Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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184K
Revenue
224.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
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Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

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wiggle.com's revenueOVER TIME
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Over the past three months, wiggle.com revenue has experienced decline of 13%, compared to the preceding three months.

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wiggle.com revenue decline for last six months
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OVERVIEW
In July 2025, wiggle.com, a SPORTS online store, generated $184,048 in revenue, with a conversion rate of 0.50-1.00% and an AOV of $125-150. The store had 224,315 sessions, while the highest sessions were seen at garmin.com with 47,307,199. The median revenue in the SPORTS category was $84,485, the highest revenue was at garmin.com with $184,671,976, the highest conversion rate was 2.9%, the lowest conversion rate was 0.59%, the highest AOV was $547, and the lowest AOV was $79, while the median sessions in the category were 31,360.
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wiggle.com competitors

In July 2025, wiggle.com reported a revenue of $184,048 with 1,372 transactions and 224,315 sessions, boasting an Average Order Value (AOV) of $125-150 and a conversion rate of 0.50-1.00. Compared to its competitors, wiggle.com falls behind in terms of revenue and sessions but has a lower AOV and conversion rate. chainreactioncycles.com leads the pack with $327,157 in revenue, 1,936 transactions, and 181,132 sessions, with an AOV of $150-175 and a conversion rate of 1.00-1.50. On the other hand, sigmasports.com stands out with the highest revenue of $4,737,038, 15,164 transactions, and 994,089 sessions, a high AOV of $300-325, and a conversion rate of 1.50-2.00. Overall, while wiggle.com may have lower metrics in some areas, it still maintains a competitive edge in the online retail market.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
327.2K
Revenue
181.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
merlincycles.com screenshot
#2 merlincycles.com
2.1M
Revenue
744.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
3.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sigmasports.com screenshot
#4 sigmasports.com
4.7M
Revenue
994.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.6M
Revenue
588.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
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Revenue share by device at wiggle.com

In July large majority of sales on wiggle.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.

In July large majority of sales on wiggle.com, 74% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 26% of sales coming from desktop devices.
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brands overtime comparison

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wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

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wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

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