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Jul 2025
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Home/Insights/Retailers/nourishlash.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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30.8K
Revenue
4.3K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
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Nourishlash.com is a website that offers a variety of products related to lash care and enhancement. The online platform sells lash serums, mascaras, and tools to help customers nourish, strengthen, and enhance their eyelashes. The site provides a convenient and accessible platform for customers to explore different options for their lash care needs.

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nourishlash.com's revenueOVER TIME
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Over the past three months, nourishlash.com revenue has experienced decline of 31%, compared to the preceding three months.

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nourishlash.com revenue decline for last six months
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OVERVIEW
In July 2025, nourishlash.com in the BEAUTY AND COSMETICS industry had online sales revenue of $30,791 (median: $48,182), a conversion rate of 5.50-6.00% (industry range: 1.0%-4.31%), and an AOV of $100-125 (industry range: $51-$211). The website had 4,264 sessions, below the industry median of 20,909, with the highest sessions at 41,064,568 for sephora.com. The largest online store in the category was themancompany.com with $113,233,299 in revenue.
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nourishlash.com competitors

In July 2025, nourishlash.com generated $30,791 in revenue from 255 transactions and 4,264 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 5.50-6.00%. Comparing this to its competitors, woolash.com generated $33,635 in revenue from 402 transactions and 9,179 sessions, with an AOV of $75-100 and a conversion rate of 4.00-4.50%. On the other hand, nouveaulashes.com outperformed both with $44,011 in revenue from 374 transactions and 10,942 sessions, an AOV of $100-125, but a lower conversion rate of 3.00-3.50%. While nourishlash.com has a competitive conversion rate, woolash.com has a higher number of transactions and sessions, and nouveaulashes.com leads in revenue and sessions. Each competitor excels in different metrics, making them strong contenders in the market.

woolash.com screenshot
#1 woolash.com
33.6K
Revenue
9.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nouveaulashes.com screenshot
#2 nouveaulashes.com
44K
Revenue
10.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nourishlash.com vs top market performers
nourishlash.com
top retailers
conversion rate vs average order value for nourishlash.com and its competitors
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Revenue share by device at nourishlash.com

In July large majority of sales on nourishlash.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on nourishlash.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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nourishlash.com channels

Identify top traffic channels that drive growth for nourishlash.comand discover how performance of traffic channels has changed over time.

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nourishlash.com Google Ads spend

Evaluate nourishlash.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nourishlash.com devices

Review nourishlash.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nourishlash.com top markets

Explore nourishlash.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nourishlash.com country & global rank

Assess the ranking of nourishlash.com among other retailers within its primary country and worldwide.

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