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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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20M
Revenue
Sep 26
3.9M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 6.1%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
In September 2026, lush.com, a leader in the beauty and cosmetics category, achieved $20 million in online sales revenue. With a conversion rate of 2.00-2.50%, lush.com performs within the average store in the beauty and cosmetics category's range of 1.06% to 4.56%. The average order value (AOV) for lush.com is $200-225, also within the average store in the beauty and cosmetics category's AOV range of $50 to $214. lush.com recorded 3.9 million sessions, which is significantly lower than the average store in the beauty and cosmetics category that typically sees around 14,500 sessions a month, indicating room for growth in traffic.
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lush.com competitors

The competitive set includes lush.com, morroccomethod.com, bodyandearth.shop, basin.com, and hennasooq.com. As of September 2026, lush.com leads significantly with a revenue of $20 million, surpassing morroccomethod.com's $10,500 and bodyandearth.shop's $15,700. In terms of transactions, lush.com outperforms all with 92,800, while basin.com follows with 587, and morroccomethod.com trails with 183. Regarding website traffic, lush.com again stands at the forefront with 3.9 million sessions, well ahead of its competitors, including hennasooq.com with 56,700 sessions and bodyandearth.shop with 8,300. While lush.com has an average order value (AOV) ranging from $200-225, morroccomethod.com and bodyandearth.shop both fall significantly lower at $50-75. Despite having a competitive conversion rate of 2.00-2.50%, lush.com’s metrics illustrate a strong market position compared to its rivals.

morroccomethod.com screenshot
#1 morroccomethod.com
10.5K
Revenue
4.4K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
15.7K
Revenue
8.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
basin.com screenshot
#3 basin.com
35.7K
Revenue
26.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
118.1K
Revenue
56.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In September large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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