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Aug 2026
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Home/Insights/Retailers/nbcstore.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for nbcstore.comnbcstore.com

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128.8K
Revenue
Aug 26
192.3K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

NBC Store is an online retail platform offering a wide range of products related to popular TV shows and personalities associated with NBC. Their inventory includes an assortment of merchandise such as clothing, accessories, collectibles, DVDs, and other items associated with NBC programs.

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nbcstore.com Annual Revenue and Growth

nbcstore.com's annual sales on its online store amounted to $4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nbcstore.com revenue by year

nbcstore.com's monthly revenueOVER TIME
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Over the past three months, nbcstore.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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nbcstore.com revenue decline for last six months
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OVERVIEW
nbcstore.com operates within the tv movies and streaming category, generating $129,000 in revenue for online sales in August 2026, which aligns with a typical tv movies and streaming store's monthly revenue. The site's conversion rate ranges from 1.00-1.50%, placing it within the typical range of 1.48% to 6.35%. With an average order value (AOV) of $50-75, nbcstore.com also falls within the typical range of $40 to $182. The site recorded 192,000 sessions, significantly higher than the typical tv movies and streaming store's 66,700 sessions, though far below the most-visited criterion.com, which sees 2.1 million sessions monthly.
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nbcstore.com competitors

The competitive set includes nbcstore.com, nerdkungfu.com, lululemon.com, funko.com, rsvlts.com, and localstealsanddeals.com. In August 2026, nbcstore.com generated $129,000 in revenue from 2,551 transactions across 192,000 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 1.00-1.50%. It trails behind lululemon.com, which leads significantly with $144 million in revenue, 616,000 transactions, and 32.4 million sessions, all metrics far surpassing those of nbcstore.com. Similarly, funko.com, with $6.7 million in revenue and 142,000 transactions from 5.8 million sessions, also outperforms nbcstore.com. nerdkungfu.com, generating $8,419 in revenue, leads in conversion rate at 2.00-2.50%, compared to nbcstore.com’s performance. In the competitive landscape, nbcstore.com ranks fourth in revenue, transactions, and sessions, indicating a need for improvement to better compete with these higher-performing domains.

nerdkungfu.com screenshot
#1 nerdkungfu.com
8.4K
Revenue
4.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lululemon.com screenshot
#2 lululemon.com
144M
Revenue
32.4M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
funko.com screenshot
#3 funko.com
6.7M
Revenue
5.8M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
rsvlts.com screenshot
#4 rsvlts.com
1.7M
Revenue
791.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
localstealsanddeals.com screenshot
#5 localstealsanddeals.com
61.9K
Revenue
38.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
nbcstore.com vs top market performers
nbcstore.com
top retailers
conversion rate vs average order value for nbcstore.com and its competitors
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Revenue share by device at nbcstore.com

In August large majority of sales on nbcstore.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In August large majority of sales on nbcstore.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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nbcstore.com channels

Identify top traffic channels that drive growth for nbcstore.comand discover how performance of traffic channels has changed over time.

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nbcstore.com Google Ads spend

Evaluate nbcstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nbcstore.com devices

Review nbcstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nbcstore.com top markets

Explore nbcstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nbcstore.com country & global rank

Assess the ranking of nbcstore.com among other retailers within its primary country and worldwide.

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