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Jul 2026
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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731.1K
Revenue
Jul 26
323K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com Annual Revenue and Growth

masterbuilt.com's annual sales on its online store amounted to $7.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterbuilt.com revenue by year

masterbuilt.com's monthly revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 33%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
In July 2026, masterbuilt.com achieved a conversion rate of 0.50-1.00% and an average order value (AOV) of $225-250. The site generated $731,000 in revenue from online sales, significantly higher than the $118,000 typical for a typical home and garden store. With 323,000 sessions, masterbuilt.com far exceeds the 33,500 sessions seen at a typical home and garden store. The performance metrics indicate a strong position within the home and garden category, showcasing notable engagement and financial results compared to category norms, though still below the scale of larger competitors like homedepot.com, which generates $1.6 billion.
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masterbuilt.com competitors

In July 2026, charbroil.com generated $771,000 in revenue from 2,355 transactions, outperforming masterbuilt.com, which earned $731,000 and ranked second. masterbuilt.com trails charbroil.com by $40,000 in revenue, while its average order value (AOV) ranges from $225-250, compared to charbroil.com’s AOV of $325-350. In terms of transactions, masterbuilt.com ranks third, lagging behind appliancefactoryparts.com, which leads with 6,907 transactions, leaving masterbuilt.com 3,763 transactions behind. When it comes to sessions, masterbuilt.com also ranks second, but it trails appliancefactoryparts.com significantly by 327,000 sessions, with masterbuilt.com achieving 323,000. Other competitors, like oklahomajoes.com and kingsford.com, present varying metrics, yet masterbuilt.com maintains a competitive edge in conversion rates, at 0.50-1.00%, similar to charbroil.com. Overall, masterbuilt.com demonstrates strong performance, but there is room for improvement against key rivals.

charbroil.com screenshot
#1 charbroil.com
770.9K
Revenue
282.4K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
583.6K
Revenue
96.6K
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
715.6K
Revenue
650.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
vindulge.com screenshot
#4 vindulge.com
73K
Revenue
127K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#5 kingsford.com
609.8K
Revenue
166.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In July large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries masterbuilt.com operates in

masterbuilt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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