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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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22.4M
Revenue
Jan 26
3.9M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced growth of 69%, compared to the preceding three months.

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lush.com revenue growth for last six months
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OVERVIEW
In January 2026, lush.com generated $22,448,444 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while maintaining a conversion rate of 2.50-3.00%, below the high benchmark of 4.7%. With an average order value (AOV) of $200-225, lush.com performed well above the low AOV of $45 but below the category's high of $194. The site recorded 3,886,639 sessions, which is lower than ulta.com’s leading 47,691,438 sessions, and below the median of 22,631 sessions in the industry, highlighting areas for potential growth in audience engagement.
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lush.com competitors

In January 2026, lush.com reported a revenue of $22,448,444 with 109,609 transactions and 3,886,639 sessions, boasting an average order value (AOV) range of $200-$225 and a conversion rate of 2.50-3.00%. Compared to its competitors, morroccomethod.com had a revenue of $83,945 with 1,745 transactions and 39,408 sessions, featuring an AOV of $25-$50 and a high conversion rate of 4.00-4.50%. bodyandearth.shop followed with $28,557 in revenue, 422 transactions, 15,391 sessions, an AOV of $50-$75, and a similar conversion rate to lush.com. basin.com generated $23,762 in revenue, 413 transactions, 15,518 sessions, an AOV of $50-$75, and a comparable conversion rate to lush.com. hennasooq.com led the group with a revenue of $137,613, 2,600 transactions, 85,180 sessions, an AOV of $50-$75, and a conversion rate of 3.00-3.50%. Overall, lush.com stood out with its high revenue and strong performance metrics in a competitive market.

morroccomethod.com screenshot
#1 morroccomethod.com
83.9K
Revenue
39.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
28.6K
Revenue
15.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
23.8K
Revenue
15.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
137.6K
Revenue
85.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In January large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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