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Jul 2026
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Home/Insights/Retailers/manscaped.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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5.4M
Revenue
Jul 26
1.7M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Manscaped.com is an online platform that offers a range of grooming products for men. Their inventory includes trimmers, electric shavers, razor sets, and essential accessories. These carefully designed products are specifically tailored to enhance mens grooming routines while promoting personal care and hygiene.

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manscaped.com Annual Revenue and Growth

manscaped.com's annual sales on its online store amounted to $63M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$63M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
manscaped.com revenue by year

manscaped.com's monthly revenueOVER TIME
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Over the past three months, manscaped.com revenue has experienced growth of 48%, compared to the preceding three months.

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manscaped.com revenue growth for last six months
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OVERVIEW
manscaped.com observed 1.7 million sessions in July 2026, significantly higher than the typical fashion and apparel retailer, which sees around 28,400 sessions a month. The website generated $5.4 million in revenue from online sales, far exceeding the typical fashion and apparel retailer's monthly revenue of approximately $71,300. Its conversion rate ranged from 1.50% to 2.00%, which is within the typical range of 0.66% to 3.1%. Additionally, the average order value (AOV) stood between $150 and $175, aligning with the typical fashion and apparel category range of $84 to $403.
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manscaped.com competitors

In July 2026, manscaped.com stands out as the leader in revenue among its competitors, generating $5.4 million. This substantial figure eclipses meridiangrooming.com by 4.9 million. Additionally, manscaped.com leads in transactions, with 32,500 compared to meridiangrooming.com's 5,569, marking a difference of 26,900. It also excels in sessions, attracting 1.7 million, which is 1.2 million more than gillette.com, its closest competitor in this metric. While manscaped.com and peteandpedro.com share the same conversion rate range of 1.50-2.00%, manscaped.com's higher average order value (AOV) of $150-175 further strengthens its market position. In contrast, meridiangrooming.com has a conversion rate of 3.50-4.00% but falls significantly behind in revenue and transactions. Overall, manscaped.com significantly outperforms its competitors across multiple key metrics.

gillette.com screenshot
#1 gillette.com
314.6K
Revenue
505.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
brio4life.com screenshot
#2 brio4life.com
84.4K
Revenue
150.4K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
peteandpedro.com screenshot
#3 peteandpedro.com
173.4K
Revenue
147.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
meridiangrooming.com screenshot
#4 meridiangrooming.com
482.1K
Revenue
152K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
brickellmensproducts.com screenshot
#5 brickellmensproducts.com
113.5K
Revenue
160.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
manscaped.com vs top market performers
manscaped.com
top retailers
conversion rate vs average order value for manscaped.com and its competitors
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Revenue share by device at manscaped.com

In July large majority of sales on manscaped.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on manscaped.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries manscaped.com operates in

manscaped.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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manscaped.com channels

Identify top traffic channels that drive growth for manscaped.comand discover how performance of traffic channels has changed over time.

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manscaped.com Google Ads spend

Evaluate manscaped.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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manscaped.com devices

Review manscaped.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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manscaped.com top markets

Explore manscaped.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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manscaped.com country & global rank

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