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Sep 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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31.8K
Revenue
Sep 25
4K
Sessions
Sep 25
6.5-7.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $780.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced decline of 14%, compared to the preceding three months.

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nourishlash.com revenue decline for last six months
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OVERVIEW
In September 2025, nourishlash.com generated $31,788 in online sales, falling below the BEAUTY AND COSMETICS median of $40,540, while its impressive conversion rate of 6.50-7.00% significantly surpassed the category average of 4.54%. With an average order value (AOV) of $100-125, nourishlash.com remains competitive against a high AOV of $203 in the industry. The site attracted 4,022 sessions, a stark contrast to the median of 18,928 and the leader, sephora.com, with 45,764,193 sessions. Despite lower revenue and sessions, nourishlash.com demonstrates strong conversion effectiveness in a competitive market.
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nourishlash.com competitors

In September 2025, nourishlash.com outperformed its competitors woolash.com and nouveaulashes.com in terms of revenue, transactions, sessions, and conversion rate. nourishlash.com generated $31,788 in revenue from 265 transactions and 4,022 sessions with a conversion rate of 6.50-7.00%. In comparison, woolash.com only generated $9,205 in revenue from 114 transactions and 2,431 sessions with a lower conversion rate of 4.50-5.00%. Similarly, nouveaulashes.com had a higher revenue of $75,021 from 661 transactions and 17,781 sessions but with a lower conversion rate of 3.50-4.00%. nourishlash.com also had a comparable Average Order Value (AOV) range of 100-125 with nouveaulashes.com, indicating strong customer value perception. Overall, nourishlash.com showcased superior performance in key metrics among its competitors in the lash industry.

woolash.com screenshot
#1 woolash.com
9.2K
Revenue
2.4K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
75K
Revenue
17.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In September large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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