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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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130.8K
Revenue
Apr 26
124.3K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

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wiggle.com Annual Revenue and Growth

wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.com revenue by year

wiggle.com's monthly revenueOVER TIME
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Over the past three months, wiggle.com revenue has experienced decline of 37%, compared to the preceding three months.

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wiggle.com revenue decline for last six months
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OVERVIEW
In April 2026, wiggle.com generated online sales revenue of $130,796, outperforming the sports industry median of $80,719 but falling short of the category leader, garmin.com, at $129,791,853; its conversion rate ranged between 0.50-1.00%, compared to the industry high of 2.97% and low of 0.6%, while the average order value (AOV) was between $150-175, significantly lower than the high of $542 and above the low of $81; wiggle.com recorded 124,277 sessions, well above the industry median of 33,547 but far from dickssportinggoods.com’s leading 47,861,942 sessions.
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wiggle.com competitors

In April 2026, wiggle.com generated $130,796 from 864 transactions over 124,277 sessions, reflecting a conversion rate of 0.50-1.00%. In comparison, chainreactioncycles.com reported a significantly higher revenue of $464,612 with 2,997 transactions and a conversion rate of 1.50-2.00%. merlincycles.com dominated with $1,922,230 in revenue, showcasing a robust conversion rate of 2.50-3.00% across 563,950 sessions. tredz.co.uk outperformed others, amassing $4,730,841 and maintaining a conversion rate of 1.50-2.00% from 1,295,890 sessions. sigmasports.com and startfitness.co.uk also excelled, achieving revenues of $4,416,330 and $2,625,465, respectively, with conversion rates of 1.00-1.50% and 2.00-2.50%. Overall, wiggle.com trails its competitors in revenue and conversion metrics, indicating potential areas for improvement in its e-commerce strategy.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
464.6K
Revenue
150.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
merlincycles.com screenshot
#2 merlincycles.com
1.9M
Revenue
563.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
4.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
sigmasports.com screenshot
#4 sigmasports.com
4.4M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.6M
Revenue
623.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
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Revenue share by device at wiggle.com

In April large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In April large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

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wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

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