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Jan 2026
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Home/Insights/Retailers/newbalance.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.4M
Revenue
Jan 26
845K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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newbalance.de Annual Revenue and Growth

newbalance.de's annual sales on its online store amounted to $19.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$19.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
newbalance.de revenue by year

newbalance.de's monthly revenueOVER TIME
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Over the past three months, newbalance.de revenue has experienced growth of 16%, compared to the preceding three months.

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newbalance.de revenue growth for last six months
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OVERVIEW
In January 2026, newbalance.de achieved online sales of $1,411,010, significantly outperforming the SPORTS median of $84,141, though still trailing the leading site, garmin.com, at $201,780,487; its conversion rate ranged between 0.50-1.00%, below the industry high of 3.0% but above the low of 0.68%, while its average order value (AOV) was $175-200, far below the high of $556 and above the low of $78; with 845,009 sessions, it exceeded the median of 31,579 yet fell short of the highest recorded sessions at 40,123,045 from dickssportinggoods.com.
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newbalance.de competitors

In January 2026, newbalance.de had a revenue of $1,411,010 with 7,946 transactions and 845,009 sessions, resulting in an Average Order Value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. Compared to its competitors, newbalance.com led the pack with a revenue of $19,965,123, 198,980 transactions, and 11,696,390 sessions. eschuhe.de followed closely behind newbalance.de with $1,270,052 in revenue, 11,009 transactions, and 807,539 sessions. sneakerdistrict.de and 21run.com trailed behind with revenues of $50,394 and $1,328,902 respectively. Overall, newbalance.de falls in the middle range in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors in the footwear industry.

newbalance.com screenshot
#1 newbalance.com
20M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
asphaltgold.com screenshot
#2 asphaltgold.com
1.4M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
eschuhe.de screenshot
#3 eschuhe.de
1.3M
Revenue
807.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
sneakerdistrict.de screenshot
#4 sneakerdistrict.de
50.4K
Revenue
22.1K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
21run.com screenshot
#5 21run.com
1.3M
Revenue
545.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
newbalance.de vs top market performers
newbalance.de
top retailers
conversion rate vs average order value for newbalance.de and its competitors
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Revenue share by device at newbalance.de

In January large majority of sales on newbalance.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on newbalance.de, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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newbalance.de channels

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newbalance.de Google Ads spend

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newbalance.de devices

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newbalance.de top markets

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newbalance.de country & global rank

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