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Jul 2026
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.3M
Revenue
Jul 26
996.3K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$600-700
AOV
Jul 26
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
nikonusa.com recorded 996,000 sessions in July 2026, significantly surpassing the average photography store's 17,400 sessions. The site generated $1.3 million in revenue from online sales, well above the typical $45,500 for a photography store. With a conversion rate of 0.00-0.50%, nikonusa.com is below the category's typical range of 0.46% to 3.58%. Its average order value (AOV) of $650-675 falls within the typical range of $58 to $711 for the photography category.
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nikonusa.com competitors

In July 2026, nikonusa.com trails its competitors most significantly in revenue, generating only $1.3 million compared to mpb.com, which leads with $73.5 million—an astonishing gap of $72.2 million. Additionally, nikonusa.com falls behind in transactions, with 1,968 compared to mpb.com’s 170,000, trailing by 168,000. In sessions, nikonusa.com achieves 996,000, ranking third, yet still falls short of mpb.com by 4.8 million. While its average order value (AOV) of $650-675 competes well, it remains less competitive against adorama.com’s AOV of $750-775. Overall, nikonusa.com must enhance its performance metrics to better compete in a saturated market.

keh.com screenshot
#1 keh.com
5.4M
Revenue
975.9K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
1.7M
Revenue
286.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
73.5M
Revenue
5.8M
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
adorama.com screenshot
#4 adorama.com
24.6M
Revenue
2.9M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
515.4K
Revenue
65.3K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In July large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nikonusa.com operates in

nikonusa.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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