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Dec 2025
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Home/Insights/Retailers/newbalance.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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28.6M
Revenue
Dec 25
13.3M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

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newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $326.9M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$326.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
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Over the past three months, newbalance.com revenue has experienced growth of 13%, compared to the preceding three months.

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newbalance.com revenue growth for last six months
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OVERVIEW
In December 2025, newbalance.com generated $28,558,928 in online sales with a conversion rate of 2.00-2.50%, which is below the industry's high of 3.17%. The average order value (AOV) ranged from $100-125, also trailing the sector's peak of $389. With 13,253,967 sessions, newbalance.com significantly exceeded the median of 39,789 but fell short of the top performer, shein.com, at 304,519,814 sessions. While revenue remains low compared to the $92,600 median in FASHION AND APPAREL and $926,839,757 at macys.com, newbalance.com demonstrates solid traffic engagement relative to its industry.
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newbalance.com competitors

When comparing newbalance.com to its competitors in December 2025, it stands out in terms of revenue, transactions, and sessions. newbalance.com generated a revenue of $28,558,928 from 285,304 transactions and 13,253,967 sessions, with an average order value (AOV) ranging between $100-125 and a conversion rate of 2.00-2.50%. In contrast, joesnewbalanceoutlet.com had a revenue of $5,606,398 from 46,685 transactions and 1,971,836 sessions, with similar AOV and conversion rates. shoecity.com had significantly lower revenue at $63,583 from 591 transactions and 120,370 sessions, with a lower conversion rate of 0.00-0.50%. Other competitors like roadrunnersports.com, shopnicekicks.com, and shiekh.com fell in between, with varying levels of revenue, transactions, sessions, AOV, and conversion rates. Overall, newbalance.com leads in revenue, transactions, and sessions among its competitors in the footwear industry.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
5.6M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoecity.com screenshot
#2 shoecity.com
63.6K
Revenue
120.4K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
2.5M
Revenue
783.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
427.6K
Revenue
229.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
shiekh.com screenshot
#5 shiekh.com
1.8M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
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Revenue share by device at newbalance.com

In December large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

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newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

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