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Oct 2025
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Home/Insights/Retailers/impericon.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.4M
Revenue
Oct 25
1M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Impericon.com is an e-commerce website that sells a wide range of music-related merchandise. Their inventory includes clothing, accessories, and collectibles, primarily centered around genres such as alternative, metal, and rock. Additionally, the platform offers various items like band merchandise, vinyl records, and concert tickets aimed at music enthusiasts and fans worldwide.

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impericon.com Annual Revenue and Growth

impericon.com's annual sales on its online store amounted to $26.5M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$26.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
impericon.com revenue by year

impericon.com's monthly revenueOVER TIME
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Over the past three months, impericon.com revenue has experienced decline of 2%, compared to the preceding three months.

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impericon.com revenue decline for last six months
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OVERVIEW
In October 2025, impericon.com achieved online sales revenue of $1,391,721, significantly above the median of $93,795 in the e-commerce sector, but far from the industry leader michaels.com with $105,162,923. The site's conversion rate ranged from 2.00% to 2.50%, slightly below the high benchmark of 3.89%. With an average order value (AOV) between $50 and $75, impericon's AOV aligns closely with the lower end of the spectrum compared to a high of $350. Additionally, the site recorded 1,001,363 sessions, substantially higher than the median of 39,049 yet dwarfed by michaels.com's 32,351,606 sessions.
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impericon.com competitors

In October 2025, impericon.com reported a revenue of $1,391,721 with 22,884 transactions and 1,001,363 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, emp.de stands out with a revenue of $7,742,885, 102,391 transactions, and 2,653,894 sessions, along with a higher AOV of $75-100 and a conversion rate of 3.50-4.00%. merchandisingplaza.de has a much smaller revenue of $12,323 with 98 transactions and 10,602 sessions, but a higher AOV of $125-150, albeit a lower conversion rate of 0.50-1.00%. Other competitors like merchbar.com, elbenwald.de, and closeup.de fall within a similar range of revenue, transactions, and sessions, but each has its unique AOV and conversion rate metrics. Overall, impericon.com falls within the mid-range compared to its competitors in terms of revenue and performance metrics.

emp.de screenshot
#1 emp.de
7.7M
Revenue
2.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
merchandisingplaza.de screenshot
#2 merchandisingplaza.de
12.3K
Revenue
10.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
merchbar.com screenshot
#3 merchbar.com
6.1M
Revenue
2.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
elbenwald.de screenshot
#4 elbenwald.de
563.8K
Revenue
767.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
closeup.de screenshot
#5 closeup.de
45.4K
Revenue
51K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
impericon.com vs top market performers
impericon.com
top retailers
conversion rate vs average order value for impericon.com and its competitors
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Revenue share by device at impericon.com

In October large majority of sales on impericon.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on impericon.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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impericon.com channels

Identify top traffic channels that drive growth for impericon.comand discover how performance of traffic channels has changed over time.

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impericon.com Google Ads spend

Evaluate impericon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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impericon.com devices

Review impericon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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impericon.com top markets

Explore impericon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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impericon.com country & global rank

Assess the ranking of impericon.com among other retailers within its primary country and worldwide.

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