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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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372.2K
Revenue
May 26
132.1K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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purish.com Annual Revenue and Growth

purish.com's annual sales on its online store amounted to $5.8M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$5.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
purish.com revenue by year

purish.com's monthly revenueOVER TIME
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Over the past three months, purish.com revenue has experienced decline of 24%, compared to the preceding three months.

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purish.com revenue decline for last six months
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OVERVIEW
In May 2026, purish.com, operating in the BEAUTY AND COSMETICS sector, generated $372,215 in online sales, significantly surpassing the median revenue of $41,533, while also achieving a commendable conversion rate of 3.50-4.00%, close to the high benchmark of 4.55%. With an average order value (AOV) ranging from $50-75, purish.com is in line with the industry standards, given that the high AOV is $205. The site attracted 132,125 sessions, well above the median of 16,416 but far behind market leader sephora.com, which boasts 60,095,887 sessions, indicating strong but competitive market presence.
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purish.com competitors

In May 2026, purish.com generated a revenue of $372,215 from 5,115 transactions, resulting in a conversion rate between 3.50% and 4.00%. In comparison, theordinary.com far surpassed purish.com with a staggering revenue of $14,916,448 from 217,320 transactions and significantly higher traffic at 5,599,557 sessions, maintaining the same conversion rate range. Meanwhile, basler-beauty.de achieved $231,547 with 1,793 transactions at a much higher AOV of $125-150, but a low conversion rate of 0.50-1.00%. lookfantastic.de's performance was robust, recording $757,563 in revenue with an AOV of $75-100 and a conversion rate of 2.50-3.00%. Paula's choice.de performed similarly to purish.com with a revenue of $212,182 and 4,047 transactions. Lastly, catrice.eu showed a lower AOV at $25-50 but had a conversion rate of 1.50-2.00%. Overall, purish.com is competitive but clearly lags behind larger players like theordinary.com.

theordinary.com screenshot
#1 theordinary.com
14.9M
Revenue
5.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
basler-beauty.de screenshot
#2 basler-beauty.de
231.5K
Revenue
235.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lookfantastic.de screenshot
#3 lookfantastic.de
757.6K
Revenue
333.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
paulaschoice.de screenshot
#4 paulaschoice.de
212.2K
Revenue
156K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
catrice.eu screenshot
#5 catrice.eu
280.7K
Revenue
335.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purish.com vs top market performers
purish.com
top retailers
conversion rate vs average order value for purish.com and its competitors
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Revenue share by device at purish.com

In May large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries purish.com operates in

purish.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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purish.com channels

Identify top traffic channels that drive growth for purish.comand discover how performance of traffic channels has changed over time.

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purish.com Google Ads spend

Evaluate purish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purish.com devices

Review purish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purish.com top markets

Explore purish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purish.com country & global rank

Assess the ranking of purish.com among other retailers within its primary country and worldwide.

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