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Aug 2025
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Home/Insights/Retailers/lunarbeauty.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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97.9K
Revenue
Aug 25
19.5K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Lunarbeauty.com is a website that offers a wide range of beauty products. Customers can find various makeup items, skincare essentials, and hair care products on the platform. The website aims to provide a convenient online shopping experience, catering to beauty enthusiasts needs with its diverse range of beauty offerings.

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lunarbeauty.com Annual Revenue and Growth

lunarbeauty.com's annual sales on its online store amounted to $1.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lunarbeauty.com revenue by year

lunarbeauty.com's monthly revenueOVER TIME
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Over the past three months, lunarbeauty.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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lunarbeauty.com revenue decline for last six months
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OVERVIEW
lunarbeauty.com, a BEAUTY AND COSMETICS website, generated $97,911 in online sales in August 2025, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $100-125. The website had 19,473 sessions during the month, below the median of 22,297 in the industry. Despite not leading in revenue or sessions, lunarbeauty.com performs above the median for the industry in both conversion rate and AOV. The highest performing store in the industry was themancompany.com with $109,440,426 in revenue and the highest number of sessions coming from sephora.com at 44,212,513.
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lunarbeauty.com competitors

In August 2025, lunarbeauty.com performed admirably with a revenue of $97,911 from 819 transactions and 19,473 sessions, boasting an Average Order Value (AOV) of $100-$125 and a conversion rate of 4.00-4.50%. Comparing this to its competitors, purish.com leads the pack with a revenue of $287,374 from 3,544 transactions and 93,439 sessions, but with a lower AOV of $75-$100 and a conversion rate of 3.50-4.00%. rokaelbeauty.com falls behind with $18,130 revenue from 435 transactions and 10,676 sessions, a lower AOV of $25-$50, but a comparable conversion rate. moonslicebeauty.com trails significantly with only $1,054 revenue from 10 transactions and 382 sessions, despite a similar AOV as lunarbeauty.com, their conversion rate is much lower at 2.50-3.00%. houseoflashes.com presents a strong competitor with $51,005 revenue from 1,071 transactions and 37,656 sessions, but with a lower AOV and conversion rate than lunarbeauty.com.

purish.com screenshot
#1 purish.com
287.4K
Revenue
93.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rokaelbeauty.com screenshot
#2 rokaelbeauty.com
18.1K
Revenue
10.7K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
moonslicebeauty.com screenshot
#3 moonslicebeauty.com
1.1K
Revenue
382
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoflashes.com screenshot
#4 houseoflashes.com
51K
Revenue
37.7K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
lunarbeauty.com vs top market performers
lunarbeauty.com
top retailers
conversion rate vs average order value for lunarbeauty.com and its competitors
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Revenue share by device at lunarbeauty.com

In August large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lunarbeauty.com channels

Identify top traffic channels that drive growth for lunarbeauty.comand discover how performance of traffic channels has changed over time.

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lunarbeauty.com Google Ads spend

Evaluate lunarbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lunarbeauty.com devices

Review lunarbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lunarbeauty.com top markets

Explore lunarbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lunarbeauty.com country & global rank

Assess the ranking of lunarbeauty.com among other retailers within its primary country and worldwide.

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