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Jul 2026
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Home/Insights/Retailers/milkandbaby.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for milkandbaby.commilkandbaby.com

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49.7K
Revenue
Jul 26
26.1K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Milkandbaby.com offers a range of products specifically tailored for breastfeeding mothers and their babies. The website features an assortment of clothing, accessories, and supplies designed to meet the needs of nursing mothers. They provide a convenient platform to explore and purchase items related to breastfeeding and motherhood.

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milkandbaby.com Annual Revenue and Growth

milkandbaby.com's annual sales on its online store amounted to $1M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
milkandbaby.com revenue by year

milkandbaby.com's monthly revenueOVER TIME
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Over the past three months, milkandbaby.com revenue has experienced decline of 26%, compared to the preceding three months.

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milkandbaby.com revenue decline for last six months
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OVERVIEW
milkandbaby.com experienced 26,100 sessions in July 2026, significantly exceeding the average store in the childcare category, which sees around 16,000 sessions monthly. The site generated $49,700 in revenue from online sales, well above the category's average store revenue of $38,900. With a conversion rate of 2.00-2.50%, milkandbaby.com is within the average store in the childcare category range of 1.01% to 4.41%. Additionally, its average order value (AOV) of $75-100 falls within the typical range of $53 to $283.
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milkandbaby.com competitors

In July 2026, milkandbaby.com trails kindredbravely.com by a staggering $5 million in revenue, making it the lowest-performing competitor. While milkandbaby.com generates $49,700 from 593 transactions across 26,100 sessions, kindredbravely.com boasts an impressive $5 million from 87,200 transactions over 1.3 million sessions. Although both domains share similar AOVs, milkandbaby.com has a conversion rate of 2.00-2.50%, which is lower than kindredbravely.com's 6.50-7.00%. Competitors like latchedmama.com and motherhood.com also outperform milkandbaby.com in revenue and transactions, highlighting significant gaps in performance metrics across the board.

latchedmama.com screenshot
#1 latchedmama.com
114.8K
Revenue
40.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
kindredbravely.com screenshot
#2 kindredbravely.com
5M
Revenue
1.3M
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
seraphine.com screenshot
#3 seraphine.com
57.4K
Revenue
21.4K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
motherhood.com screenshot
#4 motherhood.com
137K
Revenue
66.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
roolee.com screenshot
#5 roolee.com
122.7K
Revenue
92.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
milkandbaby.com vs top market performers
milkandbaby.com
top retailers
conversion rate vs average order value for milkandbaby.com and its competitors
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Revenue share by device at milkandbaby.com

In July large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on milkandbaby.com, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

Industries milkandbaby.com operates in

milkandbaby.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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milkandbaby.com channels

Identify top traffic channels that drive growth for milkandbaby.comand discover how performance of traffic channels has changed over time.

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milkandbaby.com Google Ads spend

Evaluate milkandbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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milkandbaby.com devices

Review milkandbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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milkandbaby.com top markets

Explore milkandbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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milkandbaby.com country & global rank

Assess the ranking of milkandbaby.com among other retailers within its primary country and worldwide.

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