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Apr 2026
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Home/Insights/Retailers/nikonusa.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.3M
Revenue
Apr 26
740.4K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$700-800
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $17M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 35%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In April 2026, nikonusa.com generated $1,297,756 in online sales, significantly exceeding the $59,691 median in the PHOTOGRAPHY sector, but trailing behind market leader mpb.com's $24,574,314. The site recorded a conversion rate of 0.00-0.50%, well below the category's high of 3.62%, while its average order value (AOV) ranged from $725-750, slightly above the sector's high of $711. With 740,427 sessions, nikonusa.com outperformed the median of 25,911 but fell short of mpb.com's impressive 4,771,339 sessions, highlighting areas for growth in traffic and conversion efficiency within its competitive landscape.
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nikonusa.com competitors

In April 2026, nikonusa.com generated approximately $1.3 million in revenue from 1,771 transactions across 740,427 sessions, resulting in an average order value (AOV) between $725-750 and a low conversion rate of 0.00-0.50%. In contrast, competitors like mpb.com and adorama.com significantly outperformed nikonusa.com, with revenues of $24.6 million and $27.9 million, respectively, despite having lower AOVs of $350-375 and $700-725. They also enjoyed higher conversion rates between 1.00-1.50%, facilitating more successful transactions. keh.com also fared well with $4.3 million in revenue, achieving a higher conversion rate than nikonusa.com at 0.50-1.00%. imaging-resource.com generated a similar revenue of $1.2 million, but with a notably better conversion rate of 0.50-1.00%. Overall, nikonusa.com lags behind its competitors in revenue generation and conversion efficiency, indicating areas for potential improvement.

keh.com screenshot
#1 keh.com
4.3M
Revenue
879.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
1.2M
Revenue
208.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
mpb.com screenshot
#3 mpb.com
24.6M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
27.9M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
290.5K
Revenue
45.9K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In April large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on nikonusa.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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