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Sep 2025
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Home/Insights/Retailers/loreal-paris.fr
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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34.2K
Revenue
Sep 25
299.6K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Loreal-paris.fr is a website operated by LOreal Paris, offering various cosmetic and beauty products for sale. The website provides a wide range of makeup, skincare, and hair care items, catering to diverse beauty needs. It serves as an online platform for individuals to browse and purchase LOreal Paris products.

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loreal-paris.fr Annual Revenue and Growth

loreal-paris.fr's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
loreal-paris.fr revenue by year

loreal-paris.fr's monthly revenueOVER TIME
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Over the past three months, loreal-paris.fr revenue has experienced decline of 46%, compared to the preceding three months.

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loreal-paris.fr revenue decline for last six months
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OVERVIEW
In September 2025, loreal-paris.fr generated $34,201 in online sales, falling short of the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged between 0.00-0.50%, significantly below the industry's high of 4.54%. The average order value (AOV) stood at $25-50, contrasting sharply with a high AOV of $203 in the sector. With 299,575 sessions, loreal-paris.fr surpassed the lifestyle median of 18,928 but lagged far behind the leading site, sephora.com, which had an impressive 45,764,193 sessions, highlighting the challenges facing the brand in an increasingly competitive market.
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loreal-paris.fr competitors

In September 2025, loreal-paris.fr had a revenue of 34,201 euros with 1,247 transactions and 299,575 sessions. The average order value (AOV) ranged from 25 to 50 euros, and the conversion rate was between 0.00% and 0.50%. Comparatively, loreal.com outperformed with a revenue of 4,202,103 euros, 29,638 transactions, and 1,346,588 sessions. Its AOV was higher at 125 to 150 euros, and the conversion rate was between 2.00% and 2.50%. On the other hand, feelunique.com had a revenue of 42,010 euros, 752 transactions, and 16,959 sessions. Its AOV fell between 50 and 75 euros, and the conversion rate was the highest at 4.00% to 4.50%. While loreal-paris.fr may have a smaller revenue and lower conversion rate compared to its competitors, it still maintains a strong online presence and customer base within its niche market.

loreal.com screenshot
#1 loreal.com
4.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
feelunique.com screenshot
#2 feelunique.com
42K
Revenue
17K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
wella.com screenshot
#3 wella.com
537.3K
Revenue
661.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
loreal-paris.fr vs top market performers
loreal-paris.fr
top retailers
conversion rate vs average order value for loreal-paris.fr and its competitors
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Revenue share by device at loreal-paris.fr

In September large majority of sales on loreal-paris.fr, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.

In September large majority of sales on loreal-paris.fr, 88% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 12% of sales coming from desktop devices.
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loreal-paris.fr channels

Identify top traffic channels that drive growth for loreal-paris.frand discover how performance of traffic channels has changed over time.

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loreal-paris.fr Google Ads spend

Evaluate loreal-paris.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal-paris.fr devices

Review loreal-paris.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal-paris.fr top markets

Explore loreal-paris.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal-paris.fr country & global rank

Assess the ranking of loreal-paris.fr among other retailers within its primary country and worldwide.

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