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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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152.5K
Revenue
Oct 25
90.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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Roolee.com is an online platform that offers a range of products for women, including clothing, accessories, and home decor. Their inventory includes trendy and fashionable items, allowing customers to explore a variety of options to suit their style preferences. The website provides a convenient shopping experience for buyers seeking trendy and stylish products.

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roolee.com Annual Revenue and Growth

roolee.com's annual sales on its online store amounted to $5.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roolee.com revenue by year

roolee.com's monthly revenueOVER TIME
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Over the past three months, roolee.com revenue has experienced decline of 32%, compared to the preceding three months.

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roolee.com revenue decline for last six months
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OVERVIEW
In October 2025, roolee.com generated $152,548 in online sales, significantly surpassing the FASHION AND APPAREL median of $80,524, while its conversion rate ranged between 1.00-1.50%, below the sector's high of 3.36%. The site's average order value (AOV) stood at $150-175, considerably lower than the top-tier AOV of $378. With 90,213 sessions, roolee.com also outperformed the industry median of 33,163 but fell short compared to the dominant player, shein.com, which boasted an astounding 321,650,758 sessions. Overall, roolee.com displayed promising metrics, highlighting its potential within a competitive market.
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roolee.com competitors

In October 2025, roolee.com stands out among its competitors with a revenue of $152,548 from 955 transactions and 90,213 sessions. The average order value (AOV) falls within the range of $150-175, with a conversion rate of 1.00-1.50. In comparison, piperandscoot.com has a revenue of $114,484 from 693 transactions and 40,285 sessions, with a similar AOV range but a higher conversion rate of 1.50-2.00. loveoliveco.com leads in revenue with $242,264 from 1,108 transactions and 49,411 sessions, boasting a higher AOV range of $200-225 and a conversion rate of 2.00-2.50. daintyjewells.com also surpasses roolee.com in revenue, with $305,616 from 2,532 transactions and 140,080 sessions, offering an AOV of $100-125 and a conversion rate of 1.50-2.00. neeseesdresses.com falls behind with a revenue of $57,533 from 666 transactions and 30,115 sessions, with an AOV range of $75-100 and a conversion rate of 2.00-2.50.

piperandscoot.com screenshot
#1 piperandscoot.com
114.5K
Revenue
40.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
milkandbaby.com screenshot
#2 milkandbaby.com
34.1K
Revenue
17.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
loveoliveco.com screenshot
#3 loveoliveco.com
242.3K
Revenue
49.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
daintyjewells.com screenshot
#4 daintyjewells.com
305.6K
Revenue
140.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
neeseesdresses.com screenshot
#5 neeseesdresses.com
57.5K
Revenue
30.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
roolee.com vs top market performers
roolee.com
top retailers
conversion rate vs average order value for roolee.com and its competitors
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Revenue share by device at roolee.com

In October large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on roolee.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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roolee.com channels

Identify top traffic channels that drive growth for roolee.comand discover how performance of traffic channels has changed over time.

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roolee.com Google Ads spend

Evaluate roolee.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roolee.com devices

Review roolee.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roolee.com top markets

Explore roolee.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roolee.com country & global rank

Assess the ranking of roolee.com among other retailers within its primary country and worldwide.

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