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Nov 2025
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Home/Insights/Retailers/manscaped.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.9M
Revenue
Nov 25
1.9M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Manscaped.com is an online platform that offers a range of grooming products for men. Their inventory includes trimmers, electric shavers, razor sets, and essential accessories. These carefully designed products are specifically tailored to enhance mens grooming routines while promoting personal care and hygiene.

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manscaped.com Annual Revenue and Growth

manscaped.com's annual sales on its online store amounted to $114.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$114.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
manscaped.com revenue by year

manscaped.com's monthly revenueOVER TIME
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Over the past three months, manscaped.com revenue has experienced growth of 63%, compared to the preceding three months.

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manscaped.com revenue growth for last six months
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OVERVIEW
In November 2025, manscaped.com, a lifestyle/fashion and apparel brand, generated online sales revenue of $8,937,770, significantly higher than the industry median of $93,064, with a conversion rate of 3.00-3.50%, surpassing the sector average of 3.37%. Their average order value (AOV) ranged from $150 to $175, well above the low of $76, while their total sessions reached 1,913,895, dramatically exceeding the median of 36,492, although still far below the leading competitor, shein.com, which boasted 342,497,064 sessions and $916,157,774 in revenue.
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manscaped.com competitors

When comparing manscaped.com to its competitors in November 2025, manscaped.com stands out in terms of revenue with $8,937,770, far exceeding its closest competitor, gillette.com, which brought in $714,357. manscaped.com also leads in the number of transactions with 59,105, compared to gillette.com's 8,599. In sessions, manscaped.com also surpasses its competitors with 1,913,895, while peteandpedro.com comes closest with 200,417. Additionally, manscaped.com boasts a higher Average Order Value (AOV) range of $150-$175, compared to its competitors. The conversion rate for manscaped.com falls within the range of 3.00-3.50%, with meridiangrooming.com having the closest conversion rate of 5.50-6.00%. Overall, manscaped.com demonstrates strong performance across various metrics when compared to its competitors in the grooming and personal care industry.

gillette.com screenshot
#1 gillette.com
714.4K
Revenue
811.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
brio4life.com screenshot
#2 brio4life.com
114.9K
Revenue
183.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
peteandpedro.com screenshot
#3 peteandpedro.com
290.9K
Revenue
200.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
meridiangrooming.com screenshot
#4 meridiangrooming.com
473.1K
Revenue
96.6K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
brickellmensproducts.com screenshot
#5 brickellmensproducts.com
147.3K
Revenue
145.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
manscaped.com vs top market performers
manscaped.com
top retailers
conversion rate vs average order value for manscaped.com and its competitors
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Revenue share by device at manscaped.com

In November large majority of sales on manscaped.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on manscaped.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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manscaped.com channels

Identify top traffic channels that drive growth for manscaped.comand discover how performance of traffic channels has changed over time.

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manscaped.com Google Ads spend

Evaluate manscaped.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manscaped.com devices

Review manscaped.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manscaped.com top markets

Explore manscaped.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manscaped.com country & global rank

Assess the ranking of manscaped.com among other retailers within its primary country and worldwide.

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