funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
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funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced growth of 50%, compared to the preceding three months.
funko.com competitors
In November 2025, funko.com stood out amongst its competitors with a revenue of $10,310,341 generated from 204,170 transactions and 5,915,320 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, bigapplecollectibles.com had a significantly lower revenue of $137 from 1 transaction and 39 sessions, with an AOV of $125-150 and a conversion rate of 2.50-3.00%. clarktoys.com had a revenue of $93,702 from 1,114 transactions and 66,374 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. popinabox.us had a revenue of $12,882 from 131 transactions and 8,723 sessions, with an AOV of $75-100 and a conversion rate of 1.00-1.50%. toytokyo.com had a revenue of $63,055 from 316 transactions and 43,689 sessions, with an AOV of $175-200 and a conversion rate of 0.50-1.00%. showcaseusa.com had a revenue of $60,145 from 1,867 transactions and 59,900 sessions, with an AOV of $25-50 and a conversion rate of 3.00-3.50%. funko.com's performance metrics outshone its competitors in terms of revenue, transactions, sessions, and conversion rate, although some competitors had higher average order values.
Revenue share by device at funko.com
In November large majority of sales on funko.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
