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Dec 2025
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Home/Insights/Retailers/maxandlily.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for maxandlily.commaxandlily.com

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3M
Revenue
Dec 25
749.9K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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MaxandLily.com is an online retailer offering a wide selection of products. Their inventory includes a variety of items for purchase. The website provides a convenient platform for customers to explore and order products within their desired categories.

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maxandlily.com Annual Revenue and Growth

maxandlily.com's annual sales on its online store amounted to $19.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$19.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
maxandlily.com revenue by year

maxandlily.com's monthly revenueOVER TIME
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Over the past three months, maxandlily.com revenue has experienced growth of 44%, compared to the preceding three months.

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maxandlily.com revenue growth for last six months
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OVERVIEW
In December 2025, maxandlily.com, operating in the FURNITURE sector, generated online sales revenue of $3,001,717, significantly surpassing the industry median of $156,465, though still distant from the top competitor, ikea.com, at $795,900,179; the site maintained a conversion rate between 0.50-1.00%, below the high of 2.0% and above the low of 0.26%, with an average order value (AOV) of $725-750, lower than the sector high of $1,208; additionally, maxandlily.com attracted 749,900 sessions, vastly exceeding the median of 37,321 in its category.
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maxandlily.com competitors

In December 2025, maxandlily.com outperformed its competitors in terms of revenue with $3,001,717. Its closest competitor, maxtrixkids.com, generated $308,605 in revenue. maxandlily.com also had the highest number of transactions at 4,034 compared to maxtrixkids.com's 368. In terms of sessions, maxandlily.com had 749,900 sessions, significantly more than its competitors. The average order value (AOV) for maxandlily.com ranged between $725-750, while maxtrixkids.com had an AOV of $825-850. Despite having a lower conversion rate range of 0.50-1.00%, maxandlily.com's revenue and transaction numbers show that it has a strong customer base and a higher level of engagement compared to its competitors in the children's furniture market.

maxtrixkids.com screenshot
#1 maxtrixkids.com
308.6K
Revenue
65K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
kidsfurniturewarehouse.com screenshot
#2 kidsfurniturewarehouse.com
110.8K
Revenue
9.6K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
thebeanbagstore.com screenshot
#3 thebeanbagstore.com
110.5K
Revenue
27.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
casakids.com screenshot
#4 casakids.com
28.4K
Revenue
20.9K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
customkidsfurniture.com screenshot
#5 customkidsfurniture.com
147.2K
Revenue
39.2K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
maxandlily.com vs top market performers
maxandlily.com
top retailers
conversion rate vs average order value for maxandlily.com and its competitors
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Revenue share by device at maxandlily.com

In December large majority of sales on maxandlily.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on maxandlily.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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maxandlily.com channels

Identify top traffic channels that drive growth for maxandlily.comand discover how performance of traffic channels has changed over time.

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maxandlily.com Google Ads spend

Evaluate maxandlily.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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maxandlily.com devices

Review maxandlily.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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maxandlily.com top markets

Explore maxandlily.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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maxandlily.com country & global rank

Assess the ranking of maxandlily.com among other retailers within its primary country and worldwide.

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