Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/newbalance.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for newbalance.comnewbalance.com

Start benchmarking for free
Sign in with GoogleSign up with Google
20M
Revenue
Jan 26
11.7M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
Loading...

Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $302.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$302.9M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
View real-time data

Over the past three months, newbalance.com revenue has experienced growth of 25%, compared to the preceding three months.

View real-time data
newbalance.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, newbalance.com generated $19,965,123 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806, with a conversion rate between 1.50-2.00%, while the category's high is 3.1%. The average order value (AOV) ranged from $100-125, below the industry high of $390. The site attracted 11,696,390 sessions, compared to shein.com's impressive 279,580,739 sessions, though still above the median of 38,909. Overall, newbalance.com demonstrated strong performance relative to its industry, particularly in revenue, but faces challenges in conversion rates and sessions when compared to the top competitor.
Read more

newbalance.com competitors

In January 2026, newbalance.com outperformed its competitors in terms of revenue with $19,965,123. Joe's New Balance Outlet had revenue of $4,323,109, Shoe City had $23,336, Road Runner Sports had $2,485,529, Shop Nice Kicks had $279,709, and Shiekh had $959,925. In terms of transactions, newbalance.com had 198,980 compared to Joe's New Balance Outlet with 35,113, Shoe City with 214, Road Runner Sports with 18,589, Shop Nice Kicks with 1,926, and Shiekh with 7,599. The conversion rate for newbalance.com ranged from 1.50% to 2.00%, while its competitors had rates between 0.00% and 2.50%. Overall, newbalance.com had a significantly higher revenue and transaction volume compared to its competitors, demonstrating its strong market position and customer loyalty.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
4.3M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoecity.com screenshot
#2 shoecity.com
23.3K
Revenue
117.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
2.5M
Revenue
824.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
279.7K
Revenue
164.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
shiekh.com screenshot
#5 shiekh.com
959.9K
Revenue
862.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at newbalance.com

In January large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard