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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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266.2K
Revenue
Apr 26
97.8K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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purish.com Annual Revenue and Growth

purish.com's annual sales on its online store amounted to $5.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
purish.com revenue by year

purish.com's monthly revenueOVER TIME
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Over the past three months, purish.com revenue has experienced decline of 45%, compared to the preceding three months.

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purish.com revenue decline for last six months
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OVERVIEW
In April 2026, purish.com achieved online sales revenue of $266,166, significantly surpassing the BEAUTY AND COSMETICS median of $40,161, with a strong conversion rate of 3.50-4.00%, approaching the category's high of 4.38%. The average order value (AOV) ranged between $50-75, above the low threshold of $45 but below the high of $195. purish.com attracted 97,777 sessions, markedly higher than the median of 20,819, yet still dwarfed by the industry leader, sephora.com, which reported a staggering 84,653,344 sessions and a revenue of $117,760,640, showcasing purish's competitive performance in a thriving market.
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purish.com competitors

In April 2026, purish.com generated $266,166 in revenue from 3,798 transactions across 97,777 sessions, achieving a conversion rate of 3.50-4.00%. Comparatively, theordinary.com leads with $17,019,273 in revenue and a significantly higher transaction volume of 242,137, reflecting its extensive reach with 6,600,610 sessions. basler-beauty.de follows with $318,305 in revenue but a lower conversion rate of 0.50-1.00%, despite higher AOVs. lookfantastic.de reported $738,072 in revenue from 8,529 transactions at an AOV of 75-100, indicating strong sales efficiency. Paula’schoice.de also performed well with $210,088 in revenue from 4,146 transactions, with a slightly lower conversion rate of 2.50-3.00%. Finally, catrice.eu achieved $261,599 with a lower AOV and a conversion rate of 1.50-2.00%. Overall, while purish.com maintains solid performance, its competitors demonstrate significantly higher revenue and transaction metrics.

theordinary.com screenshot
#1 theordinary.com
17M
Revenue
6.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
basler-beauty.de screenshot
#2 basler-beauty.de
318.3K
Revenue
306K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lookfantastic.de screenshot
#3 lookfantastic.de
738.1K
Revenue
344K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
paulaschoice.de screenshot
#4 paulaschoice.de
210.1K
Revenue
160.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
catrice.eu screenshot
#5 catrice.eu
261.6K
Revenue
335.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purish.com vs top market performers
purish.com
top retailers
conversion rate vs average order value for purish.com and its competitors
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Revenue share by device at purish.com

In April large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purish.com channels

Identify top traffic channels that drive growth for purish.comand discover how performance of traffic channels has changed over time.

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purish.com Google Ads spend

Evaluate purish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purish.com devices

Review purish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purish.com top markets

Explore purish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purish.com country & global rank

Assess the ranking of purish.com among other retailers within its primary country and worldwide.

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