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May 2025
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Home/Insights/Retailers/midwestsupplies.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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270.4K
Revenue
42K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
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Midwestsupplies.com is an online platform that offers a wide selection of brewing and winemaking supplies. Their inventory consists of fermentation kits, equipment, ingredients, and accessories required for home beer and wine production. They provide various resources and guides to assist customers in their brewing endeavors.

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midwestsupplies.com's revenueOVER TIME
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Over the past three months, midwestsupplies.com revenue has experienced decline of 19%, compared to the preceding three months.

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midwestsupplies.com revenue decline for last six months
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OVERVIEW
In May 2025, midwestsupplies.com in the FOOD AND DRINK industry had online sales revenue of $270,383, with a conversion rate of 4.50-5.00% and an average order value (AOV) of $125-150. This performance metrics outperformed the median revenue of $38,998, with a conversion rate between 1.37% and 5.03%, and an AOV range of $59 to $277 in the same industry. With 41,960 sessions, midwestsupplies.com had fewer sessions compared to the highest sessions of 8,141,951 by totalwine.com but higher than the median sessions of 10,585 in the FOOD AND DRINK category.
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midwestsupplies.com competitors

In May 2025, Midwest Supplies, with a revenue of $270,383 and 1,985 transactions from 41,960 sessions, boasts a solid average order value (AOV) of $125-150 and a healthy conversion rate of 4.50-5.00%. In comparison, its competitors vary in performance. Austin Homebrew has lower revenue and fewer transactions and sessions but a higher AOV of $175-200. Northern Brewer leads in revenue with $533,888, driven by 6,597 transactions from 237,726 sessions, although its AOV is lower at $75-100. Craft a Brew and Homebrewit have similar revenue and conversion rates to Midwest Supplies but fewer sessions. MoreBeer stands out with impressive revenue of $1,110,025 from 6,956 transactions and 262,648 sessions, offering a competitive AOV of $150-175 and conversion rate of 2.50-3.00%.

northernbrewer.com screenshot
#1 northernbrewer.com
533.9K
Revenue
237.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
morebeer.com screenshot
#2 morebeer.com
1.1M
Revenue
262.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
austinhomebrew.com screenshot
#3 austinhomebrew.com
33.8K
Revenue
8.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
craftabrew.com screenshot
#4 craftabrew.com
92.4K
Revenue
59.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
homebrewit.com screenshot
#5 homebrewit.com
17.1K
Revenue
5.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
midwestsupplies.com vs top market performers
midwestsupplies.com
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conversion rate vs average order value for midwestsupplies.com and its competitors
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Revenue share by device at midwestsupplies.com

In May large majority of sales on midwestsupplies.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on midwestsupplies.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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midwestsupplies.com channels

Identify top traffic channels that drive growth for midwestsupplies.comand discover how performance of traffic channels has changed over time.

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midwestsupplies.com Google Ads spend

Evaluate midwestsupplies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midwestsupplies.com devices

Review midwestsupplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midwestsupplies.com top markets

Explore midwestsupplies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midwestsupplies.com country & global rank

Assess the ranking of midwestsupplies.com among other retailers within its primary country and worldwide.

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