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Oct 2025
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Home/Insights/Retailers/midwestsupplies.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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311.1K
Revenue
Oct 25
50.3K
Sessions
Oct 25
4.5-5.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Midwestsupplies.com is an online platform that offers a wide selection of brewing and winemaking supplies. Their inventory consists of fermentation kits, equipment, ingredients, and accessories required for home beer and wine production. They provide various resources and guides to assist customers in their brewing endeavors.

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midwestsupplies.com Annual Revenue and Growth

midwestsupplies.com's annual sales on its online store amounted to $6.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midwestsupplies.com revenue by year

midwestsupplies.com's monthly revenueOVER TIME
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Over the past three months, midwestsupplies.com revenue has experienced decline of 5.7%, compared to the preceding three months.

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midwestsupplies.com revenue decline for last six months
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OVERVIEW
In October 2025, midwestsupplies.com achieved impressive online sales of $311,134, significantly surpassing the median revenue of $40,501 in the FOOD AND DRINK industry, although still far from the $86,982,437 revenue of the leading competitor, totalwine.com; with a conversion rate of 4.50-5.00%, it aligns closely with the industry's high rate of 4.9%, while the average order value (AOV) ranged from $125-150, considerably below the top-tier AOV of $266; however, with 50,276 sessions, midwestsupplies.com faced challenges compared to the median of 10,026 sessions within its sector.
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midwestsupplies.com competitors

When comparing midwestsupplies.com to its competitors in October 2025, we see that Midwest Supplies falls in the middle range in terms of revenue, with $311,134. Its number of transactions is 2,362, sessions 50,276, average order value (AOV) ranging from $125-$150, and a conversion rate of 4.50-5.00%. In comparison, Northern Brewer leads in revenue with $684,723, followed by More Beer with $870,456, Austin Homebrew with $56,255, Craft a Brew with $158,273, and Home Brew It with $15,738. The number of transactions and sessions varies among the competitors, with AOV and conversion rates also differing. While Midwest Supplies holds its own in terms of revenue and transactions, it falls behind in sessions compared to some competitors, showing room for growth in online traffic.

northernbrewer.com screenshot
#1 northernbrewer.com
684.7K
Revenue
190.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
morebeer.com screenshot
#2 morebeer.com
870.5K
Revenue
214K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
austinhomebrew.com screenshot
#3 austinhomebrew.com
56.3K
Revenue
12.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
craftabrew.com screenshot
#4 craftabrew.com
158.3K
Revenue
101.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
homebrewit.com screenshot
#5 homebrewit.com
15.7K
Revenue
6.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
midwestsupplies.com vs top market performers
midwestsupplies.com
top retailers
conversion rate vs average order value for midwestsupplies.com and its competitors
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Revenue share by device at midwestsupplies.com

In October large majority of sales on midwestsupplies.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on midwestsupplies.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midwestsupplies.com channels

Identify top traffic channels that drive growth for midwestsupplies.comand discover how performance of traffic channels has changed over time.

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midwestsupplies.com Google Ads spend

Evaluate midwestsupplies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midwestsupplies.com devices

Review midwestsupplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midwestsupplies.com top markets

Explore midwestsupplies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midwestsupplies.com country & global rank

Assess the ranking of midwestsupplies.com among other retailers within its primary country and worldwide.

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