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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for masterbuilt.commasterbuilt.com

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664.4K
Revenue
Jun 26
323K
Sessions
Jun 26
0.5-1.0%
Conv. rate
Jun 26
$200-225
AOV
Jun 26
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com Annual Revenue and Growth

masterbuilt.com's annual sales on its online store amounted to $7.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterbuilt.com revenue by year

masterbuilt.com's monthly revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 44%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
In June 2026, masterbuilt.com generated $664,382 in online sales, significantly outperforming the home_and_garden median of $117,357 but far behind industry leader homedepot.com at over $1.3 billion. The site's conversion rate ranged from 0.50% to 1.00%, below the high of 3.4% for the sector, while its average order value (AOV) of $200-225 sits comfortably between the industry's low of $98 and high of $686. masterbuilt.com attracted 323,024 sessions, notably higher than the home_and_garden median of 32,262 but dwarfed by homedepot.com's impressive 184,835,422 sessions.
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masterbuilt.com competitors

In June 2026, masterbuilt.com generated $664,382 in revenue from 2,982 transactions across 323,024 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. In comparison, charbroil.com achieved $897,020 in revenue with 3,040 transactions and higher traffic (371,677 sessions), resulting in a better AOV of $275-300 and the same conversion rate. oklahomajoes.com outperformed masterbuilt.com in revenue ($737,946) and AOV ($325-350), despite fewer transactions (2,137) and sessions (124,860). appliancefactoryparts.com showed the highest transaction volume (5,468) but had the lowest revenue ($507,282) and AOV ($75-100), indicating a different market strategy. vindulge.com and kingsford.com, while lower in revenue and transactions, exhibited higher conversion rates, particularly kingsford.com at 3.00-3.50%. Overall, masterbuilt.com holds a competitive position but faces challenges from various market players.

charbroil.com screenshot
#1 charbroil.com
897K
Revenue
371.7K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
737.9K
Revenue
124.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
507.3K
Revenue
475.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vindulge.com screenshot
#4 vindulge.com
84.9K
Revenue
131.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#5 kingsford.com
555.3K
Revenue
137.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In June large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries masterbuilt.com operates in

masterbuilt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

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