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May 2025
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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127.8K
Revenue
46.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com's revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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milkandbaby.com revenue growth for last six months
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OVERVIEW
In May 2025, milkandbaby.com's revenue for online sales in the CHILDCARE industry was $127,810, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100. The website had 46,086 sessions during the month. The highest revenue in the category was $81,210,274 from babylist.com, with a conversion rate of 4.58% and an AOV of $282. The lowest conversion rate was 1.07% and the lowest AOV was $58. babylist.com had the highest number of sessions at 13,729,709, while the median sessions for CHILDCARE websites were 19,914.
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milkandbaby.com competitors

In May 2025, milkandbaby.com generated a revenue of $127,810 from 1,329 transactions with 46,086 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, we see that kindredbravely.com leads the pack with a revenue of $4,152,523 from 61,355 transactions and 1,255,627 sessions, with an AOV of $50-$75 and a conversion rate of 4.50-5.00%. seraphine.com follows closely behind with $2,322,775 in revenue from 8,734 transactions and 577,682 sessions, offering a higher AOV of $250-$275 but a lower conversion rate of 1.50-2.00%. While milkandbaby.com falls behind in terms of revenue and sessions compared to the top competitors, it holds its own in terms of AOV and conversion rate, positioning itself as a strong contender in the market.

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Sessions
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Conv. rate
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AOV
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AOV
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Sessions
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milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In May large majority of sales on milkandbaby.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on milkandbaby.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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brands overtime comparison

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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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