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Nov 2025
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Home/Insights/Retailers/morrellwine.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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49.9K
Revenue
Nov 25
6.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

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morrellwine.com Annual Revenue and Growth

morrellwine.com's annual sales on its online store amounted to $585.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$585.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
morrellwine.com revenue by year

morrellwine.com's monthly revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced growth of 18%, compared to the preceding three months.

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morrellwine.com revenue growth for last six months
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OVERVIEW
In November 2025, morrellwine.com generated $49,872 in online sales, slightly below the food and drink industry median of $55,990, with a conversion rate of 2.00-2.50%, which is close to the lower end of the industry spectrum. The average order value (AOV) ranged from $275 to $300, surpassing the sector's average of $184. The site attracted 6,880 sessions, significantly lower than the median of 15,991. Overall, while morrellwine.com exhibits a respectable AOV and maintains competitive conversion rates, its total revenue and traffic remain below industry standards compared to larger players like Kroger.
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morrellwine.com competitors

In November 2025, morrellwine.com generated $49,872 in revenue from 170 transactions with 6,880 sessions, resulting in an average order value (AOV) of $275-$300 and a conversion rate of 2.00-2.50%. In comparison, its competitors had varying levels of performance. klwines.com outperformed with $6,986,495 in revenue from 17,486 transactions and 620,671 sessions, boasting an AOV of $375-$400 and a conversion rate of 2.50-3.00%. flatiron-wines.com also showed strong numbers with $2,234,361 in revenue from 4,874 transactions and 87,773 sessions, AOV of $450-$475, and a conversion rate of 5.50-6.00%. On the lower end, crushwineco.com generated $75,710 in revenue from 314 transactions and 5,668 sessions, with an AOV of $225-$250 and a conversion rate of 5.50-6.00%. Overall, morrellwine.com falls somewhere in the middle compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

klwines.com screenshot
#1 klwines.com
7M
Revenue
620.7K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
flatiron-wines.com screenshot
#2 flatiron-wines.com
2.2M
Revenue
87.8K
Sessions
5.5-6.0%
Conv. rate
$400-500
AOV
whwc.com screenshot
#3 whwc.com
469.3K
Revenue
49.1K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
wallywine.com screenshot
#4 wallywine.com
361K
Revenue
32.2K
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
crushwineco.com screenshot
#5 crushwineco.com
75.7K
Revenue
5.7K
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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Revenue share by device at morrellwine.com

In November large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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morrellwine.com channels

Identify top traffic channels that drive growth for morrellwine.comand discover how performance of traffic channels has changed over time.

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morrellwine.com Google Ads spend

Evaluate morrellwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrellwine.com devices

Review morrellwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrellwine.com top markets

Explore morrellwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrellwine.com country & global rank

Assess the ranking of morrellwine.com among other retailers within its primary country and worldwide.

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