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May 2025
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Home/Insights/Retailers/lightmybricks.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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329.1K
Revenue
96.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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Lightmybricks.com is an e-commerce platform that specializes in selling lighting kits for LEGO sets. Their products include a wide range of lighting solutions designed to add a captivating and realistic glow to various LEGO sets. Lightmybricks.com offers easy-to-install lighting options for LEGO enthusiasts of all ages and skill levels.

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lightmybricks.com's revenueOVER TIME
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Over the past three months, lightmybricks.com revenue has experienced decline of 36%, compared to the preceding three months.

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lightmybricks.com revenue decline for last six months
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OVERVIEW
In May 2025, lightmybricks.com in the GAMES industry generated $329,063 in online sales, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. This conversion rate and AOV are lower than the highest in the industry at 3.77% and $430, respectively. Despite this, lightmybricks.com received 96,858 sessions, surpassing the median of 25,642. In comparison, the top-performing store in sessions was lego.com with 40,952,675 visits. Overall, lightmybricks.com's performance metrics indicate a solid online presence and potential for growth in the competitive GAMES market.
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lightmybricks.com competitors

In May 2025, lightmybricks.com reported a revenue of $329,063 from 1,816 transactions and 96,858 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate between 1.50% and 2.00%. Comparing this data to its competitors, we see that lego.com outperforms in revenue with $37,693,395, 783,331 transactions, and 40,952,675 sessions. However, lightmybricks.com has a higher AOV and conversion rate. wickedbrick.com follows with $312,946 in revenue, 2,339 transactions, and 175,459 sessions, while toypro.com and brickloot.com have similar revenue numbers but lower conversion rates. lightailing.com falls behind in revenue but shows a comparable performance in terms of AOV and conversion rate. Overall, lightmybricks.com stands out for its higher AOV and conversion rate compared to its competitors in May 2025.

lightailing.com screenshot
#1 lightailing.com
95.7K
Revenue
68.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wickedbrick.com screenshot
#2 wickedbrick.com
312.9K
Revenue
175.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brickloot.com screenshot
#3 brickloot.com
79.4K
Revenue
49.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
toypro.com screenshot
#4 toypro.com
413.8K
Revenue
390.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lego.com screenshot
#5 lego.com
37.7M
Revenue
41M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lightmybricks.com vs top market performers
lightmybricks.com
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conversion rate vs average order value for lightmybricks.com and its competitors
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Revenue share by device at lightmybricks.com

In May large majority of sales on lightmybricks.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on lightmybricks.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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brands overtime comparison

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lightmybricks.com channels

Identify top traffic channels that drive growth for lightmybricks.comand discover how performance of traffic channels has changed over time.

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lightmybricks.com Google Ads spend

Evaluate lightmybricks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lightmybricks.com devices

Review lightmybricks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lightmybricks.com top markets

Explore lightmybricks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lightmybricks.com country & global rank

Assess the ranking of lightmybricks.com among other retailers within its primary country and worldwide.

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