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Home/Insights/Retailers/newbalance.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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28M
Revenue
Apr 26
12.3M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Newbalance.com is an online platform offering various products related to athletic footwear, apparel, and accessories. The website features a wide range of athletic shoe models, including running, walking, and training shoes. Additionally, customers can explore workout clothing, sports gear, and trendy accessories for both men and women.

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newbalance.com Annual Revenue and Growth

newbalance.com's annual sales on its online store amounted to $302.9M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$302.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
newbalance.com revenue by year

newbalance.com's monthly revenueOVER TIME
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Over the past three months, newbalance.com revenue has experienced decline of 29%, compared to the preceding three months.

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newbalance.com revenue decline for last six months
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OVERVIEW
In April 2026, newbalance.com generated $27,958,864 in online sales, significantly higher than the FASHION AND APPAREL median of $78,791, yet far behind market leader shein.com's $860,961,522. The site's conversion rate of 2.00-2.50% remains competitive, although it trails the industry high of 3.05% and is well above the low of 0.65%. With an average order value (AOV) of $100-125, newbalance.com outperforms the lower end of the spectrum ($76) but is below the high of $389. The site attracted 12,282,151 sessions, markedly surpassing the median of 35,276, yet dwarfed by shein.com’s 281,585,790 sessions.
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newbalance.com competitors

In April 2026, newbalance.com led its competitors significantly with a revenue of $27,958,864 from 267,286 transactions across 12,282,151 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, joesnewbalanceoutlet.com generated $8,500,993 from 68,078 transactions with a similar conversion rate, but only 2,954,410 sessions. shoecity.com and roadrunnersports.com lagged behind, earning $18,552 and $2,837,001, respectively, with conversion rates of 0.00-0.50% and 1.50-2.00%. shopnicekicks.com and shiekh.com struggled further, posting revenues of $182,715 and $646,854 with very low transaction counts and conversion rates of 0.50-1.00%. Overall, newbalance.com not only outperformed its peers in revenue and transactions but also maintained higher engagement and conversion rates, solidifying its position as a market leader.

joesnewbalanceoutlet.com screenshot
#1 joesnewbalanceoutlet.com
8.5M
Revenue
3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoecity.com screenshot
#2 shoecity.com
18.6K
Revenue
124.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
roadrunnersports.com screenshot
#3 roadrunnersports.com
2.8M
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
shopnicekicks.com screenshot
#4 shopnicekicks.com
182.7K
Revenue
134.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
shiekh.com screenshot
#5 shiekh.com
646.9K
Revenue
916.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
newbalance.com vs top market performers
newbalance.com
top retailers
conversion rate vs average order value for newbalance.com and its competitors
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Revenue share by device at newbalance.com

In April large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on newbalance.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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newbalance.com channels

Identify top traffic channels that drive growth for newbalance.comand discover how performance of traffic channels has changed over time.

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newbalance.com Google Ads spend

Evaluate newbalance.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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newbalance.com devices

Review newbalance.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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newbalance.com top markets

Explore newbalance.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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newbalance.com country & global rank

Assess the ranking of newbalance.com among other retailers within its primary country and worldwide.

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