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Aug 2026
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for masterbuilt.commasterbuilt.com

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544.1K
Revenue
Aug 26
253.7K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com Annual Revenue and Growth

masterbuilt.com's annual sales on its online store amounted to $7.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterbuilt.com revenue by year

masterbuilt.com's monthly revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
masterbuilt.com achieved a conversion rate of 0.50-1.00% and an average order value (AOV) of $200-225 for the month of August 2026. With revenue from online sales totaling $544,000, masterbuilt.com significantly outperformed a typical home and garden store, which generates around $130,000 monthly. The site also attracted 254,000 sessions, far exceeding the average of 36,700 sessions seen by a typical home and garden store. While its metrics demonstrate strength within the category, they remain below industry leaders like homedepot.com, which generates $1.5 billion and garners 198.6 million sessions.
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masterbuilt.com competitors

In August 2026, charbroil.com leads the competitive landscape with a revenue of $659,000, bolstered by 1,966 transactions and 168,000 sessions, reflecting an impressive AOV of $325-350 and a conversion rate of 1.00-1.50%. Following closely is kingsford.com with a revenue of $634,000 from 4,765 transactions over 172,000 sessions, achieving a conversion rate of 2.50-3.00%. masterbuilt.com ranks third in revenue at $544,000 and matches the transactions of 2,469 with an AOV between $200-225. It significantly outperforms oklahomajoes.com, which has a lower revenue of $454,000 from 1,166 transactions. However, masterbuilt.com trails behind appliancefactoryparts.com, which dominates with 4,890 transactions from 460,000 sessions. The latter has an AOV of $100-125 and a conversion rate of 1.00-1.50%, indicating its strong market presence.

charbroil.com screenshot
#1 charbroil.com
658.8K
Revenue
168.2K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
453.8K
Revenue
71K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
493K
Revenue
460.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
vindulge.com screenshot
#4 vindulge.com
58.7K
Revenue
99.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
kingsford.com screenshot
#5 kingsford.com
634.1K
Revenue
172.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In August large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries masterbuilt.com operates in

masterbuilt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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