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Oct 2025
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Home/Insights/Retailers/mermaidsboutique.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mermaidsboutique.commermaidsboutique.com

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3.2K
Revenue
Oct 25
1.7K
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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MermaidsBoutique.com is an online retailer offering a variety of products. They sell swimwear, beachwear, resort wear, and accessories. Their collection includes bathing suits, cover-ups, kaftans, sarongs, and jewelry items. Customers can enjoy browsing through a wide range of stylish and trendy apparel and accessories perfect for sun-soaked getaways.

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mermaidsboutique.com's monthly revenueOVER TIME
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Over the past three months, mermaidsboutique.com revenue has experienced decline of 0.54%, compared to the preceding three months.

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mermaidsboutique.com revenue decline for last six months
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OVERVIEW
In October 2025, mermaidsboutique.com generated $3,167 in online sales with a conversion rate of 0.50-1.00%, below the FASHION AND APPAREL industry's high of 3.36%. Its average order value (AOV) ranged from $200-225, notably lower than the high AOV of $378 in the sector. The site attracted 1,680 sessions, significantly less than the median of 33,163, highlighting challenges in visibility compared to industry leader shein.com, which reported an astounding $977,396,912 in revenue and over 321 million sessions. Overall, mermaidsboutique.com faces substantial growth opportunities to align with industry benchmarks.
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mermaidsboutique.com competitors

When comparing mermaidsboutique.com to its competitors in October 2025, it is clear that mermaidsboutique.com lags behind in terms of revenue and transactions. mermaidsboutique.com generated $3,167 in revenue from 15 transactions with 1,680 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 0.50-1.00. In contrast, competitors like montce.com, havaianas.com, asanahawaii.com, and swirlboutique.com outperformed mermaidsboutique.com with significantly higher revenues, transactions, sessions, AOVs, and conversion rates. For example, havaianas.com generated $357,406 in revenue from 3,887 transactions with 185,863 sessions, boasting an AOV of $75-100 and a conversion rate of 2.00-2.50. Overall, mermaidsboutique.com has room for improvement in increasing revenue and enhancing its conversion rate to remain competitive in the online boutique market.

montce.com screenshot
#1 montce.com
322K
Revenue
105.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
havaianas.com screenshot
#2 havaianas.com
357.4K
Revenue
185.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
asanahawaii.com screenshot
#3 asanahawaii.com
2K
Revenue
840.6
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
swirlboutique.com screenshot
#4 swirlboutique.com
36K
Revenue
5.1K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
mermaidsboutique.com vs top market performers
mermaidsboutique.com
top retailers
conversion rate vs average order value for mermaidsboutique.com and its competitors
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brands overtime comparison

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mermaidsboutique.com channels

Identify top traffic channels that drive growth for mermaidsboutique.comand discover how performance of traffic channels has changed over time.

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mermaidsboutique.com Google Ads spend

Evaluate mermaidsboutique.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mermaidsboutique.com devices

Review mermaidsboutique.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mermaidsboutique.com top markets

Explore mermaidsboutique.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mermaidsboutique.com country & global rank

Assess the ranking of mermaidsboutique.com among other retailers within its primary country and worldwide.

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