funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
GRIPS CUSTOMERS & RESEARCH PARTNERS
funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $64.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced decline of 50%, compared to the preceding three months.
funko.com competitors
In March 2026, funko.com generated a revenue of $3,425,870 with 80,893 transactions and 5,567,820 sessions. The average order value (AOV) ranged from $25-50, and the conversion rate was between 1.00-1.50%. In comparison to its competitors, bigapplecollectibles.com had a revenue of $3,574, with 28 transactions and 1,511 sessions. Their AOV was higher at $125-150, and the conversion rate was 1.50-2.00%. clarktoys.com outperformed with a revenue of $93,582, 1,052 transactions, and 65,355 sessions, having an AOV of $75-100 and a conversion rate of 1.50-2.00%. While popinabox.us had a revenue of $7,518, toytokyo.com had $69,373, and shopatshowcaseusa.com had $35,701, each with their own respective transaction, session, AOV, and conversion rate metrics, making funko.com a strong contender in the market.
Revenue share by device at funko.com
In March large majority of sales on funko.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
