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Oct 2025
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Home/Insights/Retailers/magicsleepsuit.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for magicsleepsuit.commagicsleepsuit.com

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3.5K
Revenue
Oct 25
3.4K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Magicsleepsuit.com is a website that offers a range of products aimed at helping babies transition from swaddling. Their main product is the Magic Sleepsuit - a one-piece garment marketed as a safe alternative to traditional swaddles. Additionally, they sell other baby-related items and provide helpful resources for parents.

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magicsleepsuit.com Annual Revenue and Growth

magicsleepsuit.com's annual sales on its online store amounted to $816K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$816K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
magicsleepsuit.com revenue by year

magicsleepsuit.com's monthly revenueOVER TIME
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Over the past three months, magicsleepsuit.com revenue has experienced decline of 78%, compared to the preceding three months.

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magicsleepsuit.com revenue decline for last six months
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OVERVIEW
In October 2025, magicsleepsuit.com, operating in the CHILDCARE sector, generated $3,453 in online sales with a conversion rate of 1.50-2.00%, falling below the median of $41,066 revenue and the high conversion benchmark of 4.54%. The average order value (AOV) ranged between $50-75, aligning closely with the lower end of industry AOV standards, while the site attracted 3,362 sessions, significantly fewer than the median of 17,728, contrasting starkly with babylist.com's dominance in the market with $70,185,894 in revenue and over 11 million sessions.
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magicsleepsuit.com competitors

When comparing magicsleepsuit.com to its competitors in October 2025, we can see that magicsleepsuit.com generated a higher revenue of $3,453 with 52 transactions and 3,362 sessions. The Average Order Value (AOV) ranged between $50-75 with a conversion rate of 1.50-2.00%. In comparison, shoptadpole.com had a revenue of $2,951 with 12 transactions and 599 sessions, but a higher AOV of $225-250 and a conversion rate of 2.00-2.50%. On the other hand, merlins-realm-magic-wands.com earned $3,127 with 14 transactions and 1,298 sessions, similar to magicsleepsuit.com but with a higher AOV of $200-225 and a lower conversion rate of 1.00-1.50%. Overall, magicsleepsuit.com had a competitive performance in terms of revenue and conversion rate, but could work on increasing the AOV to match its competitors.

shoptadpole.com screenshot
#1 shoptadpole.com
3K
Revenue
598.7
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
merlins-realm-magic-wands.com screenshot
#2 merlins-realm-magic-wands.com
3.1K
Revenue
1.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
magicsleepsuit.com vs top market performers
magicsleepsuit.com
top retailers
conversion rate vs average order value for magicsleepsuit.com and its competitors
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Revenue share by device at magicsleepsuit.com

In October large majority of sales on magicsleepsuit.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on magicsleepsuit.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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magicsleepsuit.com channels

Identify top traffic channels that drive growth for magicsleepsuit.comand discover how performance of traffic channels has changed over time.

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magicsleepsuit.com Google Ads spend

Evaluate magicsleepsuit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magicsleepsuit.com devices

Review magicsleepsuit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magicsleepsuit.com top markets

Explore magicsleepsuit.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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magicsleepsuit.com country & global rank

Assess the ranking of magicsleepsuit.com among other retailers within its primary country and worldwide.

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