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Jul 2025
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
774.5K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com's revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced growth of 1.4%, compared to the preceding three months.

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nikonusa.com revenue growth for last six months
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OVERVIEW
In July 2025, nikonusa.com in the PHOTOGRAPHY industry had a revenue of $1,203,815, conversion rate of 0.00-0.50%, AOV of $775-800, and 774,457 sessions. Compared to the industry median revenue of $62,388, nikonusa.com performed well. However, it lags behind the highest revenue store, mpb.com with $44,358,134. With a conversion rate lower than the industry's high of 3.39% and AOV higher than the industry's low of $57, there is room for improvement. Despite having fewer sessions than the highest store, canon.com with 4,423,388, nikonusa.com remains competitive with the industry's median sessions of 25,109.
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nikonusa.com competitors

In July 2025, when comparing nikonusa.com to its competitors in the camera and photography industry, some interesting insights can be observed. nikonusa.com generated a revenue of $1,203,815 from 1,530 transactions and 774,457 sessions, with an Average Order Value (AOV) ranging between $775-800 and a conversion rate of 0.00-0.50. In contrast, mpb.com emerged as the top performer with a staggering revenue of $44,358,134 from 124,015 transactions and 4,225,841 sessions. Their AOV was between $350-375, and they had a high conversion rate of 2.50-3.00. adorama.com also stood out with $16,713,758 in revenue from 22,576 transactions and 2,032,365 sessions, boasting an AOV of $725-750 and a conversion rate of 1.00-1.50. nikonusa.com has room for growth in terms of transactions and revenue compared to its competitors in July 2025.

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44.4M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
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AOV
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Sessions
1.0-1.5%
Conv. rate
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AOV
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310.4K
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Sessions
0.5-1.0%
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AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In July large majority of sales on nikonusa.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on nikonusa.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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