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Mar 2026
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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2.2M
Revenue
Mar 26
545.9K
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$150-175
AOV
Mar 26
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com Annual Revenue and Growth

merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merlincycles.com revenue by year

merlincycles.com's monthly revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced growth of 4.3%, compared to the preceding three months.

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merlincycles.com revenue growth for last six months
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OVERVIEW
In March 2026, merlincycles.com achieved online sales of $2,172,839, significantly surpassing the sports industry median of $85,085, yet trailing behind the largest competitor, garmin.com, at $126,145,550; the site’s conversion rate ranged from 2.50-3.00%, slightly below the industry's high of 3.09%, with an average order value (AOV) between $150-175, far below the high of $538; with 545,911 sessions, merlincycles.com also exceeded the median of 31,259 but fell short of dickssportinggoods.com's leading figure of 42,240,065 sessions, indicating strong performance amidst competitive benchmarks.
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merlincycles.com competitors

In March 2026, merlincycles.com generated a revenue of $2,172,839 with 14,460 transactions and 545,911 sessions, boasting an average order value (AOV) of $150-$175 and a conversion rate of 2.50-3.00%. When compared to its competitors, merlincycles.com falls behind in terms of revenue, with chainreactioncycles.com bringing in $392,628, sigmasports.com generating $4,484,927, wiggle.com making $133,720, and tredz.co.uk earning $4,260,557. Similarly, in the number of transactions and sessions, merlincycles.com is outperformed by some of its competitors. However, merlincycles.com does have a competitive AOV and conversion rate compared to chainreactioncycles.com, sigmasports.com, and tredz.co.uk. Overall, while merlincycles.com may not lead in revenue and traffic, its performance in AOV and conversion rate showcases its ability to maximize value from its customer base.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
392.6K
Revenue
141.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#2 sigmasports.com
4.5M
Revenue
993.5K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
wiggle.com screenshot
#3 wiggle.com
133.7K
Revenue
117.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
4.3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
bike-discount.de screenshot
#5 bike-discount.de
11.8M
Revenue
4.2M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In March large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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