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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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15.3M
Revenue
Apr 26
2.8M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 36%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
In April 2026, lush.com reported online sales revenue of $15,340,761, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate between 2.50-3.00%, lower than the category's high of 4.38%. The average order value (AOV) ranged from $175-200, slightly below the sector's high of $195, while total sessions reached 2,756,908, vastly overshadowed by sephora.com's leading 84,653,344 sessions. Overall, lush.com remains a competitive player but has room for growth compared to industry benchmarks.
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lush.com competitors

In April 2026, lush.com generated a significant revenue of $15,340,761 from 77,458 transactions and 2,756,908 sessions, with an average order value (AOV) ranging from $175-200 and a conversion rate of 2.50-3.00%. In contrast, henna.com outperformed in revenue at $139,909 with a higher conversion rate of 4.00-4.50%, but had far fewer transactions at 2,851. Meanwhile, morroccomethod.com generated $51,080 from 1,235 transactions and had the highest conversion rate of 3.50-4.00% among the smaller competitors. basin.com achieved $28,210 with 453 transactions and a similar conversion rate of 2.50-3.00%, while bodyandearth.shop lagged with just $6,092 in revenue from 89 transactions, maintaining a lower conversion rate of 2.00-2.50%. Overall, lush.com stands out for its revenue and AOV despite facing fierce competition.

morroccomethod.com screenshot
#1 morroccomethod.com
51.1K
Revenue
35.2K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
6.1K
Revenue
3.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
28.2K
Revenue
16.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
139.9K
Revenue
70.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In April large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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