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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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7.5M
Revenue
Sep 26
4.7M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.

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funko.com Annual Revenue and Growth

funko.com's annual sales on its online store amounted to $64.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$64.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
funko.com revenue by year

funko.com's monthly revenueOVER TIME
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Over the past three months, funko.com revenue has experienced growth of 17%, compared to the preceding three months.

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funko.com revenue growth for last six months
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OVERVIEW
With a conversion rate of 3.00-3.50%, funko.com generated $7.5 million in revenue from online sales during September 2026. This performance is significantly higher than an average e-commerce and shopping store's monthly revenue of around $73,500. The site's average order value (AOV) is $50-75, which is within the typical range of $59 to $347. Additionally, funko.com attracted 4.7 million sessions, far exceeding the 34,400 sessions seen by an average e-commerce and shopping store.
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funko.com competitors

In September 2026, shopatshowcaseusa.com reported revenue of $117,000, significantly trailing funko.com, which achieved $7.5 million. funko.com also led in transactions, recording 144,000 compared to shopatshowcaseusa.com's 3,490. When it comes to sessions, funko.com once again outperformed, generating 4.7 million sessions, far exceeding shopatshowcaseusa.com's 120,000. clarktoys.com, with a revenue of $79,100 and 922 transactions, ranks lower than funko.com as well. toytokyo.com, generating $60,100 from 325 transactions, also lags behind. Overall, funko.com dominates in revenue, transactions, and sessions, establishing a strong lead over its competitors in the collectibles market.

bigapplecollectibles.com screenshot
#1 bigapplecollectibles.com
1.3K
Revenue
579.7
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
clarktoys.com screenshot
#2 clarktoys.com
79.1K
Revenue
52.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
popinabox.us screenshot
#3 popinabox.us
642.9
Revenue
444
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toytokyo.com screenshot
#4 toytokyo.com
60.1K
Revenue
44.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
shopatshowcaseusa.com screenshot
#5 shopatshowcaseusa.com
116.6K
Revenue
119.6K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
funko.com vs top market performers
funko.com
top retailers
conversion rate vs average order value for funko.com and its competitors
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Industries funko.com operates in

funko.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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funko.com channels

Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.

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funko.com Google Ads spend

Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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funko.com devices

Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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funko.com top markets

Explore funko.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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funko.com country & global rank

Assess the ranking of funko.com among other retailers within its primary country and worldwide.

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