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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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16.9M
Revenue
Oct 25
3.2M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $234M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$234M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced growth of 16%, compared to the preceding three months.

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lush.com revenue growth for last six months
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OVERVIEW
In October 2025, lush.com generated $16,929,761 in online sales with a conversion rate between 2.50-3.00%, below the industry high of 4.65%. The site's average order value (AOV) ranged from $200-225, slightly above the high of $202 in the BEAUTY AND COSMETICS sector. With 3,191,240 sessions, lush.com significantly lagged behind market leader sephora.com, which recorded 49,510,502 sessions, while the median sessions stood at 18,156. In contrast, the average revenue in the industry was $41,294, with themancompany.com leading at $119,786,747, indicating lush.com still has growth potential in a competitive market.
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lush.com competitors

In October 2025, lush.com generated a revenue of $16,929,761 from 80,863 transactions and 3,191,240 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, morroccomethod.com had a lower revenue of $46,436 with 875 transactions and 23,599 sessions, but a higher conversion rate of 3.50-4.00%. bodyandearth.shop and basin.com also had lower revenues and conversion rates compared to lush.com, with hennasooq.com standing out with a higher revenue of $106,983, 1,913 transactions, 50,430 sessions, and a conversion rate of 3.50-4.00%. Overall, lush.com holds a strong position in terms of revenue and sessions compared to its competitors, but some competitors have higher conversion rates indicating more efficient customer engagement.

morroccomethod.com screenshot
#1 morroccomethod.com
46.4K
Revenue
23.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
22.8K
Revenue
13.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
23.3K
Revenue
14.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
107K
Revenue
50.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In October large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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