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Home/Insights/Retailers/lehmanns.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

lehmanns.de

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354.1K

Revenue

Sep 25

513K

Sessions

Sep 25

0.5-1.0%

Conv. rate

Sep 25

$75-100

AOV

Sep 25

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Bücher versandkostenfrei und ohne Mindestbestellwert kaufen. Fachliteratur schnell auf Rechnung geliefert. Fachbuchhandlung Lehmanns, online seit 1993

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lehmanns.de Annual Revenue and Growth

lehmanns.de's annual sales on its online store amounted to $3.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024

$3.7M

Annual growth forecast2024/2025

5-10%

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eCommerce Revenue

lehmanns.de's monthly revenueOVER TIME
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Over the past three months, lehmanns.de revenue has experienced growth of 31%, compared to the preceding three months.

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lehmanns.de revenue growth for last six months

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OVERVIEW

In September 2025, lehmanns.de generated $354,147 in online sales, significantly outperforming the e-commerce industry median of $81,105, but still far behind the category leader qvc.com. The site's conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.72%, while its average order value (AOV) fell between $75-100, lower than the peak of $351 in the industry. With 512,993 sessions, lehmanns.de's traffic was substantial yet dwarfed by the leader michaels.com, which garnered over 30 million sessions, and below the median of 37,786 for its sector, indicating room for growth in both traffic and conversion.

lehmanns.de competitors

lehmanns.de lags behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. In September 2025, lehmanns.de generated a revenue of 354,147 euros from 4,245 transactions and 512,993 sessions, with an AOV ranging between 75-100 euros and a conversion rate of 0.50-1.00%. In comparison, buecher.de had a revenue of 1,064,812 euros from 21,171 transactions and 904,577 sessions, with an AOV of 50-75 euros and a conversion rate of 2.00-2.50%. thalia.de outperformed with a revenue of 24,158,311 euros from 533,553 transactions and 14,918,896 sessions, while medimops.de and osiander.de also surpassed lehmanns.de in key metrics. Only weltbild.de had lower revenue and transactions than lehmanns.de but performed better in terms of AOV and conversion rate.

#1 buecher.de

1.1M

Revenue

904.6K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 thalia.de

24.2M

Revenue

14.9M

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#3 medimops.de

13.3M

Revenue

5.9M

Sessions

6.5-7.0%

Conv. rate

$25-50

AOV

#4 osiander.de

343.1K

Revenue

394.5K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#5 weltbild.de

26.2K

Revenue

2.6K

Sessions

4.5-5.0%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

osiander.de

abebooks.de

weltbild.de

TOP MARKET PERFORMERSby revenue

lehmanns.de vs top market performers

lehmanns.de

top retailers

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Revenue share by device at lehmanns.de

In September large majority of sales on lehmanns.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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lehmanns.de channels

Identify top traffic channels that drive growth for lehmanns.deand discover how performance of traffic channels has changed over time.

lehmanns.de Google Ads spend

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lehmanns.de devices

Review lehmanns.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lehmanns.de top markets

Explore lehmanns.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.