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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.2M
Revenue
May 26
864.1K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$600-700
AOV
May 26
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 20%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In May 2026, nikonusa.com achieved online sales of $1,194,503, significantly surpassing the PHOTOGRAPHY median of $53,473, yet lagging behind industry leader mpb.com’s $51,802,028. The site’s conversion rate ranged from 0.00-0.50%, underperforming against the high industry standard of 3.62%, while its average order value (AOV) stood at $675-700, close to the high benchmark of $711. With 864,055 sessions, nikonusa.com dwarfed the median of 18,689 in its sector but fell short of mpb.com’s impressive 5,246,726 sessions, reflecting both potential and challenges in the competitive online photography market.
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nikonusa.com competitors

In May 2026, nikonusa.com generated a revenue of $1,194,503 with 1,749 transactions from 864,055 sessions, reflecting an average order value (AOV) between $675 and $700 and a conversion rate of 0.00-0.50%. Comparatively, keh.com led in revenue at $5,659,249 from 11,421 transactions across 1,019,163 sessions, with an AOV of $475-500 and a conversion rate of 1.00-1.50%. imaging-resource.com achieved $1,622,023 in revenue with 3,002 transactions, yielding a higher AOV of $525-550 and a conversion rate of 1.00-1.50%. mpb.com dominated the market with $51,802,028 in revenue, driven by 145,281 transactions from 5,246,726 sessions, presenting an AOV of $350-375 and a conversion rate of 2.50-3.00%. adorama.com followed with $30,292,652, while abesofmaine.com recorded $687,287. Overall, nikonusa.com trails significantly behind its competitors in key performance metrics.

keh.com screenshot
#1 keh.com
5.7M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
1.6M
Revenue
259.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
51.8M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
30.3M
Revenue
2.7M
Sessions
1.5-2.0%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
687.3K
Revenue
86K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In May large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nikonusa.com operates in

nikonusa.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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