wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $15.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced growth of 2.8%, compared to the preceding three months.
wiggle.com competitors
In December 2025, when comparing wiggle.com to its competitors, it is clear that there is stiff competition in the online sports retail market. chainreactioncycles.com slightly outperforms wiggle.com in terms of revenue, with $237,712 compared to $213,634. However, wiggle.com has a higher number of transactions at 1,559, while chainreactioncycles.com only has 1,332. merlincycles.com stands out with the highest revenue of $1,466,091, but wiggle.com has a higher conversion rate. tredz.co.uk and startfitness.co.uk also have impressive revenue numbers, but sigmasports.com has the highest average order value at $275-300. Overall, wiggle.com holds its ground in the market with solid transaction numbers and a competitive conversion rate.
Revenue share by device at wiggle.com
In December large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
