rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
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rapala.com's revenueOVER TIME
Over the past three months, rapala.com revenue has experienced growth of 4.5%, compared to the preceding three months.
rapala.com competitors
In July 2025, rapala.com generated a revenue of $386,108 from 2,887 transactions and 204,667 sessions, with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 1.00% to 1.50%. Compared to its competitors, rapala.com falls behind in terms of revenue and website traffic. tacklewarehouse.com leads the pack with a revenue of $4,510,618 from 14,957 transactions and 1,537,508 sessions, boasting a higher AOV of $300 to $325, but with a lower conversion rate of 0.50% to 1.00%. omniafishing.com follows closely behind with $879,996 in revenue, higher AOV of $175 to $200, and a high conversion rate of 2.50% to 3.00%. While rapala.com shares a similar AOV and conversion rate with berkley-fishing.com, it still has room for improvement in increasing revenue and attracting more website sessions to compete effectively in the market.
Revenue share by device at rapala.com
In July large majority of sales on rapala.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
