nbcstore.com
NBC Store is an online retail platform offering a wide range of products related to popular TV shows and personalities associated with NBC. Their inventory includes an assortment of merchandise such as clothing, accessories, collectibles, DVDs, and other items associated with NBC programs.
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nbcstore.com Annual Revenue and Growth
nbcstore.com's annual sales on its online store amounted to $4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
nbcstore.com's monthly revenueOVER TIME
Over the past three months, nbcstore.com revenue has experienced growth of 15%, compared to the preceding three months.
nbcstore.com competitors
The competitive set includes nbcstore.com, nerdkungfu.com, lululemon.com, funko.com, rsvlts.com, and localstealsanddeals.com. In July 2026, nbcstore.com generated $194,000 in revenue from 3,790 transactions and 286,000 sessions, giving it a conversion rate of 1.00-1.50%. Comparatively, lululemon.com dominates with $164.2 million in revenue, significantly outpacing nbcstore.com by $164 million. In terms of transactions, nbcstore.com trails lululemon.com by 704,000, and it also falls short by 36.5 million sessions. While nbcstore.com’s average order value (AOV) aligns with its competitors at 50-75, it cannot compete with lululemon.com’s AOV of 225-250. In contrast, nerdkungfu.com achieved $13,500 in revenue with a conversion rate of 1.50-2.00%, and funko.com, while also lower in revenue at $7.1 million, has a higher conversion rate of 2.50-3.00%. Overall, nbcstore.com ranks 4th among its competitors, facing substantial challenges in revenue and transaction volume.
Revenue share by device at nbcstore.com
In July large majority of sales on nbcstore.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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nbcstore.com channels
Identify top traffic channels that drive growth for nbcstore.comand discover how performance of traffic channels has changed over time.
nbcstore.com Google Ads spend
Evaluate nbcstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
nbcstore.com devices
Review nbcstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
