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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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609.8K
Revenue
444.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Olay.com is an online platform that provides skincare products. They sell a wide range of skincare items including cleansers, moisturizers, serums, and treatments. The website offers products formulated with various ingredients to target different skin concerns, promoting healthier-looking skin.

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olay.com's revenueOVER TIME
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Over the past three months, olay.com revenue has experienced decline of 11%, compared to the preceding three months.

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olay.com revenue decline for last six months
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OVERVIEW
In June 2025, olay.com in the BEAUTY AND COSMETICS industry had online sales revenue of $609,753, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The site received 444,479 sessions, while the top store in the category, ulta.com, generated $86,039,297 in revenue. A very high conversion rate in the industry is 4.4%, a very low conversion rate is 1.06%, a very high AOV is $209, and a very low AOV is $50. The store with the highest sessions is sephora.com with 36,910,068, while the median sessions are 19,241.
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olay.com competitors

In June 2025, olay.com generated a revenue of $609,753 with 9,945 transactions and 444,479 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, boots.com outperformed olay.com significantly with a revenue of $69,801,937, 795,730 transactions, and 27,765,702 sessions. boots.com also had a higher AOV range of $75-100 and a conversion rate of 2.50-3.00%. On the other hand, theonlinedrugstore.com had lower metrics than olay.com, with a revenue of $20,005, 141 transactions, and 2,476 sessions. However, theonlinedrugstore.com had a higher AOV of $125-150 and a significantly higher conversion rate of 5.50-6.00%. Overall, while olay.com performed well in some areas, it lagged behind boots.com and theonlinedrugstore.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

boots.com screenshot
#1 boots.com
69.8M
Revenue
27.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
theonlinedrugstore.com screenshot
#2 theonlinedrugstore.com
20K
Revenue
2.5K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
olay.com vs top market performers
olay.com
top retailers
conversion rate vs average order value for olay.com and its competitors
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Revenue share by device at olay.com

In June large majority of sales on olay.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on olay.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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olay.com channels

Identify top traffic channels that drive growth for olay.comand discover how performance of traffic channels has changed over time.

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olay.com Google Ads spend

Evaluate olay.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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olay.com devices

Review olay.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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olay.com top markets

Explore olay.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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olay.com country & global rank

Assess the ranking of olay.com among other retailers within its primary country and worldwide.

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