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Aug 2026
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.2M
Revenue
Aug 26
938.5K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$600-700
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 7.6%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In August 2026, nikonusa.com saw 938,000 sessions, significantly higher than an average photography store's 20,600 sessions. The site generated $1.2 million in online sales revenue, which is notably above the average photography store's monthly revenue of around $56,200. With a conversion rate of 0.00-0.50% and an average order value (AOV) of $650-675, both metrics are within the typical ranges for the photography category, which boasts conversion rates from 0.46% to 3.46% and AOVs from $58 to $710.
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nikonusa.com competitors

nikonusa.com trails significantly in revenue compared to its competitors, achieving $1.2 million versus mpb.com’s $81.4 million and adorama.com’s $27 million. In August 2026, nikonusa.com recorded 1,854 transactions, also falling behind mpb.com’s 190,000 and adorama.com’s 35,800. However, it surpassed imaging-resource.com, which had 2,547 transactions. With 938,000 sessions, nikonusa.com ranks fourth among its peers, trailing behind mpb.com’s 6.5 million and adorama.com’s 3.2 million sessions. The average order value (AOV) for nikonusa.com is between $650 and $675, positioning it favorably against keh.com, which has an AOV of $525 to $550. Overall, nikonusa.com faces tough competition in the online camera market.

keh.com screenshot
#1 keh.com
5.9M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
1.4M
Revenue
247.7K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
81.4M
Revenue
6.5M
Sessions
2.5-3.0%
Conv. rate
$400-500
AOV
adorama.com screenshot
#4 adorama.com
27M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
384.7K
Revenue
85.5K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In August large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nikonusa.com operates in

nikonusa.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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