Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for merlincycles.commerlincycles.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.9M
Revenue
May 26
561.7K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$125-150
AOV
May 26
Loading...

Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

merlincycles.com Annual Revenue and Growth

merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.8M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
merlincycles.com revenue by year

merlincycles.com's monthly revenueOVER TIME
View real-time data

Over the past three months, merlincycles.com revenue has experienced growth of 29%, compared to the preceding three months.

View real-time data
merlincycles.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, merlincycles.com generated $1,905,583 in online sales, significantly surpassing the sports industry's median of $78,603, although far behind the category leader, rei.com at $178,835,132; with a conversion rate of 2.00-2.50%, it falls short of the high industry benchmark of 3.11%, while its average order value (AOV) ranged from $125 to $150, compared to a high of $567; merlincycles.com attracted 561,729 sessions, well above the median of 29,369 but dwarfed by rei.com's 54,842,465 sessions, indicating robust activity but room for growth in conversion and overall reach.
Read more

merlincycles.com competitors

As of May 2026, merlincycles.com generated a revenue of $1,905,583 from 13,624 transactions across 561,729 sessions, achieving an average order value (AOV) between $125 and $150 with a conversion rate of 2.00-2.50%. In comparison, chainreactioncycles.com earned $232,029 from 1,672 transactions and 107,391 sessions, resulting in a lower conversion rate of 1.50-2.00%. sigmasports.com outperformed merlincycles.com significantly, with $4,441,535 in revenue from 14,878 transactions and 1,051,574 sessions, but had a lower AOV at $275-300 and a conversion rate of 1.00-1.50%. tredz.co.uk also surpassed merlincycles.com, achieving $4,550,664 with a higher transaction count of 25,648, despite a lower AOV of $175-200 and a similar conversion rate. Meanwhile, wiggle.com reported minimal revenue at $105,856, while probikekit.co.uk had a notably high AOV but minimal transactions.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
232K
Revenue
107.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
sigmasports.com screenshot
#2 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
wiggle.com screenshot
#3 wiggle.com
105.9K
Revenue
124.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
4.6M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
probikekit.co.uk screenshot
#5 probikekit.co.uk
4.2K
Revenue
482
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at merlincycles.com

In May large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merlincycles.com operates in

merlincycles.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard