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May 2025
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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954.7K
Revenue
453.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com's revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 16%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
In May 2025, masterbuilt.com in the HOME AND GARDEN industry had online sales revenue of $954,681, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $200-225. With 453,211 sessions, it falls below the highest session count of 181,263,132 from homedepot.com, but above the median of 36,055 sessions in the same category. Despite not reaching the revenue of $1,523,750,068 by homedepot.com, masterbuilt.com is positioned well within the industry with room for growth in its performance metrics.
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masterbuilt.com competitors

In May 2025, masterbuilt.com generated a revenue of $954,681 with 4,572 transactions and 453,211 sessions, boasting an average order value (AOV) range of $200-225 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, charbroil.com had a revenue of $816,552 with 2,801 transactions and 372,120 sessions, an AOV of $275-300, and a conversion rate of 0.50-1.00%. oklahomajoes.com had a revenue of $760,342 with 2,190 transactions and 132,611 sessions, an AOV of $325-350, and a conversion rate of 1.50-2.00%. kingsford.com surpassed all with a revenue of $3,620,074, 29,060 transactions, 944,573 sessions, an AOV of $100-125, and a conversion rate of 3.00-3.50%. In comparison, masterbuilt.com holds its ground against its competitors, showcasing competitive performance in the market.

charbroil.com screenshot
#1 charbroil.com
816.6K
Revenue
372.1K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
760.3K
Revenue
132.6K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
424.7K
Revenue
384.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vindulge.com screenshot
#4 vindulge.com
64.8K
Revenue
120K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
kingsford.com screenshot
#5 kingsford.com
3.6M
Revenue
944.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In May large majority of sales on masterbuilt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on masterbuilt.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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