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Oct 2025
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Home/Insights/Retailers/lightailing.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for lightailing.comlightailing.com

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87.3K
Revenue
Oct 25
67.6K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Lightailing.com is a website that specializes in selling lighting kits for various brick-building sets, particularly popular ones like LEGO. Their products are designed to enhance the visual appeal of these sets by providing users with customizable LED lighting components, aimed at creating an illuminated and engaging experience.

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lightailing.com Annual Revenue and Growth

lightailing.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lightailing.com revenue by year

lightailing.com's monthly revenueOVER TIME
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Over the past three months, lightailing.com revenue has experienced decline of 11%, compared to the preceding three months.

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lightailing.com revenue decline for last six months
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OVERVIEW
In October 2025, lightailing.com generated $87,280 in online sales, surpassing the games industry's median of $69,451 but trailing behind tcgplayer.com, the largest store at $136,569,102; its conversion rate ranged from 0.50% to 1.00%, below the industry's high of 3.88% and just above the low of 0.54%, while the average order value (AOV) stood between $125 and $150, significantly lower than the industry's high of $430 and above the low of $66; with 67,574 sessions, lightailing.com exceeded the median of 25,610 in the games sector but was far behind lego.com's 50,997,207 sessions.
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lightailing.com competitors

In October 2025, when comparing lightailing.com to its competitors, lightailing.com falls behind in terms of revenue, with a total of $87,280. In comparison, lightmybricks.com leads the pack with $360,020 in revenue. However, lightailing.com has a competitive number of transactions with 655, similar to brickloot.com's 471 transactions. lightailing.com also has a lower number of sessions at 67,574 compared to wickedbrick.com's 155,373 sessions. The average order value (AOV) for lightailing.com ranges from $125-$150, putting it in line with wickedbrick.com. Additionally, the conversion rate for lightailing.com falls between 0.50-1.00, which is on par with both brickloot.com and wickedbrick.com. Despite not leading in revenue, lightailing.com maintains competitive transaction numbers and conversion rates within the market.

lightmybricks.com screenshot
#1 lightmybricks.com
360K
Revenue
95.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
brickloot.com screenshot
#2 brickloot.com
81.3K
Revenue
60.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wickedbrick.com screenshot
#3 wickedbrick.com
272K
Revenue
155.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
idisplayit.com screenshot
#4 idisplayit.com
493.2K
Revenue
146.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
lightailing.com vs top market performers
lightailing.com
top retailers
conversion rate vs average order value for lightailing.com and its competitors
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Revenue share by device at lightailing.com

In October large majority of sales on lightailing.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lightailing.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightailing.com channels

Identify top traffic channels that drive growth for lightailing.comand discover how performance of traffic channels has changed over time.

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lightailing.com Google Ads spend

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lightailing.com devices

Review lightailing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightailing.com top markets

Explore lightailing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lightailing.com country & global rank

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