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Jul 2026
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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8.7K
Revenue
Jul 26
1.5K
Sessions
Jul 26
5.0-5.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $515.3K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$515.3K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced decline of 72%, compared to the preceding three months.

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nourishlash.com revenue decline for last six months
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OVERVIEW
nourishlash.com has an impressive conversion rate of 5.00-5.50%, significantly higher than a typical store in the beauty and cosmetics category, which ranges from 1.1% to 4.37%. In July 2026, the site generated $8,677 in revenue, contrasting sharply with a typical store in the beauty and cosmetics category, which generates around $39,200 monthly. The average order value (AOV) stands at $100-125, well within the category's typical range of $52 to $207. Additionally, nourishlash.com attracted 1,462 sessions, considerably lower than a typical store in the beauty and cosmetics category that sees about 17,100 sessions each month, highlighting growth opportunities for the site.
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nourishlash.com competitors

In July 2026, nourishlash.com trails its competitor, nouveaulashes.com, most significantly in revenue, generating only $8,677 compared to nouveaulashes.com’s $81,800, a difference of $73,100. This gap is further highlighted by transactions, where nourishlash.com recorded 80 compared to nouveaulashes.com’s 760, trailing by 680 transactions. The number of sessions also demonstrates a stark contrast, with nourishlash.com attracting just 1,462 sessions against nouveaulashes.com’s 18,800, a gap of 17,300. Both domains have the same average order value (AOV) range of $100-125, but despite this similarity, nourishlash.com’s conversion rate of 5.00-5.50% slightly outperforms nouveaulashes.com’s 4.00-4.50%. Overall, while nourishlash.com has a competitive edge in conversion rate, it significantly lags behind nouveaulashes.com in critical metrics like revenue, transactions, and sessions, underscoring the challenges it faces in the marketplace.

nouveaulashes.com screenshot
#1 nouveaulashes.com
81.8K
Revenue
18.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
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TOP MARKET PERFORMERSby revenue
nourishlash.com vs top market performers
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conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In July large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In July large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries nourishlash.com operates in

nourishlash.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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