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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
888.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $29.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$29.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 1.9%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In September 2025, nikonusa.com, operating in the PHOTOGRAPHY industry, generated $1,370,822 in online sales with a conversion rate between 0.00-0.50%, significantly lower than the industry's high of 3.52%. With an average order value (AOV) ranging from $700 to $725, it aligns closely with the industry high of $714. The site recorded 888,117 sessions, far exceeding the median of 24,800, yet still trailing behind the highest, lifetouch.com, with 6,017,803 sessions. Despite its impressive revenue, nikonusa.com faces substantial competition, particularly from the leading player, mpb.com, which earned $45,173,349.
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nikonusa.com competitors

When comparing nikonusa.com to its competitors in September 2025, nikonusa.com falls behind in terms of revenue, transactions, and sessions. nikonusa.com has a revenue of $1,370,822, 1,920 transactions, and 888,117 sessions. In contrast, mpb.com leads with a revenue of $45,173,349, 124,702 transactions, and 4,317,445 sessions. However, nikonusa.com has a higher average order value (AOV) compared to its competitors, ranging from $700-$725. adorama.com comes closest with an AOV of $725-$750. In terms of conversion rate, nikonusa.com falls within the range of 0.00-0.50, which is similar to Abe's of Maine at 0.00-0.50. imaging-resource.com leads in this domain with a conversion rate of 1.50-2.00. Overall, while nikonusa.com excels in AOV, it lags behind in revenue, transactions, and sessions compared to its competitors.

keh.com screenshot
#1 keh.com
3.9M
Revenue
881.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
3.7M
Revenue
371.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
45.2M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
16.5M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
173K
Revenue
36.8K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In September large majority of sales on nikonusa.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on nikonusa.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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