GRIPS CUSTOMERS & RESEARCH PARTNERS
purcosmetics.com Annual Revenue and Growth
purcosmetics.com's annual sales on its online store amounted to $1.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
purcosmetics.com's monthly revenueOVER TIME
Over the past three months, purcosmetics.com revenue has experienced decline of 2.1%, compared to the preceding three months.
purcosmetics.com competitors
In October 2025, purcosmetics.com generated $145,984 in revenue from 2,657 transactions with 78,896 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, purlisse.com recorded $67,723 in revenue from 1,015 transactions and 17,297 sessions, with a higher conversion rate of 5.50-6.00% but a similar AOV of $50-75. On the other hand, bareminerals.com outperformed all with a revenue of $711,763 from 11,983 transactions and 727,689 sessions, although it had a lower conversion rate of 1.50-2.00%. mineralfusion.com and mirabellabeauty.com fell in between, showcasing varying performance metrics. Overall, purcosmetics.com falls in the mid-range among its competitors in terms of revenue, transactions, and sessions, but maintains a competitive conversion rate and AOV.
Revenue share by device at purcosmetics.com
In October large majority of sales on purcosmetics.com, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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purcosmetics.com channels
Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.
purcosmetics.com Google Ads spend
Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purcosmetics.com devices
Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
