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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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5.6M
Revenue
Jan 26
1.8M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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The website loreal.com is the official online platform of LOreal, a renowned multinational beauty company. It contains information about LOreals diverse product portfolio, including cosmetics, skincare, haircare, and fragrances. The website also offers insights into the companys history, commitment to sustainability, and global presence.

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loreal.com Annual Revenue and Growth

loreal.com's annual sales on its online store amounted to $44.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$44.6M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
loreal.com revenue by year

loreal.com's monthly revenueOVER TIME
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Over the past three months, loreal.com revenue has experienced growth of 7.9%, compared to the preceding three months.

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loreal.com revenue growth for last six months
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OVERVIEW
In January 2026, L'oreal.com achieved online sales of $5,552,122, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, although still far behind ulta.com’s $104,496,353. The site recorded a conversion rate between 2.00-2.50%, which is commendable but below the industry's high of 4.7%. The average order value (AOV) ranged from $125-150, lower than the peak AOV of $194, while sessions reached 1,766,688, considerably more than the median of 22,631 but dwarfed by ulta.com’s impressive 47,691,438 sessions, highlighting both opportunities for growth and areas for strategic improvement.
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loreal.com competitors

In January 2026, loreal.com generated a revenue of $5,552,122 with 40,697 transactions and 1,766,688 sessions. The average order value (AOV) was between $125-150, and the conversion rate was between 2.00-2.50%. Comparing this data to its competitors, loreal.com outperformed lorealparisusa.com and yslbeautyus.com in terms of revenue, transactions, sessions, AOV, and conversion rate. However, skinceuticals.com had the highest revenue of $12,392,597 with 85,546 transactions and a conversion rate of 7.00-7.50%, despite having fewer sessions than loreal.com. caretobeauty.com had a higher conversion rate of 3.00-3.50% with a revenue of $2,841,689. Overall, loreal.com was competitive in terms of revenue and transactions compared to its competitors in the beauty industry.

lorealparisusa.com screenshot
#1 lorealparisusa.com
2.2M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
yslbeautyus.com screenshot
#2 yslbeautyus.com
2.3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.8M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
skinceuticals.com screenshot
#4 skinceuticals.com
12.4M
Revenue
1.2M
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
lancome-usa.com screenshot
#5 lancome-usa.com
4.7M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
loreal.com vs top market performers
loreal.com
top retailers
conversion rate vs average order value for loreal.com and its competitors
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Revenue share by device at loreal.com

In January large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loreal.com channels

Identify top traffic channels that drive growth for loreal.comand discover how performance of traffic channels has changed over time.

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loreal.com Google Ads spend

Evaluate loreal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal.com devices

Review loreal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal.com top markets

Explore loreal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal.com country & global rank

Assess the ranking of loreal.com among other retailers within its primary country and worldwide.

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