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Apr 2026
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Home/Insights/Retailers/loreal-paris.fr
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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111.4K
Revenue
Apr 26
267.8K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
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Loreal-paris.fr is a website operated by LOreal Paris, offering various cosmetic and beauty products for sale. The website provides a wide range of makeup, skincare, and hair care items, catering to diverse beauty needs. It serves as an online platform for individuals to browse and purchase LOreal Paris products.

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loreal-paris.fr Annual Revenue and Growth

loreal-paris.fr's annual sales on its online store amounted to $793.5K in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$793.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
loreal-paris.fr revenue by year

loreal-paris.fr's monthly revenueOVER TIME
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Over the past three months, loreal-paris.fr revenue has experienced decline of 12%, compared to the preceding three months.

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loreal-paris.fr revenue decline for last six months
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OVERVIEW
In April 2026, loreal-paris.fr generated $111,446 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, though falling short of industry leader sephora.com, which earned $117,760,640. The site's conversion rate ranged from 1.00-1.50%, with a median value in the industry being 1.08% and a high of 4.38%. The average order value (AOV) was between $25-50, lower than the industry high of $195 and above the low of $45. Additionally, loreal-paris.fr attracted 267,801 sessions, vastly exceeding the median of 20,819 in its category, yet far from sephora.com's 84,653,344 sessions.
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loreal-paris.fr competitors

In April 2026, loreal-paris.fr generated $111,446 in revenue from 3,154 transactions across 267,801 sessions, yielding an average order value (AOV) between $25-$50 and a conversion rate of 1.00-1.50%. In contrast, loreal.com significantly outperformed with a revenue of $3,197,110 from 24,612 transactions over 1,381,630 sessions, boasting an AOV of $125-$150 and a higher conversion rate of 1.50-2.00%. Meanwhile, feelunique.com, while smaller in scale, achieved $45,956 in revenue from 734 transactions across 16,065 sessions, with an AOV between $50-$75 and an impressive conversion rate of 4.50-5.00%. This comparison highlights loreal-paris.fr's challenges in scaling against its competitors, particularly in AOV and total revenue, despite a competitive conversion rate compared to loreal.com.

loreal.com screenshot
#1 loreal.com
3.2M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
feelunique.com screenshot
#2 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
wella.com screenshot
#3 wella.com
484.5K
Revenue
727.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
loreal-paris.fr vs top market performers
loreal-paris.fr
top retailers
conversion rate vs average order value for loreal-paris.fr and its competitors
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Revenue share by device at loreal-paris.fr

In April large majority of sales on loreal-paris.fr, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In April large majority of sales on loreal-paris.fr, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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brands overtime comparison

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loreal-paris.fr channels

Identify top traffic channels that drive growth for loreal-paris.frand discover how performance of traffic channels has changed over time.

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loreal-paris.fr Google Ads spend

Evaluate loreal-paris.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal-paris.fr devices

Review loreal-paris.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal-paris.fr top markets

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loreal-paris.fr country & global rank

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