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May 2025
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Home/Insights/Retailers/merchnow.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for merchnow.commerchnow.com

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116.3K
Revenue
138.7K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Merchnow.com is an e-commerce platform offering a vast selection of merchandise, primarily focusing on clothing and accessories related to various music genres. The website also provides a range of physical music formats, such as vinyl records and CDs, along with posters and other collectible items associated with bands and artists.

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merchnow.com's revenueOVER TIME
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Over the past three months, merchnow.com revenue has experienced decline of 32%, compared to the preceding three months.

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merchnow.com revenue decline for last six months
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OVERVIEW
In May 2025, merchnow.com, an e-commerce_and_shopping website, generated $116,289 in online sales with a conversion rate of 1.50-2.00% and an AOV of $25-50. The largest store in the same category, qvc.com, had revenue of $120,848,035. A high conversion rate in the industry is 3.75%, while a low rate is 0.79%. A very high AOV is $349, while a low AOV is $57. merchnow.com had 138,660 sessions, with the highest sessions at 27,739,926 from boots.com and a median of 37,355 in the industry.
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merchnow.com competitors

In May 2025, merchnow.com reported a revenue of $116,289 from 2,416 transactions and 138,660 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. When comparing these metrics to its competitors, we see that rockabilia.com leads in revenue with $325,030 from 6,592 transactions and 606,469 sessions, maintaining a similar AOV and conversion rate to Merchnow. coldcutsmerch.com follows closely behind Merchnow with $122,125 in revenue from 740 transactions and 69,646 sessions, but boasts a higher AOV of $150-175. indiemerchstore.com outperforms Merchnow in revenue with $330,655 from 2,181 transactions and 183,749 sessions, also showing a higher AOV range. impericon.com stands out as the leader in revenue with $1,547,509 from 24,400 transactions and 1,078,038 sessions, along with a higher conversion rate of 2.00-2.50%.

coldcutsmerch.com screenshot
#1 coldcutsmerch.com
122.1K
Revenue
69.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
impericon.com screenshot
#2 impericon.com
1.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
indiemerchstore.com screenshot
#3 indiemerchstore.com
330.7K
Revenue
183.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
rockabilia.com screenshot
#4 rockabilia.com
325K
Revenue
606.5K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
revhq.com screenshot
#5 revhq.com
41.9K
Revenue
37.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
merchnow.com vs top market performers
merchnow.com
top retailers
conversion rate vs average order value for merchnow.com and its competitors
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Revenue share by device at merchnow.com

In May large majority of sales on merchnow.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.

In May large majority of sales on merchnow.com, 53% was finalized on mobile devices, with 47% of sales coming from desktop devices.
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merchnow.com channels

Identify top traffic channels that drive growth for merchnow.comand discover how performance of traffic channels has changed over time.

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merchnow.com Google Ads spend

Evaluate merchnow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merchnow.com devices

Review merchnow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merchnow.com top markets

Explore merchnow.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merchnow.com country & global rank

Assess the ranking of merchnow.com among other retailers within its primary country and worldwide.

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