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May 2026
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Home/Insights/Retailers/nbcstore.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for nbcstore.comnbcstore.com

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285K
Revenue
May 26
241K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$25-50
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: TV MOVIES AND STREAMING

NBC Store is an online retail platform offering a wide range of products related to popular TV shows and personalities associated with NBC. Their inventory includes an assortment of merchandise such as clothing, accessories, collectibles, DVDs, and other items associated with NBC programs.

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nbcstore.com Annual Revenue and Growth

nbcstore.com's annual sales on its online store amounted to $4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nbcstore.com revenue by year

nbcstore.com's monthly revenueOVER TIME
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Over the past three months, nbcstore.com revenue has experienced decline of 31%, compared to the preceding three months.

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nbcstore.com revenue decline for last six months
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OVERVIEW
In May 2026, nbcstore.com, operating in the TV MOVIES AND STREAMING sector, generated online sales of $284,960, significantly above the industry median of $76,988. With a conversion rate between 2.00-2.50%, it falls below the high benchmark of 5.09%. The average order value (AOV) ranged from $25-50, well below the industry's high of $166. The site attracted 241,013 sessions, considerably more than the median of 27,066, but far from the 2,663,165 sessions recorded by market leader cdbaby.com, highlighting areas for potential growth and improvement in its performance metrics.
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nbcstore.com competitors

In May 2026, nbcstore.com generated a revenue of $284,960 from 5,789 transactions across 241,013 sessions, achieving a conversion rate between 2.00-2.50%. In contrast, competitors like lululemon.com dominate with revenue soaring to $123,710,276 and 685,816 transactions, but with a similar conversion rate of 1.50-2.00%. funko.com, focusing on collectibles, amassed $6,069,464 in revenue from 135,453 transactions, boasting a higher conversion rate of 2.50-3.00%. nerdkungfu.com, with $10,469 in revenue from 178 transactions, underperformed with a conversion rate of 1.50-2.00%. rsvlts.com earned $2,237,955 from 21,076 transactions, maintaining a conversion rate of 2.00-2.50%. localstealsanddeals.com, at $75,791 in revenue from 670 transactions, lagged significantly with a conversion rate of just 0.50-1.00%. Overall, while nbcstore.com has a competitive conversion rate, its revenue remains substantially lower compared to major players like lululemon.com.

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Sessions
2.0-2.5%
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AOV
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10.5K
Revenue
11.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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#3 lululemon.com
123.7M
Revenue
35.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
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#4 funko.com
6.1M
Revenue
4.8M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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#5 rsvlts.com
2.2M
Revenue
920.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
nbcstore.com vs top market performers
nbcstore.com
top retailers
conversion rate vs average order value for nbcstore.com and its competitors
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Revenue share by device at nbcstore.com

In May large majority of sales on nbcstore.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on nbcstore.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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nbcstore.com channels

Identify top traffic channels that drive growth for nbcstore.comand discover how performance of traffic channels has changed over time.

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nbcstore.com Google Ads spend

Evaluate nbcstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nbcstore.com devices

Review nbcstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nbcstore.com top markets

Explore nbcstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nbcstore.com country & global rank

Assess the ranking of nbcstore.com among other retailers within its primary country and worldwide.

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