funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
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funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $64.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced growth of 36%, compared to the preceding three months.
funko.com competitors
In January 2026, funko.com reported revenue of $4,842,379 from 104,438 transactions and 5,708,570 sessions with an average order value (AOV) of $25-50 and a conversion rate of 1.50-2.00%. Compared to its competitors, bigapplecollectibles.com had a significantly lower revenue of $620 from only 5 transactions and 228 sessions, with a higher AOV of $125-150 but a comparable conversion rate of 2.00-2.50%. On the other hand, clarktoys.com generated revenue of $121,849 from 1,417 transactions and 88,185 sessions, with an AOV of $75-100 and a similar conversion rate of 1.50-2.00%. popinabox.us had revenue of $10,001 from 86 transactions and 6,163 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%, while toytokyo.com reported revenue of $111,457 from 545 transactions and 43,591 sessions, with a higher AOV of $200-225 and a comparable conversion rate of 1.00-1.50%. shopatshowcaseusa.com had revenue of $91,378 from 2,833 transactions and 90,142 sessions, with an AOV of $25-50 and a higher conversion rate of 3.00-3.50%. Overall, funko.com seems to be performing well in terms of revenue and transactions compared to its competitors, with a competitive conversion rate and AOV.
Revenue share by device at funko.com
In January large majority of sales on funko.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
