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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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17.1M
Revenue
Sep 25
3.2M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $234M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$234M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
In September 2025, lush.com generated $17,095,029 in online sales within the BEAUTY AND COSMETICS industry, significantly below the median of $40,540, while its conversion rate ranged from 2.50% to 3.00%, underperforming compared to the industry high of 4.54%. The average order value (AOV) was $200-225, slightly above the high of $203, and the site recorded 3,182,809 sessions, far less than the leading sephora.com with 45,764,193 sessions, illustrating both opportunities for growth and the competitive landscape of online beauty retail.
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lush.com competitors

In September 2025, lush.com generated a revenue of $17,095,029 with 82,152 transactions and 3,182,809 sessions. The average order value (AOV) ranged from $200-225, with a conversion rate of 2.50-3.00%. Comparing lush.com to its competitors, Morrocco Method had a revenue of $61,896 with 1,172 transactions and 31,820 sessions, boasting a higher conversion rate of 3.50-4.00%. bodyandearth.shop had revenue of $9,435 with 133 transactions and 5,300 sessions, but a lower conversion rate of 2.00-2.50%. basin.com recorded a revenue of $18,855 with 310 transactions and 11,438 sessions, similar to lush.com's conversion rate. hennasooq.com outperformed all with a revenue of $82,958, 1,460 transactions, and 48,893 sessions, also sharing lush.com's conversion rate. Overall, while lush.com excels in revenue and AOV, competitors like Morrocco Method and hennasooq.com demonstrate higher conversion rates and transaction numbers.

morroccomethod.com screenshot
#1 morroccomethod.com
61.9K
Revenue
31.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
9.4K
Revenue
5.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
18.9K
Revenue
11.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
83K
Revenue
48.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In September large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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