conversion rate vs average order value for lehmanns.de and its competitors
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Revenue share by device at lehmanns.de

In December large majority of sales on lehmanns.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lehmanns.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lehmanns.de channels

Identify top traffic channels that drive growth for lehmanns.deand discover how performance of traffic channels has changed over time.

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lehmanns.de Google Ads spend

Evaluate lehmanns.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lehmanns.de devices

Review lehmanns.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lehmanns.de top markets

Explore lehmanns.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lehmanns.de country & global rank

Assess the ranking of lehmanns.de among other retailers within its primary country and worldwide.

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