funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
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funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced growth of 28%, compared to the preceding three months.
funko.com competitors
In August 2025, funko.com generated a revenue of $5,659,427 from 118,068 transactions with 4,643,919 sessions, boasting an average order value (AOV) range of $25-50 and a conversion rate of 2.50-3.00%. Compared to its competitors, funko.com outperformed in terms of revenue and sessions. clarktoys.com had a revenue of $62,231 from 799 transactions and 49,628 sessions with a higher AOV of $75-100 but a lower conversion rate of 1.50-2.00%. popinabox.us recorded $10,399 in revenue from 98 transactions and 6,793 sessions, with a higher AOV of $100-125 but a lower conversion rate of 1.00-1.50%. toytokyo.com achieved $43,334 in revenue from 221 transactions and 35,062 sessions, with a higher AOV of $175-200 but a lower conversion rate of 0.50-1.00%. shopatshowcaseusa.com closely matched funko.com in revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at funko.com
In August large majority of sales on funko.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
