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Sep 2025
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Home/Insights/Retailers/purcosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for purcosmetics.compurcosmetics.com

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102K
Revenue
Sep 25
80.1K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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purcosmetics.com Annual Revenue and Growth

purcosmetics.com's annual sales on its online store amounted to $1.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
purcosmetics.com revenue by year

purcosmetics.com's monthly revenueOVER TIME
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Over the past three months, purcosmetics.com revenue has experienced decline of 22%, compared to the preceding three months.

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purcosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, purcosmetics.com generated $102,005 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, while boasting a conversion rate of 2.00-2.50%, below the category's high of 4.54%. Their average order value (AOV) ranged from $50 to $75, compared to the high of $203 in the industry. With 80,084 sessions, purcosmetics.com surpassed the median of 18,928, yet remained far behind sephora.com, which led with 45,764,193 sessions. Overall, these metrics illustrate purcosmetics.com’s strong position within a competitive market.
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purcosmetics.com competitors

In September 2025, when comparing purcosmetics.com to its competitors, we see that purcosmetics.com falls in the middle in terms of revenue, with $102,005. Its number of transactions is lower than some competitors at 1,860, but its sessions are on par with others at 80,084. The average order value (AOV) for purcosmetics.com ranges from $50-75, and its conversion rate is between 2.00-2.50%. In contrast, pur-well.com has significantly lower revenue and fewer transactions, while purlisse.com has higher revenue and conversion rates. bareminerals.com leads in revenue, transactions, and sessions, while mirabellabeauty.com has a similar revenue to purcosmetics.com but a higher AOV. Overall, purcosmetics.com holds its own in the competitive landscape, with room for growth in transactions and conversion rate.

pur-well.com screenshot
#1 pur-well.com
5.2K
Revenue
1.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
purlisse.com screenshot
#2 purlisse.com
53.3K
Revenue
14.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
bareminerals.com screenshot
#3 bareminerals.com
800.5K
Revenue
787.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mirabellabeauty.com screenshot
#4 mirabellabeauty.com
51K
Revenue
17.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
itcosmetics.com screenshot
#5 itcosmetics.com
753.8K
Revenue
423.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
purcosmetics.com vs top market performers
purcosmetics.com
top retailers
conversion rate vs average order value for purcosmetics.com and its competitors
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Revenue share by device at purcosmetics.com

In September large majority of sales on purcosmetics.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

In September large majority of sales on purcosmetics.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.
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purcosmetics.com channels

Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.

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purcosmetics.com Google Ads spend

Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purcosmetics.com devices

Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purcosmetics.com top markets

Explore purcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purcosmetics.com country & global rank

Assess the ranking of purcosmetics.com among other retailers within its primary country and worldwide.

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