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May 2025
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Home/Insights/Retailers/lightailing.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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95.7K
Revenue
68.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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Lightailing.com is a website that specializes in selling lighting kits for various brick-building sets, particularly popular ones like LEGO. Their products are designed to enhance the visual appeal of these sets by providing users with customizable LED lighting components, aimed at creating an illuminated and engaging experience.

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lightailing.com's revenueOVER TIME
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Over the past three months, lightailing.com revenue has experienced decline of 42%, compared to the preceding three months.

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lightailing.com revenue decline for last six months
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OVERVIEW
lightailing.com's performance metrics for May 2025 in the GAMES industry include a revenue of $95,716, a conversion rate of 0.50-1.00%, an AOV of $125-150, and 68,906 sessions, with competitors such as tcgplayer.com having a revenue of $65,690,733, lego.com with 40,952,675 sessions, a high conversion rate of 3.77%, a low conversion rate of 0.62%, a high AOV of $430, and a low AOV of $69, all in the same industry.
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lightailing.com competitors

In May 2025, lightailing.com lags behind its competitors in terms of revenue, with only $95,716 compared to wickedbrick.com's $312,946 and lightmybricks.com's $329,063. The number of transactions on lightailing.com is also lower at 662, while wickedbrick.com has 2,339 and lightmybricks.com has 1,816. In terms of sessions, lightailing.com falls short with 68,906, while wickedbrick.com leads with 175,459 and lightmybricks.com follows with 96,858. The average order value (AOV) for lightailing.com is in line with its competitors at $125-150, but its conversion rate of 0.50-1.00% is lower compared to wickedbrick.com's 1.00-1.50% and lightmybricks.com's 1.50-2.00%. lightailing.com has potential for growth by improving its transaction volume and conversion rate to compete more effectively in the market.

lightmybricks.com screenshot
#1 lightmybricks.com
329.1K
Revenue
96.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
brickloot.com screenshot
#2 brickloot.com
79.4K
Revenue
49.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wickedbrick.com screenshot
#3 wickedbrick.com
312.9K
Revenue
175.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
idisplayit.com screenshot
#4 idisplayit.com
82.6K
Revenue
26.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lightailing.com vs top market performers
lightailing.com
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conversion rate vs average order value for lightailing.com and its competitors
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Revenue share by device at lightailing.com

In May large majority of sales on lightailing.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on lightailing.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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lightailing.com channels

Identify top traffic channels that drive growth for lightailing.comand discover how performance of traffic channels has changed over time.

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lightailing.com Google Ads spend

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lightailing.com devices

Review lightailing.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightailing.com top markets

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lightailing.com country & global rank

Assess the ranking of lightailing.com among other retailers within its primary country and worldwide.

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