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May 2025
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.4M
Revenue
663.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com's revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced decline of 2.3%, compared to the preceding three months.

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merlincycles.com revenue decline for last six months
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OVERVIEW
In May 2025, merlincycles.com in the SPORTS industry reported online sales revenue of $2,397,017, with a median revenue of $84,330. The conversion rate ranged from 2.00-2.50%, lower than the high of 3.0% and higher than the low of 0.65%. The average order value (AOV) was between $125-150, with a high of $565 and a low of $79 in the SPORTS category. The website had 663,820 sessions, falling below the highest of 47,255,232 from garmin.com and above the median of 29,719 sessions in the industry.
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merlincycles.com competitors

In May 2025, merlincycles.com stands out as a strong competitor in the cycling industry. With a revenue of $2,397,017 from 16,258 transactions and 663,820 sessions, they have an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. Compared to chainreactioncycles.com, which generated $420,784 in revenue from 2,405 transactions and 176,548 sessions with a higher AOV of $150-175 but a lower conversion rate of 1.00-1.50%, merlincycles.com demonstrates higher sales volume and efficiency. While wiggle.com had revenue of $265,571 from 1,859 transactions and 233,198 sessions with a similar AOV of $125-150, their conversion rate of 0.50-1.00% pales in comparison. tredz.co.uk and sigmasports.com, with revenues of $4,012,685 and $4,914,380 respectively, outperform merlincycles.com in terms of revenue, but merlincycles.com's conversion rate remains competitive.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
420.8K
Revenue
176.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#2 sigmasports.com
4.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
wiggle.com screenshot
#3 wiggle.com
265.6K
Revenue
233.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bike-discount.de screenshot
#5 bike-discount.de
21.1M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In May large majority of sales on merlincycles.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on merlincycles.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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