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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.8M
Revenue
956.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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The website loreal.com is the official online platform of LOreal, a renowned multinational beauty company. It contains information about LOreals diverse product portfolio, including cosmetics, skincare, haircare, and fragrances. The website also offers insights into the companys history, commitment to sustainability, and global presence.

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loreal.com's revenueOVER TIME
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Over the past three months, loreal.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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loreal.com revenue decline for last six months
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OVERVIEW
In May 2025, loreal.com in the BEAUTY AND COSMETICS industry had online sales revenue of $2,818,248 with a conversion rate of 1.50-2.00% and an AOV of $125-150. The site had 956,403 sessions, while the highest sessions were at 38,510,361 for sephora.com. The median revenue in the industry was $46,882, with the largest online store being ulta.com at $96,002,620. The very high conversion rate was 4.51% and the very low was 1.17%, while the very high AOV was $213 and the very low was $53, compared to loreal.com's AOV range.
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loreal.com competitors

In May 2025, L'Oreal's official website, loreal.com, reported a revenue of $2,818,248 with 19,133 transactions and 956,403 sessions. The average order value (AOV) was between $125-150, and the conversion rate ranged from 1.50-2.00%. Comparing these metrics to its competitors, L'Oreal's performance stands out in certain aspects. For example, lancome-usa.com had the highest revenue at $5,885,041 but loreal.com had a higher conversion rate. skinceuticals.com had the highest AOV at $150-175, while loreal.com had a competitive AOV as well. In terms of sessions, loreal.com had the second-highest number of sessions after lancome-usa.com. Overall, L'Oreal's website performance, while not leading in all metrics, demonstrates a strong presence in the beauty and cosmetics market compared to its competitors in May 2025.

lorealparisusa.com screenshot
#1 lorealparisusa.com
1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
yslbeautyus.com screenshot
#2 yslbeautyus.com
1.8M
Revenue
969.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.2M
Revenue
965.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
skinceuticals.com screenshot
#4 skinceuticals.com
6.2M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lancome-usa.com screenshot
#5 lancome-usa.com
5.9M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
loreal.com vs top market performers
loreal.com
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conversion rate vs average order value for loreal.com and its competitors
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Revenue share by device at loreal.com

In May large majority of sales on loreal.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on loreal.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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brands overtime comparison

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loreal.com channels

Identify top traffic channels that drive growth for loreal.comand discover how performance of traffic channels has changed over time.

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loreal.com Google Ads spend

Evaluate loreal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal.com devices

Review loreal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal.com top markets

Explore loreal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal.com country & global rank

Assess the ranking of loreal.com among other retailers within its primary country and worldwide.

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