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Oct 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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51.3K
Revenue
Oct 25
6.8K
Sessions
Oct 25
6.5-7.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com Annual Revenue and Growth

nourishlash.com's annual sales on its online store amounted to $780.3K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$780.3K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nourishlash.com revenue by year

nourishlash.com's monthly revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced growth of 32%, compared to the preceding three months.

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nourishlash.com revenue growth for last six months
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OVERVIEW
In October 2025, nourishlash.com generated $51,283 in online sales, outperforming the BEAUTY AND COSMETICS median of $41,294, with an impressive conversion rate of 6.50-7.00%, exceeding the sector's high benchmark of 4.65%. Its average order value (AOV) ranged from $100-125, while the industry high stands at $202. The website recorded 6,789 sessions, notably lower than the median of 18,156 in its category, with sephora.com leading at an astounding 49,510,502 sessions. Despite this, nourishlash.com remains competitive, showcasing robust metrics within the vibrant beauty and cosmetics landscape.
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nourishlash.com competitors

In October 2025, nourishlash.com generated a revenue of $51,283 with 446 transactions and 6,789 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 6.50-7.00%. Comparing it to its competitors, woolash.com had a revenue of $7,198 with 95 transactions and 2,069 sessions, an AOV of $75-100, and a conversion rate of 4.50-5.00%. On the other hand, nouveaulashes.com outperformed nourishlash.com with a revenue of $67,177 from 595 transactions and 15,769 sessions, with a similar AOV of $100-125 but a lower conversion rate of 3.50-4.00%. While nourishlash.com and nouveaulashes.com have comparable AOVs and conversion rates, nourishlash.com falls short in terms of revenue, transactions, and sessions when compared to nouveaulashes.com, indicating potential areas for improvement in order to compete more effectively in the market.

woolash.com screenshot
#1 woolash.com
7.2K
Revenue
2.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
67.2K
Revenue
15.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In October large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In October large majority of sales on nourishlash.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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