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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.2M
Revenue
Aug 25
765.6K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$700-800
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: PHOTOGRAPHY

Nikon USAs official website provides information and resources about Nikons cameras, lenses, and accessories. It offers details regarding their range of imaging products, including DSLR cameras, mirrorless cameras, lenses of various focal lengths, and additional photography accessories. Users can explore product specifications, tutorials, support, and customer reviews.

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nikonusa.com Annual Revenue and Growth

nikonusa.com's annual sales on its online store amounted to $29.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$29.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nikonusa.com revenue by year

nikonusa.com's monthly revenueOVER TIME
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Over the past three months, nikonusa.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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nikonusa.com revenue decline for last six months
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OVERVIEW
In August 2025, nikonusa.com in the PHOTOGRAPHY industry had a revenue of $1,205,329, with a median revenue of $53,730. Their conversion rate ranged from 0.00-0.50%, compared to a high of 3.46% and a low of 0.41% in the industry. The Average Order Value (AOV) for nikonusa.com was $775-800, with a high of $715 and a low of $50 in the industry. They received 765,645 sessions, while the highest was 4,419,798 from canon.com and the median was 25,179 in the PHOTOGRAPHY category.
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nikonusa.com competitors

In August 2025, nikonusa.com reported a revenue of $1,205,329 with 1,539 transactions and 765,645 sessions. Their average order value (AOV) ranges between $775 and $800, and their conversion rate falls between 0.00% and 0.50%. When compared to its competitors, nikonusa.com falls behind in revenue and transactions but maintains a competitive number of sessions. keh.com leads the pack with $3,817,935 in revenue from 8,630 transactions and 916,608 sessions, with an AOV of $425-$450 and a conversion rate of 0.50%-1.00%. mpb.com stands out with a significantly higher revenue of $45,747,953 from 129,203 transactions and 4,304,263 sessions, boasting an AOV of $350-$375 and a conversion rate of 2.50%-3.00%. Overall, nikonusa.com could improve its revenue and transaction numbers to better compete with the top performers in the industry.

keh.com screenshot
#1 keh.com
3.8M
Revenue
916.6K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
imaging-resource.com screenshot
#2 imaging-resource.com
3.3M
Revenue
429.5K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
mpb.com screenshot
#3 mpb.com
45.7M
Revenue
4.3M
Sessions
3.0-3.5%
Conv. rate
$350-375
AOV
adorama.com screenshot
#4 adorama.com
15.7M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
abesofmaine.com screenshot
#5 abesofmaine.com
170.9K
Revenue
35.6K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
nikonusa.com vs top market performers
nikonusa.com
top retailers
conversion rate vs average order value for nikonusa.com and its competitors
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Revenue share by device at nikonusa.com

In August large majority of sales on nikonusa.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on nikonusa.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nikonusa.com channels

Identify top traffic channels that drive growth for nikonusa.comand discover how performance of traffic channels has changed over time.

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nikonusa.com Google Ads spend

Evaluate nikonusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nikonusa.com devices

Review nikonusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nikonusa.com top markets

Explore nikonusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nikonusa.com country & global rank

Assess the ranking of nikonusa.com among other retailers within its primary country and worldwide.

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