merchnow.com
Merchnow.com is an e-commerce platform offering a vast selection of merchandise, primarily focusing on clothing and accessories related to various music genres. The website also provides a range of physical music formats, such as vinyl records and CDs, along with posters and other collectible items associated with bands and artists.
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merchnow.com Annual Revenue and Growth
merchnow.com's annual sales on its online store amounted to $3.4M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
merchnow.com's monthly revenueOVER TIME
Over the past three months, merchnow.com revenue has experienced growth of 45%, compared to the preceding three months.
merchnow.com competitors
In November 2025, merchnow.com generated a revenue of $172,712 from 3,514 transactions with 153,802 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. When compared to its competitors, coldcutsmerch.com had a revenue of $166,061 from 1,026 transactions with 85,453 sessions, showing a higher AOV of $150-175 but a lower conversion rate of 1.00-1.50%. impericon.com outperformed all with a revenue of $1,509,898 from 23,689 transactions with 1,064,191 sessions, and a similar conversion rate as merchnow.com. indiemerchstore.com and rockabilia.com had revenues of $424,660 and $463,614, respectively, with different AOV and conversion rates. revhq.com had the lowest revenue of $36,927 with 462 transactions and 36,194 sessions, showcasing a moderate AOV but a lower conversion rate compared to merchnow.com.
Revenue share by device at merchnow.com
In November large majority of sales on merchnow.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merchnow.com channels
Identify top traffic channels that drive growth for merchnow.comand discover how performance of traffic channels has changed over time.
merchnow.com Google Ads spend
Evaluate merchnow.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merchnow.com devices
Review merchnow.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
