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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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16.7M
Revenue
Aug 26
3.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 0.96%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
In August 2026, lush.com, operating in the beauty and cosmetics category, generated $16.7 million in online sales. The average store in the beauty and cosmetics category generates around $46,500 a month, while the largest, ulta.com, generates $157.9 million. lush.com’s conversion rate was 2.00-2.50%, which is within the typical range of 1.08% to 4.58%. Its average order value (AOV) of $200-225 also falls within the category's typical range of $52 to $207. Additionally, lush.com recorded 3.3 million sessions, compared to the average store in the beauty and cosmetics category, which sees around 20,600 sessions a month.
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lush.com competitors

In the competitive set including lush.com, morroccomethod.com, bodyandearth.shop, basin.com, and hennasooq.com, lush.com stands out with impressive metrics. As of August 2026, lush.com generated revenue of $16.7 million from 78,600 transactions across 3.3 million sessions, achieving an average order value (AOV) between $200 and $225. This performance surpasses its competitors significantly; for instance, morroccomethod.com reported $63,200 in revenue from 1,317 transactions across 32,400 sessions, while bodyandearth.shop generated $15,100 with 208 transactions in 7,256 sessions. basin.com brought in $33,900 with 453 transactions across 20,200 sessions, and hennasooq.com, despite leading in revenue at $126,000, had 2,083 transactions across 94,600 sessions. Notably, lush.com leads in all key metrics, outperforming its competitors in revenue, transactions, and sessions, and achieves a competitive conversion rate between 2.00% and 2.50%.

morroccomethod.com screenshot
#1 morroccomethod.com
63.2K
Revenue
32.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
15.1K
Revenue
7.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
33.9K
Revenue
20.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
125.9K
Revenue
94.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In August large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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