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May 2025

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Home/Insights/Retailers/mermaidsboutique.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

mermaidsboutique.com

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2.7K

Revenue

1.4K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

MermaidsBoutique.com is an online retailer offering a variety of products. They sell swimwear, beachwear, resort wear, and accessories. Their collection includes bathing suits, cover-ups, kaftans, sarongs, and jewelry items. Customers can enjoy browsing through a wide range of stylish and trendy apparel and accessories perfect for sun-soaked getaways.

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mermaidsboutique.com's revenueOVER TIME
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Over the past three months, mermaidsboutique.com revenue has experienced decline of 0.09%, compared to the preceding three months.

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mermaidsboutique.com revenue decline for last six months

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Top products on mermaidsboutique.comby revenue

#1 Kai Lani Resort 25 Cheetah Ruffle One Piece

$240

Price

$1.9K

Revenue

#2 Kai Lani Resort 25 Santa Fe Ruffle One Piece

$240

Price

$1.4K

Revenue

#3 L*Space Sofia Crochet Cover Up

$154

Price

$1.2K

Revenue

#4 KAI LANI RESORT 24 DENIM PATCHWORK RING ONE PIECE

$220

Price

Revenue

#5 L*Space Changing Tides Bag

$198

Price

Revenue

#6 Montce Groovy Print Ky One Piece

$198

Price

Revenue

#1 Kai Lani Resort 25 Cheetah Ruffle One Piece

$240

Price

$1.9K

Revenue

#2 Kai Lani Resort 25 Santa Fe Ruffle One Piece

$240

Price

$1.4K

Revenue

#3 L*Space Sofia Crochet Cover Up

$154

Price

$1.2K

Revenue

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OVERVIEW

In May 2025, mermaidsboutique.com in the FASHION AND APPAREL industry generated $2,746 in online sales with a conversion rate of 0.50-1.00% and an average order value (AOV) of $225-250. This is significantly lower than the industry median AOV of $81,783 and a high AOV of $415. Despite receiving 1,389 sessions, the site's performance metrics are far below the largest online store shein.com, which boasts $731,622,726 in revenue and 224,142,058 sessions. The industry median sessions are 33,223, showcasing room for improvement in mermaidsboutique.com's online performance.

mermaidsboutique.com competitors

In May 2025, mermaidsboutique.com generated $2,746 in revenue from 12 transactions and 1,389 sessions with an average order value (AOV) ranging from $225 to $250 and a conversion rate between 0.50% and 1.00%. Compared to its competitors, mermaidsboutique.com falls behind in revenue and sessions but has a competitive AOV and conversion rate. swirlboutique.com leads the pack with $34,087 in revenue from 128 transactions and 4,369 sessions, boasting an AOV of $250 to $275 and a conversion rate of 2.50% to 3.00%. Monica Hansen Beachwear follows with $1,529 in revenue, while havaianas.com dominates in revenue with $655,704 and the highest number of transactions and sessions. Despite the strong competition, mermaidsboutique.com holds its own with a decent AOV and conversion rate.

#1 montce.com

627.9K

Revenue

159.7K

Sessions

1.0-1.5%

Conv. rate

$250-275

AOV

#2 havaianas.com

655.7K

Revenue

322.9K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 asanahawaii.com

420.8

Revenue

162.7

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#4 monicahansenbeachwear.com

1.5K

Revenue

339.6

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#5 swirlboutique.com

34.1K

Revenue

4.4K

Sessions

2.5-3.0%

Conv. rate

$250-275

AOV

CLOSEST COMPETITORSby revenue

monicahansenbeachwear.com

asanahawaii.com

TOP MARKET PERFORMERSby revenue

monicahansenbeachwear.com

asanahawaii.com

mermaidsboutique.com vs top market performers

mermaidsboutique.com

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mermaidsboutique.com channels

Identify top traffic channels that drive growth for mermaidsboutique.comand discover how performance of traffic channels has changed over time.

mermaidsboutique.com Google Ads spend

Evaluate mermaidsboutique.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

mermaidsboutique.com devices

Review mermaidsboutique.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

mermaidsboutique.com top markets

Explore mermaidsboutique.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.