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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for roolee.comroolee.com

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155.8K
Revenue
111K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
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Roolee.com is an online platform that offers a range of products for women, including clothing, accessories, and home decor. Their inventory includes trendy and fashionable items, allowing customers to explore a variety of options to suit their style preferences. The website provides a convenient shopping experience for buyers seeking trendy and stylish products.

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roolee.com's revenueOVER TIME
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Over the past three months, roolee.com revenue has experienced decline of 13%, compared to the preceding three months.

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roolee.com revenue decline for last six months
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OVERVIEW
In June 2025, roolee.com, in the FASHION AND APPAREL industry, achieved $155,813 in online sales revenue, with a conversion rate of 0.50-1.00% and an AOV of $150-175. Compared to shein.com, the largest store in the category with $800,487,682 revenue and 269,380,116 sessions, roolee.com falls below the median revenue of $77,815 and sessions of 31,714. However, roolee.com's performance metrics, such as conversion rate and AOV, are competitive within the industry.
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roolee.com competitors

In June 2025, roolee.com faced tough competition from similar domains such as Love Olive Co, Piper & Scoot, Neesee's Dresses, Dainty Jewells, and Milk & Baby. Love Olive Co had the highest revenue at $258,377, with 1,092 transactions and a conversion rate of 2.00-2.50%, despite having lower sessions than Roolee. Piper & Scoot generated $233,999 in revenue from 1,301 transactions and had a higher AOV range of $175-200, while Roolee's AOV was $150-175. Neesee's Dresses and Milk & Baby both had lower revenues compared to Roolee, with $110,385 and $74,690 respectively, but they boasted higher conversion rates in the range of 2.00-2.50%. Dainty Jewells stood out with the highest number of transactions at 2,302 and a revenue of $296,159, showcasing strong performance across all metrics compared to Roolee.

piperandscoot.com screenshot
#1 piperandscoot.com
234K
Revenue
103.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
74.7K
Revenue
31.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
loveoliveco.com screenshot
#3 loveoliveco.com
258.4K
Revenue
51.8K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
296.2K
Revenue
146.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
neeseesdresses.com screenshot
#5 neeseesdresses.com
110.4K
Revenue
54K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
roolee.com vs top market performers
roolee.com
top retailers
conversion rate vs average order value for roolee.com and its competitors
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Revenue share by device at roolee.com

In June large majority of sales on roolee.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In June large majority of sales on roolee.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brands overtime comparison

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roolee.com channels

Identify top traffic channels that drive growth for roolee.comand discover how performance of traffic channels has changed over time.

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roolee.com Google Ads spend

Evaluate roolee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roolee.com devices

Review roolee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roolee.com top markets

Explore roolee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roolee.com country & global rank

Assess the ranking of roolee.com among other retailers within its primary country and worldwide.

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