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Jan 2026
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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39.2K
Revenue
Jan 26
5.3K
Sessions
Jan 26
6.5-7.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $515.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$515.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced growth of 8.3%, compared to the preceding three months.

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nourishlash.com revenue growth for last six months
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OVERVIEW
In January 2026, nourishlash.com generated $39,228 in online sales, below the industry median of $51,477, with a conversion rate of 6.50-7.00%, surpassing the average of 4.7% in the BEAUTY AND COSMETICS sector. The Average Order Value (AOV) ranged from $100 to $125, while the industry high is $194. With 5,331 sessions, nourishlash.com fell significantly short of ulta.com's 47,691,438 sessions, highlighting potential for growth in customer engagement and sales performance despite its strong conversion rate.
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nourishlash.com competitors

In January 2026, nourishlash.com generated a revenue of $39,228 from 352 transactions and 5,331 sessions, with an average order value (AOV) range of $100-125 and a conversion rate of 6.50-7.00%. Comparing this data to its competitors, woolash.com had a revenue of $4,783 from 64 transactions and 1,546 sessions, with an AOV range of $75-100 and a conversion rate of 4.00-4.50%. Meanwhile, nouveaulashes.com outperformed both nourishlash.com and woolash.com with a revenue of $89,380 from 826 transactions and 19,304 sessions, with an AOV range of $100-125 and a conversion rate of 4.00-4.50%. Despite having a lower revenue compared to nouveaulashes.com, nourishlash.com has a higher conversion rate, indicating better efficiency in turning sessions into transactions.

woolash.com screenshot
#1 woolash.com
4.8K
Revenue
1.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
89.4K
Revenue
19.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In January large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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