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Sep 2025
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Home/Insights/Retailers/midwestsupplies.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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220K
Revenue
Sep 25
45.1K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Midwestsupplies.com is an online platform that offers a wide selection of brewing and winemaking supplies. Their inventory consists of fermentation kits, equipment, ingredients, and accessories required for home beer and wine production. They provide various resources and guides to assist customers in their brewing endeavors.

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midwestsupplies.com Annual Revenue and Growth

midwestsupplies.com's annual sales on its online store amounted to $6.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midwestsupplies.com revenue by year

midwestsupplies.com's monthly revenueOVER TIME
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Over the past three months, midwestsupplies.com revenue has experienced decline of 22%, compared to the preceding three months.

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midwestsupplies.com revenue decline for last six months
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OVERVIEW
In September 2025, midwestsupplies.com achieved online sales revenue of $219,958, significantly outperforming the FOOD AND DRINK median of $40,541. With a conversion rate of 3.50-4.00%, it remains competitive, although below the high benchmark of 4.83%. The site's average order value (AOV) ranged from $125-150, falling short of the sector's peak AOV of $269. Additionally, midwestsupplies.com recorded 45,063 sessions, well below the median of 9,968, indicating potential areas for traffic growth despite strong revenue figures compared to its peers, including totalwine.com, which leads the category.
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midwestsupplies.com competitors

In September 2025, midwestsupplies.com reported a revenue of $219,958 with 1,705 transactions and 45,063 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 3.50-4.00%. Comparing these metrics to its competitors, northernbrewer.com leads the pack with a revenue of $509,003, 6,362 transactions, and 203,221 sessions, but with a lower AOV of $75-$100 and a conversion rate of 3.00-3.50%. On the other hand, morebeer.com generated $904,381 in revenue with 5,636 transactions and 226,594 sessions, showing a higher AOV of $150-$175, but a lower conversion rate of 2.00-2.50%. Despite facing tough competition, midwestsupplies.com remains competitive in the industry, especially when compared to smaller players like austinhomebrew.com, craftabrew.com, and homebrewit.com in terms of revenue, transactions, and sessions.

northernbrewer.com screenshot
#1 northernbrewer.com
509K
Revenue
203.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
morebeer.com screenshot
#2 morebeer.com
904.4K
Revenue
226.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
austinhomebrew.com screenshot
#3 austinhomebrew.com
21.5K
Revenue
6.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
craftabrew.com screenshot
#4 craftabrew.com
116.7K
Revenue
91.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
homebrewit.com screenshot
#5 homebrewit.com
19.6K
Revenue
7.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
midwestsupplies.com vs top market performers
midwestsupplies.com
top retailers
conversion rate vs average order value for midwestsupplies.com and its competitors
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Revenue share by device at midwestsupplies.com

In September large majority of sales on midwestsupplies.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on midwestsupplies.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midwestsupplies.com channels

Identify top traffic channels that drive growth for midwestsupplies.comand discover how performance of traffic channels has changed over time.

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midwestsupplies.com Google Ads spend

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midwestsupplies.com devices

Review midwestsupplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midwestsupplies.com top markets

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midwestsupplies.com country & global rank

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