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Jan 2026
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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117.6K
Revenue
Jan 26
55.5K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced growth of 48%, compared to the preceding three months.

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milkandbaby.com revenue growth for last six months
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OVERVIEW
In January 2026, milkandbaby.com generated $117,628 in revenue from online sales, significantly outperforming the CHILDCARE median of $48,736, while the industry leader, babylist.com, topped $90 million. The site's conversion rate ranged between 2.00-2.50%, below the high of 4.38% but above the low of 1.11%. Average order value (AOV) was between $75-100, notably less than the sector high of $253. With 55,472 sessions, milkandbaby.com outperformed the lifestyle median of 23,389 yet lagged far behind babylist.com's staggering 17,691,734 sessions, highlighting opportunities for growth in both traffic and conversion.
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milkandbaby.com competitors

In January 2026, milkandbaby.com generated a revenue of $117,628 with 1,287 transactions and 55,472 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. When compared to its competitors, milkandbaby.com falls behind in revenue and transactions, with latchedmama.com leading with $219,415 in revenue and 2,388 transactions from 70,668 sessions. However, milkandbaby.com's conversion rate falls within the range of its competitors, with kindredbravely.com leading at 7.50-8.00%. seraphine.com has the highest AOV at $275-300, while roolee.com and motherhood.com have similar revenue figures to milkandbaby.com. Overall, milkandbaby.com performs well in terms of conversion rate but could work on increasing revenue and transactions to compete with its top-performing counterparts.

latchedmama.com screenshot
#1 latchedmama.com
219.4K
Revenue
70.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
3.8M
Revenue
737.5K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
131.1K
Revenue
35.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
motherhood.com screenshot
#4 motherhood.com
56.1K
Revenue
91.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
roolee.com screenshot
#5 roolee.com
117.8K
Revenue
89K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In January large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In January large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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