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Sep 2025
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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482.9K
Revenue
Sep 25
254.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $4.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.5M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 0.67%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
In September 2025, havaianas.com generated online sales revenue of $482,939, significantly above the FASHION AND APPAREL median of $74,931, while also achieving a conversion rate between 2.00-2.50%, just shy of the industry high of 3.2%. The average order value (AOV) ranged from $75-100, which is competitive, considering the industry high of $382. havaianas.com had 254,511 sessions, notably exceeding the median of 34,221 but still far below the industry leader, shein.com, which amassed 297,137,690 sessions. These metrics highlight Havaianas’ solid performance in the lifestyle and fashion apparel sector.
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havaianas.com competitors

In September 2025, havaianas.com generated a revenue of $482,939 from 5,312 transactions and 254,511 sessions, with an average order value (AOV) ranging from $75-100 and a conversion rate of 2.00-2.50%. When compared to its competitors, Havaianas performs well in terms of revenue and sessions, falling behind only to reef.com in terms of revenue. However, its AOV is lower compared to combatflipflops.com, Rainbow Sandals, and Brazilian Bikini Shop. Additionally, Havaianas' conversion rate is on par with rainbowsandals.com but lower than Scott Hawaii and reef.com. Overall, Havaianas holds a strong position in the market, but may benefit from increasing its AOV and conversion rate to better compete with some of its key competitors.

combatflipflops.com screenshot
#1 combatflipflops.com
32.5K
Revenue
18.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
373.6K
Revenue
146K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
13.3K
Revenue
5.6K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
162.9K
Revenue
85.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
reef.com screenshot
#5 reef.com
3.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In September large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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