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Sep 2025
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Home/Insights/Retailers/maxandlily.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for maxandlily.commaxandlily.com

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1.4M
Revenue
Sep 25
832.3K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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MaxandLily.com is an online retailer offering a wide selection of products. Their inventory includes a variety of items for purchase. The website provides a convenient platform for customers to explore and order products within their desired categories.

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maxandlily.com Annual Revenue and Growth

maxandlily.com's annual sales on its online store amounted to $19.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maxandlily.com revenue by year

maxandlily.com's monthly revenueOVER TIME
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Over the past three months, maxandlily.com revenue has experienced growth of 42%, compared to the preceding three months.

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maxandlily.com revenue growth for last six months
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OVERVIEW
In September 2025, maxandlily.com generated $1,379,919 in revenue, significantly surpassing the home and garden/furniture median of $128,623, yet lagging behind industry giant ikea.com at $948,741,774. The site’s conversion rate ranged from 0.00-0.50%, underperforming compared to the high of 1.96% in the sector, while its average order value (AOV) stood between $750-775, below the category's high of $1,213. maxandlily.com recorded 832,261 sessions, far exceeding the home and garden/furniture median of 34,751 but still dwarfed by ikea.com’s staggering 238,090,084 sessions.
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maxandlily.com competitors

In September 2025, maxandlily.com outperformed its competitors in terms of revenue, with a total revenue of $1,379,919 from 1,823 transactions and 832,261 sessions. The average order value (AOV) for maxandlily.com ranged between $750 and $775, with a conversion rate of 0.00-0.50. In comparison, maxandlily.com's closest competitor, maxtrixkids.com, generated a revenue of $319,426 from 362 transactions and 74,419 sessions, with a slightly higher AOV of $875-900 and the same conversion rate. Other competitors like kidsfurniturewarehouse.com, thebeanbagstore.com, casakids.com, and customkidsfurniture.com also had lower revenue, transactions, and sessions compared to maxandlily.com, indicating that maxandlily.com is a strong player in the children's furniture market.

maxtrixkids.com screenshot
#1 maxtrixkids.com
319.4K
Revenue
74.4K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
kidsfurniturewarehouse.com screenshot
#2 kidsfurniturewarehouse.com
70.8K
Revenue
6.3K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
thebeanbagstore.com screenshot
#3 thebeanbagstore.com
142.4K
Revenue
27.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
casakids.com screenshot
#4 casakids.com
28.9K
Revenue
14.6K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
customkidsfurniture.com screenshot
#5 customkidsfurniture.com
56.7K
Revenue
13.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
maxandlily.com vs top market performers
maxandlily.com
top retailers
conversion rate vs average order value for maxandlily.com and its competitors
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Revenue share by device at maxandlily.com

In September large majority of sales on maxandlily.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on maxandlily.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maxandlily.com channels

Identify top traffic channels that drive growth for maxandlily.comand discover how performance of traffic channels has changed over time.

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maxandlily.com Google Ads spend

Evaluate maxandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maxandlily.com devices

Review maxandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maxandlily.com top markets

Explore maxandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maxandlily.com country & global rank

Assess the ranking of maxandlily.com among other retailers within its primary country and worldwide.

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