Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2026
All countries
Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for nourishlash.comnourishlash.com

Start benchmarking for free
Sign in with GoogleSign up with Google
19.5K
Revenue
May 26
3.2K
Sessions
May 26
5.5-6.0%
Conv. rate
May 26
$100-125
AOV
May 26
Loading...

Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $515.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$515.3K
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
View real-time data

Over the past three months, nourishlash.com revenue has experienced growth of 17%, compared to the preceding three months.

View real-time data
nourishlash.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2026, nourishlash.com reported online sales revenue of $19,547, significantly below the BEAUTY AND COSMETICS median of $41,533, while maintaining a strong conversion rate of 5.50-6.00%, well above the industry average of 4.55%. The average order value (AOV) ranged between $100-125, though still lower than the high of $205. With 3,173 sessions, nourishlash.com attracted far fewer visitors than the median of 16,416 in its category, overshadowed by ulta.com's impressive revenue of $131,310,258 and sephora.com's staggering 60,095,887 sessions, highlighting the competitive landscape in the beauty and cosmetics market.
Read more

nourishlash.com competitors

In May 2026, nourishlash.com generated a revenue of $19,547 from 178 transactions, yielding an AOV of $100-125 and a conversion rate of 5.50-6.00% across 3,173 sessions. In contrast, its competitor, nouveaulashes.com, outperformed significantly with a revenue of $77,135 from 672 transactions, translating to an AOV in the same range and a lower conversion rate of 4.00-4.50%. While nourishlash.com boasts a slightly higher conversion rate, its total revenue and transaction count are notably lower than nouveaulashes.com, which had over five times the revenue from more than five times the transactions. This highlights the competitive edge of nouveaulashes.com in attracting a larger customer base, despite its lower conversion efficiency.

nouveaulashes.com screenshot
#1 nouveaulashes.com
77.1K
Revenue
16.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at nourishlash.com

In May large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries nourishlash.com operates in

nourishlash.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard