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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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16M
Revenue
Jul 26
3.2M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced growth of 10%, compared to the preceding three months.

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lush.com revenue growth for last six months
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OVERVIEW
In July 2026, lush.com, operating in the beauty and cosmetics category, generated $16 million in online sales, significantly higher than the average store in the beauty and cosmetics category, which earns around $39,200 monthly. The website's conversion rate ranged from 2.00% to 2.50%, comfortably within the typical range of 1.1% to 4.37%. With an average order value (AOV) between $200 and $225, lush.com is also within the category's typical AOV range of $52 to $207. The site recorded 3.2 million sessions, far exceeding the average store in the beauty and cosmetics category, which sees approximately 17,100 sessions each month.
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lush.com competitors

The competitive set includes lush.com, morroccomethod.com, bodyandearth.shop, basin.com, and hennasooq.com. As of July 2026, lush.com generates a significant revenue of $16 million, leading the group by a margin of $15.9 million over hennasooq.com, which trails at $125,000. lush.com also tops the transactions with 76,000, outpacing hennasooq.com by 73,900 transactions. In terms of sessions, lush.com again ranks first with 3.2 million sessions, surpassing hennasooq.com by 3.1 million. However, lush.com has a lower conversion rate, ranging from 2.00-2.50%, compared to morroccomethod.com's 3.50-4.00% and bodyandearth.shop's 2.50-3.00%. lush.com’s AOV of $200-225 further distinguishes it from its competitors, particularly from morroccomethod.com and bodyandearth.shop, where AOVs are significantly lower at $25-50 and $50-75, respectively. Overall, lush.com outperforms its competitors in key metrics, although it faces challenges with conversion efficiency.

morroccomethod.com screenshot
#1 morroccomethod.com
88.5K
Revenue
49.3K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
16.8K
Revenue
9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
27.1K
Revenue
16.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
hennasooq.com screenshot
#4 hennasooq.com
125.5K
Revenue
94.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In July large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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