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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.5M
Revenue
Aug 26
1.2M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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The website loreal.com is the official online platform of LOreal, a renowned multinational beauty company. It contains information about LOreals diverse product portfolio, including cosmetics, skincare, haircare, and fragrances. The website also offers insights into the companys history, commitment to sustainability, and global presence.

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loreal.com Annual Revenue and Growth

loreal.com's annual sales on its online store amounted to $44.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$44.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
loreal.com revenue by year

loreal.com's monthly revenueOVER TIME
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Over the past three months, loreal.com revenue has experienced decline of 17%, compared to the preceding three months.

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loreal.com revenue decline for last six months
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OVERVIEW
In August 2026, loreal.com attracted 1.2 million sessions, significantly outpacing a typical beauty and cosmetics store's 20,600 sessions. The site generated $3.5 million in online sales, far exceeding the typical beauty and cosmetics store's revenue of around $46,500. With a conversion rate of 2.00-2.50%, loreal.com is comfortably within the typical range of 1.08% to 4.58%. Additionally, its average order value of $125-150 also falls within the typical range of $52 to $207 for the category.
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loreal.com competitors

In August 2026, loreal.com trails behind lancome-usa.com in revenue, generating $3.5 million compared to lancome-usa.com's $6.3 million. While loreal.com has a respectable 26,800 transactions, caretobeauty.com outperforms it significantly with 54,200 transactions. Furthermore, loreal.com achieves 1.2 million sessions, falling short of lorealparisusa.com, which leads with 1.9 million sessions. Both loreal.com and lorealparisusa.com share an AOV range of $125-150, but loreal.com boasts a conversion rate of 2.00-2.50%, whereas competitors like skinceuticals.com and caretobeauty.com lead with conversion rates of 3.50-4.00%. Overall, while loreal.com maintains solid performance, it is outshined by its competitors in key metrics.

lorealparisusa.com screenshot
#1 lorealparisusa.com
1.3M
Revenue
1.9M
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
caretobeauty.com screenshot
#2 caretobeauty.com
4M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
skinceuticals.com screenshot
#3 skinceuticals.com
4.4M
Revenue
743.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lancome-usa.com screenshot
#4 lancome-usa.com
6.3M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
laroche-posay.us screenshot
#5 laroche-posay.us
2.6M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
loreal.com vs top market performers
loreal.com
top retailers
conversion rate vs average order value for loreal.com and its competitors
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Revenue share by device at loreal.com

In August large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on loreal.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries loreal.com operates in

loreal.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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loreal.com channels

Identify top traffic channels that drive growth for loreal.comand discover how performance of traffic channels has changed over time.

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loreal.com Google Ads spend

Evaluate loreal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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loreal.com devices

Review loreal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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loreal.com top markets

Explore loreal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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loreal.com country & global rank

Assess the ranking of loreal.com among other retailers within its primary country and worldwide.

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