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May 2025
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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655.7K
Revenue
322.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com's revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced growth of 72%, compared to the preceding three months.

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havaianas.com revenue growth for last six months
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OVERVIEW
In May 2025, havaianas.com, in the FASHION AND APPAREL industry, generated online sales revenue of $655,704, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. This performance puts them above the median revenue of $81,783 and sessions of 322,898 in the industry. However, they fall short compared to the highest online store, shein.com, with revenue of $731,622,726 and sessions of 224,142,058. havaianas.com's performance metrics are respectable, but there is room for improvement in increasing conversion rates and AOV to compete with industry leaders.
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havaianas.com competitors

In May 2025, havaianas.com generated a revenue of $655,704 from 6,436 transactions and 322,898 sessions, with an Average Order Value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, rainbowsandals.com outperformed Havaianas with a revenue of $666,990 from 6,178 transactions and 161,689 sessions, boasting a higher conversion rate of 3.50-4.00%. brazilianbikinishop.com, combatflipflops.com, and scotthawaii.com all had lower revenues, transactions, and sessions than Havaianas, with varying AOVs and conversion rates. However, reef.com emerged as a strong competitor with a significantly higher revenue of $7,250,040 from 69,813 transactions and 1,640,958 sessions, sharing a similar AOV and conversion rate range with Havaianas. Overall, Havaianas falls within the competitive landscape but faces tougher competition from platforms like rainbowsandals.com and reef.com in terms of revenue and conversion rates.

combatflipflops.com screenshot
#1 combatflipflops.com
81.3K
Revenue
40.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
667K
Revenue
161.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
25K
Revenue
7.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
159.9K
Revenue
87.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
7.3M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In May large majority of sales on havaianas.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices.

In May large majority of sales on havaianas.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices.
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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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