merlincycles.com
Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.
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merlincycles.com Annual Revenue and Growth
merlincycles.com's annual sales on its online store amounted to $36.1M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
merlincycles.com's monthly revenueOVER TIME
Over the past three months, merlincycles.com revenue has experienced decline of 21%, compared to the preceding three months.
merlincycles.com competitors
In September 2025, merlincycles.com falls behind its competitors in terms of revenue, with $1,658,916 compared to Sigma Sports' $4,274,035 and tredz.co.uk's $3,140,132. However, Merlin Cycles outperforms Chain Reaction Cycles and Wiggle in revenue. In transactions, Merlin Cycles also trails behind Sigma Sports and tredz.co.uk but surpasses Chain Reaction Cycles and Wiggle. With 556,924 sessions, Merlin Cycles has more traffic than Chain Reaction Cycles but less than Sigma Sports and tredz.co.uk. The average order value (AOV) of $125-150 for Merlin Cycles is on par with Wiggle and falls slightly below the $150-175 range of Chain Reaction Cycles and tredz.co.uk. In terms of conversion rate, Merlin Cycles sits in the middle of the pack, with a rate of 2.00-2.50%, higher than Wiggle but lower than Sigma Sports and tredz.co.uk.
Revenue share by device at merlincycles.com
In September large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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merlincycles.com channels
Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.
merlincycles.com Google Ads spend
Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
merlincycles.com devices
Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
