rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 4.1%, compared to the preceding three months.
rapala.com competitors
In December 2025, rapala.com reported a revenue of $284,299 from 2,684 transactions and 122,685 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, tacklewarehouse.com outperformed rapala.com with a revenue of $4,075,378 from 11,761 transactions and 1,282,678 sessions, boasting a higher AOV of $325-$350 but a lower conversion rate of 0.50-1.00%. omniafishing.com also surpassed rapala.com in revenue with $322,281, from 1,725 transactions and 62,207 sessions, having a higher AOV of $175-$200 and a conversion rate of 2.50-3.00%. Despite these differences, rapala.com stood out in terms of conversion rate compared to some of its competitors like franksgreatoutdoors.com, which had a similar conversion rate but a lower revenue of $168,780.
Revenue share by device at rapala.com
In December large majority of sales on rapala.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
