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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for mous.comous.co

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1.7M
Revenue
Oct 25
2.7M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The Only Case You'll Ever Need. Protective iPhone, Samsung, Google Pixel, AirPods Cases & Essential Device Accessories.

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mous.co Annual Revenue and Growth

mous.co's annual sales on its online store amounted to $14.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$14.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mous.co revenue by year

mous.co's monthly revenueOVER TIME
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Over the past three months, mous.co revenue has experienced growth of 115%, compared to the preceding three months.

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mous.co revenue growth for last six months
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OVERVIEW
In October 2025, mous.co generated $1,669,057 in online sales, significantly outperforming the e-commerce median of $93,795, although it remains far behind market leader michaels.com. The site achieved a conversion rate between 1.50% and 2.00%, which, while below the industry high of 3.89%, is better than the low of 0.74%. mous.co's average order value (AOV) ranged from $25 to $50, far less than the high of $350. Additionally, the site recorded 2,682,789 sessions, markedly above the median of 39,049 but dwarfed by michaels.com's 32,351,606 sessions, indicating robust engagement yet untapped growth potential.
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mous.co competitors

When comparing mous.co to its competitors in October 2025, mous.co falls in the middle of the pack in terms of revenue, with $1,669,057. In terms of transactions, mous.co ranks third with 42,548 transactions, behind burga.com and casetify.com. However, mous.co shines when it comes to sessions, with 2,682,789 sessions, only behind casetify.com. The average order value (AOV) for mous.co falls within the $25-50 range, which is consistent with most of its competitors. Conversion rate for mous.co sits at 1.50-2.00%, which is lower than some competitors like tech21.com and casetify.com but higher than others like velvetcaviar.com. Overall, mous.co holds its own among its competitors in the phone case industry, with strong session numbers and a respectable conversion rate.

tech21.com screenshot
#1 tech21.com
584.6K
Revenue
150.1K
Sessions
11.5-12.0%
Conv. rate
$25-50
AOV
velvetcaviar.com screenshot
#2 velvetcaviar.com
1.9M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
casetify.com screenshot
#3 casetify.com
22.8M
Revenue
7.6M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
burga.com screenshot
#4 burga.com
4.2M
Revenue
2.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
rokform.com screenshot
#5 rokform.com
3.4M
Revenue
349.2K
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
mous.co vs top market performers
mous.co
top retailers
conversion rate vs average order value for mous.co and its competitors
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Revenue share by device at mous.co

In October large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mous.co channels

Identify top traffic channels that drive growth for mous.coand discover how performance of traffic channels has changed over time.

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mous.co Google Ads spend

Evaluate mous.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mous.co devices

Review mous.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mous.co top markets

Explore mous.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mous.co country & global rank

Assess the ranking of mous.co among other retailers within its primary country and worldwide.

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