rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
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rapala.com Annual Revenue and Growth
rapala.com's annual sales on its online store amounted to $3.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced growth of 0.28%, compared to the preceding three months.
rapala.com competitors
In January 2026, rapala.com generated a revenue of $249,180 from 2,480 transactions and 145,966 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 1.50-2.00%. Compared to its competitors, rapala.com falls behind in revenue, transactions, and sessions. tacklewarehouse.com leads the pack with a revenue of $3,962,755 from 11,752 transactions and 1,288,783 sessions, boasting a higher AOV of $325-350, but a lower conversion rate of 0.50-1.00%. omniafishing.com also outperforms rapala.com in revenue and sessions, with a higher AOV of $175-200 and a conversion rate of 3.00-3.50%. Despite its lower revenue, rapala.com is on par with berkley-fishing.com in terms of AOV and conversion rate. However, it surpasses thetackleroom.com and franksgreatoutdoors.com in revenue, transactions, and sessions, indicating a competitive edge in the market.
Revenue share by device at rapala.com
In January large majority of sales on rapala.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
