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Jul 2026
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Home/Insights/Retailers/purcosmetics.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for purcosmetics.compurcosmetics.com

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238.8K
Revenue
Jul 26
103.1K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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purcosmetics.com Annual Revenue and Growth

purcosmetics.com's annual sales on its online store amounted to $1.7M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
purcosmetics.com revenue by year

purcosmetics.com's monthly revenueOVER TIME
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Over the past three months, purcosmetics.com revenue has experienced growth of 45%, compared to the preceding three months.

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purcosmetics.com revenue growth for last six months
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OVERVIEW
purcosmetics.com recorded 103,000 sessions in July 2026, significantly higher than the typical beauty and cosmetics retailer, which sees around 17,100 sessions monthly. The site's revenue from online sales reached $239,000, far exceeding the typical beauty and cosmetics retailer's $39,200. With a conversion rate of 3.00-3.50%, purcosmetics.com is well within the category's typical range of 1.1% to 4.37%. Its average order value (AOV) falls between $50-75, aligning with the typical beauty and cosmetics retailer's range of $52 to $207.
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purcosmetics.com competitors

The most significant gap between purcosmetics.com and bareminerals.com is in revenue, with purcosmetics.com trailing by $304,000 in July 2026. Despite this, purcosmetics.com outperforms pur-well.com, which generated only $11,600 in revenue, while having a conversion rate of 3.00-3.50%, slightly lower than pur-well.com's 3.50-4.00%. Additionally, purcosmetics.com has a higher transaction count, totaling 3,451, compared to pur-well.com's 98. In terms of sessions, purcosmetics.com had 103,000 visits, significantly surpassing pur-well.com's 2,658. While purcosmetics.com ranks second among its competitors in revenue and transactions, it still faces notable competition from bareminerals.com, which leads in all key metrics. Overall, purcosmetics.com maintains a solid position but has room for improvement to close the gap with bareminerals.com.

pur-well.com screenshot
#1 pur-well.com
11.6K
Revenue
2.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
purlisse.com screenshot
#2 purlisse.com
74.1K
Revenue
14.2K
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
bareminerals.com screenshot
#3 bareminerals.com
542.6K
Revenue
481.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
27.6K
Revenue
20.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
mirabellabeauty.com screenshot
#5 mirabellabeauty.com
59.6K
Revenue
15K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
purcosmetics.com vs top market performers
purcosmetics.com
top retailers
conversion rate vs average order value for purcosmetics.com and its competitors
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Revenue share by device at purcosmetics.com

In July large majority of sales on purcosmetics.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In July large majority of sales on purcosmetics.com, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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purcosmetics.com channels

Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.

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purcosmetics.com Google Ads spend

Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purcosmetics.com devices

Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purcosmetics.com top markets

Explore purcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purcosmetics.com country & global rank

Assess the ranking of purcosmetics.com among other retailers within its primary country and worldwide.

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