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Jul 2026
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.6M
Revenue
Jul 26
512.2K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com Annual Revenue and Growth

merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merlincycles.com revenue by year

merlincycles.com's monthly revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced decline of 10%, compared to the preceding three months.

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merlincycles.com revenue decline for last six months
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OVERVIEW
In July 2026, merlincycles.com attracted 512,000 sessions, significantly higher than an average sports store's 28,500 sessions. The website generated $1.6 million in revenue, well above the typical monthly revenue of $77,200 for an average sports store. Its conversion rate ranged from 2.00-2.50%, comfortably within the category's typical range of 0.64% to 3.02%. The average order value (AOV) stood at $125-150, also within the category's typical range of $82 to $571. Overall, merlincycles.com performs strongly within the competitive landscape of the sports category.
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merlincycles.com competitors

In July 2026, tredz.co.uk leads the market with impressive metrics, achieving $5.4 million in revenue from 29,500 transactions across 1.6 million sessions. In contrast, merlincycles.com generated $1.6 million from 12,000 transactions, ranking third among competitors. merlincycles.com trails tredz.co.uk by $3.8 million in revenue and 17,500 transactions, highlighting a significant gap in performance. Notably, while both merlincycles.com and wiggle.com have similar average order values (AOV) of $125-150, merlincycles.com maintains a conversion rate of 2.00-2.50%, which is stronger than wiggle.com’s 0.50-1.00%. Meanwhile, competitors like sigmasports.com and chainreactioncycles.com also fall short in revenue and transactions compared to merlincycles.com. Overall, merlincycles.com demonstrates solid performance but must enhance its reach to compete with top players like tredz.co.uk.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
51.9K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
sigmasports.com screenshot
#2 sigmasports.com
5.3M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wiggle.com screenshot
#3 wiggle.com
107.3K
Revenue
123.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
5.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
probikekit.co.uk screenshot
#5 probikekit.co.uk
3.5K
Revenue
487.9
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In July large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merlincycles.com operates in

merlincycles.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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