funko.com
Funko.com is an e-commerce platform that specializes in selling a wide range of collectible pop culture merchandise. The website offers a diverse selection of vinyl figures, plush toys, apparel, and accessories related to various franchises such as movies, TV shows, video games, and music.
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funko.com Annual Revenue and Growth
funko.com's annual sales on its online store amounted to $53.6M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
funko.com's monthly revenueOVER TIME
Over the past three months, funko.com revenue has experienced growth of 67%, compared to the preceding three months.
funko.com competitors
In December 2025, funko.com outperformed its competitors in terms of revenue, with $9,253,960. Its closest competitor, Toy Tokyo, had a revenue of $115,055, followed by Big Apple Collectibles with $2,089. funko.com also led in the number of transactions, with 195,489, while the closest competitor, shopatshowcaseusa.com, had 2,175 transactions. funko.com had the highest number of sessions with 6,601,401, while Clark Toys had 85,702 sessions. In terms of average order value (AOV), funko.com fell in the mid-range at $25-50, with popinabox.us and Big Apple Collectibles at $100-125, and Toy Tokyo at $175-200. funko.com had a conversion rate of 2.50-3.00%, which was on par with shopatshowcaseusa.com at 3.00-3.50%, while the lowest conversion rate was seen in popinabox.us at 1.00-1.50%.
Revenue share by device at funko.com
In December large majority of sales on funko.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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funko.com channels
Identify top traffic channels that drive growth for funko.comand discover how performance of traffic channels has changed over time.
funko.com Google Ads spend
Evaluate funko.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
funko.com devices
Review funko.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
