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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

funko.com

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4.8M

Revenue

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING
D2C

Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.

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funko.com's revenueOVER TIME
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Over the past three months, funko.com revenue has experienced growth of 35%, compared to the preceding three months.

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funko.com revenue growth for last six months

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OVERVIEW

In July 2025, funko.com in the e-commerce_and_shopping industry had online sales revenue of $4,821,101, with a conversion rate of 2.50-3.00% and an average order value of $25-50. The site recorded 3,959,687 sessions. The median revenue in the category was $85,151, with qvc.com leading at $122,268,926. A very high conversion rate was 3.64% and a very low was 0.7%. The highest AOV was $346 and the lowest was $57. The highest sessions were 28,051,919 for boots.com, with a median of 40,404.

funko.com competitors

In July 2025, funko.com stands out among its competitors in various metrics. While funko.com generated a revenue of $4,821,101 from 100,272 transactions and 3,959,687 sessions, with an average order value (AOV) ranging between $25-50 and a conversion rate of 2.50-3.00%, its competitors lag behind in certain areas. For example, clarktoys.com had a revenue of only $69,126 from 830 transactions and 51,244 sessions, with a higher AOV of $75-100 but a lower conversion rate of 1.50-2.00%. Similarly, popinabox.us, toytokyo.com, and shopatshowcaseusa.com also fall short in revenue, transactions, sessions, AOV, and conversion rate when compared to funko.com. Overall, funko.com demonstrates superior performance and dominance in the collectibles market in July 2025.

#1 clarktoys.com

69.1K

Revenue

51.2K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 popinabox.us

12.1K

Revenue

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 toytokyo.com

48.7K

Revenue

36.8K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#4 shopatshowcaseusa.com

54.5K

Revenue

60.3K

Sessions

2.5-3.0%

Conv. rate

$25-50

AOV

#5 fye.com

327.1K

Revenue

276.3K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

chalicecollectibles.com

TOP MARKET PERFORMERSby revenue

chalicecollectibles.com

funko.com vs top market performers

funko.com

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Revenue share by device at funko.com

In July large majority of sales on funko.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

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funko.com channels

Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.

funko.com Google Ads spend

Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

funko.com devices

Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

funko.com top markets

Explore funko.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.