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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for mous.comous.co

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2.3M
Revenue
Dec 25
2.2M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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mous.co Annual Revenue and Growth

mous.co's annual sales on its online store amounted to $14.2M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$14.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
mous.co revenue by year

mous.co's monthly revenueOVER TIME
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Over the past three months, mous.co revenue has experienced growth of 40%, compared to the preceding three months.

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mous.co revenue growth for last six months
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OVERVIEW
In December 2025, mous.co achieved impressive e-commerce performance metrics, generating $2,292,162 in online sales, significantly surpassing the industry median of $110,409. The conversion rate ranged from 2.50-3.00%, slightly below the high benchmark of 3.94%, while the average order value (AOV) stood between $25-50, well below the high of $338. With 2,221,267 sessions, mous.co showed strong customer engagement, though it trailed the industry leader, boots.com, which had 49,388,130 sessions, highlighting areas for potential growth in traffic and sales optimization within the competitive e-commerce landscape.
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mous.co competitors

In December 2025, mous.co had a revenue of $2,292,162 from 59,449 transactions and 2,221,267 sessions, with an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. When comparing mous.co to its competitors, it stands out for having a higher revenue than tech21.com ($630,944) and rokform.com ($3,154,770), but lower than casetify.com ($23,289,949) and burga.com ($6,231,305). mous.co's conversion rate falls in line with casetify.com and burga.com, but is lower than tech21.com and rokform.com. The AOV of mous.co is similar to tech21.com and burga.com, but lower than casetify.com and rokform.com. In terms of sessions, mous.co falls in between tech21.com and burga.com, but is lower than casetify.com and rokform.com.

tech21.com screenshot
#1 tech21.com
630.9K
Revenue
180.2K
Sessions
13.5-14.0%
Conv. rate
$25-50
AOV
velvetcaviar.com screenshot
#2 velvetcaviar.com
2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
casetify.com screenshot
#3 casetify.com
23.3M
Revenue
7.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
burga.com screenshot
#4 burga.com
6.2M
Revenue
2.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
rokform.com screenshot
#5 rokform.com
3.2M
Revenue
473.5K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
mous.co vs top market performers
mous.co
top retailers
conversion rate vs average order value for mous.co and its competitors
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Revenue share by device at mous.co

In December large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mous.co, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mous.co channels

Identify top traffic channels that drive growth for mous.coand discover how performance of traffic channels has changed over time.

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mous.co Google Ads spend

Evaluate mous.co's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mous.co devices

Review mous.co's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mous.co top markets

Explore mous.co's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mous.co country & global rank

Assess the ranking of mous.co among other retailers within its primary country and worldwide.

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