rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
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rapala.com Annual Revenue and Growth
rapala.com's annual sales on its online store amounted to $3.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 5.3%, compared to the preceding three months.
rapala.com competitors
In March 2026, when comparing rapala.com to its competitors, rapala.com had a revenue of $291,185 with 2,709 transactions and 159,751 sessions. Their average order value (AOV) ranged from $100 to $125, and their conversion rate was between 1.50% and 2.00%. In contrast, tacklewarehouse.com outperformed rapala.com significantly with a revenue of $4,501,540, 14,682 transactions, and 1,300,203 sessions. Their AOV was higher, ranging from $300 to $325, but their conversion rate was slightly lower at 1.00% to 1.50%. omniafishing.com also had higher revenue at $614,931 with 5,112 transactions and 116,686 sessions, boasting a high conversion rate of 4.00% to 4.50%. While rapala.com had solid numbers, they were surpassed by some competitors in revenue, transactions, and conversion rates, showing areas where they could potentially improve to stay competitive in the market.
Revenue share by device at rapala.com
In March large majority of sales on rapala.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
