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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for mous.comous.co

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2.2M
Revenue
Sep 25
2.8M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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mous.co Annual Revenue and Growth

mous.co's annual sales on its online store amounted to $14.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mous.co revenue by year

mous.co's monthly revenueOVER TIME
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Over the past three months, mous.co revenue has experienced growth of 60%, compared to the preceding three months.

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mous.co revenue growth for last six months
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OVERVIEW
In September 2025, mous.co generated $2,186,411 in online sales, significantly surpassing the e-commerce industry median of $81,105, while its conversion rate ranged from 1.50% to 2.00%, below the industry high of 3.72%. The average order value (AOV) fell between $25 and $50, markedly lower than the industry high of $351. With 2,769,355 sessions, mous.co's traffic remained below the industry median of 37,786 and well short of the leading store, michaels.com, which attracted 30,281,186 sessions. Overall, these metrics position mous.co competitively within the e-commerce landscape.
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mous.co competitors

In September 2025, mous.co stands out among its competitors with a revenue of 2,186,411 and 54,814 transactions. Its conversion rate falls within the range of 1.50-2.00%, and the average order value (AOV) is between 25-50. Comparing mous.co to its competitors, tech21.com lags behind with a revenue of 544,824 and a significantly higher conversion rate of 10.50-11.00%. Velvet Caviar (velvetcaviar.com) surpasses mous.co in revenue with 2,239,359 but has a slightly lower conversion rate of 2.50-3.00%. casetify.com leads in revenue with 29,025,223 and has a similar conversion rate range to mous.co. burga.com and rokform.com also present strong competition with revenues of 4,272,007 and 3,789,967 respectively, falling within the same AOV and conversion rate ranges as mous.co.

tech21.com screenshot
#1 tech21.com
544.8K
Revenue
157.1K
Sessions
10.5-11.0%
Conv. rate
$25-50
AOV
velvetcaviar.com screenshot
#2 velvetcaviar.com
2.2M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
casetify.com screenshot
#3 casetify.com
29M
Revenue
7.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
burga.com screenshot
#4 burga.com
4.3M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
rokform.com screenshot
#5 rokform.com
3.8M
Revenue
473K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
mous.co vs top market performers
mous.co
top retailers
conversion rate vs average order value for mous.co and its competitors
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Revenue share by device at mous.co

In September large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mous.co channels

Identify top traffic channels that drive growth for mous.coand discover how performance of traffic channels has changed over time.

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mous.co Google Ads spend

Evaluate mous.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mous.co devices

Review mous.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mous.co top markets

Explore mous.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mous.co country & global rank

Assess the ranking of mous.co among other retailers within its primary country and worldwide.

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