rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 7.5%, compared to the preceding three months.
rapala.com competitors
In May 2025, when comparing rapala.com to its competitors, rapala.com lags behind in terms of revenue, transactions, and sessions. While rapala.com generated $358,565 in revenue from 2,691 transactions and 143,559 sessions, tacklewarehouse.com stands out with $5,406,435 in revenue, 17,446 transactions, and 1,838,319 sessions. omniafishing.com also surpasses rapala.com with $1,191,241 in revenue, 6,729 transactions, and 192,738 sessions. However, rapala.com and berkley-fishing.com share similar AOV ($125-150) and conversion rates (1.50-2.00), indicating a comparable level of customer spending and engagement. Overall, rapala.com has room for improvement in terms of attracting more transactions and sessions to increase its revenue and compete more effectively with its rivals in the fishing and outdoor equipment market.
Revenue share by device at rapala.com
In May large majority of sales on rapala.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices.
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
