rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 4.8%, compared to the preceding three months.
rapala.com competitors
In August 2025, rapala.com reported a revenue of $252,478 with 2,077 transactions and 156,201 sessions. The average order value (AOV) ranged from $100 to $125, with a conversion rate of 1.00% to 1.50%. Compared to its competitors, rapala.com falls behind in terms of revenue and sessions. tacklewarehouse.com leads the pack with $3,646,952 in revenue from 12,272 transactions and 1,296,565 sessions, boasting a higher AOV of $275 to $300. omniafishing.com follows closely behind with $473,505 in revenue and a higher conversion rate of 2.50% to 3.00%. The Tackle Room and Berkley Fishing also outperform rapala.com in revenue and sessions. However, Frank's Great Outdoors trails behind rapala.com in terms of revenue, but excels in conversion rate. Overall, rapala.com faces stiff competition in the online fishing tackle market.
Revenue share by device at rapala.com
In August large majority of sales on rapala.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
