GRIPS CUSTOMERS & RESEARCH PARTNERS
purcosmetics.com Annual Revenue and Growth
purcosmetics.com's annual sales on its online store amounted to $1.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
purcosmetics.com's monthly revenueOVER TIME
Over the past three months, purcosmetics.com revenue has experienced growth of 87%, compared to the preceding three months.
purcosmetics.com competitors
In December 2025, purcosmetics.com generated $189,088 in revenue from 3,829 transactions and 125,891 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 3.00-3.50%. Compared to its competitors, purcosmetics.com falls behind in terms of revenue and transactions. purlisse.com brought in $75,533 from 1,175 transactions and 19,136 sessions, with a higher AOV of $50-75 and a conversion rate of 6.00-6.50%. bareminerals.com led the pack with $760,476 in revenue from 13,641 transactions and 784,302 sessions, even though its conversion rate was lower at 1.50-2.00%. Despite not being the top performer, purcosmetics.com is on par with mineralfusion.com and mirabellabeauty.com in terms of conversion rate and AOV. However, there is room for improvement in increasing revenue and transactions to match the performance of its competitors.
Revenue share by device at purcosmetics.com
In December large majority of sales on purcosmetics.com, 75% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 25% of sales coming from desktop devices.
Gain even more insights with the Grips app
purcosmetics.com channels
Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.
purcosmetics.com Google Ads spend
Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
purcosmetics.com devices
Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
