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Nov 2025
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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307.1K
Revenue
Nov 25
172.7K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced decline of 46%, compared to the preceding three months.

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havaianas.com revenue decline for last six months
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OVERVIEW
In November 2025, havaianas.com achieved online sales of $307,082, significantly surpassing the FASHION AND APPAREL median of $93,064, while its conversion rate ranged from 1.50-2.00%, below the high benchmark of 3.37%. The average order value (AOV) was between $75-100, close to the lower end of the category, which peaks at $375. The website garnered 172,679 sessions, markedly higher than the industry median of 36,492 but still dwarfed by shein.com’s leading 342,497,064 sessions, reflecting strong engagement despite intense competition in the FASHION AND APPAREL sector.
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havaianas.com competitors

In November 2025, when comparing havaianas.com to its competitors, havaianas.com falls behind in terms of revenue, transactions, and sessions. havaianas.com generated $307,082 in revenue from 3,321 transactions and 172,679 sessions, with an average order value (AOV) of $75-$100 and a conversion rate of 1.50-2.00%. In contrast, competitors like reef.com outperformed havaianas.com with $2,439,481 in revenue from 25,083 transactions and 616,586 sessions, boasting an AOV of $75-$100 and a high conversion rate of 4.00-4.50%. Other competitors such as rainbowsandals.com and brazilianbikinishop.com also surpassed havaianas.com in terms of revenue, transactions, and conversion rates, showcasing stronger performances in the market for November 2025.

combatflipflops.com screenshot
#1 combatflipflops.com
40.8K
Revenue
19.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
622.4K
Revenue
140.2K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
20.1K
Revenue
7.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
107.6K
Revenue
51.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
2.4M
Revenue
616.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In November large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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