milkbarstore.com
Christina Tosi's Milk Bar is an award-winning bakery known for familiar yet unexpected desserts like Milk Bar® Pie, Cereal Milk Soft Serve, and unfrosted layer cakes. Order online to get Milk Bar delivered anywhere in the U.S or visit one of our 12 locations. Watch Tosi’s new baking show, Bake Squad, now on Netflix.
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milkbarstore.com Annual Revenue and Growth
milkbarstore.com's annual sales on its online store amounted to $17.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
milkbarstore.com's monthly revenueOVER TIME
Over the past three months, milkbarstore.com revenue has experienced growth of 90%, compared to the preceding three months.
milkbarstore.com competitors
In December 2025, milkbarstore.com generated a revenue of $1,184,850 from 11,503 transactions and 309,395 sessions, with an Average Order Value (AOV) range of $100-125 and a conversion rate of 3.50-4.00%. Compared to its competitors, Bake Me a Wish had lower revenue at $752,153 from 4,939 transactions and 119,514 sessions, with a higher AOV range of $150-175 and a similar conversion rate of 4.00-4.50%. Magnolia Bakery outperformed milkbarstore.com with revenue of $1,272,541 from 10,945 transactions and 243,684 sessions, but with the same AOV range and conversion rate. We Take the Cake lagged behind with revenue of $22,233 from 174 transactions and 5,445 sessions, with a higher AOV range of $125-150 and a slightly lower conversion rate of 3.00-3.50%. Wolfemans had a higher revenue of $3,827,380 from 29,214 transactions and 787,083 sessions, with a similar AOV range and conversion rate. Goldbelly was the top performer with a significantly higher revenue of $39,771,277 from 236,535 transactions and 5,089,404 sessions, with a higher AOV range of $150-175 and a better conversion rate of 4.50-5.00%.
Revenue share by device at milkbarstore.com
In December large majority of sales on milkbarstore.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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milkbarstore.com channels
Identify top traffic channels that drive growth for milkbarstore.comand discover how performance of traffic channels has changed over time.
milkbarstore.com Google Ads spend
Evaluate milkbarstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
milkbarstore.com devices
Review milkbarstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
