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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for funko.comfunko.com

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4.5M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.

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funko.com's revenueOVER TIME
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Over the past three months, funko.com revenue has experienced growth of 4.6%, compared to the preceding three months.

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funko.com revenue growth for last six months
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OVERVIEW
In May 2025, funko.com, an e-commerce_and_shopping website, generated $4,542,271 in revenue from online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $25-50. The site had 3,563,998 sessions during the month. Compared to the e-commerce_and_shopping industry median of $83,973 in revenue, 3.75% conversion rate, and $57 AOV, funko.com performed relatively well, although qvc.com leads in revenue with $120,848,035 and boots.com in sessions with 27,739,926.
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funko.com competitors

In May 2025, funko.com reported a revenue of $4,542,271 from 95,409 transactions with 3,563,998 sessions, boasting an average order value (AOV) ranging from $25 to $50 and a conversion rate of 2.50% to 3.00%. When compared to its competitors, popinabox.us had a revenue of $24,624 from 179 transactions and 10,778 sessions, with a higher AOV of $125 to $150 but a slightly lower conversion rate of 1.50% to 2.00%. toytokyo.com reported $35,553 in revenue from 184 transactions and 28,096 sessions, with an AOV of $175 to $200 and a conversion rate of 0.50% to 1.00%. clarktoys.com recorded $66,544 in revenue from 774 transactions and 48,315 sessions, with an AOV of $75 to $100 and a conversion rate matching popinabox.us. Finally, shopatshowcaseusa.com generated $53,185 in revenue from 1,651 transactions and 53,430 sessions, with a comparable AOV to funko.com but a higher conversion rate of 3.00% to 3.50%. Overall, funko.com competes favorably with its competitors in terms of revenue, sessions, AOV, and conversion rate.

clarktoys.com screenshot
#1 clarktoys.com
66.5K
Revenue
48.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
popinabox.us screenshot
#2 popinabox.us
24.6K
Revenue
10.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
toytokyo.com screenshot
#3 toytokyo.com
35.6K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
shopatshowcaseusa.com screenshot
#4 shopatshowcaseusa.com
53.2K
Revenue
53.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
fye.com screenshot
#5 fye.com
336.6K
Revenue
233.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
funko.com vs top market performers
funko.com
top retailers
conversion rate vs average order value for funko.com and its competitors
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Revenue share by device at funko.com

In May large majority of sales on funko.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.

In May large majority of sales on funko.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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funko.com channels

Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.

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funko.com Google Ads spend

Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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funko.com devices

Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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funko.com top markets

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funko.com country & global rank

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