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May 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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35.8K
Revenue
4.6K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com's revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced decline of 29%, compared to the preceding three months.

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nourishlash.com revenue decline for last six months
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OVERVIEW
nourishlash.com in the BEAUTY AND COSMETICS industry had a revenue of $35,782, conversion rate of 6.00-6.50%, AOV of $125-150, and 4,623 sessions in May 2025, with ulta.com leading in revenue at $96,002,620, sephora.com with the highest sessions at 38,510,361, a median revenue of $46,882, a high conversion rate of 4.51%, a low conversion rate of 1.17%, a high AOV of $213, and a low AOV of $53.
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nourishlash.com competitors

In May 2025, nourishlash.com generated $35,782 in revenue from 283 transactions with 4,623 sessions, boasting an Average Order Value (AOV) of $125-$150 and a conversion rate of 6.00-6.50%. In comparison, woolash.com outperformed nourishlash.com with $43,829 in revenue from 478 transactions and 11,311 sessions, despite having a lower AOV of $75-$100 and a conversion rate of 4.00-4.50%. On the other hand, nouveaulashes.com also exceeded nourishlash.com's metrics, earning $39,911 in revenue from 365 transactions and 12,017 sessions, with an AOV of $100-$125 and a conversion rate of 3.00-3.50%. While nourishlash.com has a higher conversion rate and AOV compared to its competitors, it lags behind in terms of revenue, transactions, and sessions.

woolash.com screenshot
#1 woolash.com
43.8K
Revenue
11.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
39.9K
Revenue
12K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In May large majority of sales on nourishlash.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.

In May large majority of sales on nourishlash.com, 52% was finalized on mobile devices, with 48% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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