masterbuilt.com
Masterbuilt.com is an online platform offering a range of products related to outdoor cooking and smoking. Their inventory includes grills, smokers, fryers, accessories, and replacement parts. The website provides detailed information and specifications for each item, aiding customers in making informed purchase decisions.
GRIPS CUSTOMERS & RESEARCH PARTNERS
masterbuilt.com Annual Revenue and Growth
masterbuilt.com's annual sales on its online store amounted to $12.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
masterbuilt.com's monthly revenueOVER TIME
Over the past three months, masterbuilt.com revenue has experienced decline of 44%, compared to the preceding three months.
masterbuilt.com competitors
In October 2025, masterbuilt.com outperformed its competitors in terms of revenue with $468,521, followed closely by kingsford.com at $583,879. However, masterbuilt.com had the highest number of transactions at 2,118, while kingsford.com had the highest conversion rate at 3.50-4.00%. When looking at average order value (AOV), charbroil.com had the highest range at $300-325, while oklahomajoes.com had the highest AOV range at $350-375. In terms of sessions, appliancefactoryparts.com had the highest with 313,210, significantly higher than the other competitors. Despite the strong performance of some competitors in specific domains, masterbuilt.com maintained a competitive edge across multiple metrics, showcasing its strength in the market.
Revenue share by device at masterbuilt.com
In October large majority of sales on masterbuilt.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
masterbuilt.com channels
Identify top traffic channels that drive growth for masterbuilt.comand discover how performance of traffic channels has changed over time.
masterbuilt.com Google Ads spend
Evaluate masterbuilt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
masterbuilt.com devices
Review masterbuilt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
