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Jun 2025
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Home/Insights/Retailers/masterbuilt.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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756.5K
Revenue
352.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
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Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.

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masterbuilt.com's revenueOVER TIME
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Over the past three months, masterbuilt.com revenue has experienced growth of 48%, compared to the preceding three months.

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masterbuilt.com revenue growth for last six months
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OVERVIEW
masterbuilt.com, an online retailer in the home and garden industry, generated a revenue of $756,544 in June 2025, with a median revenue of $122,342 in the category. Their conversion rate ranges from 0.50-1.00%, while the industry's highest is 3.31% and lowest is 0.64%. The average order value (AOV) for masterbuilt.com falls between $200-225, compared to the industry's highest of $675 and lowest of $94. The site had 352,500 sessions, while the highest sessions were seen at 175,346,093 for homedepot.com, and the median number of sessions in the industry is 36,502.
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masterbuilt.com competitors

In June 2025, masterbuilt.com generated a revenue of $756,544 with 3,517 transactions and 352,500 sessions, boasting an Average Order Value (AOV) of $200-$225 and a conversion rate of 0.50-1.00%. When compared to its competitors, charbroil.com had a higher revenue of $818,542 with 2,638 transactions and 481,376 sessions, a higher AOV of $300-$325, and a similar conversion rate. oklahomajoes.com had revenue of $774,540 with 2,289 transactions and 136,120 sessions, a higher AOV of $325-$350, and a conversion rate of 1.50-2.00%. kingsford.com outperformed all with a revenue of $4,192,660, 31,819 transactions, and 937,359 sessions, despite a lower AOV of $125-$150 but a higher conversion rate of 3.00-3.50%. In contrast, vindulge.com and appliancefactoryparts.com lagged behind in revenue, transactions, sessions, AOV, and conversion rates when compared to masterbuilt.com and its other competitors.

charbroil.com screenshot
#1 charbroil.com
818.5K
Revenue
481.4K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
oklahomajoes.com screenshot
#2 oklahomajoes.com
774.5K
Revenue
136.1K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
appliancefactoryparts.com screenshot
#3 appliancefactoryparts.com
448.3K
Revenue
452.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
vindulge.com screenshot
#4 vindulge.com
63.3K
Revenue
119.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
kingsford.com screenshot
#5 kingsford.com
4.2M
Revenue
937.4K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
masterbuilt.com vs top market performers
masterbuilt.com
top retailers
conversion rate vs average order value for masterbuilt.com and its competitors
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Revenue share by device at masterbuilt.com

In June large majority of sales on masterbuilt.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on masterbuilt.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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masterbuilt.com channels

Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.

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masterbuilt.com Google Ads spend

Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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masterbuilt.com devices

Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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masterbuilt.com top markets

Explore masterbuilt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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masterbuilt.com country & global rank

Assess the ranking of masterbuilt.com among other retailers within its primary country and worldwide.

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