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Apr 2026
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Home/Insights/Retailers/morrellwine.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for morrellwine.commorrellwine.com

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62.9K
Revenue
Apr 26
12.2K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$400-500
AOV
Apr 26
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Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

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morrellwine.com Annual Revenue and Growth

morrellwine.com's annual sales on its online store amounted to $525.5K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$525.5K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
morrellwine.com revenue by year

morrellwine.com's monthly revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced decline of 39%, compared to the preceding three months.

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morrellwine.com revenue decline for last six months
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OVERVIEW
In April 2026, morrellwine.com achieved online sales revenue of $62,932, outperforming the FOOD AND DRINK median of $41,101, with a conversion rate of 1.00-1.50%, slightly below the category's low end of 1.41%. Its average order value (AOV) ranged from $425-450, significantly higher than the sector's average AOV of $180, while the site recorded 12,229 sessions, trailing the median of 15,274 sessions in the industry and far behind kroger.com’s impressive 38,651,813 sessions, indicating strong niche performance despite lower traffic.
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morrellwine.com competitors

In April 2026, morrellwine.com generated $62,932 in revenue with 144 transactions from 12,229 sessions, resulting in an average order value (AOV) of $425-450 and a conversion rate between 1.00-1.50%. In comparison, klwines.com led the pack with a substantial $4,921,279 in revenue, achieved through 12,333 transactions and 497,334 sessions, showcasing an AOV of $375-400 and a conversion rate of 2.00-2.50%. flatiron-wines.com followed with $1,006,963 in revenue from 3,091 transactions, an AOV of $325-350, and a conversion rate of 3.50-4.00%. Notably, crushwineco.com reported similar revenue to morrellwine.com at $63,350 but with significantly lower transactions (284) and sessions (5,194), though its conversion rate was remarkably higher at 5.00-5.50%. Overall, morrellwine.com’s metrics are considerably below those of its main competitors, particularly in traffic and transactions.

klwines.com screenshot
#1 klwines.com
4.9M
Revenue
497.3K
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
flatiron-wines.com screenshot
#2 flatiron-wines.com
1M
Revenue
81.9K
Sessions
3.5-4.0%
Conv. rate
$325-350
AOV
whwc.com screenshot
#3 whwc.com
302.4K
Revenue
35.2K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
wallywine.com screenshot
#4 wallywine.com
334.6K
Revenue
26.8K
Sessions
3.5-4.0%
Conv. rate
$350-375
AOV
crushwineco.com screenshot
#5 crushwineco.com
63.4K
Revenue
5.2K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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Revenue share by device at morrellwine.com

In April large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on morrellwine.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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morrellwine.com channels

Identify top traffic channels that drive growth for morrellwine.comand discover how performance of traffic channels has changed over time.

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morrellwine.com Google Ads spend

Evaluate morrellwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrellwine.com devices

Review morrellwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrellwine.com top markets

Explore morrellwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrellwine.com country & global rank

Assess the ranking of morrellwine.com among other retailers within its primary country and worldwide.

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