Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lush.comlush.com

Start benchmarking for free
Sign in with GoogleSign up with Google
35.5M
Revenue
Dec 25
6.4M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
Loading...

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $234M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$234M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
View real-time data

Over the past three months, lush.com revenue has experienced growth of 70%, compared to the preceding three months.

View real-time data
lush.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, lush.com generated online sales revenue of $35,487,440, significantly lower than the BEAUTY AND COSMETICS median of $53,444, while its conversion rate of 2.50-3.00% fell short of the category's high of 4.87%. With an average order value (AOV) between $200-225, lush.com exceeded the high AOV benchmark of $191. The website attracted 6,364,338 sessions, markedly less than sephora.com's leading total of 76,213,109 sessions, reflecting its competitive standing within the beauty and cosmetics industry despite strong individual performance metrics.
Read more

lush.com competitors

In December 2025, lush.com reported a revenue of $35,487,440 from 177,241 transactions and 6,364,338 sessions, with an average order value (AOV) ranging between $200-225 and a conversion rate of 2.50-3.00%. Compared to its competitors, morroccomethod.com generated a revenue of $65,972 from 1,349 transactions and 31,359 sessions, with an AOV of $25-50 and a conversion rate of 4.00-4.50%. bodyandearth.shop had a revenue of $28,399 from 436 transactions and 16,372 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. basin.com reported a revenue of $23,699 from 410 transactions and 14,404 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Lastly, hennasooq.com achieved a revenue of $119,534 from 2,297 transactions and 88,769 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Overall, lush.com remains competitive in terms of revenue and conversion rate among its industry peers.

morroccomethod.com screenshot
#1 morroccomethod.com
66K
Revenue
31.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
28.4K
Revenue
16.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
23.7K
Revenue
14.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
119.5K
Revenue
88.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at lush.com

In December large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard