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Apr 2026
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.9M
Revenue
Apr 26
563.9K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com Annual Revenue and Growth

merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merlincycles.com revenue by year

merlincycles.com's monthly revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced growth of 14%, compared to the preceding three months.

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merlincycles.com revenue growth for last six months
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OVERVIEW
In April 2026, merlincycles.com, operating in the sports industry, generated online sales revenue of $1,922,230, significantly outperforming the median of $80,719; its conversion rate of 2.50-3.00% aligns closely with the high end of industry standards at 2.97%, while the average order value (AOV) ranges between $125-150, below the industry high of $542; the site attracted 563,950 sessions, far exceeding the median of 33,547 but still below the highest sessions recorded at 47,861,942 from dickssportinggoods.com, indicating strong performance relative to the competitive landscape.
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merlincycles.com competitors

In April 2026, merlincycles.com generated $1,922,230 in revenue with 14,352 transactions from 563,950 sessions, achieving an AOV of $125-150 and a conversion rate of 2.50-3.00%. In contrast, chainreactioncycles.com reported $464,612 in revenue from 2,997 transactions across 150,285 sessions, with an AOV of $150-175 and a lower conversion rate of 1.50-2.00%. sigmasports.com outperformed with $4,416,330 in revenue and 15,320 transactions from 1,077,248 sessions, boasting a higher AOV of $275-300 and a conversion rate of 1.00-1.50%. Meanwhile, tredz.co.uk generated $4,730,841 from 22,050 transactions and 1,295,890 sessions, achieving an AOV of $200-225 and a conversion rate of 1.50-2.00%. Lastly, wiggle.com had the lowest performance with $130,796 in revenue, 864 transactions, and a conversion rate of 0.50-1.00%. Overall, merlincycles.com holds a strong competitive position, particularly against its closest rivals.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
464.6K
Revenue
150.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#2 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wiggle.com screenshot
#3 wiggle.com
130.8K
Revenue
124.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
bike-discount.de screenshot
#5 bike-discount.de
11.6M
Revenue
4.4M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In April large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merlincycles.com operates in

merlincycles.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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