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Oct 2025
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.3M
Revenue
Oct 25
1.6M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $55.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$55.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced growth of 40%, compared to the preceding three months.

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lakeland.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, lakeland.co.uk generated online sales revenue of $4,305,459, significantly surpassing the median of $117,921 in the home_and_garden category, while also achieving a conversion rate of 3.00-3.50%, just below the category high of 3.47%. The average order value (AOV) ranged from $75 to $100, lower than the high of $676. With 1,629,971 sessions, lakeland.co.uk far exceeded the median of 30,856 but lagged behind the market leader, homedepot.com, which boasts an astounding 152,722,965 sessions, showcasing both its potential and the competitive landscape it operates within.
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lakeland.co.uk competitors

In October 2025, lakeland.co.uk had a revenue of £4,305,459 from 52,790 transactions with 1,629,971 sessions, boasting an average order value (AOV) of £75-100 and a conversion rate of 3.00-3.50%. In comparison, nisbets.co.uk led the pack with a revenue of £17,398,376 from 77,509 transactions and 1,484,085 sessions, with an AOV of £200-225 and a conversion rate of 5.00-5.50%. On the other hand, dunelm.com recorded a revenue of £61,734,281 from 404,153 transactions and 26,263,967 sessions, featuring an AOV of £150-175 and a conversion rate of 1.50-2.00%. wilko.com and The Range also had strong performances, while currys.co.uk emerged as a market leader with a substantial revenue of £363,882,201 from 1,125,052 transactions and 22,683,055 sessions, showcasing an impressive AOV of £300-325 and a conversion rate of 4.50-5.00%.

nisbets.co.uk screenshot
#1 nisbets.co.uk
17.4M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
dunelm.com screenshot
#2 dunelm.com
61.7M
Revenue
26.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wilko.com screenshot
#3 wilko.com
10.4M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
therange.co.uk screenshot
#4 therange.co.uk
33.5M
Revenue
10.6M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
currys.co.uk screenshot
#5 currys.co.uk
363.9M
Revenue
22.7M
Sessions
4.5-5.0%
Conv. rate
$300-325
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In October large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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