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Jan 2026
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Home/Insights/Retailers/nbcstore.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for nbcstore.comnbcstore.com

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250.9K
Revenue
Jan 26
234.2K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

NBC Store is an online retail platform offering a wide range of products related to popular TV shows and personalities associated with NBC. Their inventory includes an assortment of merchandise such as clothing, accessories, collectibles, DVDs, and other items associated with NBC programs.

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nbcstore.com Annual Revenue and Growth

nbcstore.com's annual sales on its online store amounted to $4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nbcstore.com revenue by year

nbcstore.com's monthly revenueOVER TIME
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Over the past three months, nbcstore.com revenue has experienced growth of 36%, compared to the preceding three months.

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nbcstore.com revenue growth for last six months
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OVERVIEW
In January 2026, nbcstore.com generated $250,877 in online sales, significantly surpassing the industry median of $107,946 in the TV MOVIES AND STREAMING sector. With a conversion rate of 2.00-2.50%, it remains below the sector's high of 4.03%. The Average Order Value (AOV) ranges from $25 to $50, well below the impressive high of $167. The site recorded 234,215 sessions, substantially higher than the industry median of 57,303 but trailing behind the top competitor, criterion.com, which boasted 2,137,115 sessions, reflecting nbcstore.com’s robust yet growth-oriented online performance.
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nbcstore.com competitors

In January 2026, nbcstore.com generated $250,877 in revenue from 5,071 transactions and 234,215 sessions, with an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.00% to 2.50%. Compared to its competitors, nbcstore.com falls behind in revenue when looking at giants like lululemon.com with $136,563,756, transactions with funk.com having 104,438, and sessions with lululemon.com again having 43,871,463. However, nbcstore.com holds its ground in terms of conversion rate, tying with rsvlts.com at 2.00-2.50%. Despite the competition having higher revenue and more transactions and sessions, nbcstore.com maintains a steady performance with a respectable conversion rate, showing its ability to attract and convert customers efficiently.

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136.6M
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AOV
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AOV
nbcstore.com vs top market performers
nbcstore.com
top retailers
conversion rate vs average order value for nbcstore.com and its competitors
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Revenue share by device at nbcstore.com

In January large majority of sales on nbcstore.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on nbcstore.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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nbcstore.com channels

Identify top traffic channels that drive growth for nbcstore.comand discover how performance of traffic channels has changed over time.

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nbcstore.com Google Ads spend

Evaluate nbcstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nbcstore.com devices

Review nbcstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nbcstore.com top markets

Explore nbcstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nbcstore.com country & global rank

Assess the ranking of nbcstore.com among other retailers within its primary country and worldwide.

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