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Jan 2026
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Home/Insights/Retailers/nutribullet.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.2M
Revenue
Jan 26
540.7K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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shop nutribullet personal and full-size blenders, discover new smoothie recipes and read the latest health blogs.

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nutribullet.com Annual Revenue and Growth

nutribullet.com's annual sales on its online store amounted to $24.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$24.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nutribullet.com revenue by year

nutribullet.com's monthly revenueOVER TIME
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Over the past three months, nutribullet.com revenue has experienced growth of 56%, compared to the preceding three months.

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nutribullet.com revenue growth for last six months
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OVERVIEW
In January 2026, nutribullet.com generated $2,243,791 in online sales, significantly surpassing the HEALTH industry median of $107,348, while its conversion rate ranged between 3.00-3.50%, closely aligned with the high end of the industry at 3.69%. The average order value (AOV) stood between $125-150, below the HEALTH sector's high of $373. With 540,729 sessions, nutribullet.com achieved remarkable engagement compared to the HEALTH median of 31,108 sessions, although still trailing the top performer, orthofeet.com, which recorded 2,570,411 sessions. Overall, these metrics indicate nutribullet.com's strong presence in the HEALTH market.
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nutribullet.com competitors

In January 2026, nutribullet.com generated $2,243,791 in revenue from 16,320 transactions with 540,729 sessions. With an average order value (AOV) of $125-$150, their conversion rate ranged from 3.00% to 3.50%. Comparatively, lakeland.co.uk, a competitor, outperformed nutribullet.com with $4,034,808 in revenue from 49,975 transactions and 1,865,475 sessions. Despite a lower AOV of $75-$100, lakeland.co.uk had a conversion rate between 2.50% to 3.00%. While nutribullet.com had a higher AOV and conversion rate, lakeland.co.uk significantly surpassed them in revenue, transactions, and sessions. This suggests that lakeland.co.uk may have a larger customer base or more competitive pricing strategies compared to nutribullet.com in the health and wellness products market.

lakeland.co.uk screenshot
#1 lakeland.co.uk
4M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
nutribullet.com vs top market performers
nutribullet.com
top retailers
conversion rate vs average order value for nutribullet.com and its competitors
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Revenue share by device at nutribullet.com

In January large majority of sales on nutribullet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on nutribullet.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nutribullet.com channels

Identify top traffic channels that drive growth for nutribullet.comand discover how performance of traffic channels has changed over time.

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nutribullet.com Google Ads spend

Evaluate nutribullet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nutribullet.com devices

Review nutribullet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nutribullet.com top markets

Explore nutribullet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nutribullet.com country & global rank

Assess the ranking of nutribullet.com among other retailers within its primary country and worldwide.

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