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Dec 2025
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Home/Insights/Retailers/midwestsupplies.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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323.7K
Revenue
Dec 25
45.1K
Sessions
Dec 25
5.0-5.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Midwestsupplies.com is an online platform that offers a wide selection of brewing and winemaking supplies. Their inventory consists of fermentation kits, equipment, ingredients, and accessories required for home beer and wine production. They provide various resources and guides to assist customers in their brewing endeavors.

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midwestsupplies.com Annual Revenue and Growth

midwestsupplies.com's annual sales on its online store amounted to $6.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midwestsupplies.com revenue by year

midwestsupplies.com's monthly revenueOVER TIME
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Over the past three months, midwestsupplies.com revenue has experienced growth of 48%, compared to the preceding three months.

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midwestsupplies.com revenue growth for last six months
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OVERVIEW
In December 2025, midwestsupplies.com, operating in the food and drink/beverages sector, generated $323,656 in online sales, significantly outperforming the median revenue of $43,769. With a conversion rate of 5.00-5.50%, it exceeds the industry average of 4.84%. The average order value (AOV) ranged from $125 to $150, considerably lower than the high of $265. The site attracted 45,063 sessions, well above the median of 11,175 but dwarfed by totalwine.com’s 16,159,312 sessions, highlighting a competitive landscape where midwestsupplies.com maintains strong performance metrics.
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midwestsupplies.com competitors

In December 2025, midwestsupplies.com reported a revenue of $323,656 with 2,436 transactions and 45,063 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 5.00-5.50%. When compared to its competitors, northernbrewer.com leads the pack with a revenue of $789,292, 9,468 transactions, and 227,870 sessions, but has a lower AOV of $75-100 and conversion rate of 4.00-4.50%. morebeer.com also outperforms midwestsupplies.com with a revenue of $799,436, 5,663 transactions, and 224,377 sessions, but has a lower conversion rate of 2.50-3.00%. austinhomebrew.com and craftabrew.com have lower revenues and conversion rates compared to midwestsupplies.com, while homebrewit.com trails with the lowest revenue and conversion rate among the competitors listed.

northernbrewer.com screenshot
#1 northernbrewer.com
789.3K
Revenue
227.9K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
morebeer.com screenshot
#2 morebeer.com
799.4K
Revenue
224.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
austinhomebrew.com screenshot
#3 austinhomebrew.com
28.7K
Revenue
9.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
craftabrew.com screenshot
#4 craftabrew.com
241.7K
Revenue
101.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
homebrewit.com screenshot
#5 homebrewit.com
21.7K
Revenue
6.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
midwestsupplies.com vs top market performers
midwestsupplies.com
top retailers
conversion rate vs average order value for midwestsupplies.com and its competitors
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Revenue share by device at midwestsupplies.com

In December large majority of sales on midwestsupplies.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on midwestsupplies.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midwestsupplies.com channels

Identify top traffic channels that drive growth for midwestsupplies.comand discover how performance of traffic channels has changed over time.

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midwestsupplies.com Google Ads spend

Evaluate midwestsupplies.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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midwestsupplies.com devices

Review midwestsupplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midwestsupplies.com top markets

Explore midwestsupplies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midwestsupplies.com country & global rank

Assess the ranking of midwestsupplies.com among other retailers within its primary country and worldwide.

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