milkbarstore.com
Christina Tosi's Milk Bar is an award-winning bakery known for familiar yet unexpected desserts like Milk Bar® Pie, Cereal Milk Soft Serve, and unfrosted layer cakes. Order online to get Milk Bar delivered anywhere in the U.S or visit one of our 12 locations. Watch Tosi’s new baking show, Bake Squad, now on Netflix.
GRIPS CUSTOMERS & RESEARCH PARTNERS
milkbarstore.com Annual Revenue and Growth
milkbarstore.com's annual sales on its online store amounted to $9.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
milkbarstore.com's monthly revenueOVER TIME
Over the past three months, milkbarstore.com revenue has experienced decline of 64%, compared to the preceding three months.
milkbarstore.com competitors
In April 2026, milkbarstore.com generated $559,693 in revenue from 6,122 transactions and 168,670 sessions, resulting in a conversion rate of 3.50-4.00% and an average order value (AOV) between $75-100. Competitors like magnoliabakery.com outperformed milkbarstore.com with $776,211 in revenue, though it had a similar conversion rate of 3.50-4.00%. Conversely, bakemeawish.com showed a higher conversion rate of 4.00-4.50%, earning $495,159 from 3,757 transactions and 92,752 sessions, albeit with a higher AOV of $125-150. On the lower end, wetakethecake.com and wolfermans.com had significantly lower revenues ($29,520 and $363,658 respectively) and weaker performance metrics, while goldbelly.com dominated with an impressive $14,521,874 in revenue from a staggering 2,604,931 sessions, showcasing the vast scale of competition in the online bakery space.
Revenue share by device at milkbarstore.com
In April large majority of sales on milkbarstore.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
milkbarstore.com channels
Identify top traffic channels that drive growth for milkbarstore.comand discover how performance of traffic channels has changed over time.
milkbarstore.com Google Ads spend
Evaluate milkbarstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkbarstore.com devices
Review milkbarstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
