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Sep 2025
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Home/Insights/Retailers/morrellwine.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for morrellwine.commorrellwine.com

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24.8K
Revenue
Sep 25
5.2K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$275-300
AOV
Sep 25
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Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

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morrellwine.com Annual Revenue and Growth

morrellwine.com's annual sales on its online store amounted to $585.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$585.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morrellwine.com revenue by year

morrellwine.com's monthly revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced decline of 39%, compared to the preceding three months.

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morrellwine.com revenue decline for last six months
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OVERVIEW
In September 2025, morrellwine.com reported online sales revenue of $24,782, below the FOOD AND DRINK median of $38,144, with a conversion rate of 1.50-2.00%, just above the lower end of the industry's range. Its average order value (AOV) stood between $275-300, exceeding the category's average high of $182. The site attracted 5,171 sessions, significantly fewer than the median of 14,912 in the sector, highlighting room for growth compared to leading competitor kroger.com, which generated $315,080,626 in revenue and 38,495,850 sessions, underscoring the competitive landscape of online grocery sales.
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morrellwine.com competitors

In September 2025, morrellwine.com generated $24,782 in revenue from 83 transactions with 5,171 sessions, resulting in an average order value (AOV) of $275-$300 and a conversion rate of 1.50-2.00%. In comparison, its competitors show varying levels of performance. klwines.com leads the pack with $5,557,209 in revenue from 14,199 transactions and 521,378 sessions, boasting an AOV of $375-$400 and a conversion rate of 2.50-3.00%. flatiron-wines.com follows with $1,536,976 in revenue, 3,296 transactions, and 65,389 sessions, offering an AOV of $450-$475 and a conversion rate of 5.00-5.50%. While morrellwine.com may have lower revenue than some of its competitors like whwc.com, wallywine.com, and crushwineco.com, it holds its own in terms of conversion rate and AOV, showing potential for growth and improved performance in the future.

klwines.com screenshot
#1 klwines.com
5.6M
Revenue
521.4K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
flatiron-wines.com screenshot
#2 flatiron-wines.com
1.5M
Revenue
65.4K
Sessions
5.0-5.5%
Conv. rate
$400-500
AOV
whwc.com screenshot
#3 whwc.com
342.6K
Revenue
40.2K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
wallywine.com screenshot
#4 wallywine.com
258.8K
Revenue
23.9K
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
crushwineco.com screenshot
#5 crushwineco.com
59.2K
Revenue
4.9K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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Revenue share by device at morrellwine.com

In September large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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morrellwine.com channels

Identify top traffic channels that drive growth for morrellwine.comand discover how performance of traffic channels has changed over time.

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morrellwine.com Google Ads spend

Evaluate morrellwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrellwine.com devices

Review morrellwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrellwine.com top markets

Explore morrellwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrellwine.com country & global rank

Assess the ranking of morrellwine.com among other retailers within its primary country and worldwide.

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