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Sep 2025
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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86.2K
Revenue
Sep 25
34.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $954.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$954.7K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 27%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
In September 2025, milkandbaby.com, operating in the CHILDCARE sector, achieved online sales revenue of $86,209, significantly surpassing the industry median of $41,793. With a conversion rate of 2.00-2.50%, it remains below the high benchmark of 4.29%. The average order value (AOV) ranged from $100 to $125, also trailing the sector’s high of $255. The site garnered 34,438 sessions, above the median of 19,629, yet far behind the industry leader, babylist.com, which attracted 12,615,638 sessions. Overall, milkandbaby.com shows strong performance relative to many competitors, despite room for growth in conversion and AOV.
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milkandbaby.com competitors

In September 2025, milkandbaby.com generated a revenue of $86,209 from 861 transactions with 34,438 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, milkandbaby.com falls behind in terms of revenue and transactions. latchedmama.com outperformed with a revenue of $280,005 from 2,618 transactions and 68,182 sessions, boasting a higher conversion rate of 3.50-4.00%. kindredbravely.com leads the pack with a substantial revenue of $3,054,311 from 45,123 transactions and 594,565 sessions, demonstrating a significantly higher conversion rate of 7.50-8.00%. Despite these figures, milkandbaby.com remains competitive with its consistent AOV and respectable conversion rate in the maternity and baby clothing market.

latchedmama.com screenshot
#1 latchedmama.com
280K
Revenue
68.2K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
3.1M
Revenue
594.6K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
255K
Revenue
130.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
motherhood.com screenshot
#4 motherhood.com
34.9K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
roolee.com screenshot
#5 roolee.com
113.9K
Revenue
62.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In September large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In September large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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