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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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3.7M
Revenue
Aug 25
1.1M
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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The website loreal.com is the official online platform of LOreal, a renowned multinational beauty company. It contains information about LOreals diverse product portfolio, including cosmetics, skincare, haircare, and fragrances. The website also offers insights into the companys history, commitment to sustainability, and global presence.

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loreal.com Annual Revenue and Growth

loreal.com's annual sales on its online store amounted to $49.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
loreal.com revenue by year

loreal.com's monthly revenueOVER TIME
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Over the past three months, loreal.com revenue has experienced decline of 13%, compared to the preceding three months.

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loreal.com revenue decline for last six months
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OVERVIEW
In August 2025, loreal.com in the BEAUTY AND COSMETICS industry had a revenue of $3,687,429 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. The website received 1,078,638 sessions during the month. The highest revenue in the industry was $109,440,426 from themancompany.com, the highest conversion rate was 4.33%, the highest AOV was $202, and the highest number of sessions was 44,212,513 from sephora.com. The median revenue in the industry was $43,264, the median sessions were 22,297, the lowest conversion rate was 1.0%, and the lowest AOV was $46.
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loreal.com competitors

In August 2025, loreal.com outperformed some of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. Compared to loreal.com, lorealparisusa.com had lower revenue, transactions, and conversion rate, while yslbeautyus.com had lower revenue and transactions. caretobeauty.com had higher revenue but lower conversion rate, while skinceuticals.com had higher revenue but lower transactions and sessions. lancome-usa.com had higher revenue and transactions but a slightly lower conversion rate. Overall, loreal.com had a good balance of all metrics compared to its competitors, showcasing its strong online performance in the beauty industry in August 2025.

lorealparisusa.com screenshot
#1 lorealparisusa.com
769.6K
Revenue
1.5M
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
yslbeautyus.com screenshot
#2 yslbeautyus.com
1.1M
Revenue
958.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.6M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
skinceuticals.com screenshot
#4 skinceuticals.com
5.2M
Revenue
820K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lancome-usa.com screenshot
#5 lancome-usa.com
4.8M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
loreal.com vs top market performers
loreal.com
top retailers
conversion rate vs average order value for loreal.com and its competitors
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Revenue share by device at loreal.com

In August large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loreal.com channels

Identify top traffic channels that drive growth for loreal.comand discover how performance of traffic channels has changed over time.

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loreal.com Google Ads spend

Evaluate loreal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal.com devices

Review loreal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal.com top markets

Explore loreal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal.com country & global rank

Assess the ranking of loreal.com among other retailers within its primary country and worldwide.

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