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Nov 2025
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Home/Insights/Retailers/lakeland.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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6.9M
Revenue
Nov 25
2.7M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Lakeland.co.uk is a website offering a diverse range of products. Their inventory includes kitchenware, home appliances, bakeware, cookware, cleaning supplies, and food storage items. The website features an easy-to-navigate interface, providing customers with a seamless shopping experience. Additionally, it offers interactive features such as customer reviews and expert tips.

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lakeland.co.uk Annual Revenue and Growth

lakeland.co.uk's annual sales on its online store amounted to $55.1M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$55.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lakeland.co.uk revenue by year

lakeland.co.uk's monthly revenueOVER TIME
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Over the past three months, lakeland.co.uk revenue has experienced growth of 121%, compared to the preceding three months.

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lakeland.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, lakeland.co.uk generated online sales of $6,937,077, significantly surpassing the home_and_garden median of $122,040, while maintaining a conversion rate of 3.00-3.50%, just shy of the high benchmark of 3.53%. With an average order value (AOV) of $75-100, lakeland.co.uk is positioned below the category’s high AOV of $672, but above the low of $95. The site attracted 2,693,158 sessions, notably higher than the median of 32,500 but dwarfed by the leader, homedepot.com, with 171,906,089 sessions, indicating a strong performance within the competitive landscape.
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lakeland.co.uk competitors

In November 2025, lakeland.co.uk had a revenue of $6,937,077 from 86,016 transactions and 2,693,158 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00-3.50%. Compared to its competitors, lakeland.co.uk falls behind in terms of revenue and transactions. For example, curry.co.uk generated $580,889,261 in revenue from 1,758,187 transactions and 34,803,638 sessions, with an AOV of $325-350 and a conversion rate of 5.00-5.50%. nisbets.co.uk also outperformed lakeland.co.uk with a revenue of $18,487,875 from 84,923 transactions and 1,545,037 sessions, boasting a higher AOV of $200-225 and a conversion rate of 5.00-5.50%. Despite its lower revenue and transaction numbers, lakeland.co.uk maintained a competitive AOV and conversion rate similar to that of wilko.com.

nisbets.co.uk screenshot
#1 nisbets.co.uk
18.5M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
dunelm.com screenshot
#2 dunelm.com
67.9M
Revenue
27.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
wilko.com screenshot
#3 wilko.com
12.1M
Revenue
3.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
therange.co.uk screenshot
#4 therange.co.uk
41.3M
Revenue
12.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
currys.co.uk screenshot
#5 currys.co.uk
580.9M
Revenue
34.8M
Sessions
5.0-5.5%
Conv. rate
$325-350
AOV
lakeland.co.uk vs top market performers
lakeland.co.uk
top retailers
conversion rate vs average order value for lakeland.co.uk and its competitors
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Revenue share by device at lakeland.co.uk

In November large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on lakeland.co.uk, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lakeland.co.uk channels

Identify top traffic channels that drive growth for lakeland.co.ukand discover how performance of traffic channels has changed over time.

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lakeland.co.uk Google Ads spend

Evaluate lakeland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lakeland.co.uk devices

Review lakeland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lakeland.co.uk top markets

Explore lakeland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lakeland.co.uk country & global rank

Assess the ranking of lakeland.co.uk among other retailers within its primary country and worldwide.

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