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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for roolee.comroolee.com

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294.8K
Revenue
May 26
121K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$150-175
AOV
May 26
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Roolee.com is an online platform that offers a range of products for women, including clothing, accessories, and home decor. Their inventory includes trendy and fashionable items, allowing customers to explore a variety of options to suit their style preferences. The website provides a convenient shopping experience for buyers seeking trendy and stylish products.

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roolee.com Annual Revenue and Growth

roolee.com's annual sales on its online store amounted to $2.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
roolee.com revenue by year

roolee.com's monthly revenueOVER TIME
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Over the past three months, roolee.com revenue has experienced growth of 89%, compared to the preceding three months.

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roolee.com revenue growth for last six months
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OVERVIEW
In May 2026, roolee.com generated $294,847 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,720, while achieving a conversion rate of 1.00-1.50%, below the high of 3.18%. Their average order value (AOV) ranged from $150 to $175, also under the high benchmark of $405, with 121,012 sessions, markedly higher than the median of 29,212 but far from the 309,473,559 sessions of industry leader shein.com. Overall, roolee.com demonstrates strong revenue performance yet has room for improvement in conversion rates and AOV compared to top competitors in the sector.
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roolee.com competitors

In May 2026, roolee.com generated a revenue of $294,847 from 1,758 transactions across 121,012 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. Compared to its competitors, roolee.com performs favorably, especially against piperandscoot.com, which achieved $123,491 in revenue with an AOV of $175-200 and a conversion rate of 1.50-2.00%. However, loveoliveco.com slightly surpasses roolee.com in revenue at $306,918 and also enjoys a higher AOV of $200-225, while matching its conversion rate range. In contrast, daintyjewells.com leads the pack with $412,040 in revenue but has a lower AOV of $100-125 and a similar conversion rate of 1.50-2.00%. Ultimately, roolee.com maintains a strong market position amidst varying performances in revenue, transactions, and conversion efficiency across its competitors.

piperandscoot.com screenshot
#1 piperandscoot.com
123.5K
Revenue
41.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
101.2K
Revenue
43.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
loveoliveco.com screenshot
#3 loveoliveco.com
306.9K
Revenue
70.8K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
412K
Revenue
205.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
neeseesdresses.com screenshot
#5 neeseesdresses.com
98.7K
Revenue
28.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
roolee.com vs top market performers
roolee.com
top retailers
conversion rate vs average order value for roolee.com and its competitors
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Revenue share by device at roolee.com

In May large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries roolee.com operates in

roolee.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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roolee.com channels

Identify top traffic channels that drive growth for roolee.comand discover how performance of traffic channels has changed over time.

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roolee.com Google Ads spend

Evaluate roolee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roolee.com devices

Review roolee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roolee.com top markets

Explore roolee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roolee.com country & global rank

Assess the ranking of roolee.com among other retailers within its primary country and worldwide.

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