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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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4.2M
Revenue
Sep 25
1.3M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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The website loreal.com is the official online platform of LOreal, a renowned multinational beauty company. It contains information about LOreals diverse product portfolio, including cosmetics, skincare, haircare, and fragrances. The website also offers insights into the companys history, commitment to sustainability, and global presence.

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loreal.com Annual Revenue and Growth

loreal.com's annual sales on its online store amounted to $49.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$49.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
loreal.com revenue by year

loreal.com's monthly revenueOVER TIME
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Over the past three months, loreal.com revenue has experienced growth of 25%, compared to the preceding three months.

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loreal.com revenue growth for last six months
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OVERVIEW
In September 2025, loreal.com generated $4,202,103 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, yet far behind the leader ulta.com at $93,223,020. Its conversion rate of 2.00-2.50% is below the industry's high of 4.54%, while its average order value (AOV) ranges from $125-150, also below the high of $203. With 1,346,588 sessions, loreal.com surpasses the median of 18,928 but pales in comparison to sephora.com’s leading 45,764,193 sessions, indicating strong traffic but room for improvement in conversion efficiency and AOV.
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loreal.com competitors

In September 2025, loreal.com outperformed some of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While loreal.com had a revenue of $4,202,103 from 29,638 transactions and 1,346,588 sessions with an AOV of $125-150 and a conversion rate of 2.00-2.50%, some of its competitors lagged behind. For example, lorealparisusa.com had a revenue of $1,042,022 from 9,545 transactions and 1,542,107 sessions with an AOV of $100-125 and a conversion rate of 0.50-1.00%. yslbeautyus.com, caretobeauty.com, skinceuticals.com, and lancome-usa.com also had varying performance metrics compared to loreal.com. Overall, loreal.com demonstrated strong performance in key areas when compared to its competitors in September 2025.

lorealparisusa.com screenshot
#1 lorealparisusa.com
1M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
yslbeautyus.com screenshot
#2 yslbeautyus.com
973.5K
Revenue
865.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
skinceuticals.com screenshot
#4 skinceuticals.com
5.1M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lancome-usa.com screenshot
#5 lancome-usa.com
4.7M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
loreal.com vs top market performers
loreal.com
top retailers
conversion rate vs average order value for loreal.com and its competitors
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Revenue share by device at loreal.com

In September large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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loreal.com channels

Identify top traffic channels that drive growth for loreal.comand discover how performance of traffic channels has changed over time.

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loreal.com Google Ads spend

Evaluate loreal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal.com devices

Review loreal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal.com top markets

Explore loreal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal.com country & global rank

Assess the ranking of loreal.com among other retailers within its primary country and worldwide.

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