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Sep 2025
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Home/Insights/Retailers/magicsleepsuit.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8.4K
Revenue
Sep 25
8.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Magicsleepsuit.com is a website that offers a range of products aimed at helping babies transition from swaddling. Their main product is the Magic Sleepsuit - a one-piece garment marketed as a safe alternative to traditional swaddles. Additionally, they sell other baby-related items and provide helpful resources for parents.

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magicsleepsuit.com Annual Revenue and Growth

magicsleepsuit.com's annual sales on its online store amounted to $816K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$816K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
magicsleepsuit.com revenue by year

magicsleepsuit.com's monthly revenueOVER TIME
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Over the past three months, magicsleepsuit.com revenue has experienced decline of 65%, compared to the preceding three months.

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magicsleepsuit.com revenue decline for last six months
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OVERVIEW
In September 2025, magicsleepsuit.com generated $8,382 in revenue, significantly below the CHILDCARE median of $41,793, with an online conversion rate of 1.00-1.50%, lagging behind the high of 4.29%. The average order value (AOV) ranged from $50-75, modest compared to the high of $255 in the industry. The site attracted 8,922 sessions, far fewer than the median of 19,629, while the leading competitor, babylist.com, boasted staggering figures of $71,008,546 in revenue and 12,615,638 sessions, highlighting the challenges faced by magicsleepsuit.com in this competitive market.
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magicsleepsuit.com competitors

In September 2025, magicsleepsuit.com generated a revenue of $8,382 with 130 transactions and 8,922 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50. In comparison, sleepingbaby.com had lower revenue at $2,100 with 35 transactions and 345 sessions, but a significantly higher conversion rate of 10.00-10.50. shoptadpole.com outperformed both with a revenue of $12,996, 54 transactions, and 2,614 sessions, offering a higher AOV of $225-250 and a conversion rate of 2.00-2.50. merlins-realm-magic-wands.com fell behind in revenue at $3,214, 14 transactions, and 1,043 sessions, sharing a similar AOV and conversion rate to magicsleepsuit.com. Overall, magicsleepsuit.com's performance is competitive, especially in terms of conversion rate, but there is room for improvement in revenue and transaction numbers compared to its competitors.

sleepingbaby.com screenshot
#1 sleepingbaby.com
2.1K
Revenue
345.2
Sessions
10.0-10.5%
Conv. rate
$50-75
AOV
shoptadpole.com screenshot
#2 shoptadpole.com
13K
Revenue
2.6K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
merlins-realm-magic-wands.com screenshot
#3 merlins-realm-magic-wands.com
3.2K
Revenue
1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
magicsleepsuit.com vs top market performers
magicsleepsuit.com
top retailers
conversion rate vs average order value for magicsleepsuit.com and its competitors
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Revenue share by device at magicsleepsuit.com

In September large majority of sales on magicsleepsuit.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In September large majority of sales on magicsleepsuit.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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magicsleepsuit.com channels

Identify top traffic channels that drive growth for magicsleepsuit.comand discover how performance of traffic channels has changed over time.

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magicsleepsuit.com Google Ads spend

Evaluate magicsleepsuit.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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magicsleepsuit.com devices

Review magicsleepsuit.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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magicsleepsuit.com top markets

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magicsleepsuit.com country & global rank

Assess the ranking of magicsleepsuit.com among other retailers within its primary country and worldwide.

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