Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Mar 2026

All countries

Home/Insights/Retailers/lush.com

TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

lush.com

Start benchmarking for free

18.2M

Revenue

Mar 26

2.9M

Sessions

Mar 26

3.0-3.5%

Conv. rate

Mar 26

$200-225

AOV

Mar 26

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

GRIPS CUSTOMERS & RESEARCH PARTNERS

lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$217.4M

Annual growth forecast2025/2026

10-20%

Benchmark against your competitors for free

Continue with Google

eCommerce Revenue

lush.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lush.com revenue has experienced decline of 22%, compared to the preceding three months.

View real-time data

lush.com revenue decline for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In March 2026, lush.com generated $18,206,021 in online sales with a conversion rate of 3.00-3.50%, slightly below the industry high of 4.7%, and an average order value (AOV) of $200-225, which is competitive against the high AOV of $190 in the BEAUTY AND COSMETICS sector. With 2,930,719 sessions, lush.com trails behind industry leader sephora.com, which boasts 60,417,169 sessions, while the median sessions stand at 20,520. Despite its revenue significantly exceeding the median of $47,335, lush.com remains a strong player in a competitive market dominated by ulta.com, which generated $100,589,534.

lush.com competitors

In March 2026, lush.com generated $18,206,021 in revenue from 88,177 transactions and 2,930,719 sessions with an average order value (AOV) between $200-225 and a conversion rate of 3.00-3.50%. Compared to its competitors, morroccomethod.com brought in $55,193 in revenue from 1,155 transactions and 27,213 sessions, with an AOV of $25-50 and a conversion rate of 4.00-4.50%. bodyandearth.shop had revenue of $11,785 from 190 transactions and 7,115 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. basin.com earned $28,211 in revenue from 438 transactions and 14,577 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. hennasooq.com outperformed lush.com with revenue of $185,746 from 3,510 transactions and 65,849 sessions, boasting an AOV of $50-75 and a conversion rate of 5.00-5.50%.

#1 morroccomethod.com

55.2K

Revenue

27.2K

Sessions

4.0-4.5%

Conv. rate

$25-50

AOV

#2 bodyandearth.shop

11.8K

Revenue

7.1K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#3 basin.com

28.2K

Revenue

14.6K

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#4 hennasooq.com

185.7K

Revenue

65.8K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

lush.com vs top market performers

lush.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at lush.com

In March large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.