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Aug 2025
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Home/Insights/Retailers/morninglavender.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for morninglavender.commorninglavender.com

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98.9K
Revenue
Aug 25
40.3K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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Morninglavender.com is an online retail platform that offers a wide range of womens clothing and accessories. The website provides a curated selection of dresses, tops, skirts, and various fashion pieces. It aims to provide customers with stylish and feminine wardrobe options for different occasions and personal preferences.

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morninglavender.com Annual Revenue and Growth

morninglavender.com's annual sales on its online store amounted to $2.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morninglavender.com revenue by year

morninglavender.com's monthly revenueOVER TIME
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Over the past three months, morninglavender.com revenue has experienced decline of 44%, compared to the preceding three months.

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morninglavender.com revenue decline for last six months
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Top products on morninglavender.comby revenue

#1 Physical gift card
$166.3
Price
$68.5K
Revenue
#2 Zoey Smocked Midi Dress
$241.7
Price
$26.8K
Revenue
#3 Noemi Two Piece Skirt Set
$88
Price
$22.3K
Revenue
#4 Abigail Lace Bow Hair Clip
$19K
Price
Revenue
#5 Helena Long Sleeve Floral Maxi Dress
$278.5
Price
Revenue
#6 Jules Tie Shoulder Dress
$723.7
Price
Revenue
#7 Emerie Eyelet Mini Dress
$725.4
Price
Revenue
#8 Camila Linen Blend Pants
$510.6
Price
Revenue
#9 Elsie Smocked Maxi Dress
$177.3
Price
Revenue
#10 Sandy Pleated Capri Pants
$743.2
Price
Revenue
#1 Physical gift card
$166.3
Price
$68.5K
Revenue
#2 Zoey Smocked Midi Dress
$241.7
Price
$26.8K
Revenue
#3 Noemi Two Piece Skirt Set
$88
Price
$22.3K
Revenue
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OVERVIEW
morninglavender.com, a FASHION AND APPAREL website, had a revenue of $98,936 in August 2025 compared to the industry median of $77,469, with shein.com leading at $865,065,186. The conversion rate for morninglavender.com was 1.50-2.00%, lower than the industry's high of 3.01% and low of 0.62%. The average order value (AOV) for morninglavender.com was $150-175, below the industry high of $393 and low of $75. With 40,340 sessions, morninglavender.com falls just above the industry median of 36,717, while shein.com dominates with 323,426,413 sessions.
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morninglavender.com competitors

morninglavender.com has shown strong performance in August 2025 with a revenue of $98,936 from 658 transactions and 40,340 sessions. Their Average Order Value (AOV) ranges from $150 to $175, with a conversion rate of 1.50% to 2.00%. When comparing morninglavender.com to its competitors, we see that shopthemint.com leads in revenue with $960,912 from 5,860 transactions and 226,904 sessions. Hazel and Olive follow with $83,883 in revenue from 576 transactions and 79,685 sessions, while reddress.com generated $559,525 from 4,464 transactions and 209,748 sessions. balticborn.com and Petal and Pup outperformed morninglavender.com in revenue, transactions, and sessions. However, morninglavender.com has a competitive AOV and a respectable conversion rate when compared to its competitors.

shopthemint.com screenshot
#1 shopthemint.com
960.9K
Revenue
226.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
hazelandolive.com screenshot
#2 hazelandolive.com
83.9K
Revenue
79.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
reddress.com screenshot
#3 reddress.com
559.5K
Revenue
209.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
balticborn.com screenshot
#4 balticborn.com
3.6M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
petalandpup.com screenshot
#5 petalandpup.com
5.6M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
morninglavender.com vs top market performers
morninglavender.com
top retailers
conversion rate vs average order value for morninglavender.com and its competitors
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Revenue share by device at morninglavender.com

In August large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In August large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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morninglavender.com channels

Identify top traffic channels that drive growth for morninglavender.comand discover how performance of traffic channels has changed over time.

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morninglavender.com Google Ads spend

Evaluate morninglavender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morninglavender.com devices

Review morninglavender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morninglavender.com top markets

Explore morninglavender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morninglavender.com country & global rank

Assess the ranking of morninglavender.com among other retailers within its primary country and worldwide.

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