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May 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1M
Revenue
May 26
475.6K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 92%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
In May 2026, havaianas.com generated $1,023,012 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720. With a conversion rate between 2.00-2.50%, it remains competitive, although below the category's high of 3.18%. The average order value (AOV) ranged from $100-125, slightly below the sector's peak of $405. havaianas.com recorded 475,600 sessions, well above the median of 29,212 but dwarfed by shein.com's leading figure of 309,473,559 sessions. Overall, havaianas.com demonstrates strong performance within the industry, outpacing most metrics while highlighting areas for potential growth.
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havaianas.com competitors

In May 2026, havaianas.com generated a revenue of $1,023,012 from 9,677 transactions across 475,600 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, rainbowsandals.com significantly outperformed with a revenue of $3,363,173 and a higher conversion rate of 5.50-6.00%, despite similar session figures. reef.com dominated the market with an impressive revenue of $13,748,544 from 121,095 transactions and the best conversion rate at 4.00-4.50%, supported by a substantial 2,858,204 sessions. combatflipflops.com and brazilianbikinishop.com lagged behind, with revenues of $44,674 and $216,921 respectively, both maintaining AOVs of $125-150. Overall, while havaianas.com holds a strong position, its competitors showcase varying levels of performance, particularly rainbowsandals.com and reef.com, indicating opportunities for growth and strategy adjustments.

combatflipflops.com screenshot
#1 combatflipflops.com
44.7K
Revenue
18K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
3.4M
Revenue
471.2K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
33.5K
Revenue
14.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
216.9K
Revenue
104.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
13.7M
Revenue
2.9M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In May large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries havaianas.com operates in

havaianas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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