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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for roolee.comroolee.com

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113.9K
Revenue
Sep 25
62.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Roolee.com is an online platform that offers a range of products for women, including clothing, accessories, and home decor. Their inventory includes trendy and fashionable items, allowing customers to explore a variety of options to suit their style preferences. The website provides a convenient shopping experience for buyers seeking trendy and stylish products.

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roolee.com Annual Revenue and Growth

roolee.com's annual sales on its online store amounted to $5.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roolee.com revenue by year

roolee.com's monthly revenueOVER TIME
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Over the past three months, roolee.com revenue has experienced decline of 36%, compared to the preceding three months.

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roolee.com revenue decline for last six months
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OVERVIEW
In September 2025, roolee.com, a lifestyle and fashion apparel retailer, generated $113,892 in online sales, significantly above the industry median of $74,931, with a conversion rate of 1.00-1.50%, below the high benchmark of 3.2%. The average order value (AOV) ranged from $150-175, compared to the industry high of $382, and recorded 62,606 sessions, exceeding the median of 34,221 but far below market leader shein.com, which boasts over 297 million sessions. Overall, roolee.com shows strong revenue potential, though improvements in conversion rates and AOV could enhance its market position.
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roolee.com competitors

In September 2025, roolee.com is on par with its competitors in terms of average order value (AOV), ranging between $150-175. However, roolee.com stands out with a solid conversion rate of 1.00-1.50%, surpassing some competitors like neeseesdresses.com with a lower conversion rate of 1.00-1.50%. While roolee.com has a lower revenue of $113,892 compared to top performers like loveoliveco.com with $357,130 in revenue, roolee.com has a higher number of transactions at 723. In terms of sessions, roolee.com also attracts a considerable amount of traffic with 62,606 sessions, falling behind competitors like daintyjewells.com with 174,726 sessions. Overall, roolee.com's strong conversion rate and decent number of transactions make it a competitive player in the online retail space despite some areas where it can improve to match the revenue and session numbers of top competitors.

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#1 piperandscoot.com
119.3K
Revenue
51.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
86.2K
Revenue
34.4K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
loveoliveco.com screenshot
#3 loveoliveco.com
357.1K
Revenue
75.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
337.9K
Revenue
174.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
neeseesdresses.com screenshot
#5 neeseesdresses.com
46.6K
Revenue
37.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
roolee.com vs top market performers
roolee.com
top retailers
conversion rate vs average order value for roolee.com and its competitors
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Revenue share by device at roolee.com

In September large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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roolee.com channels

Identify top traffic channels that drive growth for roolee.comand discover how performance of traffic channels has changed over time.

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roolee.com Google Ads spend

Evaluate roolee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roolee.com devices

Review roolee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roolee.com top markets

Explore roolee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roolee.com country & global rank

Assess the ranking of roolee.com among other retailers within its primary country and worldwide.

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