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Dec 2025
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.8M
Revenue
Dec 25
1M
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$600-700
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $29.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$29.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 46%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In December 2025, nikonusa.com generated $1,769,621 in online sales, significantly exceeding the median revenue of $76,084 in the PHOTOGRAPHY sector, although far behind snapfish.com’s $73,979,718. Its conversion rate ranged between 0.00-0.50%, well below the high of 3.67% for the industry, while the average order value (AOV) stood at $675-700, aligning closely with the sector's high of $678. With 1,015,829 sessions, nikonusa.com demonstrated strong traffic, yet still lagged behind snapfish.com, which had the highest sessions at 5,779,458, highlighting areas for potential growth.
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nikonusa.com competitors

In December 2025, nikonusa.com reported revenue of $1,769,621 from 2,597 transactions and 1,015,829 sessions, with an average order value (AOV) ranging from $675 to $700 and a conversion rate between 0.00% and 0.50%. Comparatively, keh.com generated $4,738,655 in revenue from 9,907 transactions and 927,990 sessions, with an AOV of $475 to $500 and a conversion rate of 1.00% to 1.50%. imaging-resource.com had revenue of $1,701,170 with 3,429 transactions and 290,068 sessions, while mpb.com reported $23,051,620 in revenue from 63,471 transactions and 4,778,122 sessions. adorama.com outperformed with $33,994,456 revenue, 45,605 transactions, and 2,990,093 sessions, boasting an AOV of $725 to $750 and a conversion rate of 1.50% to 2.00%. abeofmaine.com trailed with $269,730 revenue, 257 transactions, 42,222 sessions, an AOV of $1025 to $1050, and a conversion rate between 0.50% and 1.00%.

keh.com screenshot
#1 keh.com
4.7M
Revenue
928K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
1.7M
Revenue
290.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
mpb.com screenshot
#3 mpb.com
23.1M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
34M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
269.7K
Revenue
42.2K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In December large majority of sales on nikonusa.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nikonusa.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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