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Apr 2026
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3M
Revenue
Apr 26
1.2M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $39.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$39.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced decline of 42%, compared to the preceding three months.

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lakeland.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, lakeland.co.uk achieved online sales revenue of $3,026,771, significantly surpassing the home and garden industry median of $116,511, while its conversion rate of 2.50-3.00% is close to the industry's high of 3.31%. With an average order value (AOV) of $75-100, it remains below the high of $676, amidst a total of 1,219,262 sessions—far exceeding the median of 34,309 yet dwarfed by homedepot.com's staggering 184,735,892 sessions, underscoring lakeland.co.uk's strong market presence within the competitive home and garden sector.
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lakeland.co.uk competitors

In April 2026, lakeland.co.uk reported revenue of $3,026,771 from 33,726 transactions across 1,219,262 sessions, achieving an average order value (AOV) between $75 and $100 with a conversion rate of 2.50-3.00%. In contrast, competitors such as currys.co.uk dominated with a staggering revenue of $226,613,024 from 653,830 transactions, highlighting its higher AOV of $325-350 and a conversion rate of 3.00-3.50%. Similarly, dunelm.com generated $41,222,638 from 247,170 transactions with a lower AOV of $150-175 and a conversion rate of 1.00-1.50%. nisbets.co.uk showed strong performance with $18,660,289 in revenue and a higher conversion rate of 4.50-5.00%, indicating a robust online presence. Meanwhile, wilko.com and therange.co.uk, while also successful, trailed behind in revenue and transaction counts compared to the leading players.

nisbets.co.uk screenshot
#1 nisbets.co.uk
18.7M
Revenue
1.7M
Sessions
4.5-5.0%
Conv. rate
$225-250
AOV
dunelm.com screenshot
#2 dunelm.com
41.2M
Revenue
18M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
wilko.com screenshot
#3 wilko.com
11.3M
Revenue
2.9M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#4 therange.co.uk
37.4M
Revenue
12.1M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
currys.co.uk screenshot
#5 currys.co.uk
226.6M
Revenue
18.9M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In April large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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