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Sep 2025
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Home/Insights/Retailers/newbalance.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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19.3M
Revenue
Sep 25
11.9M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

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newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $326.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$326.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
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Over the past three months, newbalance.com revenue has experienced decline of 12%, compared to the preceding three months.

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newbalance.com revenue decline for last six months
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OVERVIEW
In September 2025, newbalance.com generated $19,272,303 in online sales, significantly below the FASHION AND APPAREL median of $74,931, with a conversion rate between 1.50-2.00%, while the industry average peaks at 3.2%. The Average Order Value (AOV) ranged from $75-100, aligning closely with the lower end of the sector's spectrum. The site attracted 11,933,636 sessions, markedly higher than the median of 34,221 but dwarfed by shein.com, which led with 297,137,690 sessions. Overall, newbalance.com showcases robust traffic but lags in revenue and conversion efficiency within its competitive landscape.
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newbalance.com competitors

In September 2025, newbalance.com outperformed its competitors in terms of revenue, with a total revenue of $19,272,303. The website also had the highest number of transactions, with 193,349 transactions. In terms of sessions, newbalance.com had 11,933,636 sessions. The Average Order Value (AOV) for newbalance.com ranged from $75 to $100, with a conversion rate of 1.50-2.00%. Comparing this data to its competitors, Joe's New Balance Outlet had a revenue of $3,270,881 with 24,835 transactions and 1,389,010 sessions. Shoe City had a significantly lower revenue of $30,644 with 243 transactions and 94,148 sessions. Road Runner Sports had a revenue of $2,357,098 with 17,675 transactions and 833,897 sessions. Nice Kicks had a revenue of $119,042 with 829 transactions and 99,065 sessions. Lastly, Shiekh had a revenue of $820,601 with 6,160 transactions and 689,915 sessions. Overall, newbalance.com demonstrated strong performance in revenue, transactions, and sessions compared to its competitors in September 2025.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
3.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shoecity.com screenshot
#2 shoecity.com
30.6K
Revenue
94.1K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
2.4M
Revenue
833.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
119K
Revenue
99.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
shiekh.com screenshot
#5 shiekh.com
820.6K
Revenue
689.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
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Revenue share by device at newbalance.com

In September large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

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newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

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