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Dec 2025
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Home/Insights/Retailers/mermaidsboutique.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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3K
Revenue
Dec 25
1.6K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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MermaidsBoutique.com is an online retailer offering a variety of products. They sell swimwear, beachwear, resort wear, and accessories. Their collection includes bathing suits, cover-ups, kaftans, sarongs, and jewelry items. Customers can enjoy browsing through a wide range of stylish and trendy apparel and accessories perfect for sun-soaked getaways.

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mermaidsboutique.com's monthly revenueOVER TIME
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Over the past three months, mermaidsboutique.com revenue has experienced decline of 41%, compared to the preceding three months.

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mermaidsboutique.com revenue decline for last six months
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OVERVIEW
In December 2025, mermaidsboutique.com, operating in the lifestyle/fashion and apparel sector, generated $2,999 in online sales, significantly below the median revenue of $92,600, with sessions totaling 1,581, far less than the median of 39,789. Its conversion rate ranged from 0.50% to 1.00%, lagging behind the very high benchmark of 3.17%. The average order value (AOV) stood at $200-225, which is above the sector's low of $75 but below the high of $389, highlighting areas for potential growth in sales and customer engagement compared to leading competitors like macys.com and shein.com.
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mermaidsboutique.com competitors

In December 2025, mermaidsboutique.com reported a revenue of $2,999 with 13 transactions and 1,581 sessions, resulting in an average order value (AOV) of $200-$225 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, montce.com generated a significantly higher revenue of $401,226 with 1,639 transactions and 61,581 sessions, boasting an AOV of $225-$250 and a conversion rate of 2.50-3.00%. havaianas.com also outperformed mermaidsboutique.com with a revenue of $327,968, 3,677 transactions, and 179,589 sessions, along with an AOV of $75-$100 and a conversion rate of 2.00-2.50%. asanahawaii.com and swirlboutique.com had similar or lower performance metrics compared to mermaidsboutique.com across revenue, transactions, sessions, AOV, and conversion rate. Overall, mermaidsboutique.com has room for growth in order to compete more effectively with its high-performing competitors in the online boutique market.

montce.com screenshot
#1 montce.com
401.2K
Revenue
61.6K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
havaianas.com screenshot
#2 havaianas.com
328K
Revenue
179.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
asanahawaii.com screenshot
#3 asanahawaii.com
1.6K
Revenue
819.6
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
swirlboutique.com screenshot
#4 swirlboutique.com
55.9K
Revenue
7.3K
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
mermaidsboutique.com vs top market performers
mermaidsboutique.com
top retailers
conversion rate vs average order value for mermaidsboutique.com and its competitors
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mermaidsboutique.com channels

Identify top traffic channels that drive growth for mermaidsboutique.comand discover how performance of traffic channels has changed over time.

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mermaidsboutique.com Google Ads spend

Evaluate mermaidsboutique.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mermaidsboutique.com devices

Review mermaidsboutique.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mermaidsboutique.com top markets

Explore mermaidsboutique.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mermaidsboutique.com country & global rank

Assess the ranking of mermaidsboutique.com among other retailers within its primary country and worldwide.

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