wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $15.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced decline of 24%, compared to the preceding three months.
wiggle.com competitors
In November 2025, comparing wiggle.com to its competitors in the online cycling retail industry reveals some interesting insights. While wiggle.com has a revenue of $146,977 from 1,098 transactions and 158,030 sessions, its average order value (AOV) ranges from $125 to $150 with a conversion rate of 0.50% to 1.00%. In contrast, chainreactioncycles.com outperforms wiggle.com with a revenue of $291,098 from 1,795 transactions and 123,689 sessions, boasting an AOV of $150 to $175 and a higher conversion rate of 1.00% to 1.50%. However, merlincycles.com leads the pack with a revenue of $1,906,214 from 13,663 transactions and 479,263 sessions, showcasing an AOV of $125 to $150 and an impressive conversion rate of 2.50% to 3.00%. Other strong competitors like tredz.co.uk, sigmasports.com, and startfitness.co.uk also outperform wiggle.com in various metrics such as revenue, transactions, AOV, and conversion rate.
Revenue share by device at wiggle.com
In November large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
