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May 2025
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Home/Insights/Retailers/purcosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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133.7K
Revenue
63.5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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purcosmetics.com's revenueOVER TIME
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Over the past three months, purcosmetics.com revenue has experienced growth of 7%, compared to the preceding three months.

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purcosmetics.com revenue growth for last six months
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OVERVIEW
In May 2025, purcosmetics.com, in the BEAUTY AND COSMETICS industry, recorded $133,728 in online sales revenue with a conversion rate of 3.00-3.50% and an AOV of $50-75. This performance outperformed the industry median revenue of $46,882, while falling short of ulta.com's $96,002,620 revenue. Compared to the industry, purcosmetics.com's metrics are average, with sessions totaling 63,498, lower than sephora.com's 38,510,361 sessions but higher than the median of 19,997 sessions. The conversion rate and AOV are within the industry standard range, indicating a solid performance for the month.
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purcosmetics.com competitors

In May 2025, purcosmetics.com generated a revenue of $133,728 from 2,018 transactions with 63,498 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 3.00-3.50%. Comparing this to its competitors, mineralfusion.com had a revenue of $56,792 from 788 transactions and 37,116 sessions, with a similar AOV and a slightly lower conversion rate. mirabellabeauty.com generated $34,488 in revenue from 235 transactions and 9,193 sessions, with a higher AOV but a slightly lower conversion rate. On the other hand, bareminerals.com stood out with a significantly higher revenue of $1,051,577 from 16,008 transactions and 868,149 sessions, but with a lower conversion rate. pur-well.com and purlisse.com also had lower revenues compared to purcosmetics.com, with varying transaction numbers, session counts, AOVs, and conversion rates. Overall, purcosmetics.com demonstrated strong performance metrics compared to its competitors in the beauty industry.

pur-well.com screenshot
#1 pur-well.com
4.5K
Revenue
1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
purlisse.com screenshot
#2 purlisse.com
110.6K
Revenue
22.9K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
bareminerals.com screenshot
#3 bareminerals.com
1.1M
Revenue
868.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
56.8K
Revenue
37.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
mirabellabeauty.com screenshot
#5 mirabellabeauty.com
34.5K
Revenue
9.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
purcosmetics.com vs top market performers
purcosmetics.com
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conversion rate vs average order value for purcosmetics.com and its competitors
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Revenue share by device at purcosmetics.com

In May large majority of sales on purcosmetics.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.

In May large majority of sales on purcosmetics.com, 60% was finalized on mobile devices, with 40% of sales coming from desktop devices.
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purcosmetics.com channels

Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.

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purcosmetics.com Google Ads spend

Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purcosmetics.com devices

Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purcosmetics.com top markets

Explore purcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purcosmetics.com country & global rank

Assess the ranking of purcosmetics.com among other retailers within its primary country and worldwide.

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