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Jun 2025
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Home/Insights/Retailers/merchnow.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for merchnow.commerchnow.com

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91.1K
Revenue
116.3K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Merchnow.com is an e-commerce platform offering a vast selection of merchandise, primarily focusing on clothing and accessories related to various music genres. The website also provides a range of physical music formats, such as vinyl records and CDs, along with posters and other collectible items associated with bands and artists.

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merchnow.com's revenueOVER TIME
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Over the past three months, merchnow.com revenue has experienced decline of 27%, compared to the preceding three months.

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merchnow.com revenue decline for last six months
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OVERVIEW
In June 2025, merchnow.com, an e-commerce and shopping platform, generated $91,097 in online sales with a conversion rate of 1.50-2.00% and an average order value (AOV) of $25-50. This puts them below the category's top performers such as qvc.com with $115,379,008 in revenue, a 3.7% conversion rate, and a $348 AOV. Despite having 116,278 sessions, they fall short compared to the highest performer boots.com with 27,765,702 sessions. Overall, merchnow.com's performance metrics indicate room for improvement in sales and customer engagement within the e-commerce industry.
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merchnow.com competitors

In June 2025, merchnow.com had a revenue of $91,097 from 1,990 transactions and 116,278 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 1.50-2.00%. Comparing merchnow.com to its competitors, rockabilia.com outperformed with a revenue of $308,853 from 6,007 transactions and 478,740 sessions, boasting an AOV of $50-75 and a conversion rate of 1.00-1.50%. coldcutsmerch.com had a revenue of $101,326 from 602 transactions and 63,346 sessions, with a higher AOV of $150-175 but a lower conversion rate of 0.50-1.00%. revhq.com generated $41,138 in revenue from 484 transactions and 36,243 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. indiemerchstore.com saw a revenue of $276,617 from 1,798 transactions and 169,350 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. impericon.com led the pack with a revenue of $1,504,146 from 25,480 transactions and 1,135,683 sessions, displaying an AOV of $50-75 and the highest conversion rate of 2.00-2.50%. Overall, merchnow.com lags behind in revenue and sessions compared to its competitors but shows a competitive AOV and conversion rate.

coldcutsmerch.com screenshot
#1 coldcutsmerch.com
101.3K
Revenue
63.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
impericon.com screenshot
#2 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
indiemerchstore.com screenshot
#3 indiemerchstore.com
276.6K
Revenue
169.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
rockabilia.com screenshot
#4 rockabilia.com
308.9K
Revenue
478.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
revhq.com screenshot
#5 revhq.com
41.1K
Revenue
36.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
merchnow.com vs top market performers
merchnow.com
top retailers
conversion rate vs average order value for merchnow.com and its competitors
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Revenue share by device at merchnow.com

In June large majority of sales on merchnow.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on merchnow.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merchnow.com channels

Identify top traffic channels that drive growth for merchnow.comand discover how performance of traffic channels has changed over time.

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merchnow.com Google Ads spend

Evaluate merchnow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchnow.com devices

Review merchnow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchnow.com top markets

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merchnow.com country & global rank

Assess the ranking of merchnow.com among other retailers within its primary country and worldwide.

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