merlincycles.com
Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.
GRIPS CUSTOMERS & RESEARCH PARTNERS
merlincycles.com Annual Revenue and Growth
merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
merlincycles.com's monthly revenueOVER TIME
Over the past three months, merlincycles.com revenue has experienced decline of 4.7%, compared to the preceding three months.
merlincycles.com competitors
In January 2026, merlincycles.com generated a revenue of $1,591,406 from 11,613 transactions and 494,842 sessions with an average order value (AOV) of $125-$150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, chainreactioncycles.com had a revenue of $266,312 from 1,417 transactions and 148,043 sessions with an AOV of $175-$200 and a conversion rate of 0.50-1.00%. Sigma Sports performed the best with a revenue of $4,060,274 from 13,752 transactions and 839,644 sessions, boasting an AOV of $275-$300 and a conversion rate of 1.50-2.00%. wiggle.com had a revenue of $238,726 with 1,644 transactions and 126,427 sessions, similar AOV to merlincycles.com but a lower conversion rate. tredz.co.uk had a revenue of $3,328,523 with 19,680 transactions and 1,263,000 sessions, showing a competitive AOV and conversion rate compared to the other competitors.
Revenue share by device at merlincycles.com
In January large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
merlincycles.com channels
Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.
merlincycles.com Google Ads spend
Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merlincycles.com devices
Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
