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Sep 2025
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Home/Insights/Retailers/lightmybricks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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379.1K
Revenue
Sep 25
95.4K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Lightmybricks.com is an e-commerce platform that specializes in selling lighting kits for LEGO sets. Their products include a wide range of lighting solutions designed to add a captivating and realistic glow to various LEGO sets. Lightmybricks.com offers easy-to-install lighting options for LEGO enthusiasts of all ages and skill levels.

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lightmybricks.com Annual Revenue and Growth

lightmybricks.com's annual sales on its online store amounted to $5.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$5.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lightmybricks.com revenue by year

lightmybricks.com's monthly revenueOVER TIME
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Over the past three months, lightmybricks.com revenue has experienced growth of 33%, compared to the preceding three months.

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lightmybricks.com revenue growth for last six months
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OVERVIEW
In September 2025, lightmybricks.com generated impressive online sales revenue of $379,076, significantly exceeding the games industry's median of $64,500. With a conversion rate of 2.00-2.50%, it is close to the high benchmark of 3.83%. The average order value (AOV) ranged from $175 to $200, lower than the industry high of $447, but above the low of $66. The site attracted 95,352 sessions, far surpassing the median of 28,356 but dwarfed by lego.com's record of 48,909,019 sessions, illustrating a strong performance within the competitive games category.
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lightmybricks.com competitors

In September 2025, lightmybricks.com outperformed some of its competitors in terms of revenue, with a total revenue of $379,076. Compared to similar_domain wickedbrick.com, lightmybricks.com had a higher revenue, but fewer transactions and sessions. However, lightmybricks.com had a higher average order value (AOV) and conversion rate. Among other competitors like lightailing.com and brickloot.com, lightmybricks.com also showed stronger performance in terms of revenue, transactions, and sessions. toypro.com had a higher revenue than lightmybricks.com, but with a lower conversion rate. Notably, lego.com was the top performer in revenue, transactions, and sessions, but lightmybricks.com had a comparable conversion rate. Overall, lightmybricks.com demonstrated solid performance compared to its competitors in the LEGO lighting market.

lightailing.com screenshot
#1 lightailing.com
75.3K
Revenue
74.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wickedbrick.com screenshot
#2 wickedbrick.com
225.6K
Revenue
166K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
66.8K
Revenue
51.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
toypro.com screenshot
#4 toypro.com
432.2K
Revenue
360K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lego.com screenshot
#5 lego.com
55.5M
Revenue
48.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lightmybricks.com vs top market performers
lightmybricks.com
top retailers
conversion rate vs average order value for lightmybricks.com and its competitors
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Revenue share by device at lightmybricks.com

In September large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lightmybricks.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lightmybricks.com channels

Identify top traffic channels that drive growth for lightmybricks.comand discover how performance of traffic channels has changed over time.

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lightmybricks.com Google Ads spend

Evaluate lightmybricks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lightmybricks.com devices

Review lightmybricks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightmybricks.com top markets

Explore lightmybricks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lightmybricks.com country & global rank

Assess the ranking of lightmybricks.com among other retailers within its primary country and worldwide.

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