wiggle.com
Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.
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wiggle.com Annual Revenue and Growth
wiggle.com's annual sales on its online store amounted to $15.8M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
wiggle.com's monthly revenueOVER TIME
Over the past three months, wiggle.com revenue has experienced decline of 34%, compared to the preceding three months.
wiggle.com competitors
When comparing wiggle.com to its competitors in October 2025, it is evident that some competitors outperform in certain metrics. For example, chainreactioncycles.com has a higher revenue of $282,333 compared to wiggle.com's $139,551, despite having fewer sessions. However, wiggle.com has a higher conversion rate range of 0.50-1.00 compared to chainreactioncycles.com's 1.00-1.50. On the other hand, merlincycles.com stands out with a significantly higher revenue of $1,758,973 and a high conversion rate range of 2.50-3.00. tredz.co.uk and startfitness.co.uk also show higher revenues and conversion rates compared to wiggle.com. However, sigma sports.com surpasses all competitors with the highest revenue of $4,252,006 and a solid AOV of $275-300. Overall, while wiggle.com may have a lower revenue compared to some competitors, it holds its own with a competitive conversion rate.
Revenue share by device at wiggle.com
In October large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.
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wiggle.com channels
Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.
wiggle.com Google Ads spend
Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
wiggle.com devices
Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
