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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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107.3K
Revenue
Jul 26
123.6K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

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wiggle.com Annual Revenue and Growth

wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.com revenue by year

wiggle.com's monthly revenueOVER TIME
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Over the past three months, wiggle.com revenue has experienced decline of 21%, compared to the preceding three months.

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wiggle.com revenue decline for last six months
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OVERVIEW
wiggle.com operates in the sports category, ranking well within its competitive landscape. In July 2026, the site generated $107,000 in online sales, outperforming the average store in the sports category, which generates around $77,200 monthly. With a conversion rate of 0.50-1.00%, wiggle.com falls within the typical range of 0.64% to 3.02%. Its average order value is $125-150, also within the sports category's typical range of $82 to $571. The site attracted 124,000 sessions, significantly higher than the average store in the sports category, which sees around 28,500 sessions monthly.
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wiggle.com competitors

In July 2026, tredz.co.uk leads the market with impressive metrics, boasting a revenue of $5.4 million from 29,500 transactions over 1.6 million sessions, achieving a conversion rate of 1.50-2.00%. In contrast, wiggle.com generates only $107,000 from 756 transactions and 124,000 sessions, with a conversion rate of 0.50-1.00%. wiggle.com trails tredz.co.uk by $5.3 million in revenue and 28,700 in transactions, highlighting its challenges in a competitive landscape. Other competitors, like merlincycles.com and sigmasports.com, also outperform wiggle.com significantly in terms of revenue and transactions, showcasing the need for wiggle.com to enhance its market strategies.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
51.9K
Revenue
26.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
merlincycles.com screenshot
#2 merlincycles.com
1.6M
Revenue
512.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
5.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sigmasports.com screenshot
#4 sigmasports.com
5.3M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.6M
Revenue
580K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
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Revenue share by device at wiggle.com

In July large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In July large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

Industries wiggle.com operates in

wiggle.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

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wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

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