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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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565.2K
Revenue
Dec 25
177.5K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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purish.com's monthly revenueOVER TIME
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Over the past three months, purish.com revenue has experienced growth of 69%, compared to the preceding three months.

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purish.com revenue growth for last six months
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OVERVIEW
In December 2025, purish.com achieved impressive online sales of $565,157, significantly outperforming the median of $53,444 in the BEAUTY AND COSMETICS sector, while maintaining a solid conversion rate of 4.00-4.50%, just shy of the sector's high of 4.87%. Their average order value (AOV) ranged between $50-75, below the category's high of $191, and with 177,542 sessions, they surpassed the median of 23,270 but fell short of the leading competitor, sephora.com, which recorded 76,213,109 sessions. Overall, purish.com exhibits strong performance in a competitive market.
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purish.com competitors

In December 2025, purish.com generated $565,157 in revenue from 7,637 transactions and 177,542 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. In comparison, theordinary.com had significantly higher revenue at $21,998,005, with 314,380 transactions and 8,009,044 sessions. basler-beauty.de had lower revenue than purish.com at $435,689, with 3,264 transactions and 325,508 sessions, but a higher AOV of $125-150 and lower conversion rate of 0.50-1.00%. lookfantastic.de had revenue of $926,595 with 10,528 transactions and 388,243 sessions, AOV of $75-100, and conversion rate of 2.50-3.00%. Paula's choice.de generated $238,870 in revenue, with 4,578 transactions and 183,218 sessions, AOV of $50-75, and conversion rate of 2.00-2.50%. catrice.eu had revenue of $223,255, with 5,809 transactions and 293,662 sessions, AOV of $25-50, and conversion rate of 1.50-2.00%. Overall, purish.com falls within the range of its competitors in terms of revenue, with a relatively high conversion rate.

theordinary.com screenshot
#1 theordinary.com
22M
Revenue
8M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
basler-beauty.de screenshot
#2 basler-beauty.de
435.7K
Revenue
325.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lookfantastic.de screenshot
#3 lookfantastic.de
926.6K
Revenue
388.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
paulaschoice.de screenshot
#4 paulaschoice.de
238.9K
Revenue
183.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
catrice.eu screenshot
#5 catrice.eu
223.3K
Revenue
293.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
purish.com vs top market performers
purish.com
top retailers
conversion rate vs average order value for purish.com and its competitors
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Revenue share by device at purish.com

In December large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on purish.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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purish.com channels

Identify top traffic channels that drive growth for purish.comand discover how performance of traffic channels has changed over time.

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purish.com Google Ads spend

Evaluate purish.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purish.com devices

Review purish.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purish.com top markets

Explore purish.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purish.com country & global rank

Assess the ranking of purish.com among other retailers within its primary country and worldwide.

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