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Oct 2025
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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357.4K
Revenue
Oct 25
185.9K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced decline of 31%, compared to the preceding three months.

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havaianas.com revenue decline for last six months
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OVERVIEW
In October 2025, havaianas.com reported revenue of $357,406 from online sales, significantly above the FASHION AND APPAREL median of $80,524, while its conversion rate ranged between 2.00-2.50%, below the industry high of 3.36%. The Average Order Value (AOV) was $75-100, aligning with the lower end of the category, where a high AOV reaches $378. With 185,863 sessions, havaianas.com saw impressive traffic compared to the median of 33,163 sessions in its sector, yet far behind the industry leader, shein.com, which had an astounding 321,650,758 sessions.
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havaianas.com competitors

In October 2025, havaianas.com performed well in terms of revenue, with $357,406 generated from 3,887 transactions and 185,863 sessions. The Average Order Value (AOV) ranged between $75-100, with a conversion rate of 2.00-2.50%. Comparing this data to its competitors, combatflipflops.com had lower revenue of $23,130 with 180 transactions and 12,578 sessions. Their AOV was higher at $125-150, but the conversion rate was lower at 1.00-1.50%. On the other hand, rainbowsandals.com closely competed with havaianas.com, with revenue of $316,189 from 2,858 transactions and 114,759 sessions. The AOV was between $100-125, and the conversion rate matched havaianas.com at 2.00-2.50%. Other competitors such as scotthawaii.com, brazilianbikinishop.com, and reef.com showed varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates.

combatflipflops.com screenshot
#1 combatflipflops.com
23.1K
Revenue
12.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
316.2K
Revenue
114.8K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
9.2K
Revenue
3.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
129.2K
Revenue
66.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
reef.com screenshot
#5 reef.com
2.1M
Revenue
610.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In October large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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