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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.4M
Revenue
Sep 25
4M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.

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funko.com Annual Revenue and Growth

funko.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$53.6M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
funko.com revenue by year

funko.com's monthly revenueOVER TIME
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Over the past three months, funko.com revenue has experienced growth of 15%, compared to the preceding three months.

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funko.com revenue growth for last six months
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OVERVIEW
In September 2025, funko.com generated online sales revenue of $5,378,694, significantly above the e-commerce median of $81,105, yet far behind the industry leader qvc.com at $118,237,048. The site's conversion rate ranged from 2.50% to 3.00%, below the high benchmark of 3.72% but above the low of 0.71%. With an average order value (AOV) between $25 and $50, funko.com remains considerably lower than the e-commerce high of $351. The website attracted 4,014,710 sessions, a notable figure but still far from the 30,281,186 sessions of top competitor michaels.com and below the e-commerce median of 37,786 sessions.
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funko.com competitors

When comparing funko.com to its competitors in September 2025, it stands out in terms of revenue and transactions. funko.com generated a revenue of $5,378,694 with 112,063 transactions, showing a strong performance in these areas. In contrast, other competitors like bigapplecollectibles.com only generated $312 in revenue with 3 transactions, clarktoys.com had $109,084 in revenue with 1,367 transactions, popinabox.us had $8,928 in revenue with 69 transactions, and toytokyo.com had $43,360 in revenue with 216 transactions. However, shopatshowcaseusa.com had similar revenue to funko.com at $58,478 with 1,817 transactions, indicating a similar level of performance. In terms of Average Order Value (AOV) and conversion rate, funko.com falls within the same range as shopatshowcaseusa.com, further highlighting its competitive edge in the market.

bigapplecollectibles.com screenshot
#1 bigapplecollectibles.com
312.2
Revenue
167
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
clarktoys.com screenshot
#2 clarktoys.com
109.1K
Revenue
84.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
popinabox.us screenshot
#3 popinabox.us
8.9K
Revenue
4.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
toytokyo.com screenshot
#4 toytokyo.com
43.4K
Revenue
34.7K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
shopatshowcaseusa.com screenshot
#5 shopatshowcaseusa.com
58.5K
Revenue
71.1K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
funko.com vs top market performers
funko.com
top retailers
conversion rate vs average order value for funko.com and its competitors
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Revenue share by device at funko.com

In September large majority of sales on funko.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on funko.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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funko.com channels

Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.

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funko.com Google Ads spend

Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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funko.com devices

Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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funko.com top markets

Explore funko.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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funko.com country & global rank

Assess the ranking of funko.com among other retailers within its primary country and worldwide.

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