rapala.com
Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.
GRIPS CUSTOMERS & RESEARCH PARTNERS
rapala.com's monthly revenueOVER TIME
Over the past three months, rapala.com revenue has experienced decline of 23%, compared to the preceding three months.
rapala.com competitors
In November 2025, when comparing rapala.com to its competitors in the fishing tackle industry, rapala.com stands out in terms of conversion rate and average order value (AOV). While rapala.com had a conversion rate of 2.00-2.50% and an AOV of $100-$125, its closest competitor in terms of conversion rate was thetackleroom.com with a range of 2.50-3.00% and a higher AOV of $200-$225. tacklewarehouse.com led the pack in revenue with $3,922,118 and had the highest AOV of $325-$350, but had a lower conversion rate of 1.00-1.50% compared to rapala.com. omniafishing.com had a similar conversion rate to rapala.com but a higher AOV of $175-$200, while berkley-fishing.com and franksgreatoutdoors.com had varying performance metrics across revenue, transactions, AOV, and conversion rate.
Revenue share by device at rapala.com
In November large majority of sales on rapala.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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rapala.com channels
Identify top traffic channels that drive growth for rapala.comand discover how performance of traffic channels has changed over time.
rapala.com Google Ads spend
Evaluate rapala.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
rapala.com devices
Review rapala.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
