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Jan 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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387.6K
Revenue
Jan 26
186.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced decline of 31%, compared to the preceding three months.

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havaianas.com revenue decline for last six months
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OVERVIEW
In January 2026, havaianas.com reported online sales revenue of $387,569, significantly outperforming the FASHION AND APPAREL median of $91,806, yet falling short of market leader shein.com, which achieved $809,875,018. The site's conversion rate ranged from 1.50% to 2.00%, below the high benchmark of 3.1%, with sessions totaling 186,839, surpassing the median of 38,909 but trailing behind shein.com’s impressive 279,580,739 sessions. Havaianas' average order value (AOV) was between $100 and $125, well within the competitive AOV range of $76 to $390 for the industry, indicating strong product appeal among consumers.
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havaianas.com competitors

In January 2026, havaianas.com reported a revenue of $387,569 from 3,743 transactions and 186,839 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 1.50-2.00%. Comparing havaianas.com to its competitors, combatflipflops.com had a revenue of $32,059 with 253 transactions and 17,331 sessions, AOV between $125-150, and a conversion rate of 1.00-1.50%. rainbowsandals.com outperformed with $409,652 revenue from 3,688 transactions and 114,483 sessions, AOV $100-125, and a high conversion rate of 3.00-3.50%. scotthawaii.com lagged behind with $26,822 revenue, 374 transactions, 8,857 sessions, AOV $50-75, and a conversion rate of 4.00-4.50%. brazilianbikinishop.com showed solid performance with $173,733 revenue, 1,422 transactions, 90,852 sessions, AOV $100-125, and a conversion rate of 1.50-2.00%. Lastly, reef.com excelled with $2,054,118 revenue, 20,692 transactions, 617,260 sessions, AOV $75-100, and a conversion rate of 3.00-3.50%.

combatflipflops.com screenshot
#1 combatflipflops.com
32.1K
Revenue
17.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
409.7K
Revenue
114.5K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
26.8K
Revenue
8.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
173.7K
Revenue
90.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
reef.com screenshot
#5 reef.com
2.1M
Revenue
617.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In January large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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