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Dec 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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41K
Revenue
Dec 25
5.4K
Sessions
Dec 25
6.5-7.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $780.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced growth of 40%, compared to the preceding three months.

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nourishlash.com revenue growth for last six months
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OVERVIEW
In December 2025, nourishlash.com generated $40,971 in online sales, below the BEAUTY AND COSMETICS median of $53,444, despite boasting an impressive conversion rate of 6.50-7.00%, well above the category average of 4.87%. The average order value (AOV) ranged from $100-125, falling short of the high benchmark of $191. The website attracted 5,364 sessions, significantly lower than the median of 23,270, with the leading competitor, sephora.com, amassing over 76 million sessions, while ulta.com dominated sales with $152,769,917, highlighting nourishlash.com's potential for growth in a competitive market.
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nourishlash.com competitors

When comparing nourishlash.com to its competitors in the lash growth industry as of December 2025, it stands out for its solid performance. nourishlash.com generated a revenue of $40,971 from 375 transactions and 5,364 sessions, with an average order value (AOV) ranging between $100-$125 and a conversion rate of 6.50-7.00%. In comparison, woolash.com lagged behind with only $5,208 in revenue from 75 transactions and 1,755 sessions, an AOV of $50-$75, and a conversion rate of 4.00-4.50%. On the other hand, nouveaulashes.com outperformed nourishlash.com with $81,665 in revenue from 746 transactions and 16,400 sessions, the same AOV range of $100-$125, and a conversion rate of 4.50-5.00%. Overall, nourishlash.com demonstrated strong growth potential and customer engagement in the market.

woolash.com screenshot
#1 woolash.com
5.2K
Revenue
1.8K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
81.7K
Revenue
16.4K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In December large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In December large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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