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Aug 2025
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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45.4K
Revenue
Aug 25
21.6K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $954.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$954.7K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 37%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
milkandbaby.com's performance metrics for August 2025 include $45,429 in online sales revenue, a conversion rate of 2.00-2.50%, an average order value of $75-100, and 21,612 sessions. The highest revenue in the CHILDCARE industry is $74,588,852 from babylist.com, the highest conversion rate is 4.16%, the highest AOV is $261, and the highest number of sessions is 12,788,265. The median revenue is $48,131, the median conversion rate is 0.95%, the median AOV is $52, and the median number of sessions is 21,167.
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milkandbaby.com competitors

In August 2025, milkandbaby.com generated $45,429 in revenue from 468 transactions with 21,612 sessions, boasting an Average Order Value (AOV) between $75-$100 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, latchedmama.com leads with $333,164 in revenue, 3,169 transactions, and 105,569 sessions, with an AOV of $100-$125 and a conversion rate of 2.50-3.00%. kindredbravely.com surpasses all with $3,672,589 in revenue, 54,800 transactions, and 793,554 sessions, but has a lower AOV of $50-$75 and a higher conversion rate of 6.50-7.00%. seraphine.com follows with $471,107 in revenue, 1,912 transactions, and 193,275 sessions, a higher AOV of $225-$250, but a lower conversion rate of 0.50-1.00%. motherhood.com and roolee.com both fall below milkandbaby.com in revenue, transactions, sessions, AOV, and conversion rate metrics.

latchedmama.com screenshot
#1 latchedmama.com
333.2K
Revenue
105.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
3.7M
Revenue
793.6K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
471.1K
Revenue
193.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
motherhood.com screenshot
#4 motherhood.com
28.6K
Revenue
67.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
roolee.com screenshot
#5 roolee.com
117K
Revenue
88K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In August large majority of sales on milkandbaby.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on milkandbaby.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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