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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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24.6M
Revenue
May 26
14.1M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

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newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $302.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$302.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
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Over the past three months, newbalance.com revenue has experienced growth of 24%, compared to the preceding three months.

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newbalance.com revenue growth for last six months
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OVERVIEW
In May 2026, newbalance.com generated $24,559,420 in online sales with a conversion rate of 1.50-2.00%, below the industry high of 3.18%. Its average order value (AOV) ranged from $100 to $125, considerably lower than the industry high of $405. The site attracted 14,102,331 sessions, a significant number but still far behind the leader, shein.com, which had 309,473,559 sessions. While newbalance.com's performance metrics indicate solid engagement, they fall short when compared to the industry's leading benchmarks in the FASHION AND APPAREL category.
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newbalance.com competitors

In May 2026, newbalance.com achieved a substantial revenue of $24,559,420 from 223,733 transactions across 14,102,331 sessions, with an average order value (AOV) between $100-125 and a conversion rate of 1.50-2.00%. In comparison, joesnewbalanceoutlet.com generated $7,155,594 with 56,079 transactions from 2,945,782 sessions, maintaining a similar AOV and conversion rate. shoecity.com fell significantly behind with only $37,937 in revenue from 305 transactions, although its AOV was also within $100-125. Notably, roadrunnersports.com reported a higher conversion rate of 2.50-3.00%, despite a much lower revenue of $4,613,080. shopnicekicks.com and shiekh.com struggled with even lower performance metrics, generating $141,913 and $1,125,876 respectively, both with conversion rates below 1.00%. Overall, newbalance.com leads the market, outperforming its competitors significantly across key metrics.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
7.2M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoecity.com screenshot
#2 shoecity.com
37.9K
Revenue
128.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
4.6M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
141.9K
Revenue
134.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
shiekh.com screenshot
#5 shiekh.com
1.1M
Revenue
914.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
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Revenue share by device at newbalance.com

In May large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries newbalance.com operates in

newbalance.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

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newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

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