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Jul 2025
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Home/Insights/Retailers/purcosmetics.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for purcosmetics.compurcosmetics.com

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113.3K
Revenue
107.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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purcosmetics.com's revenueOVER TIME
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Over the past three months, purcosmetics.com revenue has experienced decline of 13%, compared to the preceding three months.

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purcosmetics.com revenue decline for last six months
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OVERVIEW
In July 2025, purcosmetics.com in the BEAUTY AND COSMETICS industry had a revenue of $113,280, a conversion rate of 1.50-2.00%, an AOV of $50-75, and 107,168 sessions. The median revenue in the industry is $48,182, the highest revenue is from themancompany.com at $113,233,299, the highest conversion rate is 4.31%, the lowest conversion rate is 1.0%, the highest AOV is $211, the lowest AOV is $51, the highest number of sessions is from sephora.com at 41,064,568, and the median sessions is 20,909.
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purcosmetics.com competitors

In July 2025, purcosmetics.com lagged behind its competitors in terms of revenue and transactions. purlisse.com generated the highest revenue at $83,605 with 1,125 transactions, while purcosmetics.com only brought in $113,280 with 2,021 transactions. However, purcosmetics.com had a higher number of sessions compared to purlisse.com, indicating a potentially stronger online presence. bareminerals.com outperformed all competitors with a revenue of $770,768 and 11,497 transactions, showcasing its dominance in the market. In terms of average order value (AOV), purlisse.com had the highest AOV range of $125-150, followed by mirabellabeauty.com at $150-175. purcosmetics.com and most of its competitors had an AOV range of $50-75, indicating a similar pricing strategy across the board. Despite a lower conversion rate compared to some competitors, purcosmetics.com holds its ground in the competitive online cosmetics industry.

pur-well.com screenshot
#1 pur-well.com
3.7K
Revenue
736.6
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
purlisse.com screenshot
#2 purlisse.com
83.6K
Revenue
13.8K
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
bareminerals.com screenshot
#3 bareminerals.com
770.8K
Revenue
816.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
mineralfusion.com screenshot
#4 mineralfusion.com
30.4K
Revenue
28.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
mirabellabeauty.com screenshot
#5 mirabellabeauty.com
49.8K
Revenue
12.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
purcosmetics.com vs top market performers
purcosmetics.com
top retailers
conversion rate vs average order value for purcosmetics.com and its competitors
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Revenue share by device at purcosmetics.com

In July large majority of sales on purcosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In July large majority of sales on purcosmetics.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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purcosmetics.com channels

Identify top traffic channels that drive growth for purcosmetics.comand discover how performance of traffic channels has changed over time.

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purcosmetics.com Google Ads spend

Evaluate purcosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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purcosmetics.com devices

Review purcosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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purcosmetics.com top markets

Explore purcosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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purcosmetics.com country & global rank

Assess the ranking of purcosmetics.com among other retailers within its primary country and worldwide.

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