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May 2026
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for masterbuilt.commasterbuilt.com

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687K
Revenue
May 26
347.5K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com Annual Revenue and Growth

masterbuilt.com's annual sales on its online store amounted to $7.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$7.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
masterbuilt.com revenue by year

masterbuilt.com's monthly revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 36%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
In May 2026, masterbuilt.com generated $687,040 in online sales, significantly outperforming the home and garden median of $120,627, though far behind the leading homedepot.com at over $1.3 billion. Its conversion rate ranged from 0.50% to 1.00%, below the category's high of 3.47%, with an average order value (AOV) of $200-$225, well below the high of $688. The site attracted 347,490 sessions, vastly exceeding the median of 34,297 but still a fraction of homedepot.com's staggering 184,815,510 sessions, indicating potential for growth in traffic and conversion optimization.
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masterbuilt.com competitors

In May 2026, masterbuilt.com generated $687,040 in revenue from 3,205 transactions over 347,490 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00%. Comparatively, charbroil.com led the pack with $805,332 in revenue and an AOV of $300-325, while oklahomajoes.com followed closely with $764,006 and a higher AOV of $325-350 but fewer transactions at 2,185. appliancefactoryparts.com saw lower revenue at $453,743 despite the highest transaction count of 5,065 and a solid conversion rate of 1.00-1.50%. In contrast, kingsford.com topped the conversion rate charts at 2.50-3.00%, driving significant revenue of $904,047 with 7,788 transactions. Overall, masterbuilt.com holds a competitive position, yet it lags behind several rivals in revenue and AOV metrics.

charbroil.com screenshot
#1 charbroil.com
805.3K
Revenue
322.5K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
764K
Revenue
124.9K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
453.7K
Revenue
462.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vindulge.com screenshot
#4 vindulge.com
83.9K
Revenue
126.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
kingsford.com screenshot
#5 kingsford.com
904K
Revenue
277.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In May large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries masterbuilt.com operates in

masterbuilt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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