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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for rebuy.derebuy.de

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11.5M
Revenue
Oct 25
2.8M
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

The rebuy.de website is an online marketplace that offers a wide range of used and refurbished consumer electronics, media, books, video games, and toys. Customers can buy and sell these items through the platform, with a flexible return policy and various payment options available. The website ensures secure transactions and provides a customer support service.

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rebuy.de Annual Revenue and Growth

rebuy.de's annual sales on its online store amounted to $127.9M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$127.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rebuy.de revenue by year

rebuy.de's monthly revenueOVER TIME
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Over the past three months, rebuy.de revenue has experienced growth of 18%, compared to the preceding three months.

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rebuy.de revenue growth for last six months
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OVERVIEW
In October 2025, rebuy.de generated $11,470,792 in online sales, significantly surpassing the e-commerce median of $93,795, while its conversion rate of 4.00-4.50% exceeded the high benchmark of 3.89%. With an average order value (AOV) of $75-100, rebuy.de's AOV remains below the high e-commerce threshold of $350. The site attracted 2,845,266 sessions, although this is far lower than the leading store, michaels.com, which received 32,351,606 sessions, indicating strong sales performance amidst comparatively lower traffic in the e-commerce sector.
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rebuy.de competitors

In October 2025, rebuy.de lagged behind some of its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate. backmarket.de had the highest revenue of €28,478,251 with an AOV of €375-400 and a conversion rate of 2.00-2.50. refurbed.de also outperformed rebuy.de with a revenue of €31,403,352, higher transactions and a similar AOV range. asgoodasnew.de had a lower revenue compared to rebuy.de but boasted a higher AOV of €550-575, showcasing potential for higher profitability. clevertronic.de and medimops.de, although having lower revenue figures, both had differentiating factors such as higher AOV and conversion rates that put them in a competitive position relative to rebuy.de. Overall, rebuy.de faces tough competition in the German refurbished electronics market, with some rivals excelling in specific metrics while others offer a broader appeal to consumers.

backmarket.de screenshot
#1 backmarket.de
28.5M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
refurbed.de screenshot
#2 refurbed.de
31.4M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#3 asgoodasnew.de
5.1M
Revenue
496.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.3M
Revenue
478.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
medimops.de screenshot
#5 medimops.de
16.1M
Revenue
7.3M
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
rebuy.de vs top market performers
rebuy.de
top retailers
conversion rate vs average order value for rebuy.de and its competitors
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Revenue share by device at rebuy.de

In October large majority of sales on rebuy.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on rebuy.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rebuy.de channels

Identify top traffic channels that drive growth for rebuy.deand discover how performance of traffic channels has changed over time.

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rebuy.de Google Ads spend

Evaluate rebuy.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rebuy.de devices

Review rebuy.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rebuy.de top markets

Explore rebuy.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rebuy.de country & global rank

Assess the ranking of rebuy.de among other retailers within its primary country and worldwide.

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