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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for funko.comfunko.com

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7.1M
Revenue
Jul 26
5.8M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.

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funko.com Annual Revenue and Growth

funko.com's annual sales on its online store amounted to $64.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$64.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
funko.com revenue by year

funko.com's monthly revenueOVER TIME
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Over the past three months, funko.com revenue has experienced growth of 38%, compared to the preceding three months.

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funko.com revenue growth for last six months
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OVERVIEW
funko.com achieved a conversion rate of 2.50-3.00% in July 2026, while its revenue from online sales reached $7.1 million. In comparison, an average e-commerce and shopping store generates around $80,800 monthly. Funko's average order value (AOV) falls between $25-50, notably lower than the typical range of $59 to $332. The site recorded 5.8 million sessions, significantly higher than the approximately 35,800 sessions seen by an average e-commerce and shopping store.
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funko.com competitors

In July 2026, shopatshowcaseusa.com generated $83,600 in revenue with 2,597 transactions across 112,000 sessions, achieving an AOV of $25-50 and a conversion rate of 2.00-2.50%. In contrast, funko.com significantly outperformed its competitors, generating $7.1 million from 156,000 transactions and 5.8 million sessions, with an AOV of 25-50 and a conversion rate of 2.50-3.00%. funko.com leads shopatshowcaseusa.com by $7 million in revenue, 153,000 in transactions, and 5.7 million in sessions. Other competitors like clarktoys.com and toytokyo.com lag far behind, highlighting funko.com’s dominance in the market.

bigapplecollectibles.com screenshot
#1 bigapplecollectibles.com
4.4K
Revenue
1.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#2 clarktoys.com
80.5K
Revenue
51.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
popinabox.us screenshot
#3 popinabox.us
642.9
Revenue
444
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toytokyo.com screenshot
#4 toytokyo.com
51.5K
Revenue
41.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
shopatshowcaseusa.com screenshot
#5 shopatshowcaseusa.com
83.6K
Revenue
112.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
funko.com vs top market performers
funko.com
top retailers
conversion rate vs average order value for funko.com and its competitors
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Industries funko.com operates in

funko.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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funko.com channels

Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.

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funko.com Google Ads spend

Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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funko.com devices

Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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funko.com top markets

Explore funko.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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funko.com country & global rank

Assess the ranking of funko.com among other retailers within its primary country and worldwide.

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