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Home/Insights/Retailers/loreal-paris.fr
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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66.4K
Revenue
May 26
289.6K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$25-50
AOV
May 26
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Loreal-paris.fr is a website operated by LOreal Paris, offering various cosmetic and beauty products for sale. The website provides a wide range of makeup, skincare, and hair care items, catering to diverse beauty needs. It serves as an online platform for individuals to browse and purchase LOreal Paris products.

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loreal-paris.fr Annual Revenue and Growth

loreal-paris.fr's annual sales on its online store amounted to $793.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$793.5K
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
loreal-paris.fr revenue by year

loreal-paris.fr's monthly revenueOVER TIME
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Over the past three months, loreal-paris.fr revenue has experienced decline of 23%, compared to the preceding three months.

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loreal-paris.fr revenue decline for last six months
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OVERVIEW
In May 2026, loreal-paris.fr generated $66,417 in online sales, surpassing the BEAUTY AND COSMETICS median of $41,533, but significantly lower than ulta.com’s $131,310,258. The website's conversion rate ranged from 0.50-1.00%, below the industry's high of 4.55% and above its low of 1.21%. With an average order value (AOV) between $25-50, loreal-paris.fr's performance also lags behind the high AOV of $205 and low of $50 within the sector. The site recorded 289,635 sessions, far exceeding the industry median of 16,416 but a fraction of sephora.com’s 60,095,887 sessions.
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loreal-paris.fr competitors

In May 2026, loreal-paris.fr generated $66,417 in revenue from 1,884 transactions across 289,635 sessions, achieving a conversion rate of 0.50-1.00%. In contrast, loreal.com significantly outperformed with a staggering $2,398,934 in revenue, driven by 19,222 transactions from 1,082,364 sessions and a higher conversion rate of 1.50-2.00%. Another competitor, feelunique.com, reported a revenue of $43,559 from 1,007 transactions, though with far fewer sessions at 19,766 and a remarkable conversion rate of 5.00-5.50%. While loreal-paris.fr matches feelunique.com’s average order value (AOV) of $25-50, it trails behind both competitors in revenue and transactions. This comparison highlights loreal-paris.fr’s potential for growth by improving its conversion strategies to compete more effectively in the marketplace.

loreal.com screenshot
#1 loreal.com
2.4M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
feelunique.com screenshot
#2 feelunique.com
43.6K
Revenue
19.8K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
wella.com screenshot
#3 wella.com
546.6K
Revenue
728.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
loreal-paris.fr vs top market performers
loreal-paris.fr
top retailers
conversion rate vs average order value for loreal-paris.fr and its competitors
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Revenue share by device at loreal-paris.fr

In May large majority of sales on loreal-paris.fr, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In May large majority of sales on loreal-paris.fr, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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brands overtime comparison

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loreal-paris.fr channels

Identify top traffic channels that drive growth for loreal-paris.frand discover how performance of traffic channels has changed over time.

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loreal-paris.fr Google Ads spend

Evaluate loreal-paris.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal-paris.fr devices

Review loreal-paris.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal-paris.fr top markets

Explore loreal-paris.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal-paris.fr country & global rank

Assess the ranking of loreal-paris.fr among other retailers within its primary country and worldwide.

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