merlincycles.com
Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.
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merlincycles.com Annual Revenue and Growth
merlincycles.com's annual sales on its online store amounted to $36.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
merlincycles.com's monthly revenueOVER TIME
Over the past three months, merlincycles.com revenue has experienced decline of 11%, compared to the preceding three months.
merlincycles.com competitors
In November 2025, merlincycles.com reported a revenue of 1,906,214 with 13,663 transactions and 479,263 sessions, boasting an average order value (AOV) of 125-150 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, we see that chainreactioncycles.com had a revenue of 291,098 with 1,795 transactions and 123,689 sessions, a higher AOV of 150-175, but a lower conversion rate of 1.00-1.50%. Meanwhile, sigmasports.com outperformed with a revenue of 5,017,841, 17,637 transactions, and 1,046,044 sessions, along with a higher AOV of 275-300, but a slightly lower conversion rate of 1.50-2.00%. wiggle.com fell behind with a revenue of 146,977, 1,098 transactions, and 158,030 sessions, with a similar AOV to merlincycles.com but a lower conversion rate of 0.50-1.00%. tredz.co.uk had a revenue of 2,985,808, 18,605 transactions, and 1,163,921 sessions, a comparable AOV and conversion rate to merlincycles.com. Overall, merlincycles.com falls within the mid-range of its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at merlincycles.com
In November large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlincycles.com channels
Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.
merlincycles.com Google Ads spend
Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merlincycles.com devices
Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
