merlincycles.com
Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.
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merlincycles.com Annual Revenue and Growth
merlincycles.com's annual sales on its online store amounted to $36.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
merlincycles.com's monthly revenueOVER TIME
Over the past three months, merlincycles.com revenue has experienced decline of 7.4%, compared to the preceding three months.
merlincycles.com competitors
In December 2025, merlincycles.com outperformed some of its competitors in terms of revenue and transactions. With a revenue of $1,466,091 from 11,042 transactions and 478,476 sessions, merlincycles.com had a competitive average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In comparison, chainreactioncycles.com generated $237,712 in revenue from 1,332 transactions and 151,879 sessions, with an AOV of $175-200 and a lower conversion rate of 0.50-1.00%. sigmasports.com led the pack with a revenue of $3,775,000 from 12,671 transactions and 849,867 sessions, boasting a higher AOV of $275-300 and a conversion rate of 1.00-1.50%. While merlincycles.com's revenue was lower than tredz.co.uk's $2,894,499, its conversion rate was on par with tredz.co.uk and wiggle.com at 1.00-1.50%.
Revenue share by device at merlincycles.com
In December large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlincycles.com channels
Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.
merlincycles.com Google Ads spend
Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merlincycles.com devices
Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
