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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.6M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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lush.com's revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 28%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
lush.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry include online sales revenue of $14,581,719, conversion rate of 2.00-2.50%, AOV of $200-225, and 2,859,929 sessions. The median revenue for the industry is $46,882, highest revenue by ulta.com is $96,002,620, highest conversion rate is 4.51%, lowest conversion rate is 1.17%, highest AOV is $213, lowest AOV is $53, highest sessions by sephora.com is 38,510,361, and median sessions is 19,997.
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lush.com competitors

In May 2025, lush.com reported a revenue of $14,581,719 with 69,215 transactions and 2,859,929 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. Comparing lush.com to its competitors, morroccomethod.com had a lower revenue of $55,350 with 1,010 transactions and 27,685 sessions, a similar AOV of $50-75, but a higher conversion rate of 3.50-4.00%. bodyandearth.shop and basin.com also had lower revenues, transactions, and sessions compared to lush.com, with similar AOV and conversion rates. On the other hand, hennasooq.com outperformed lush.com in terms of revenue ($121,533), transactions (2,119), sessions (63,383), and conversion rate (3.00-3.50%), despite having a lower AOV. Overall, lush.com holds its own among its competitors with solid revenue and transaction numbers, although there is room for improvement in conversion rates.

morroccomethod.com screenshot
#1 morroccomethod.com
55.4K
Revenue
27.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
30.6K
Revenue
17.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
19K
Revenue
14.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
121.5K
Revenue
63.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In May large majority of sales on lush.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on lush.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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