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Jun 2025
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Home/Insights/Retailers/purcosmetics.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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116.3K
Revenue
82.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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purcosmetics.com's revenueOVER TIME
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Over the past three months, purcosmetics.com revenue has experienced growth of 7.7%, compared to the preceding three months.

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purcosmetics.com revenue growth for last six months
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OVERVIEW
In June 2025, purcosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $116,347, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The site had 82,211 sessions, significantly lower than the highest in the industry at 36,910,068 from sephora.com, but higher than the median of 19,241. Despite not leading in revenue or sessions, purcosmetics.com's metrics show a steady performance within the industry, with room for growth in conversion rate and AOV.
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purcosmetics.com competitors

In June 2025, purcosmetics.com generated a revenue of $116,347 from 2,046 transactions and 82,211 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, mineralfusion.com had a revenue of $33,112 from 483 transactions and 32,529 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. mirabellabeauty.com achieved a revenue of $39,809 from 244 transactions and 9,181 sessions, with an AOV of $150-175 and a conversion rate of 2.50-3.00%. On the other hand, bareminerals.com stood out with a revenue of $1,164,414 from 16,970 transactions and 1,017,722 sessions, offering an AOV of $50-75 and a conversion rate of 1.50-2.00%. Other competitors like pur-well.com and purlisse.com also performed well in terms of revenue, transactions, sessions, AOV, and conversion rates, showcasing a competitive landscape in the cosmetics industry in June 2025.

pur-well.com screenshot
#1 pur-well.com
5.1K
Revenue
1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
purlisse.com screenshot
#2 purlisse.com
77.6K
Revenue
17.3K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
bareminerals.com screenshot
#3 bareminerals.com
1.2M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
33.1K
Revenue
32.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
mirabellabeauty.com screenshot
#5 mirabellabeauty.com
39.8K
Revenue
9.2K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
purcosmetics.com vs top market performers
purcosmetics.com
top retailers
conversion rate vs average order value for purcosmetics.com and its competitors
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Revenue share by device at purcosmetics.com

In June large majority of sales on purcosmetics.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In June large majority of sales on purcosmetics.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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purcosmetics.com channels

Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.

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purcosmetics.com Google Ads spend

Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purcosmetics.com devices

Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purcosmetics.com top markets

Explore purcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purcosmetics.com country & global rank

Assess the ranking of purcosmetics.com among other retailers within its primary country and worldwide.

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