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Sep 2026
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Home/Insights/Retailers/havaianas.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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471.1K
Revenue
Sep 26
278.4K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Havaianas.com is an online retail platform that primarily sells flip-flops and sandals. The site showcases an extensive range of durable, comfortable, and stylish footwear options for men, women, and children, featuring vibrant colors and unique patterns. Additionally, the website offers accessories and limited-edition collections to customers worldwide.

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havaianas.com Annual Revenue and Growth

havaianas.com's annual sales on its online store amounted to $5.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
havaianas.com revenue by year

havaianas.com's monthly revenueOVER TIME
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Over the past three months, havaianas.com revenue has experienced decline of 14%, compared to the preceding three months.

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havaianas.com revenue decline for last six months
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OVERVIEW
havaianas.com generated $471,000 in online sales for September 2026. With 278,000 sessions, havaianas.com sees significantly more traffic than a typical store in the fashion and apparel category, which has around 26,000 sessions monthly. Its conversion rate ranges from 1.50% to 2.00%, falling within the category's typical range of 0.67% to 3.16%. The average order value (AOV) for havaianas.com is between $75 and $100, also within the typical range of $79 to $406 in the fashion and apparel category. Overall, these performance metrics reflect a strong presence in the competitive landscape of the fashion and apparel category.
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havaianas.com competitors

In September 2026, reef.com significantly leads the market with an impressive revenue of $5.4 million, along with 57,400 transactions and 1.7 million sessions. havaianas.com ranks third in terms of revenue at $471,000, with 5,182 transactions and 278,000 sessions. rainbowsandals.com surpasses havaianas.com in revenue, achieving $622,000 and slightly higher transaction counts at 5,852. While havaianas.com has an average order value (AOV) ranging from $75-100, both combatflipflops.com and scotthawaii.com feature higher AOVs of $150-175 and $75-100, respectively. havaianas.com and combatflipflops.com share similar conversion rates of 1.50-2.00%, while scotthawaii.com and reef.com outperform with rates between 3.00-3.50%. Overall, havaianas.com shows strong performance but trails behind reef.com and rainbowsandals.com in critical metrics like revenue, transactions, and sessions, highlighting a competitive landscape within the footwear market.

combatflipflops.com screenshot
#1 combatflipflops.com
46.4K
Revenue
17.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
rainbowsandals.com screenshot
#2 rainbowsandals.com
622.3K
Revenue
282.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
scotthawaii.com screenshot
#3 scotthawaii.com
23.3K
Revenue
8.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
brazilianbikinishop.com screenshot
#4 brazilianbikinishop.com
138.3K
Revenue
76.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
reef.com screenshot
#5 reef.com
5.4M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
havaianas.com vs top market performers
havaianas.com
top retailers
conversion rate vs average order value for havaianas.com and its competitors
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Revenue share by device at havaianas.com

In September large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on havaianas.com, 96% was finalized on desktop devices, with 4% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries havaianas.com operates in

havaianas.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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havaianas.com channels

Identify top traffic channels that drive growth for havaianas.comand discover how performance of traffic channels has changed over time.

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havaianas.com Google Ads spend

Evaluate havaianas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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havaianas.com devices

Review havaianas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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havaianas.com top markets

Explore havaianas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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havaianas.com country & global rank

Assess the ranking of havaianas.com among other retailers within its primary country and worldwide.

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