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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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22.9M
Revenue
Nov 25
3.9M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $234M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$234M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced growth of 39%, compared to the preceding three months.

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lush.com revenue growth for last six months
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OVERVIEW
In November 2025, lush.com generated $22,860,836 in online sales with a conversion rate between 2.50-3.00%, notably lower than the high of 5.32% in the BEAUTY AND COSMETICS industry; their average order value (AOV) ranged from $200-225, slightly above the industry's high of $204; with 3,880,317 sessions, lush.com falls short compared to the leading site, sephora.com, which attracted 76,114,809 sessions, while the median for the category stands at 19,748 sessions, highlighting areas for potential growth and optimization in comparison to competitors.
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lush.com competitors

In November 2025, lush.com reported a revenue of $22,860,836 with 112,903 transactions and 3,880,317 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.50-3.00%. Compared to its competitors, morroccomethod.com had a revenue of $65,778 with 1,220 transactions and 32,099 sessions, a higher AOV of $50-75, and a conversion rate of 3.50-4.00%. bodyandearth.shop reported a revenue of $11,825 with 168 transactions and 5,833 sessions, similar AOV and conversion rate to lush.com. basin.com had a revenue of $26,655 with 425 transactions and 14,554 sessions, also similar AOV and conversion rate. Lastly, hennasooq.com outperformed lush.com with a revenue of $126,599, 2,231 transactions, 59,847 sessions, a higher AOV of $50-75, and a conversion rate of 3.50-4.00%.

morroccomethod.com screenshot
#1 morroccomethod.com
65.8K
Revenue
32.1K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
11.8K
Revenue
5.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
26.7K
Revenue
14.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
126.6K
Revenue
59.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In November large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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