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Jan 2026
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Home/Insights/Retailers/lightmybricks.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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732.3K
Revenue
Jan 26
194K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Lightmybricks.com is an e-commerce platform that specializes in selling lighting kits for LEGO sets. Their products include a wide range of lighting solutions designed to add a captivating and realistic glow to various LEGO sets. Lightmybricks.com offers easy-to-install lighting options for LEGO enthusiasts of all ages and skill levels.

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lightmybricks.com Annual Revenue and Growth

lightmybricks.com's annual sales on its online store amounted to $5.3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
lightmybricks.com revenue by year

lightmybricks.com's monthly revenueOVER TIME
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Over the past three months, lightmybricks.com revenue has experienced growth of 51%, compared to the preceding three months.

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lightmybricks.com revenue growth for last six months
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OVERVIEW
In January 2026, lightmybricks.com achieved online sales revenue of $732,314, significantly exceeding the games industry median of $97,679, despite being well below the category leader, tcgplayer.com, at $156,901,462. The site reported a conversion rate of 2.00-2.50%, lower than the industry's high of 3.81% and above the low of 0.77%. With an average order value (AOV) between $175-200, lightmybricks.com remains below the high AOV of $407. The store garnered 194,006 sessions, far exceeding the median of 29,991 but dwarfed by lego.com’s impressive 72,670,697 sessions.
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lightmybricks.com competitors

In January 2026, lightmybricks.com generated a revenue of $732,314 from 4,136 transactions and 194,006 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 2.00% to 2.50%. Comparatively, lightailing.com had revenue of $234,645 from 2,057 transactions and 180,673 sessions, with an AOV of $100 to $125 and a conversion rate of 1.00% to 1.50%. wickedbrick.com saw revenue of $401,610 from 3,168 transactions and 358,265 sessions, with an AOV of $125 to $150 and a conversion rate of 0.50% to 1.00%. brickloot.com had revenue of $152,776 from 832 transactions and 43,310 sessions, with an AOV of $175 to $200 and a conversion rate of 1.50% to 2.00%. toypro.com's revenue was $876,665 from 6,231 transactions and 671,902 sessions, with an AOV of $125 to $150 and a conversion rate of 0.50% to 1.00%. lego.com, a major competitor, generated a significant revenue of $85,852,321 from 1,773,467 transactions and 72,670,697 sessions, with an AOV of $25 to $50 and a conversion rate of 2.00% to 2.50%. Overall, lightmybricks.com performs well in terms of revenue and sessions when compared to some competitors but lags behind in conversion

lightailing.com screenshot
#1 lightailing.com
234.6K
Revenue
180.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
wickedbrick.com screenshot
#2 wickedbrick.com
401.6K
Revenue
358.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
152.8K
Revenue
43.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
toypro.com screenshot
#4 toypro.com
876.7K
Revenue
671.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lego.com screenshot
#5 lego.com
85.9M
Revenue
72.7M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lightmybricks.com vs top market performers
lightmybricks.com
top retailers
conversion rate vs average order value for lightmybricks.com and its competitors
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Revenue share by device at lightmybricks.com

In January large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightmybricks.com channels

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lightmybricks.com Google Ads spend

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lightmybricks.com devices

Review lightmybricks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightmybricks.com top markets

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lightmybricks.com country & global rank

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