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Oct 2025
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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34.1K
Revenue
Oct 25
17.7K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $954.7K in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$954.7K
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 46%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
In October 2025, milkandbaby.com generated $34,072 in revenue, falling short of the CHILDCARE median of $41,066, with a conversion rate of 1.50-2.00%, below the industry's high of 4.54% but above its low of 1.09%. The average order value (AOV) ranged from $75-100, significantly lower than the industry high of $263 and above the low of $51. With 17,728 sessions, it aligns with the median for the sector, while babylist.com leads with a staggering 11,104,257 sessions and $70,185,894 in revenue, illustrating the competitive landscape.
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milkandbaby.com competitors

When comparing milkandbaby.com to its competitors in October 2025, it is clear that there are both strengths and areas for improvement. While milkandbaby.com had a revenue of $34,072 with 341 transactions and 17,728 sessions, its average order value (AOV) ranged from $75 to $100 and the conversion rate was between 1.50% and 2.00%. In comparison, latchedmama.com outperformed milkandbaby.com with a revenue of $361,523, 3,473 transactions, and 77,767 sessions, boasting an AOV of $100 to $125 and a conversion rate of 4.00% to 4.50%. Similarly, kindredbravely.com and roolee.com also surpassed milkandbaby.com in revenue, transactions, sessions, and AOV, indicating that there is room for growth in these areas for milkandbaby.com to remain competitive in the market.

latchedmama.com screenshot
#1 latchedmama.com
361.5K
Revenue
77.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
3.2M
Revenue
593.1K
Sessions
7.5-8.0%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
267.3K
Revenue
75.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
motherhood.com screenshot
#4 motherhood.com
46.8K
Revenue
69.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
roolee.com screenshot
#5 roolee.com
152.5K
Revenue
90.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In October large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In October large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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