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Nov 2025
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Home/Insights/Retailers/lightailing.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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146.6K
Revenue
Nov 25
93.1K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Lightailing.com is a website that specializes in selling lighting kits for various brick-building sets, particularly popular ones like LEGO. Their products are designed to enhance the visual appeal of these sets by providing users with customizable LED lighting components, aimed at creating an illuminated and engaging experience.

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lightailing.com Annual Revenue and Growth

lightailing.com's annual sales on its online store amounted to $1.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lightailing.com revenue by year

lightailing.com's monthly revenueOVER TIME
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Over the past three months, lightailing.com revenue has experienced growth of 26%, compared to the preceding three months.

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lightailing.com revenue growth for last six months
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OVERVIEW
In November 2025, lightailing.com, a player in the games industry, generated online sales revenue of $146,582, significantly surpassing the median of $75,113, while also achieving a conversion rate between 1.00-1.50%, below the industry's high of 3.82%. Their average order value (AOV) ranged from $125 to $150, considerably lower than the high of $419. With 93,059 sessions, lightailing.com exceeded the median sessions of 27,423 in the games category, although it still lags behind the industry leader, tcgplayer.com, which dominates with $143,002,130 in revenue.
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lightailing.com competitors

In November 2025, lightailing.com generated a revenue of $146,582 from 1,132 transactions and 93,059 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. When compared to its competitors, lightailing.com falls behind in terms of revenue and transactions. The closest competitor, wickedbrick.com, had a revenue of $344,017 from 2,563 transactions and 176,323 sessions, with a similar AOV and conversion rate. However, lightmybricks.com outperformed both lightailing.com and wickedbrick.com with a revenue of $673,930 from 3,691 transactions and 167,923 sessions, along with a higher AOV and conversion rate. On the other hand, brickloot.com had a lower revenue and fewer transactions compared to lightailing.com, indicating a potential area for improvement.

lightmybricks.com screenshot
#1 lightmybricks.com
673.9K
Revenue
167.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
brickloot.com screenshot
#2 brickloot.com
91.2K
Revenue
45.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
wickedbrick.com screenshot
#3 wickedbrick.com
344K
Revenue
176.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
idisplayit.com screenshot
#4 idisplayit.com
205K
Revenue
68.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lightailing.com vs top market performers
lightailing.com
top retailers
conversion rate vs average order value for lightailing.com and its competitors
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Revenue share by device at lightailing.com

In November large majority of sales on lightailing.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lightailing.com, 96% was finalized on desktop devices, with 4.1% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightailing.com channels

Identify top traffic channels that drive growth for lightailing.comand discover how performance of traffic channels has changed over time.

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lightailing.com Google Ads spend

Evaluate lightailing.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lightailing.com devices

Review lightailing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightailing.com top markets

Explore lightailing.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lightailing.com country & global rank

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