rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
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rapala.com Annual Revenue and Growth
rapala.com's annual sales on its online store amounted to $3.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced growth of 3.6%, compared to the preceding three months.
rapala.com competitors
In April 2026, rapala.com generated $272,880 in revenue from 2,674 transactions and had 140,879 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, tacklewarehouse.com dominated with $4,366,481 in revenue, significantly higher than its competitors, with 14,103 transactions and an impressive AOV of $300-325. omniafishing.com also performed well with $597,495 in revenue and a high conversion rate of 4.50-5.00%. berkley-fishing.com mirrored rapala.com closely with $331,366 in revenue and a similar conversion rate. Meanwhile, thetackleroom.com and franksgreatoutdoors.com trailed with revenues of $73,414 and $131,478, respectively. Despite its comparable AOV, rapala.com has opportunities to enhance its conversion rates and increase revenue significantly to compete more effectively in the fishing retail space.
Revenue share by device at rapala.com
In April large majority of sales on rapala.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries rapala.com operates in
rapala.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
