Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for wiggle.comwiggle.com

Start benchmarking for free
Sign in with GoogleSign up with Google
105.9K
Revenue
May 26
124.3K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$125-150
AOV
May 26
Loading...

Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

wiggle.com Annual Revenue and Growth

wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
wiggle.com revenue by year

wiggle.com's monthly revenueOVER TIME
View real-time data

Over the past three months, wiggle.com revenue has experienced decline of 34%, compared to the preceding three months.

View real-time data
wiggle.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, wiggle.com generated $105,856 in online sales, outperforming the SPORTS industry median of $78,603, yet far behind the leading rei.com at $178,835,132; its conversion rate ranged from 0.50-1.00%, below the industry high of 3.11% but above the low of 0.66%, with an average order value (AOV) between $125-150, significantly lower than the high of $567 and above the low of $80; with 124,301 sessions, wiggle.com surpassed the industry median of 29,369, but was dwarfed by rei.com’s impressive 54,842,465 sessions.
Read more

wiggle.com competitors

As of May 2026, wiggle.com generated a revenue of $105,856 from 782 transactions and 124,301 sessions, resulting in a conversion rate of 0.50-1.00%. In contrast, its competitors show significantly higher metrics. merlincycles.com leads with a staggering revenue of $1,905,583 and a conversion rate of 2.00-2.50%, achieving 13,624 transactions across 561,729 sessions. tredz.co.uk and sigmasports.com follow closely, with revenues of $4,550,664 and $4,441,535, respectively. tredz.co.uk boasts a higher average order value (AOV) of $175-200, while sigmasports.com offers an even more premium AOV of $275-300. chainreactioncycles.com also outperforms wiggle.com with $232,029 in revenue and a conversion rate of 1.50-2.00%. startfitness.co.uk's metrics further illustrate the competitive landscape, with $2,605,803 in revenue and a similar conversion rate of 1.50-2.00%. Overall, wiggle.com appears to lag behind its peers in both revenue and conversion performance.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
232K
Revenue
107.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
merlincycles.com screenshot
#2 merlincycles.com
1.9M
Revenue
561.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
4.6M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sigmasports.com screenshot
#4 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.6M
Revenue
700.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at wiggle.com

In May large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In May large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

Industries wiggle.com operates in

wiggle.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard