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Aug 2026
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Home/Insights/Retailers/merlincycles.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for merlincycles.commerlincycles.com

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1.5M
Revenue
Aug 26
561.8K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Merlincycles.com is an online platform that offers a wide range of products related to cycling, catering primarily to enthusiasts and professional riders. Their inventory includes bicycles, components, apparel, accessories, and a variety of other cycling-related items. The website serves customers globally and provides secure online transactions and fast shipping options.

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merlincycles.com Annual Revenue and Growth

merlincycles.com's annual sales on its online store amounted to $24.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
merlincycles.com revenue by year

merlincycles.com's monthly revenueOVER TIME
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Over the past three months, merlincycles.com revenue has experienced decline of 21%, compared to the preceding three months.

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merlincycles.com revenue decline for last six months
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OVERVIEW
In August 2026, merlincycles.com attracted 562,000 sessions, significantly higher than an average sports store's 33,500 sessions. The site's online sales revenue reached $1.5 million, far exceeding the typical $85,100 for an average sports store. With a conversion rate between 2.00-2.50%, merlincycles.com is comfortably within the category's typical range of 0.63% to 3.09%. The average order value (AOV) of $125-150 also fits well within the sports category's typical range of $76 to $556. Overall, merlincycles.com showcases strong performance metrics within the sports category.
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merlincycles.com competitors

In August 2026, sigmasports.com outperformed its competitors significantly, generating a revenue of $5.6 million from 18,500 transactions across 1.2 million sessions, with an AOV of $300-325 and a conversion rate of 1.50-2.00%. Meanwhile, merlincycles.com generated $1.5 million from 11,800 transactions, achieving 562,000 sessions and an AOV of $125-150, with a conversion rate of 2.00-2.50%. Although merlincycles.com ranks third in revenue among its peers, it trails behind sigmasports.com, and is outperformed in transactions and sessions by tredz.co.uk, which leads with 5.5 million in revenue from 29,800 transactions and 1.6 million sessions. chainreactioncycles.com and wiggle.com follow behind merlincycles.com, with revenues of $36,400 and $96,900, respectively, both having lower transaction counts and sessions.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
36.4K
Revenue
21.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#2 sigmasports.com
5.6M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
wiggle.com screenshot
#3 wiggle.com
96.9K
Revenue
119.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#4 tredz.co.uk
5.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
bike-discount.de screenshot
#5 bike-discount.de
18.2M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
merlincycles.com vs top market performers
merlincycles.com
top retailers
conversion rate vs average order value for merlincycles.com and its competitors
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Revenue share by device at merlincycles.com

In August large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on merlincycles.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries merlincycles.com operates in

merlincycles.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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merlincycles.com channels

Identify top traffic channels that drive growth for merlincycles.comand discover how performance of traffic channels has changed over time.

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merlincycles.com Google Ads spend

Evaluate merlincycles.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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merlincycles.com devices

Review merlincycles.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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merlincycles.com top markets

Explore merlincycles.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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merlincycles.com country & global rank

Assess the ranking of merlincycles.com among other retailers within its primary country and worldwide.

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