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Nov 2025
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Home/Insights/Retailers/lunarbeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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88.2K
Revenue
Nov 25
17.9K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Lunarbeauty.com is a website that offers a wide range of beauty products. Customers can find various makeup items, skincare essentials, and hair care products on the platform. The website aims to provide a convenient online shopping experience, catering to beauty enthusiasts needs with its diverse range of beauty offerings.

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lunarbeauty.com Annual Revenue and Growth

lunarbeauty.com's annual sales on its online store amounted to $1.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lunarbeauty.com revenue by year

lunarbeauty.com's monthly revenueOVER TIME
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Over the past three months, lunarbeauty.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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lunarbeauty.com revenue growth for last six months
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OVERVIEW
In November 2025, lunarbeauty.com achieved online sales revenue of $88,238, surpassing the BEAUTY AND COSMETICS median of $52,547, while its conversion rate ranged from 3.50% to 4.00%, slightly below the high of 5.32%. The average order value (AOV) stood between $125 and $150, below the category high of $204. With 17,936 sessions, lunarbeauty.com is just shy of the median for its industry, which is 19,748 sessions, highlighting the competitive landscape dominated by larger players like ulta.com, which reported a staggering $145,643,880 in revenue.
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lunarbeauty.com competitors

In November 2025, lunarbeauty.com generated a revenue of $88,238 from 701 transactions with 17,936 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. In comparison, purish.com outperformed Lunar Beauty with a revenue of $735,367 from 9,720 transactions and 217,422 sessions, featuring a lower AOV of $75-100 but a slightly higher conversion rate of 4.00-4.50%. On the other hand, rokaelbeauty.com fell behind with $62,705 revenue from 1,164 transactions and 29,645 sessions, showcasing a lower AOV of $50-75 and a similar conversion rate as Lunar Beauty. moonslicebeauty.com and houseoflashes.com also trailed Lunar Beauty in terms of revenue, transactions, sessions, and AOV, with varying conversion rates. Despite strong competition, Lunar Beauty stands out for its AOV and solid conversion rate among its competitors in the beauty industry.

purish.com screenshot
#1 purish.com
735.4K
Revenue
217.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
rokaelbeauty.com screenshot
#2 rokaelbeauty.com
62.7K
Revenue
29.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
moonslicebeauty.com screenshot
#3 moonslicebeauty.com
6.7K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
houseoflashes.com screenshot
#4 houseoflashes.com
111.8K
Revenue
38.3K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
lunarbeauty.com vs top market performers
lunarbeauty.com
top retailers
conversion rate vs average order value for lunarbeauty.com and its competitors
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Revenue share by device at lunarbeauty.com

In November large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lunarbeauty.com channels

Identify top traffic channels that drive growth for lunarbeauty.comand discover how performance of traffic channels has changed over time.

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lunarbeauty.com Google Ads spend

Evaluate lunarbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lunarbeauty.com devices

Review lunarbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lunarbeauty.com top markets

Explore lunarbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lunarbeauty.com country & global rank

Assess the ranking of lunarbeauty.com among other retailers within its primary country and worldwide.

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