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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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58.5K
Revenue
Sep 26
65.6K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Wiggle.com is an e-commerce platform specializing in the sale of sporting goods and equipment. The website offers a wide range of products ranging from bicycles, running shoes, outdoor apparel, to fitness electronics. With a vast array of brands and categories, Wiggle.com caters to the various needs of sports enthusiasts and professionals.

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wiggle.com Annual Revenue and Growth

wiggle.com's annual sales on its online store amounted to $2.6M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
wiggle.com revenue by year

wiggle.com's monthly revenueOVER TIME
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Over the past three months, wiggle.com revenue has experienced decline of 18%, compared to the preceding three months.

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wiggle.com revenue decline for last six months
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OVERVIEW
wiggle.com operates within the sports category, generating revenue of $58,500 in September 2026. This figure is below the average store in the sports category, which typically makes around $63,600 monthly. Its conversion rate ranges from 0.50-1.00%, slightly below the category's typical range of 0.59% to 3.07%. The average order value (AOV) is $125-150, also within the typical range of $79 to $562. With 65,600 sessions, wiggle.com significantly outperforms the average store in the sports category, which sees about 25,800 sessions.
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wiggle.com competitors

merlincycles.com leads the competitors with a revenue of $1.4 million and 10,000 transactions from 479,000 sessions, boasting a conversion rate of 2.00-2.50%. In September 2026, tredz.co.uk outperforms all with $4.4 million in revenue and 24,900 transactions across 1.3 million sessions, achieving a conversion rate of 1.50-2.00%. sigmasports.com follows closely with $4 million in revenue and 13,700 transactions. In comparison, wiggle.com trails significantly, generating $58,500 from 457 transactions over 65,600 sessions, with a conversion rate of 0.50-1.00%. Additionally, chainreactioncycles.com and startfitness.co.uk rank above wiggle.com in revenue and transactions, highlighting wiggle.com's lower market presence.

chainreactioncycles.com screenshot
#1 chainreactioncycles.com
26.4K
Revenue
14.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
merlincycles.com screenshot
#2 merlincycles.com
1.4M
Revenue
479.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tredz.co.uk screenshot
#3 tredz.co.uk
4.4M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
sigmasports.com screenshot
#4 sigmasports.com
4M
Revenue
905.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
startfitness.co.uk screenshot
#5 startfitness.co.uk
2.2M
Revenue
526.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
wiggle.com vs top market performers
wiggle.com
top retailers
conversion rate vs average order value for wiggle.com and its competitors
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Revenue share by device at wiggle.com

In September large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

In September large majority of sales on wiggle.com, 76% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 24% of sales coming from desktop devices.

Industries wiggle.com operates in

wiggle.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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wiggle.com channels

Identify top traffic channels that drive growth for wiggle.comand discover how performance of traffic channels has changed over time.

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wiggle.com Google Ads spend

Evaluate wiggle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wiggle.com devices

Review wiggle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wiggle.com top markets

Explore wiggle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wiggle.com country & global rank

Assess the ranking of wiggle.com among other retailers within its primary country and worldwide.

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