Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/morninglavender.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for morninglavender.commorninglavender.com

Start benchmarking for free
Sign in with GoogleSign up with Google
129.4K
Revenue
Nov 25
41.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
Loading...

Morninglavender.com is an online retail platform that offers a wide range of womens clothing and accessories. The website provides a curated selection of dresses, tops, skirts, and various fashion pieces. It aims to provide customers with stylish and feminine wardrobe options for different occasions and personal preferences.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

morninglavender.com Annual Revenue and Growth

morninglavender.com's annual sales on its online store amounted to $2.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
morninglavender.com revenue by year

morninglavender.com's monthly revenueOVER TIME
View real-time data

Over the past three months, morninglavender.com revenue has experienced growth of 11%, compared to the preceding three months.

View real-time data
morninglavender.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Top products on morninglavender.comby revenue

#1 Suzanne Button Down Dress
$1.7K
Price
$29.7K
Revenue
#2 Roxie Charm Bead Stretch Bracelet
$4.7K
Price
$28.1K
Revenue
#3 Camila Linen Blend Pants
$893.5
Price
$25.9K
Revenue
#4 Elvira Scalloped Pointelle Tank
$23K
Price
Revenue
#5 Abigail Lace Bow Hair Clip
$6.3K
Price
Revenue
#6 Sharon Scalloped Cropped Top
$848.3
Price
Revenue
#7 Jules Tie Shoulder Dress
$935.5
Price
Revenue
#8 Zoey Smocked Midi Dress
$466.4
Price
Revenue
#9 Jules Floral Skirt Set
$709.1
Price
Revenue
#10 Beth Scallop Hair Clip Sets
$12K
Price
Revenue
#1 Suzanne Button Down Dress
$1.7K
Price
$29.7K
Revenue
#2 Roxie Charm Bead Stretch Bracelet
$4.7K
Price
$28.1K
Revenue
#3 Camila Linen Blend Pants
$893.5
Price
$25.9K
Revenue
Get access to full product performance analysis
Sign in with GoogleSign up with Google
OVERVIEW
In November 2025, morninglavender.com, operating in the lifestyle/fashion and apparel industry, generated $129,352 in online sales, surpassing the median of $93,064. With a conversion rate between 2.00-2.50%, it is slightly below the industry high of 3.37% but well above the low of 0.73%. The average order value (AOV) ranged from $150-175, compared to a high of $375 and a low of $76 in the sector. morninglavender.com recorded 41,856 sessions, exceeding the median of 36,492, although still significantly lower than the industry leader shein.com with 342,497,064 sessions.
Read more

morninglavender.com competitors

morninglavender.com is a strong competitor in the online fashion industry based on November 2025 data. With a revenue of $129,352 and 856 transactions from 41,856 sessions, they have an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Comparing this to their competitors, Morning Lavender falls behind in revenue when compared to Baltic Born at $2,872,393 and Petal and Pup at $3,442,958. However, Morning Lavender's conversion rate is on par with Baltic Born and Red Dress at 2.00-2.50%. In terms of sessions, Morning Lavender ranks lower than Petal and Pup, which had 765,897 sessions. Despite this, Morning Lavender maintains a strong position in the market with its competitive AOV and conversion rate, showcasing its ability to convert sessions into transactions effectively.

shopthemint.com screenshot
#1 shopthemint.com
1.4M
Revenue
459.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hazelandolive.com screenshot
#2 hazelandolive.com
75K
Revenue
72K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
reddress.com screenshot
#3 reddress.com
586.2K
Revenue
218.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
balticborn.com screenshot
#4 balticborn.com
2.9M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
petalandpup.com screenshot
#5 petalandpup.com
3.4M
Revenue
765.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
morninglavender.com vs top market performers
morninglavender.com
top retailers
conversion rate vs average order value for morninglavender.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at morninglavender.com

In November large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

morninglavender.com channels

Identify top traffic channels that drive growth for morninglavender.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

morninglavender.com Google Ads spend

Evaluate morninglavender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

morninglavender.com devices

Review morninglavender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

morninglavender.com top markets

Explore morninglavender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

morninglavender.com country & global rank

Assess the ranking of morninglavender.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard