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Jul 2026
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.8M
Revenue
Jul 26
1.2M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $39.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$39.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

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lakeland.co.uk revenue decline for last six months
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OVERVIEW
lakeland.co.uk outperforms an average home and garden store in several key metrics. In July 2026, it generated $2.8 million in online sales, significantly higher than the $118,000 typical for the category. Its conversion rate ranges from 2.00% to 2.50%, comfortably within the category's typical range of 0.64% to 3.35%. The average order value (AOV) of $100-125 aligns with the category's typical range of $99 to $687. With 1.2 million sessions, lakeland.co.uk far exceeds the 33,500 sessions of an average home and garden store.
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lakeland.co.uk competitors

In July 2026, lakeland.co.uk significantly trails its competitors in revenue, generating only $2.8 million compared to currys.co.uk's $265.3 million, falling short by $262.5 million. While it records 26,200 transactions and 1.2 million sessions, it remains far behind competitors like dunelm.com, which boasts 225,000 transactions from 18.8 million sessions. The average order value (AOV) for lakeland.co.uk is $100-125, much lower than wilko.com's AOV of $125-150 and significantly less than the $325-350 from currys.co.uk. Conversion rates for lakeland.co.uk range from 2.00-2.50%, which is notably lower than nisbets.co.uk's 5.50-6.00%. Overall, lakeland.co.uk ranks last among its competitors across all key metrics.

nisbets.co.uk screenshot
#1 nisbets.co.uk
17.6M
Revenue
1.4M
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
dunelm.com screenshot
#2 dunelm.com
49.3M
Revenue
18.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
wilko.com screenshot
#3 wilko.com
17.6M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
therange.co.uk screenshot
#4 therange.co.uk
57.7M
Revenue
14.1M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
currys.co.uk screenshot
#5 currys.co.uk
265.3M
Revenue
21.9M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In July large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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