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Dec 2025
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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69.8K
Revenue
Dec 25
33.8K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $954.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$954.7K
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 31%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
In December 2025, milkandbaby.com generated $69,786 in revenue, surpassing the CHILDCARE median of $43,371, while its conversion rate ranged from 2.00% to 2.50%, below the industry's high of 4.55%. The average order value (AOV) stood between $75 and $100, significantly lower than the category's high of $251, with total sessions at 33,753, exceeding the median of 21,315 but far below babylist.com's leading figure of 12,893,760.
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milkandbaby.com competitors

In December 2025, milkandbaby.com generated $69,786 in revenue from 701 transactions with 33,753 sessions, resulting in a conversion rate of 2.00-2.50% and an Average Order Value (AOV) of $75-100. In comparison, latchedmama.com outperformed milkandbaby.com with revenue of $255,076 from 2,849 transactions and 77,767 sessions, boasting a higher conversion rate of 3.50-4.00%. kindredbravely.com led the pack with an impressive revenue of $3,699,952 from 58,999 transactions and 722,828 sessions, along with a conversion rate of 8.00-8.50%. Despite milkandbaby.com's competitive AOV range, seraphine.com recorded a higher AOV of $300-325 but with lower revenue. motherhood.com and roolee.com also presented different metrics in terms of revenue, transactions, sessions, AOV, and conversion rates compared to milkandbaby.com.

latchedmama.com screenshot
#1 latchedmama.com
255.1K
Revenue
77.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
3.7M
Revenue
722.8K
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
102K
Revenue
17.6K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
motherhood.com screenshot
#4 motherhood.com
56.5K
Revenue
69.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
roolee.com screenshot
#5 roolee.com
153.1K
Revenue
113.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In December large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In December large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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