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Jun 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1.2M
Revenue
Jun 26
551.6K
Sessions
Jun 26
2.0-2.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 109%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
In June 2026, havaianas.com reported online sales revenue of $1,234,968, significantly surpassing the FASHION AND APPAREL median of $72,361. With a conversion rate of 2.00-2.50%, it falls short of the sector's high of 3.17%, while the average order value (AOV) ranged from $100-125, below the high of $404. The site attracted 551,580 sessions, well above the median of 28,254, yet notably lower than the industry leader shein.com, which recorded 281,242,442 sessions. These metrics reflect havaianas.com’s strong positioning in the market despite competitive challenges.
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havaianas.com competitors

In June 2026, havaianas.com generated $1,234,968 in revenue with an average order value (AOV) between $100-125 and a conversion rate of 2.00-2.50%. Its closest competitor, rainbowsandals.com, outperformed it with $1,870,986 in revenue, higher AOV of $125-150, and a stronger conversion rate of 3.00-3.50%. Conversely, reef.com led the market with $12,552,089 in revenue, an AOV also between $100-125, but a notably high conversion rate of 4.00-4.50%. While havaianas.com recorded 551,580 sessions, competitors like reef.com dominated with 2,563,768 sessions. In contrast, combatflipflops.com struggled with only $35,113 in revenue from 15,037 sessions and a lower conversion rate of 1.50-2.00%. Overall, havaianas.com performs well but faces stiff competition, particularly from rainbowsandals.com and reef.com.

combatflipflops.com screenshot
#1 combatflipflops.com
35.1K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
1.9M
Revenue
410.5K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
19.4K
Revenue
8.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
342.8K
Revenue
137.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
12.6M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In June large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries havaianas.com operates in

havaianas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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