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May 2025
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.2M
Revenue
600.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com's revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 18%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In May 2025, nikonusa.com in the PHOTOGRAPHY industry generated $1,202,226 in online sales with a conversion rate ranging from 0.00-0.50% and an Average Order Value (AOV) of $775-800. The website had a total of 600,432 sessions, with a very high AOV of $756 and a very low AOV of $52 within the industry. The highest online store revenue in the category was mpb.com at $36,290,485, while the store with the highest sessions was canon.com at 4,456,703. Median revenue and sessions in PHOTOGRAPHY were $59,305 and 24,278, respectively.
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nikonusa.com competitors

In May 2025, nikonusa.com reported a revenue of $1,202,226 with 1,539 transactions and 600,432 sessions. The average order value (AOV) ranged from $775 to $800, and the conversion rate was between 0.00% and 0.50%. When comparing these metrics to its competitors, keh.com outperformed nikonusa.com with a revenue of $5,129,510, 10,242 transactions, and 917,281 sessions. mpb.com also surpassed nikonusa.com with a revenue of $36,290,485, 98,023 transactions, and 4,219,160 sessions. adorama.com and imaging-resource.com had similar revenue to nikonusa.com but higher conversion rates. abeofmaine.com had a lower revenue than nikonusa.com but a higher average order value and conversion rate. Overall, nikonusa.com may need to focus on increasing its conversion rate and average order value to compete more effectively with its rivals.

keh.com screenshot
#1 keh.com
5.1M
Revenue
917.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
2.9M
Revenue
337.6K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
36.3M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
19.4M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
409.4K
Revenue
64.5K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
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conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In May large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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