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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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96.9K
Revenue
Aug 26
119.9K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

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wiggle.com Annual Revenue and Growth

wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.com revenue by year

wiggle.com's monthly revenueOVER TIME
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Over the past three months, wiggle.com revenue has experienced decline of 22%, compared to the preceding three months.

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wiggle.com revenue decline for last six months
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OVERVIEW
wiggle.com operates in the sports category and shows strong performance metrics for August 2026. With online sales revenue of $96,900, it exceeds the average store in the sports category, which generates around $85,100 monthly. The site has a conversion rate ranging from 0.50-1.00%, slightly below the average store in the sports category's range of 0.63% to 3.09%. Its average order value (AOV) of $125-150 falls within the typical range of $76 to $556. Additionally, wiggle.com recorded 120,000 sessions, significantly surpassing the average store in the sports category, which sees around 33,500 sessions monthly.
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wiggle.com competitors

In August 2026, merlincycles.com reported a revenue of $1.5 million with 11,800 transactions from 562,000 sessions. In comparison, wiggle.com achieved a revenue of $96,900 with 734 transactions and 120,000 sessions. Although wiggle.com shares a similar average order value (AOV) range of $125-150, it trails significantly behind its competitors across all metrics. tredz.co.uk leads with a revenue of $5.5 million from 29,800 transactions over 1.6 million sessions, while sigmasports.com follows closely with $5.6 million and 18,500 transactions. chainreactioncycles.com and startfitness.co.uk also surpass wiggle.com in both revenue and transaction volume, highlighting a competitive landscape where wiggle.com ranks 5th among its peers.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
36.4K
Revenue
21.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
merlincycles.com screenshot
#2 merlincycles.com
1.5M
Revenue
561.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
5.5M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sigmasports.com screenshot
#4 sigmasports.com
5.6M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.7M
Revenue
623.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
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Revenue share by device at wiggle.com

In August large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In August large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

Industries wiggle.com operates in

wiggle.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

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wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

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