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Oct 2025
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Home/Insights/Retailers/newbalance.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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20.3M
Revenue
Oct 25
11.5M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

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newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $326.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$326.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
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Over the past three months, newbalance.com revenue has experienced decline of 18%, compared to the preceding three months.

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newbalance.com revenue decline for last six months
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OVERVIEW
In October 2025, newbalance.com generated $20,331,459 in online sales, significantly below the FASHION AND APPAREL median of $80,524, while its conversion rate ranged from 1.50-2.00%, below the sector's high of 3.36%. With an average order value (AOV) between $75-100, it remained competitive against a high of $378. The site attracted 11,535,358 sessions, far behind industry leader shein.com at 321,650,758 sessions, yet well above the median of 33,163 sessions, indicating strong traffic engagement despite challenges in revenue and conversion metrics.
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newbalance.com competitors

When comparing newbalance.com to its competitors as of October 2025, newbalance.com stands out with a revenue of $20,331,459, significantly higher than joesnewbalanceoutlet.com's $3,448,341, roadrunnersports.com's $2,172,764, shoecity.com's $85,773, and shopnicekicks.com's $195,364. Additionally, newbalance.com boasts a high number of transactions at 210,017, more than double that of joesnewbalanceoutlet.com, roadrunnersports.com, and shopnicekicks.com. While joesnewbalanceoutlet.com has a slightly higher conversion rate of 2.00-2.50%, newbalance.com's conversion rate of 1.50-2.00% still surpasses roadrunnersports.com, shoecity.com, and shopnicekicks.com. Despite having a lower average order value (AOV) range of $75-100 compared to some competitors, newbalance.com's overall performance in revenue and transactions solidify its position as a strong player in the online retail market.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
3.4M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoecity.com screenshot
#2 shoecity.com
85.8K
Revenue
109.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
2.2M
Revenue
757.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
195.4K
Revenue
130.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hibbett.com screenshot
#5 hibbett.com
14.9M
Revenue
5.6M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
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Revenue share by device at newbalance.com

In October large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

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newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

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