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Nov 2025
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Home/Insights/Retailers/lightmybricks.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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673.9K
Revenue
Nov 25
167.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Lightmybricks.com is an e-commerce platform that specializes in selling lighting kits for LEGO sets. Their products include a wide range of lighting solutions designed to add a captivating and realistic glow to various LEGO sets. Lightmybricks.com offers easy-to-install lighting options for LEGO enthusiasts of all ages and skill levels.

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lightmybricks.com Annual Revenue and Growth

lightmybricks.com's annual sales on its online store amounted to $5.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lightmybricks.com revenue by year

lightmybricks.com's monthly revenueOVER TIME
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Over the past three months, lightmybricks.com revenue has experienced decline of 6.7%, compared to the preceding three months.

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lightmybricks.com revenue decline for last six months
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OVERVIEW
In November 2025, lightmybricks.com, operating in the GAMES industry, achieved impressive online sales revenue of $673,930, significantly surpassing the median of $75,113, though still far behind industry leader tcgplayer.com at $143,002,130. The site’s conversion rate ranged from 2.00% to 2.50%, slightly below the high of 3.82%, while its average order value (AOV) between $175 and $200 remained under the high of $419. With 167,923 sessions, lightmybricks.com far exceeded the median of 27,423 sessions in the industry but was dwarfed by lego.com’s staggering 70,194,174 sessions.
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lightmybricks.com competitors

In November 2025, lightmybricks.com outperformed its competitors in terms of revenue, with $673,930 compared to the closest competitor, toypro.com, which had $631,674. However, lego.com significantly surpassed all competitors in revenue with $92,873,986. lightmybricks.com also had the highest average order value (AOV) range of $175-$200, tied with brickloot.com. In terms of conversion rate, lightmybricks.com had a range of 2.00-2.50%, which was the highest among its competitors. However, lego.com had the highest conversion rate at 2.50-3.00%. Despite strong performances in revenue and AOV, lightmybricks.com had fewer transactions and sessions compared to some of its competitors like toypro.com and wickedbrick.com. Overall, lightmybricks.com demonstrated strong revenue and AOV performance, along with a competitive conversion rate, positioning it well among its competitors in the brick light industry in November 2025.

lightailing.com screenshot
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146.6K
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93.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wickedbrick.com screenshot
#2 wickedbrick.com
344K
Revenue
176.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
91.2K
Revenue
45.6K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
toypro.com screenshot
#4 toypro.com
631.7K
Revenue
403.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lego.com screenshot
#5 lego.com
92.9M
Revenue
70.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lightmybricks.com vs top market performers
lightmybricks.com
top retailers
conversion rate vs average order value for lightmybricks.com and its competitors
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Revenue share by device at lightmybricks.com

In November large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightmybricks.com channels

Identify top traffic channels that drive growth for lightmybricks.comand discover how performance of traffic channels has changed over time.

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lightmybricks.com Google Ads spend

Evaluate lightmybricks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lightmybricks.com devices

Review lightmybricks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightmybricks.com top markets

Explore lightmybricks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lightmybricks.com country & global rank

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