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Dec 2025
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Home/Insights/Retailers/lunarbeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lunarbeauty.comlunarbeauty.com

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95.2K
Revenue
Dec 25
20.5K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Lunarbeauty.com is a website that offers a wide range of beauty products. Customers can find various makeup items, skincare essentials, and hair care products on the platform. The website aims to provide a convenient online shopping experience, catering to beauty enthusiasts needs with its diverse range of beauty offerings.

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lunarbeauty.com Annual Revenue and Growth

lunarbeauty.com's annual sales on its online store amounted to $1.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lunarbeauty.com revenue by year

lunarbeauty.com's monthly revenueOVER TIME
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Over the past three months, lunarbeauty.com revenue has experienced decline of 9.6%, compared to the preceding three months.

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lunarbeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, lunarbeauty.com achieved impressive performance metrics within the BEAUTY AND COSMETICS industry, generating $95,201 in revenue—significantly above the median of $53,444. With a conversion rate of 3.50-4.00%, it remains competitive, close to the high of 4.87%. The average order value (AOV) of $100-125 also positions it well, although lower than the sector's peak of $191. The site recorded 20,541 sessions, slightly below the median of 23,270, but still demonstrates a strong market presence compared to the largest player, ulta.com, which reported revenue of $152,769,917.
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lunarbeauty.com competitors

In December 2025, lunarbeauty.com generated $95,201 in revenue from 787 transactions with 20,541 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, lunarbeauty.com falls behind purish.com, which raked in $565,157 in revenue from 7,637 transactions with 177,542 sessions, offering an AOV of $50-75 and a conversion rate of 4.00-4.50%. rokaelbeauty.com trailed behind lunarbeauty.com with $39,176 in revenue, moonslicebeauty.com with $14,780 in revenue, and houseoflashes.com with $97,565 in revenue. However, houseoflashes.com surpassed all in conversion rate with 5.50-6.00%. Despite being competitive in some metrics, lunarbeauty.com has room for growth in revenue generation and session numbers to potentially surpass its rivals in the future.

purish.com screenshot
#1 purish.com
565.2K
Revenue
177.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
rokaelbeauty.com screenshot
#2 rokaelbeauty.com
39.2K
Revenue
19.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
moonslicebeauty.com screenshot
#3 moonslicebeauty.com
14.8K
Revenue
6.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
houseoflashes.com screenshot
#4 houseoflashes.com
97.6K
Revenue
36.4K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
lunarbeauty.com vs top market performers
lunarbeauty.com
top retailers
conversion rate vs average order value for lunarbeauty.com and its competitors
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Revenue share by device at lunarbeauty.com

In December large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lunarbeauty.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lunarbeauty.com channels

Identify top traffic channels that drive growth for lunarbeauty.comand discover how performance of traffic channels has changed over time.

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lunarbeauty.com Google Ads spend

Evaluate lunarbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lunarbeauty.com devices

Review lunarbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lunarbeauty.com top markets

Explore lunarbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lunarbeauty.com country & global rank

Assess the ranking of lunarbeauty.com among other retailers within its primary country and worldwide.

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