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Sep 2025
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Home/Insights/Retailers/lunarbeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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103.2K
Revenue
Sep 25
20.3K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Lunarbeauty.com is a website that offers a wide range of beauty products. Customers can find various makeup items, skincare essentials, and hair care products on the platform. The website aims to provide a convenient online shopping experience, catering to beauty enthusiasts needs with its diverse range of beauty offerings.

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lunarbeauty.com Annual Revenue and Growth

lunarbeauty.com's annual sales on its online store amounted to $1.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lunarbeauty.com revenue by year

lunarbeauty.com's monthly revenueOVER TIME
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Over the past three months, lunarbeauty.com revenue has experienced growth of 33%, compared to the preceding three months.

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lunarbeauty.com revenue growth for last six months
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OVERVIEW
In September 2025, lunarbeauty.com achieved impressive online sales of $103,166, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, with a robust conversion rate between 4.00-4.50%, close to the high benchmark of 4.54%. The average order value (AOV) ranged from $100 to $125, notably below the sector's high of $203. With 20,309 sessions, lunarbeauty.com performed better than the median of 18,928 sessions in its category, although far from the leading 45,764,193 sessions seen by sephora.com. Overall, lunarbeauty.com demonstrates strong market presence and effective engagement in the competitive beauty sector.
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lunarbeauty.com competitors

In September 2025, lunarbeauty.com reported a revenue of $103,166 with 856 transactions and 20,309 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 4.00-4.50%. Compared to its competitors, lunarbeauty.com falls behind purish.com in revenue at $275,506, transactions at 3,498, and sessions at 94,473. However, lunarbeauty.com outperforms rokaelbeauty.com, moonslicebeauty.com, and houseoflashes.com in revenue, transactions, and sessions. When it comes to AOV, lunarbeauty.com competes closely with purish.com and moonslicebeauty.com, but surpasses rokaelbeauty.com and houseoflashes.com. In terms of conversion rate, lunarbeauty.com excels among its competitors, with only purish.com coming close. Despite not being the top performer in all metrics, lunarbeauty.com maintains a strong presence in the beauty industry and remains a competitive player in the market.

purish.com screenshot
#1 purish.com
275.5K
Revenue
94.5K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
rokaelbeauty.com screenshot
#2 rokaelbeauty.com
49.4K
Revenue
25.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
moonslicebeauty.com screenshot
#3 moonslicebeauty.com
14.4K
Revenue
6.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
houseoflashes.com screenshot
#4 houseoflashes.com
72.1K
Revenue
39.4K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
lunarbeauty.com vs top market performers
lunarbeauty.com
top retailers
conversion rate vs average order value for lunarbeauty.com and its competitors
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Revenue share by device at lunarbeauty.com

In September large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lunarbeauty.com channels

Identify top traffic channels that drive growth for lunarbeauty.comand discover how performance of traffic channels has changed over time.

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lunarbeauty.com Google Ads spend

Evaluate lunarbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lunarbeauty.com devices

Review lunarbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lunarbeauty.com top markets

Explore lunarbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lunarbeauty.com country & global rank

Assess the ranking of lunarbeauty.com among other retailers within its primary country and worldwide.

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