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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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856.1K
Revenue
Aug 26
399.9K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 52%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
havaianas.com generated $856,000 in revenue from online sales in August 2026, significantly exceeding the average for a typical store in the fashion and apparel category, which is around $87,900 monthly. The site's conversion rate of 1.50-2.00% falls within the category's typical range of 0.65% to 3.1%. Additionally, havaianas.com achieved an average order value (AOV) of $100-125, also within the category's typical range of $84 to $408. With 400,000 sessions, it far outpaces a typical store in the fashion and apparel category, which sees approximately 37,200 sessions per month. The largest player in the space, shein.com, attracts a staggering 279.5 million sessions.
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havaianas.com competitors

In August 2026, reef.com leads the market with impressive metrics, boasting a revenue of $7.8 million, 66,200 transactions, and 1.8 million sessions. havaianas.com ranks third in revenue at $856,000, with 7,465 transactions, and it performs notably well with 400,000 sessions, placing it second among competitors. Rainbow sandals.com, another strong competitor, surpasses havaianas.com in revenue, achieving $1.2 million and 9,053 transactions, while maintaining 327,000 sessions. combatflipflops.com, while having lower figures at $69,000 in revenue and 466 transactions, shares a similar conversion rate of 1.50-2.00% with havaianas.com. In contrast, scotthawaii.com excels with a higher conversion rate of 4.00-4.50%, despite lower revenue of $38,900. brazilianbikinishop.com trails with $186,000 in revenue and a conversion rate of 1.00-1.50%. Overall, reef.com significantly outperforms its competitors, while havaianas.com maintains a competitive stance within the market.

combatflipflops.com screenshot
#1 combatflipflops.com
69K
Revenue
28.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
1.2M
Revenue
327.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
38.9K
Revenue
11.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
186.2K
Revenue
103.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
7.8M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In August large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries havaianas.com operates in

havaianas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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