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May 2025

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Home/Insights/Retailers/northlandtackle.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

northlandtackle.com

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84K

Revenue

45K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Northlandtackle.com is an internet platform that offers various fishing products for sale. Their inventory encompasses a wide range of fishing tackle and equipment, including lures, jigs, spinnerbaits, fishing rods, reels, and accessories. The website serves as a convenient online destination for purchasing fishing-related supplies.

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northlandtackle.com's revenueOVER TIME
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Over the past three months, northlandtackle.com revenue has experienced decline of 16%, compared to the preceding three months.

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northlandtackle.com revenue decline for last six months

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OVERVIEW

In May 2025, northlandtackle.com, an e-commerce website in the e-commerce_and_shopping category, had online sales revenue of $83,973, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. This places them at the median for revenue and sessions with 45,002 visits. The highest conversion rate in the category is 3.75%, while the lowest is 0.79%. A very high AOV in this category is $349, and a low AOV is $57. The highest number of sessions is 27,739,926 from boots.com, while the median sessions are 37,355.

northlandtackle.com competitors

In May 2025, northlandtackle.com generated $83,973 in revenue from 1,136 transactions and 45,002 sessions, with an Average Order Value (AOV) ranging from $50 to $75 and a conversion rate between 2.50% to 3.00%. In comparison, omniafishing.com outperformed northlandtackle.com significantly with $1,191,241 in revenue, 6,729 transactions, and 192,738 sessions, boasting an AOV of $175 to $200 and a conversion rate of 3.00% to 3.50%. berkley-fishing.com followed with $363,262 in revenue, 2,535 transactions, and 115,040 sessions, featuring an AOV of $125 to $150 and a conversion rate between 2.00% to 2.50%. shopkarls.com and lurenet.com also showed stronger performance metrics compared to northlandtackle.com, while tailoredtackle.com lagged behind in revenue, transactions, and conversion rate. Overall, northlandtackle.com faced tough competition from its peers in the fishing tackle industry in May 2025.

#1 lurenet.com

240.9K

Revenue

69.6K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#2 shopkarls.com

199.6K

Revenue

50.9K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#3 tailoredtackle.com

2.9K

Revenue

10.1K

Sessions

0.0-0.5%

Conv. rate

$75-100

AOV

#4 berkley-fishing.com

363.3K

Revenue

115K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#5 omniafishing.com

1.2M

Revenue

192.7K

Sessions

3.0-3.5%

Conv. rate

$175-200

AOV

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TOP MARKET PERFORMERSby revenue

northlandtackle.com vs top market performers

northlandtackle.com

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Revenue share by device at northlandtackle.com

In May large majority of sales on northlandtackle.com, 63% was finalized on mobile devices, with 37% of sales coming from desktop devices.

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northlandtackle.com channels

Identify top traffic channels that drive growth for northlandtackle.comand discover how performance of traffic channels has changed over time.

northlandtackle.com Google Ads spend

Evaluate northlandtackle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

northlandtackle.com devices

Review northlandtackle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

northlandtackle.com top markets

Explore northlandtackle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.