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Jan 2026
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Home/Insights/Retailers/morrellwine.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for morrellwine.commorrellwine.com

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50.9K
Revenue
Jan 26
9.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$300-325
AOV
Jan 26
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Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

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morrellwine.com Annual Revenue and Growth

morrellwine.com's annual sales on its online store amounted to $525.5K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$525.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
morrellwine.com revenue by year

morrellwine.com's monthly revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced growth of 96%, compared to the preceding three months.

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morrellwine.com revenue growth for last six months
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OVERVIEW
In January 2026, morrellwine.com generated $50,871 in online sales with a conversion rate of 1.50-2.00%, slightly below the food and drink industry's median of $54,450 and higher conversion rates, which peak at 5.96%. Its average order value (AOV) ranged from $300 to $325, well above the industry's low of $47, while total sessions stood at 9,555, significantly lower than the median of 18,973 and far behind kroger.com, the largest competitor with 46,188,522 sessions.
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morrellwine.com competitors

In January 2026, morrellwine.com generated a revenue of $50,871 from 166 transactions with 9,555 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 1.50-2.00%. In comparison, its competitors like klwines.com, flatiron-wines.com, whwc.com, wallywine.com, and crushwineco.com recorded significantly higher revenues ranging from $270,460 to $7,813,498. They also had more transactions and sessions, with AOVs ranging from $200 to $475 and conversion rates from 2.50% to 6.00%. Overall, morrellwine.com lags behind its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating that there is room for improvement in its online wine sales performance.

klwines.com screenshot
#1 klwines.com
7.8M
Revenue
730.8K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
flatiron-wines.com screenshot
#2 flatiron-wines.com
2.3M
Revenue
87.8K
Sessions
5.5-6.0%
Conv. rate
$400-500
AOV
whwc.com screenshot
#3 whwc.com
318.2K
Revenue
44.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
wallywine.com screenshot
#4 wallywine.com
359.3K
Revenue
33.6K
Sessions
3.5-4.0%
Conv. rate
$275-300
AOV
crushwineco.com screenshot
#5 crushwineco.com
270.5K
Revenue
22.9K
Sessions
5.5-6.0%
Conv. rate
$200-225
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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Revenue share by device at morrellwine.com

In January large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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morrellwine.com channels

Identify top traffic channels that drive growth for morrellwine.comand discover how performance of traffic channels has changed over time.

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morrellwine.com Google Ads spend

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morrellwine.com devices

Review morrellwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrellwine.com top markets

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morrellwine.com country & global rank

Assess the ranking of morrellwine.com among other retailers within its primary country and worldwide.

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