funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
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funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced growth of 29%, compared to the preceding three months.
funko.com competitors
In October 2025, funko.com outperformed some of its competitors in terms of revenue, with $6,946,187 in comparison to bigapplecollectibles.com's $5,133 and popinabox.us's $16,021. funko.com also had a higher number of transactions, with 144,835 compared to clarktoys.com's 888 and toytokyo.com's 269. Additionally, funko.com had a larger number of sessions at 5,357,711, surpassing bigapplecollectibles.com's 2,131 and popinabox.us's 9,715. The average order value (AOV) for funko.com fell within the range of $25-50, the same as shopatshowcaseusa.com, while competitors like bigapplecollectibles.com had an AOV of $100-125 and toytokyo.com had an AOV of $200-225. The conversion rate for funko.com ranged between 2.50-3.00%, similar to shopatshowcaseusa.com, but higher than toytokyo.com's 0.50-1.00%. Overall, funko.com stood out for its revenue and transaction numbers among its competitors in the collectibles market.
Revenue share by device at funko.com
In October large majority of sales on funko.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
