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Jul 2025
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Home/Insights/Retailers/lightmybricks.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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338.5K
Revenue
94.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Lightmybricks.com is an e-commerce platform that specializes in selling lighting kits for LEGO sets. Their products include a wide range of lighting solutions designed to add a captivating and realistic glow to various LEGO sets. Lightmybricks.com offers easy-to-install lighting options for LEGO enthusiasts of all ages and skill levels.

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lightmybricks.com's revenueOVER TIME
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Over the past three months, lightmybricks.com revenue has experienced growth of 40%, compared to the preceding three months.

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lightmybricks.com revenue growth for last six months
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OVERVIEW
lightmybricks.com in the GAMES industry had a revenue of $338,530, a conversion rate of 1.50-2.00%, an AOV of $175-200, and 94,478 sessions in July 2025, compared to tcgplayer.com with $68,011,359 revenue, 3.81% conversion rate, $432 AOV, and lego.com with 44,379,856 sessions, while the median revenue was $65,146, the conversion rate ranged from 0.52% to 3.81%, the AOV from $68 to $432, and the median sessions were 28,713 for GAMES category.
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lightmybricks.com competitors

In July 2025, lightmybricks.com generated $338,530 in revenue from 1,858 transactions and 94,478 sessions, with an Average Order Value (AOV) of $175-200 and a conversion rate of 1.50-2.00%. Comparing to its competitors, lightmybricks.com outperformed lightailing.com and brickloot.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, it fell behind wickedbrick.com and toypro.com in revenue and transactions but had a higher conversion rate. lego.com dominated the market with a significantly higher revenue of $47,342,180 from 1,010,137 transactions and 44,379,856 sessions, showcasing a lower AOV and a slightly higher conversion rate compared to lightmybricks.com. Despite strong competition, lightmybricks.com maintained a competitive position within the market based on its performance metrics.

lightailing.com screenshot
#1 lightailing.com
80.4K
Revenue
89.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wickedbrick.com screenshot
#2 wickedbrick.com
272.7K
Revenue
176.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
80.6K
Revenue
53.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
toypro.com screenshot
#4 toypro.com
504.4K
Revenue
478.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lego.com screenshot
#5 lego.com
47.3M
Revenue
44.4M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lightmybricks.com vs top market performers
lightmybricks.com
top retailers
conversion rate vs average order value for lightmybricks.com and its competitors
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Revenue share by device at lightmybricks.com

In July large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightmybricks.com channels

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lightmybricks.com Google Ads spend

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lightmybricks.com devices

Review lightmybricks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightmybricks.com top markets

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lightmybricks.com country & global rank

Assess the ranking of lightmybricks.com among other retailers within its primary country and worldwide.

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