wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced growth of 36%, compared to the preceding three months.
wiggle.com competitors
In January 2026, wiggle.com generated a revenue of $238,726 from 1,644 transactions and 126,427 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, chainreactioncycles.com had a revenue of $266,312 from 1,417 transactions and 148,043 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. On the other hand, merlincycles.com outperformed with a revenue of $1,591,406 from 11,613 transactions and 494,842 sessions, boasting an AOV of $125-150 and a conversion rate of 2.00-2.50%. tredz.co.uk, sigmasports.com, and startfitness.co.uk also surpassed wiggle.com in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating a need for potential improvements in wiggle.com's performance to compete effectively in the market.
Revenue share by device at wiggle.com
In January large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
