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Jan 2026
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Home/Insights/Retailers/morninglavender.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for morninglavender.commorninglavender.com

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104K
Revenue
Jan 26
41.5K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Morninglavender.com is an online retail platform that offers a wide range of womens clothing and accessories. The website provides a curated selection of dresses, tops, skirts, and various fashion pieces. It aims to provide customers with stylish and feminine wardrobe options for different occasions and personal preferences.

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morninglavender.com Annual Revenue and Growth

morninglavender.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
morninglavender.com revenue by year

morninglavender.com's monthly revenueOVER TIME
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Over the past three months, morninglavender.com revenue has experienced growth of 6.5%, compared to the preceding three months.

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morninglavender.com revenue growth for last six months
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OVERVIEW
In January 2026, morninglavender.com, operating in the lifestyle/fashion and apparel sector, generated online sales revenue of $104,040, surpassing the industry median of $91,806. The site recorded a conversion rate of 1.50-2.00%, below the high benchmark of 3.1%. With an average order value (AOV) between $150-175, it also falls short of the sector's high AOV of $390. morninglavender.com achieved 41,501 sessions, exceeding the median of 38,909 but significantly lower than the leading site, shein.com, which boasts 279,580,739 sessions, indicating growth potential in both traffic and conversion strategies.
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morninglavender.com competitors

In January 2026, Morning Lavender generated $104,040 in revenue from 676 transactions with a conversion rate of 1.50-2.00%. When compared to its competitors, Morning Lavender falls in the lower end in terms of revenue and transactions. Shop the Mint leads the pack with $913,275 in revenue from 5,632 transactions and a conversion rate of 2.00-2.50%. Baltic Born also outperforms Morning Lavender significantly with $3,346,329 in revenue from 20,694 transactions, albeit with a similar conversion rate of 1.50-2.00%. However, Morning Lavender's conversion rate is on par with competitors like Red Dress and Petal and Pup. The average order value (AOV) across all competitors seems consistent at $100-175, indicating a similar target market and pricing strategy. Despite facing tough competition, Morning Lavender holds its ground with a competitive conversion rate within the industry standard.

shopthemint.com screenshot
#1 shopthemint.com
913.3K
Revenue
267.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hazelandolive.com screenshot
#2 hazelandolive.com
96K
Revenue
92.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
reddress.com screenshot
#3 reddress.com
528.5K
Revenue
219K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
balticborn.com screenshot
#4 balticborn.com
3.3M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
petalandpup.com screenshot
#5 petalandpup.com
2.2M
Revenue
986.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
morninglavender.com vs top market performers
morninglavender.com
top retailers
conversion rate vs average order value for morninglavender.com and its competitors
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Revenue share by device at morninglavender.com

In January large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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morninglavender.com channels

Identify top traffic channels that drive growth for morninglavender.comand discover how performance of traffic channels has changed over time.

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morninglavender.com Google Ads spend

Evaluate morninglavender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morninglavender.com devices

Review morninglavender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morninglavender.com top markets

Explore morninglavender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morninglavender.com country & global rank

Assess the ranking of morninglavender.com among other retailers within its primary country and worldwide.

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