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Jul 2025
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Home/Insights/Retailers/morrellwine.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for morrellwine.commorrellwine.com

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27.2K
Revenue
5.9K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
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Morrellwine.com is a website that specializes in the sale of wines. They offer a wide variety of affordable and high-end wine selections, including red, white, sparkling, and fortified wines from renowned vineyards worldwide. In addition to wines, the website also provides useful information like tasting notes and ratings to assist customers in making informed purchasing decisions.

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morrellwine.com's revenueOVER TIME
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Over the past three months, morrellwine.com revenue has experienced growth of 10%, compared to the preceding three months.

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morrellwine.com revenue growth for last six months
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OVERVIEW
In July 2025, morrellwine.com, a FOOD AND DRINK industry site, generated $27,230 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $350-375. This site had 5,861 sessions, while the highest sessions came from kroger.com at 47,052,121. The median revenue in the FOOD AND DRINK category was $39,659, with kroger.com leading with $345,606,941 in revenue. The highest conversion rate in this category was 5.17%, with an AOV of $184 and the lowest at 1.28% and $47 AOV.
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morrellwine.com competitors

In July 2025, morrellwine.com generated $27,230 in revenue from 75 transactions and 5,861 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.00-1.50%. In comparison, its competitors showed varying levels of performance. klwines.com led the pack with $4,424,208 in revenue from 11,357 transactions and 431,338 sessions, with an AOV of $375-400 and a conversion rate of 2.50-3.00%. flatiron-wines.com followed with $1,031,537 in revenue from 2,230 transactions and 56,051 sessions, boasting an AOV of $450-475 and a conversion rate of 3.50-4.00%. morrellwine.com's performance falls below its competitors in terms of revenue and transactions, but its AOV and conversion rate are in line with the industry average. Overall, morrellwine.com may need to focus on increasing transactions and sessions to compete effectively in the market.

klwines.com screenshot
#1 klwines.com
4.4M
Revenue
431.3K
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
flatiron-wines.com screenshot
#2 flatiron-wines.com
1M
Revenue
56.1K
Sessions
3.5-4.0%
Conv. rate
$400-500
AOV
whwc.com screenshot
#3 whwc.com
346.7K
Revenue
38.6K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
wallywine.com screenshot
#4 wallywine.com
216.9K
Revenue
25.4K
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
crushwineco.com screenshot
#5 crushwineco.com
126.9K
Revenue
10.5K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
morrellwine.com vs top market performers
morrellwine.com
top retailers
conversion rate vs average order value for morrellwine.com and its competitors
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Revenue share by device at morrellwine.com

In July large majority of sales on morrellwine.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on morrellwine.com, 89% was finalized on desktop devices, with 11% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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morrellwine.com channels

Identify top traffic channels that drive growth for morrellwine.comand discover how performance of traffic channels has changed over time.

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morrellwine.com Google Ads spend

Evaluate morrellwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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morrellwine.com devices

Review morrellwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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morrellwine.com top markets

Explore morrellwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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morrellwine.com country & global rank

Assess the ranking of morrellwine.com among other retailers within its primary country and worldwide.

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