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Nov 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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57.9K
Revenue
Nov 25
6.9K
Sessions
Nov 25
7.0-7.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $780.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced growth of 34%, compared to the preceding three months.

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nourishlash.com revenue growth for last six months
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OVERVIEW
In November 2025, nourishlash.com generated $57,927 in revenue, surpassing the BEAUTY AND COSMETICS median of $52,547, with an impressive conversion rate of 7.00-7.50%, well above the category average of 5.32%. The site's average order value (AOV) ranged from $100-125, notably below the high benchmark of $204. With 6,920 sessions, nourishlash.com trails behind the median of 19,748, but remains a competitive player in the industry dominated by ulta.com, which earned $145,643,880. Overall, nourishlash.com shows strong performance metrics within its niche, particularly in conversion rate and revenue generation.
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nourishlash.com competitors

In November 2025, nourishlash.com reported a revenue of $57,927 from 508 transactions and 6,920 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 7.00-7.50%. In comparison, woolash.com generated $4,056 in revenue from 53 transactions and 1,071 sessions, with an AOV of $75-$100 and a conversion rate of 4.50-5.00%. On the other hand, nouveaulashes.com outperformed nourishlash.com with a revenue of $69,775 from 626 transactions and 13,357 sessions, matching the AOV of $100-$125 but with a lower conversion rate of 4.50-5.00%. Overall, nourishlash.com demonstrated competitive performance in terms of revenue, AOV, and conversion rate compared to woolash.com but fell slightly behind nouveaulashes.com in revenue and conversion rate.

woolash.com screenshot
#1 woolash.com
4.1K
Revenue
1.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
69.8K
Revenue
13.4K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In November large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In November large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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