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Jan 2026
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.7M
Revenue
Jan 26
879.9K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$600-700
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 29%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In January 2026, nikonusa.com achieved $1,709,977 in online sales, significantly surpassing the PHOTOGRAPHY median of $86,845, although its conversion rate was low at 0.00-0.50%, well below the sector's high of 3.61%. The average order value (AOV) ranged from $675-700, aligning closely with the category's high of $677, while the site attracted 879,882 sessions, far exceeding the median of 27,251 but still less than the leading competitor, mpb.com, which recorded 5,835,011 sessions. Overall, nikonusa.com demonstrates strong revenue performance despite challenges in conversion rates.
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nikonusa.com competitors

In January 2026, nikonusa.com generated $1,709,977 in revenue from 2,459 transactions and 879,882 sessions, with an average order value (AOV) of $675-700 and a conversion rate of 0.00-0.50%. When compared to its competitors, nikonusa.com falls behind in terms of revenue, transactions, and sessions. mpb.com leads the pack with $25,411,830 in revenue from 68,318 transactions and 5,835,011 sessions, boasting an AOV of $350-375 and a conversion rate of 1.00-1.50%. adorama.com follows closely with $28,756,515 in revenue from 39,675 transactions and 2,961,794 sessions, featuring a higher AOV of $700-725 and a comparable conversion rate of 1.00-1.50%. While nikonusa.com holds its own in terms of AOV, it lags behind in overall performance metrics compared to its competitors.

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AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In January large majority of sales on nikonusa.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on nikonusa.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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