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Jul 2025
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.1M
Revenue
744.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com's revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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merlincycles.com revenue decline for last six months
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OVERVIEW
In July 2025, merlincycles.com in the SPORTS industry generated $2,093,389 in online sales with a conversion rate of 2.00-2.50% and an AOV of $125-150. This performance metric is above the median revenue of $84,485 and median sessions of 31,360 in the industry, but below the highest revenue of $184,671,976 and sessions of 47,307,199 from garmin.com. The very high conversion rate in the SPORTS is 2.9% and AOV is $547, while the very low conversion rate is 0.59% and AOV is $79, respectively.
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merlincycles.com competitors

In July 2025, merlincycles.com stands out with a revenue of $2,093,389 from 15,024 transactions and 744,746 sessions. Their average order value (AOV) falls within the range of $125-150, with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, chainreactioncycles.com generates $327,157 revenue from 1,936 transactions and 181,132 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50%. Sigma Sports comes in with a revenue of $4,737,038 from 15,164 transactions and 994,089 sessions, boasting an AOV of $300-325 and a conversion rate of 1.50-2.00%. wiggle.com follows with $184,048 revenue from 1,372 transactions and 224,315 sessions, AOV $125-150, and conversion rate 0.50-1.00%. Lastly, tredz.co.uk leads with $3,746,039 revenue from 22,778 transactions and 1,343,281 sessions, AOV $150-175, and conversion rate 1.50-2.00%. These metrics position merlincycles.com competitively within the industry in terms of revenue and conversion rates.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
327.2K
Revenue
181.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#2 sigmasports.com
4.7M
Revenue
994.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wiggle.com screenshot
#3 wiggle.com
184K
Revenue
224.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
3.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
bike-discount.de screenshot
#5 bike-discount.de
18.4M
Revenue
4.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In July large majority of sales on merlincycles.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on merlincycles.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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