Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for olay.comolay.com

Start benchmarking for free
Sign in with GoogleSign up with Google
663.9K
Revenue
371.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
Loading...

Olay.com is an online platform that provides skincare products. They sell a wide range of skincare items including cleansers, moisturizers, serums, and treatments. The website offers products formulated with various ingredients to target different skin concerns, promoting healthier-looking skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

olay.com's revenueOVER TIME
View real-time data

Over the past three months, olay.com revenue has experienced decline of 15%, compared to the preceding three months.

View real-time data
olay.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, olay.com in the BEAUTY AND COSMETICS industry had online sales revenue of $663,875, with a median revenue of $46,882. The conversion rate ranged from 2.50-3.00%, compared to a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) was between $50-75, while a high AOV in the industry was $213 and a low AOV was $53. olay.com received 371,442 sessions, with the highest at 38,510,361 from sephora.com and a median of 19,997 in the industry.
Read more

olay.com competitors

In May 2025, olay.com had a revenue of $663,875 with 10,802 transactions and 371,442 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, boots.com, a similar competitor, had significantly higher revenue of $79,663,339 with 866,800 transactions and 27,739,926 sessions, boasting a higher AOV of $75-100 and a conversion rate of 3.00-3.50%. On the other hand, theonlinedrugstore.com, another competitor, had lower revenue of $25,072 with 177 transactions and 3,483 sessions, but a much higher AOV of $125-150 and a conversion rate of 5.00-5.50%. Despite olay.com having decent metrics, it falls behind boots.com in terms of revenue, transactions, and sessions, but outperforms theonlinedrugstore.com in terms of conversion rate and AOV.

boots.com screenshot
#1 boots.com
79.7M
Revenue
27.7M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theonlinedrugstore.com screenshot
#2 theonlinedrugstore.com
25.1K
Revenue
3.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
olay.com vs top market performers
olay.com
top retailers
conversion rate vs average order value for olay.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at olay.com

In May large majority of sales on olay.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.

In May large majority of sales on olay.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

olay.com channels

Identify top traffic channels that drive growth for olay.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

olay.com Google Ads spend

Evaluate olay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

olay.com devices

Review olay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

olay.com top markets

Explore olay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

olay.com country & global rank

Assess the ranking of olay.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard