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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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20.2M
Revenue
May 26
3.1M
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$200-225
AOV
May 26
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lush.com Annual Revenue and Growth

lush.com's annual sales on its online store amounted to $217.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$217.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lush.com revenue by year

lush.com's monthly revenueOVER TIME
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Over the past three months, lush.com revenue has experienced decline of 29%, compared to the preceding three months.

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lush.com revenue decline for last six months
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OVERVIEW
In May 2026, lush.com achieved online sales revenue of $20,167,097 with a conversion rate of 3.00-3.50%, outperforming the industry low of 1.21% but below the high of 4.55%. The average order value (AOV) ranged from $200-225, slightly below the high of $205, and significantly above the low of $50. lush.com recorded 3,077,840 sessions, markedly lower than the leading site, sephora.com, with 60,095,887 sessions, and the median for the BEAUTY AND COSMETICS sector at 16,416, highlighting potential areas for growth despite its robust performance in revenue and conversion.
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lush.com competitors

In May 2026, lush.com generated a substantial revenue of $20,167,097 from 96,562 transactions, achieving an average order value (AOV) of $200-225 with a conversion rate of 3.00-3.50%. In contrast, hennasooq.com led its competitors with $186,920 in revenue from 3,715 transactions and a similar conversion rate of 3.50-4.00%. morroccomethod.com, with an AOV of $25-50, reported $57,446 in revenue but had a lower transaction volume of 1,222. basin.com slightly outperformed lush.com with $20,294 in revenue despite a significantly lower transaction count of 290. Meanwhile, bodyandearth.shop struggled with only $6,138 in revenue from 85 transactions, yielding an AOV of $50-75. Overall, lush.com stands out for its high AOV and substantial revenue relative to its transaction volume when compared to its competitors.

morroccomethod.com screenshot
#1 morroccomethod.com
57.4K
Revenue
32.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
bodyandearth.shop screenshot
#2 bodyandearth.shop
6.1K
Revenue
3.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
basin.com screenshot
#3 basin.com
20.3K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hennasooq.com screenshot
#4 hennasooq.com
186.9K
Revenue
94.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lush.com vs top market performers
lush.com
top retailers
conversion rate vs average order value for lush.com and its competitors
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Revenue share by device at lush.com

In May large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on lush.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lush.com channels

Identify top traffic channels that drive growth for lush.comand discover how performance of traffic channels has changed over time.

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lush.com Google Ads spend

Evaluate lush.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lush.com devices

Review lush.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lush.com top markets

Explore lush.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lush.com country & global rank

Assess the ranking of lush.com among other retailers within its primary country and worldwide.

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