wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $15.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced decline of 30%, compared to the preceding three months.
wiggle.com competitors
In August 2025, when comparing wiggle.com to its competitors in the cycling industry, we can see that wiggle.com has a revenue of $162,871 with 1,198 transactions and 188,311 sessions. The average order value (AOV) ranges from $125 to $150, and the conversion rate falls between 0.50% and 1.00%. In comparison, chainreactioncycles.com has a higher revenue of $327,105 with 1,984 transactions and 179,950 sessions, boasting an AOV of $150-$175 and a conversion rate of 1.00%-1.50%. On the other hand, merlincycles.com stands out with a significant revenue of $1,788,691, 13,560 transactions, and 664,787 sessions, with an AOV of $125-$150 and a high conversion rate of 2.00%-2.50%. Overall, while wiggle.com is performing well, it faces tough competition from other players with higher revenues and conversion rates.
Revenue share by device at wiggle.com
In August large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
