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Aug 2026
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.2M
Revenue
Aug 26
1.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $39.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$39.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced decline of 3.1%, compared to the preceding three months.

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lakeland.co.uk revenue decline for last six months
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OVERVIEW
In August 2026, lakeland.co.uk significantly outperformed an average home and garden store, generating $3.2 million in online sales compared to around $130,000 monthly. With 1.3 million sessions, it far exceeds the typical store's 36,700 sessions. Its conversion rate of 2.00-2.50% is well within the category's typical range of 0.64% to 3.35%. Additionally, the average order value (AOV) of $100-125 aligns closely with the typical range of $98 to $688, highlighting its competitive standing in the home and garden category.
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lakeland.co.uk competitors

In August 2026, lakeland.co.uk trails significantly in revenue, generating $3.2 million compared to competitors like currys.co.uk, which boasts $250.3 million. While sessions for lakeland.co.uk stand at 1.3 million, it ranks fifth, well behind dunelm.com at 23.2 million sessions. In terms of transactions, lakeland.co.uk records 29,800, falling short of wilko.com with 125,000 transactions. However, lakeland.co.uk's average order value (AOV) of $100-125 is competitive, especially against wilko.com at $125-150. Conversion rates for lakeland.co.uk range from 2.00-2.50%, which is lower than the 5.00-5.50% achieved by nisbets.co.uk but similar to the 1.50-2.00% of therange.co.uk. Overall, lakeland.co.uk shows potential but has room for growth against its more successful competitors.

nisbets.co.uk screenshot
#1 nisbets.co.uk
15.4M
Revenue
1.3M
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
dunelm.com screenshot
#2 dunelm.com
57.1M
Revenue
23.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
wilko.com screenshot
#3 wilko.com
17.1M
Revenue
3.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
therange.co.uk screenshot
#4 therange.co.uk
55M
Revenue
12.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
currys.co.uk screenshot
#5 currys.co.uk
250.3M
Revenue
22.4M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In August large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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