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May 2025
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Home/Insights/Retailers/adorama.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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19.4M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
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Adorama.com is an e-commerce platform offering a wide range of photography and camera equipment, video gear, electronics, computers, and related accessories. The website provides a diverse selection of products from popular brands, aiming to cater to the needs of photography enthusiasts, professionals, musicians, and technology enthusiasts alike.

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adorama.com's revenueOVER TIME
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Over the past three months, adorama.com revenue has experienced decline of 21%, compared to the preceding three months.

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adorama.com revenue decline for last six months
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OVERVIEW
adorama.com in the COMPUTERS AND TECHNOLOGY industry had a revenue of $19,367,798, with a median of $199,360, while apple.com had the highest revenue at $2,405,019,954. The conversion rate for adorama.com was 1.00-1.50%, with a high of 3.83% and a low of 0.47%. The AOV was $700-725, with a high of $879 and a low of $116. The website had 1,984,167 sessions, with samsung.com having the most at 798,244,319, and a median of 43,808 in the category.
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adorama.com competitors

In May 2025, adorama.com generated a revenue of $19,367,798 from 27,647 transactions with 1,984,167 sessions. Their Average Order Value (AOV) ranged between $700-725, and their conversion rate was between 1.00-1.50%. When compared to its competitors, bhphotovideo.com led the pack with a revenue of $67,616,756 from 104,994 transactions and 10,715,012 sessions. nikonusa.com followed with $1,202,226 in revenue from 1,539 transactions and 600,432 sessions. adorama.com's AOV was competitive, falling between the range of its rivals, while its conversion rate was on par with keh.com. kentfaith.com and katebackdrop.com had lower revenues, transactions, and sessions compared to adorama.com. Overall, adorama.com maintained a strong position in the market in terms of revenue, transactions, and AOV, positioning it as a key player among its competitors in May 2025.

bhphotovideo.com screenshot
#1 bhphotovideo.com
67.6M
Revenue
10.7M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
nikonusa.com screenshot
#2 nikonusa.com
1.2M
Revenue
600.4K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
kentfaith.com screenshot
#3 kentfaith.com
220.1K
Revenue
382.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
katebackdrop.com screenshot
#4 katebackdrop.com
60.5K
Revenue
194.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
keh.com screenshot
#5 keh.com
5.1M
Revenue
917.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
adorama.com vs top market performers
adorama.com
top retailers
conversion rate vs average order value for adorama.com and its competitors
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Revenue share by device at adorama.com

In May large majority of sales on adorama.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on adorama.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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adorama.com channels

Identify top traffic channels that drive growth for adorama.comand discover how performance of traffic channels has changed over time.

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adorama.com Google Ads spend

Evaluate adorama.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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adorama.com devices

Review adorama.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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adorama.com top markets

Explore adorama.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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adorama.com country & global rank

Assess the ranking of adorama.com among other retailers within its primary country and worldwide.

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