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Dec 2025
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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328K
Revenue
Dec 25
179.6K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced decline of 48%, compared to the preceding three months.

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havaianas.com revenue decline for last six months
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OVERVIEW
In December 2025, havaianas.com generated $327,968 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, while its conversion rate ranged from 2.00-2.50%, below the industry high of 3.17%. With an average order value (AOV) of $75-100, it matches the lower threshold in the category but falls short of the high AOV of $389. The site recorded 179,589 sessions, markedly above the median of 39,789, yet far behind shein.com's staggering 304,519,814 sessions, illustrating both its strong revenue performance and potential areas for growth in traffic and conversion.
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havaianas.com competitors

In December 2025, havaianas.com generated a revenue of $327,968 with 3,677 transactions and 179,589 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, Combat Flip Flops had a revenue of $40,534 with 286 transactions and 19,679 sessions, a higher AOV of $125-$150, but a lower conversion rate of 1.00-1.50%. Rainbow Sandals outperformed with a revenue of $610,431, 5,289 transactions, and 152,220 sessions, along with an AOV of $100-$125 and a conversion rate of 3.00-3.50%. Scott Hawaii and Brazilian Bikini Shop had lower revenues compared to Havaianas, while Reef had the highest revenue at $1,918,274, with 20,607 transactions and 722,869 sessions, and an AOV and conversion rate within a competitive range.

combatflipflops.com screenshot
#1 combatflipflops.com
40.5K
Revenue
19.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
610.4K
Revenue
152.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
19.3K
Revenue
6.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
119.3K
Revenue
57.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
reef.com screenshot
#5 reef.com
1.9M
Revenue
722.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In December large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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