rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 21%, compared to the preceding three months.
rapala.com competitors
In September 2025, when comparing rapala.com to its competitors, it is clear that rapala.com falls behind in terms of revenue and transactions. rapala.com generated $233,927 in revenue from 1,902 transactions with 125,723 sessions, showcasing an average order value (AOV) of $100-$125 and a conversion rate of 1.50-2.00%. In contrast, tacklewarehouse.com leads the pack with $3,290,099 in revenue from 10,707 transactions and 1,250,337 sessions, boasting an AOV of $300-$325 and a conversion rate of 0.50-1.00%. Similarly, omniafishing.com, thetackleroom.com, and berkley-fishing.com also outperform rapala.com in revenue, transactions, and conversion rates, highlighting areas where rapala.com may need to improve to compete more effectively in the fishing gear market.
Revenue share by device at rapala.com
In September large majority of sales on rapala.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
