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Apr 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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470.2K
Revenue
Apr 26
225.2K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 36%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
In April 2026, havaianas.com achieved online sales revenue of $470,173, significantly surpassing the FASHION AND APPAREL median of $78,791, but trailing behind the leading shein.com at $860,961,522. The site's conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.05%, with sessions totaling 225,231, markedly higher than the median of 35,276 but still far behind shein.com's 281,585,790. The average order value (AOV) was $100-125, sitting well above the low of $76 but well below the sector's high of $389, reflecting competitive yet cautious market positioning.
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havaianas.com competitors

In April 2026, havaianas.com generated $470,173 in revenue from 4,338 transactions over 225,231 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Competitors show diverse performance metrics: rainbowsandals.com led with $1,691,757 revenue from 13,456 transactions, boasting a higher conversion rate of 3.50-4.00% across 359,762 sessions. Meanwhile, reef.com significantly outperformed with $6,447,094 in revenue, benefiting from an impressive 1,805,703 sessions and a conversion rate of 3.00-3.50%. combatflipflops.com recorded a modest $39,316 with a comparable conversion rate of 1.50-2.00%, while brazilianbikinishop.com achieved $133,286 with a lower conversion rate of 1.00-1.50%. Lastly, scotthawaii.com generated $23,443 with a better conversion rate of 2.50-3.00%, highlighting the competitive landscape of the footwear market.

combatflipflops.com screenshot
#1 combatflipflops.com
39.3K
Revenue
14.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
1.7M
Revenue
359.8K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
23.4K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
133.3K
Revenue
77.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
reef.com screenshot
#5 reef.com
6.4M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In April large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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