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Sep 2025
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Home/Insights/Retailers/sleepingbaby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.1K
Revenue
Sep 25
345.2
Sessions
Sep 25
10.0-10.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Sleepingbaby.com is an online retailer offering a variety of products aimed at aiding babies sleep. The website sells innovative zipadee-zip sleepers, swaddle transition blankets, baby beanies, and baby carrier covers. These items help provide a calm and secure sleep environment for infants, promoting better rest and increasing parental peace of mind.

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sleepingbaby.com Annual Revenue and Growth

sleepingbaby.com's annual sales on its online store amounted to $510.7K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$510.7K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sleepingbaby.com revenue by year

sleepingbaby.com's monthly revenueOVER TIME
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Over the past three months, sleepingbaby.com revenue has experienced decline of 62%, compared to the preceding three months.

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sleepingbaby.com revenue decline for last six months
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OVERVIEW
In September 2025, sleepingbaby.com generated $2,100 in online sales, significantly below the CHILDCARE median of $41,793, while boasting a strong conversion rate of 10.00-10.50%, well above the industry average of 4.29%. The average order value (AOV) ranged from $50 to $75, closely aligned with the low end of the industry but far from the high of $255. The website attracted 345 sessions, a stark contrast to the leading competitor, babylist.com, which recorded 12,615,638 sessions, and below the median of 19,629 sessions in the CHILDCARE sector, indicating room for growth in traffic and sales.
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sleepingbaby.com competitors

In September 2025, sleepingbaby.com stands out among its competitors with a revenue of $2,100 from 35 transactions and 345 sessions. The average order value (AOV) falls between $50-75, with a conversion rate of 10.00-10.50%. In comparison, dreamlandbabyco.com boasts a revenue of $165,958 from 1,284 transactions and 77,450 sessions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%. cradlewise.com shows revenue of $86,001 from 77 transactions and 242,775 sessions, with a significantly higher AOV of $1100-1125 but a lower conversion rate of 0.00-0.50%. nestedbean.com falls in between with a revenue of $174,063 from 1,955 transactions and 99,240 sessions, an AOV of $75-100, and a conversion rate of 1.50-2.00%. Finally, newtonbaby.com leads the pack with a substantial revenue of $2,163,550 from 8,040 transactions and 392,819 sessions, an AOV of $250-275, and a conversion rate of 2.00-2.50%.

dreamlandbabyco.com screenshot
#1 dreamlandbabyco.com
166K
Revenue
77.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cradlewise.com screenshot
#2 cradlewise.com
86K
Revenue
242.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
nestedbean.com screenshot
#3 nestedbean.com
174.1K
Revenue
99.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
newtonbaby.com screenshot
#4 newtonbaby.com
2.2M
Revenue
392.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
pehr.com screenshot
#5 pehr.com
410.4K
Revenue
65.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
sleepingbaby.com vs top market performers
sleepingbaby.com
top retailers
conversion rate vs average order value for sleepingbaby.com and its competitors
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brands overtime comparison

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sleepingbaby.com channels

Identify top traffic channels that drive growth for sleepingbaby.comand discover how performance of traffic channels has changed over time.

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sleepingbaby.com Google Ads spend

Evaluate sleepingbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sleepingbaby.com devices

Review sleepingbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sleepingbaby.com top markets

Explore sleepingbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sleepingbaby.com country & global rank

Assess the ranking of sleepingbaby.com among other retailers within its primary country and worldwide.

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