wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $15.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced decline of 35%, compared to the preceding three months.
wiggle.com competitors
In September 2025, wiggle.com reported a revenue of $139,701 with 1,040 transactions and 149,201 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00. Comparing this data to its competitors, we see that chainreactioncycles.com had a higher revenue of $265,564 with 1,637 transactions and 134,015 sessions, a higher AOV of $150-175, and a conversion rate of 1.00-1.50. merlincycles.com outperformed both wiggle.com and its other competitors with a revenue of $1,658,916, 12,188 transactions, and 556,924 sessions, along with a higher conversion rate of 2.00-2.50. tredz.co.uk, sigmasports.com, and startfitness.co.uk also showcased higher revenue, transactions, and sessions compared to wiggle.com, highlighting the fierce competition in the online retail industry for sports equipment and gear.
Revenue share by device at wiggle.com
In September large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
