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Dec 2025
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.4M
Revenue
Dec 25
2.2M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $55.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$55.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced growth of 154%, compared to the preceding three months.

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lakeland.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, lakeland.co.uk generated $5,394,804 in online sales, significantly outpacing the home_and_garden industry median of $114,229, despite the category leader, homedepot.com, achieving $1,505,674,874. The site boasted a conversion rate of 3.00-3.50%, exceeding the low end of the spectrum at 0.7% and nearing the very high benchmark of 3.32%. With an average order value (AOV) between $75-100, lakeland's AOV remained above the industry low of $88 but well below the high of $667. The site recorded 2,227,895 sessions, substantially higher than the median of 33,723 in the sector.
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lakeland.co.uk competitors

In December 2025, lakeland.co.uk lagged behind some of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. For example, while lakeland.co.uk generated $5,394,804 in revenue from 67,391 transactions and 2,227,895 sessions with an AOV of $75-100 and a conversion rate of 3.00-3.50%, its competitor currys.co.uk outperformed it significantly with revenue of $490,634,564 from 1,451,888 transactions and 34,506,911 sessions. currys.co.uk also had a higher AOV of $325-350 and a conversion rate of 4.00-4.50%. Other competitors like dunelm.com, therange.co.uk, and nisbets.co.uk also surpassed lakeland.co.uk in various metrics, showcasing a need for potential improvement and optimization in order to remain competitive in the market.

nisbets.co.uk screenshot
#1 nisbets.co.uk
16.3M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$225-250
AOV
dunelm.com screenshot
#2 dunelm.com
60.8M
Revenue
29.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wilko.com screenshot
#3 wilko.com
12M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#4 therange.co.uk
34.5M
Revenue
13.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
currys.co.uk screenshot
#5 currys.co.uk
490.6M
Revenue
34.5M
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In December large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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