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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for roolee.comroolee.com

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117K
Revenue
Aug 25
88K
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Roolee.com is an online platform that offers a range of products for women, including clothing, accessories, and home decor. Their inventory includes trendy and fashionable items, allowing customers to explore a variety of options to suit their style preferences. The website provides a convenient shopping experience for buyers seeking trendy and stylish products.

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roolee.com Annual Revenue and Growth

roolee.com's annual sales on its online store amounted to $5.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roolee.com revenue by year

roolee.com's monthly revenueOVER TIME
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Over the past three months, roolee.com revenue has experienced decline of 41%, compared to the preceding three months.

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roolee.com revenue decline for last six months
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OVERVIEW
In August 2025, roolee.com, a FASHION AND APPAREL online store, generated a revenue of $117,045, with a conversion rate ranging from 0.50-1.00% and an average order value (AOV) of $150-175. Compared to the industry benchmarks, roolee.com's revenue surpasses the median of $77,469, while falling short of the highest earning store, shein.com, with $865,065,186. The store's conversion rate and AOV are within the normal range for the industry, with sessions reaching 87,999, exceeding the median of 36,717, but lagging behind shein.com's massive 323,426,413 sessions.
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roolee.com competitors

In August 2025, roolee.com falls behind some of its competitors in terms of revenue and transactions. piperandscoot.com leads the pack with a revenue of $146,057 and 925 transactions, while Roolee comes in second with $117,045 in revenue and 738 transactions. However, Roolee surpasses milkandbaby.com, neeseesdresses.com, and daintyjewells.com in both revenue and transactions. loveoliveco.com takes the lead in revenue with $317,739, followed by daintyjewells.com with $264,271. Roolee boasts a high number of sessions at 87,999, only falling behind loveoliveco.com and daintyjewells.com in this domain. With an average order value (AOV) ranging between $150-175 and a conversion rate of 0.50-1.00%, Roolee competes closely with its rivals but may need to focus on increasing both revenue and transactions to outperform its competitors.

piperandscoot.com screenshot
#1 piperandscoot.com
146.1K
Revenue
77.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
45.4K
Revenue
21.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
loveoliveco.com screenshot
#3 loveoliveco.com
317.7K
Revenue
73.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
264.3K
Revenue
157.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
neeseesdresses.com screenshot
#5 neeseesdresses.com
57.3K
Revenue
37.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
roolee.com vs top market performers
roolee.com
top retailers
conversion rate vs average order value for roolee.com and its competitors
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Revenue share by device at roolee.com

In August large majority of sales on roolee.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on roolee.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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roolee.com channels

Identify top traffic channels that drive growth for roolee.comand discover how performance of traffic channels has changed over time.

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roolee.com Google Ads spend

Evaluate roolee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roolee.com devices

Review roolee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roolee.com top markets

Explore roolee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roolee.com country & global rank

Assess the ranking of roolee.com among other retailers within its primary country and worldwide.

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