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Jul 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1M
Revenue
Jul 26
474.3K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 137%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
havaianas.com generated $1 million in revenue from online sales for the month of July 2026, significantly higher than a typical store in the fashion and apparel category, which generates around $71,300 monthly. Its conversion rate stands at 1.50-2.00%, falling within the typical range of 0.66% to 3.1%. The average order value (AOV) is between $100-125, also within the typical range of $84 to $403. Additionally, havaianas.com recorded 474,000 sessions, far exceeding the approximately 28,400 sessions seen by a typical store in the fashion and apparel category. In comparison, the most-visited site, shein.com, attracts 301.1 million sessions.
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havaianas.com competitors

In July 2026, reef.com significantly outperforms its competitors with a remarkable revenue of $11.3 million, leading in both transactions at 95,400 and sessions with 2.2 million. In contrast, havaianas.com ranks third, generating $1 million in revenue, with 9,047 transactions and 474,000 sessions. havaianas.com trails reef.com by $10.3 million in revenue and 86,400 transactions, but it does secure the second position in sessions. Another competitor, rainbowsandals.com, showcases a revenue of $1.7 million with 12,500 transactions and a conversion rate of 3.00-3.50%, indicating stronger performance in revenue and transactions compared to havaianas.com. Additionally, combatflipflops.com and scotthawaii.com lag behind havaianas.com in both revenue and transactions, emphasizing its relatively solid standing in the market. havaianas.com’s average order value (AOV) of $100-125 aligns with reef.com's, but it still faces stiff competition from rivals that exceed its performance metrics.

combatflipflops.com screenshot
#1 combatflipflops.com
51.5K
Revenue
21.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
1.7M
Revenue
359.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
52.7K
Revenue
16.4K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
255.6K
Revenue
137.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
11.3M
Revenue
2.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In July large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries havaianas.com operates in

havaianas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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