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Sep 2025
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Home/Insights/Retailers/morninglavender.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for morninglavender.commorninglavender.com

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103.2K
Revenue
Sep 25
40.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Morninglavender.com is an online retail platform that offers a wide range of womens clothing and accessories. The website provides a curated selection of dresses, tops, skirts, and various fashion pieces. It aims to provide customers with stylish and feminine wardrobe options for different occasions and personal preferences.

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morninglavender.com Annual Revenue and Growth

morninglavender.com's annual sales on its online store amounted to $2.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morninglavender.com revenue by year

morninglavender.com's monthly revenueOVER TIME
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Over the past three months, morninglavender.com revenue has experienced decline of 32%, compared to the preceding three months.

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morninglavender.com revenue decline for last six months
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Top products on morninglavender.comby revenue

#1 Physical gift card
$166.6
Price
$68.5K
Revenue
#2 Camila Linen Blend Pants
$866.2
Price
$26K
Revenue
#3 Zoey Smocked Midi Dress
$408.5
Price
$22.9K
Revenue
#4 Sharon Scalloped Cropped Top
$545
Price
Revenue
#5 Abigail Lace Bow Hair Clip
$9.5K
Price
Revenue
#6 Jules Tie Shoulder Dress
$698.5
Price
Revenue
#7 Emerie Eyelet Mini Dress
$725.4
Price
Revenue
#8 Noemi Two Piece Skirt Set
$92.9
Price
Revenue
#9 Helena Long Sleeve Floral Maxi Dress
$472
Price
Revenue
#10 Sandy Pleated Capri Pants
$743.2
Price
Revenue
#1 Physical gift card
$166.6
Price
$68.5K
Revenue
#2 Camila Linen Blend Pants
$866.2
Price
$26K
Revenue
#3 Zoey Smocked Midi Dress
$408.5
Price
$22.9K
Revenue
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OVERVIEW
In September 2025, morninglavender.com achieved online sales revenue of $103,215, exceeding the FASHION AND APPAREL median of $74,931, with a conversion rate of 1.50-2.00%, below the high benchmark of 3.2%. The average order value (AOV) ranged between $150-175, notably lower than the category's high of $382. morninglavender.com attracted 40,340 sessions, surpassing the median of 34,221, but significantly trailing the highest traffic of shein.com, which amassed 297,137,690 sessions. Overall, morninglavender.com demonstrates solid performance metrics within its industry while still leaving room for growth.
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morninglavender.com competitors

morninglavender.com performs moderately well compared to its competitors in September 2025. While Morning Lavender has a revenue of $103,215 with 661 transactions and 40,340 sessions, its conversion rate falls slightly below the industry average at 1.50-2.00%. In contrast, balticborn.com and petalandpup.com stand out with significantly higher revenues of $4,032,911 and $4,877,945, respectively, along with a larger number of transactions and sessions. shopthemint.com also surpasses Morning Lavender with $885,909 in revenue and a conversion rate of 2.00-2.50%. Hazel and Olive lags behind with a revenue of $93,443 and a low conversion rate of 0.50-1.00%. Overall, while Morning Lavender holds its ground in terms of revenue and transactions, it may need to focus on improving its conversion rate to better compete with the top performers in the industry.

shopthemint.com screenshot
#1 shopthemint.com
885.9K
Revenue
223.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
hazelandolive.com screenshot
#2 hazelandolive.com
93.4K
Revenue
106.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
reddress.com screenshot
#3 reddress.com
574.2K
Revenue
219.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
balticborn.com screenshot
#4 balticborn.com
4M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
petalandpup.com screenshot
#5 petalandpup.com
4.9M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
morninglavender.com vs top market performers
morninglavender.com
top retailers
conversion rate vs average order value for morninglavender.com and its competitors
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Revenue share by device at morninglavender.com

In September large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on morninglavender.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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morninglavender.com channels

Identify top traffic channels that drive growth for morninglavender.comand discover how performance of traffic channels has changed over time.

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morninglavender.com Google Ads spend

Evaluate morninglavender.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morninglavender.com devices

Review morninglavender.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morninglavender.com top markets

Explore morninglavender.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morninglavender.com country & global rank

Assess the ranking of morninglavender.com among other retailers within its primary country and worldwide.

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