rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 30%, compared to the preceding three months.
rapala.com competitors
When comparing rapala.com to its competitors in October 2025, rapala.com falls behind in terms of revenue with $298,638 compared to tacklewarehouse.com's $3,300,221 and omniafishing.com's $347,458. However, rapala.com has a higher conversion rate of 2.00-2.50% compared to tacklewarehouse.com's 0.50-1.00% and omniafishing.com's 2.50-3.00%. In terms of average order value (AOV), rapala.com falls in the middle with $100-125, while tacklewarehouse.com has the highest AOV of $300-325 and franksgreatoutdoors.com has the lowest at $50-75. Despite having lower revenue, rapala.com maintains a competitive conversion rate and AOV compared to its competitors such as thetackleroom.com and berkley-fishing.com. Overall, rapala.com could focus on increasing revenue and sessions to catch up to the top competitors in the fishing tackle industry.
Revenue share by device at rapala.com
In October large majority of sales on rapala.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
