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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2M
Revenue
Nov 25
1M
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $29.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$29.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 38%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In November 2025, nikonusa.com generated $2,037,038 in online sales with an AOV of $700-725, significantly outperforming the median revenue of $65,081 in the PHOTOGRAPHY industry, despite a low conversion rate of 0.00-0.50% compared to the industry's high of 3.84%. The site recorded 1,021,873 sessions, far exceeding the median of 20,769 but trailing behind the leading competitor, snapfish.com, which garnered 5,668,916 sessions. Overall, while nikonusa.com shows robust revenue and session figures, its conversion rate indicates room for improvement in converting traffic to sales.
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nikonusa.com competitors

In November 2025, nikonusa.com generated a revenue of $2,037,038 from 2,893 transactions and 1,021,873 sessions, with an average order value (AOV) ranging between $700-$725 and a conversion rate of 0.00-0.50%. Compared to its competitors, keh.com had a higher revenue of $4,694,468 from 9,805 transactions and 937,897 sessions, with an AOV of $475-$500 and a conversion rate of 1.00-1.50%. imaging-resource.com also outperformed nikonusa.com with a revenue of $2,721,289 from 5,456 transactions and 331,151 sessions, featuring an AOV of $475-$500 and a conversion rate of 1.50-2.00%. However, mpb.com had the highest revenue among the competitors at $66,309,739, with 182,225 transactions and 4,328,864 sessions, an AOV of $350-$375, and a conversion rate of 4.00-4.50%. adorama.com and abesofmaine.com also showed stronger metrics in terms of revenue, transactions, sessions, AOV, and conversion rates when compared to nikonusa.com in November 2025.

keh.com screenshot
#1 keh.com
4.7M
Revenue
937.9K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
2.7M
Revenue
331.2K
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
mpb.com screenshot
#3 mpb.com
66.3M
Revenue
4.3M
Sessions
4.0-4.5%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
32M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
309.4K
Revenue
38.3K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In November large majority of sales on nikonusa.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nikonusa.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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