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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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212.6K
Revenue
Aug 25
42K
Sessions
Aug 25
4.0-4.5%
Conv. rate
Aug 25
$125-150
AOV
Aug 25
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Midwestsupplies.com is an online platform that offers a wide selection of brewing and winemaking supplies. Their inventory consists of fermentation kits, equipment, ingredients, and accessories required for home beer and wine production. They provide various resources and guides to assist customers in their brewing endeavors.

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midwestsupplies.com Annual Revenue and Growth

midwestsupplies.com's annual sales on its online store amounted to $6.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$6.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
midwestsupplies.com revenue by year

midwestsupplies.com's monthly revenueOVER TIME
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Over the past three months, midwestsupplies.com revenue has experienced decline of 27%, compared to the preceding three months.

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midwestsupplies.com revenue decline for last six months
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OVERVIEW
In August 2025, midwestsupplies.com, an online store in the FOOD AND DRINK industry, had a revenue of $212,611, conversion rate of 4.00-4.50%, and AOV of $125-150. Compared to the median revenue of $43,184, midwestsupplies.com performed well. However, the largest store, totalwine.com, far exceeded its revenue with $69,069,614. Despite having a high conversion rate, midwestsupplies.com fell short of the top performer's rate of 4.77%. Additionally, midwestsupplies.com's AOV was average compared to the very high AOV of $275 and very low AOV of $56 in the industry. With 42,018 sessions, midwestsupplies.com attracted significantly fewer visitors than totalwine.com's 8,179,145 sessions.
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midwestsupplies.com competitors

In August 2025, midwestsupplies.com reported a revenue of $212,611 from 1,685 transactions and 42,018 sessions, with an Average Order Value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, northernbrewer.com leads with a revenue of $498,292 from 6,248 transactions and 228,614 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. morebeer.com follows with $917,312 in revenue from 5,687 transactions and 229,351 sessions, an AOV of $150-175, and a conversion rate of 2.00-2.50%. While midwestsupplies.com excels in conversion rate, its revenue and transactions fall behind the top competitors like morebeer.com. The data clearly shows that midwestsupplies.com has room for growth in revenue and transactions compared to its key competitors in the online brewing supplies market.

northernbrewer.com screenshot
#1 northernbrewer.com
498.3K
Revenue
228.6K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
morebeer.com screenshot
#2 morebeer.com
917.3K
Revenue
229.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
austinhomebrew.com screenshot
#3 austinhomebrew.com
24.4K
Revenue
6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
craftabrew.com screenshot
#4 craftabrew.com
101.5K
Revenue
101.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
homebrewit.com screenshot
#5 homebrewit.com
18.3K
Revenue
5.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
midwestsupplies.com vs top market performers
midwestsupplies.com
top retailers
conversion rate vs average order value for midwestsupplies.com and its competitors
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Revenue share by device at midwestsupplies.com

In August large majority of sales on midwestsupplies.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on midwestsupplies.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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midwestsupplies.com channels

Identify top traffic channels that drive growth for midwestsupplies.comand discover how performance of traffic channels has changed over time.

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midwestsupplies.com Google Ads spend

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midwestsupplies.com devices

Review midwestsupplies.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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midwestsupplies.com top markets

Explore midwestsupplies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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midwestsupplies.com country & global rank

Assess the ranking of midwestsupplies.com among other retailers within its primary country and worldwide.

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