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Sep 2026
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.6M
Revenue
Sep 26
1.4M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $39.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$39.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced growth of 1.6%, compared to the preceding three months.

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lakeland.co.uk revenue growth for last six months
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OVERVIEW
lakeland.co.uk performs significantly better than an average home and garden store, with online sales revenue reaching $2.6 million in September 2026, compared to the typical $110,000. The site's conversion rate of 2.00-2.50% falls within the typical range of 0.64% to 3.34%, while its average order value (AOV) of $75-100 is below the typical $98 to $681. With 1.4 million sessions, lakeland.co.uk far exceeds the average home and garden store's 30,400 sessions, showcasing its strong online presence.
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lakeland.co.uk competitors

In September 2026, lakeland.co.uk trails its competitors significantly in revenue, generating $2.6 million compared to the $337.9 million of currys.co.uk, the leader in the market. While lakeland.co.uk has 32,100 transactions, nisbets.co.uk surpasses this with 65,900 transactions. In terms of sessions, lakeland.co.uk ranks fifth, recording 1.4 million, whereas wilko.com leads with 2.6 million sessions. The average order value (AOV) for lakeland.co.uk ranges from $75-100, which is lower than wilko.com’s $100-125. Additionally, lakeland.co.uk's conversion rate of 2.00-2.50% is outperformed by competitors like nisbets.co.uk, boasting a conversion rate of 5.00-5.50%. Overall, lakeland.co.uk faces considerable challenges compared to its more successful competitors.

nisbets.co.uk screenshot
#1 nisbets.co.uk
15.5M
Revenue
1.2M
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
dunelm.com screenshot
#2 dunelm.com
54M
Revenue
22M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wilko.com screenshot
#3 wilko.com
11M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
therange.co.uk screenshot
#4 therange.co.uk
33M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
currys.co.uk screenshot
#5 currys.co.uk
337.9M
Revenue
22.2M
Sessions
4.0-4.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In September large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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