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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

milkbarstore.com

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509.1K

Revenue

Jul 26

142.1K

Sessions

Jul 26

3.5-4.0%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

Christina Tosi's Milk Bar is an award-winning bakery known for familiar yet unexpected desserts like Milk Bar® Pie, Cereal Milk Soft Serve, and unfrosted layer cakes. Order online to get Milk Bar delivered anywhere in the U.S or visit one of our 12 locations. Watch Tosi’s new baking show, Bake Squad, now on Netflix.

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milkbarstore.com Annual Revenue and Growth

milkbarstore.com's annual sales on its online store amounted to $9.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025

$9.9M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

milkbarstore.com's monthly revenueOVER TIME
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Over the past three months, milkbarstore.com revenue has experienced decline of 27%, compared to the preceding three months.

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milkbarstore.com revenue decline for last six months

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OVERVIEW

milkbarstore.com is positioned in the restaurants and delivery category, achieving notable performance metrics in July 2026. The site generated $509,000 in online sales, significantly higher than an average restaurants and delivery store's $26,100. Its conversion rate ranges from 3.50% to 4.00%, which falls within the typical category range of 1.89% to 5.67%. The average order value (AOV) is between $75 and $100, also within the typical range of $32 to $151. Additionally, milkbarstore.com recorded 142,000 sessions, far exceeding an average restaurants and delivery store's 10,600 sessions.

milkbarstore.com competitors

The competitive set includes milkbarstore.com, bakemeawish.com, magnoliabakery.com, wetakethecake.com, wolfermans.com, and goldbelly.com. In July 2026, milkbarstore.com generated $509,000 in revenue from 5,204 transactions and 142,000 sessions, placing it third in revenue among competitors. It trails goldbelly.com by $21 million and also ranks second in transactions, lagging behind goldbelly.com by 123,000. Although milkbarstore.com has a conversion rate of 3.50-4.00%, equal to wolfermans.com and competitive against magnoliabakery.com’s 3.00-3.50%, it falls short in sessions, with a gap of 3.2 million compared to goldbelly.com. Overall, while milkbarstore.com performs well, it faces significant challenges from larger competitors.

#1 bakemeawish.com

381.1K

Revenue

115.8K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#2 magnoliabakery.com

610.2K

Revenue

157.7K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#3 wetakethecake.com

23.8K

Revenue

7.5K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#4 wolfermans.com

356K

Revenue

69.7K

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

#5 goldbelly.com

21.5M

Revenue

3.3M

Sessions

3.5-4.0%

Conv. rate

$150-175

AOV

milkbarstore.com vs top market performers

milkbarstore.com

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Industries milkbarstore.com operates in

milkbarstore.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Customized Cakes and Baked Goods Gourmet Cookie Baked Goods and Desserts Artisanal Baked Goods Specialty Baked Goods Bakery Bakery and Baked Goods Confectionery and Bakery Gourmet Desserts and Specialty Cakes Artisan Bakery

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milkbarstore.com channels

Identify top traffic channels that drive growth for milkbarstore.comand discover how performance of traffic channels has changed over time.

milkbarstore.com Google Ads spend

Evaluate milkbarstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

milkbarstore.com devices

Review milkbarstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

milkbarstore.com top markets

Explore milkbarstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.