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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for ooni.comooni.com

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6.2M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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Ooni.com is an online platform that offers a range of outdoor pizza ovens alongside various accessories and related resources. The website enables users to explore and purchase these products, browse recipes, access cooking tips, and join a community passionate about making delicious homemade pizza in their own backyards.

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ooni.com Annual Revenue and Growth

ooni.com's annual sales on its online store amounted to $108.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$108.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ooni.com revenue by year

ooni.com's monthly revenueOVER TIME
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Over the past three months, ooni.com revenue has experienced decline of 29%, compared to the preceding three months.

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ooni.com revenue decline for last six months
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Top products on ooni.comby revenue

#1 Ooni Koda 2 Max Outdoor Kitchen Bundle
$1.7K
Price
$9.5M
Revenue
#2 Ooni Koda 16 Ultimate Bundle
$856.2
Price
$3.7M
Revenue
#3 Ooni Halo Pro Spiral Mixer
$799
Price
$2.6M
Revenue
#4 Ooni Dough Ball Maker Bundle
$969
Price
Revenue
#5 Ooni Volt 12 Electric Pizza Oven
$655.9
Price
Revenue
#6 Ooni Karu 2 Pro Ultimate Bundle
$1.2K
Price
Revenue
#7 Ooni Koda 16 Essentials Bundle
$668.9
Price
Revenue
#8 Ooni Karu 2 Pro Essentials Bundle (Natural Gas)
$1K
Price
Revenue
#9 Ooni Karu 2 Pro Essentials Bundle
$982.1
Price
Revenue
#10 Ooni Koda 2 Pro Essentials Bundle
$919
Price
Revenue
#1 Ooni Koda 2 Max Outdoor Kitchen Bundle
$1.7K
Price
$9.5M
Revenue
#2 Ooni Koda 16 Ultimate Bundle
$856.2
Price
$3.7M
Revenue
#3 Ooni Halo Pro Spiral Mixer
$799
Price
$2.6M
Revenue
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OVERVIEW
In September 2025, ooni.com generated $6,167,753 in online sales, significantly outperforming the home_and_garden median of $113,901, while also boasting a conversion rate of 1.50-2.00%, lower than the sector high of 3.36%. With an average order value (AOV) of $325-350, it remains well below the high AOV of $677 but above the low of $94. The website attracted 1,183,606 sessions, a remarkable figure compared to the home_and_garden median of 32,433, yet dwarfed by the 148,597,767 sessions of the leading competitor, homedepot.com, highlighting ooni.com's solid but niche market performance.
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ooni.com competitors

In September 2025, ooni.com stands out among its competitors in the outdoor pizza oven market. With a revenue of $6,167,753 and 17,960 transactions, ooni.com has significantly higher sales compared to its competitors. In terms of website traffic, ooni.com also leads with 1,183,606 sessions. The average order value (AOV) for ooni.com falls in the range of $325-350, which is competitive. Additionally, ooni.com boasts a conversion rate of 1.50-2.00%, showcasing its ability to turn website visits into purchases. In comparison, competitors such as gozney.com, fornobravo.com, patioandpizza.com, bakingsteel.com, and lakeland.co.uk have lower revenues, fewer transactions, and lower conversion rates. Overall, ooni.com demonstrates strong performance in revenue, transactions, website traffic, AOV, and conversion rate compared to its competitors in the outdoor pizza oven industry.

gozney.com screenshot
#1 gozney.com
1.1M
Revenue
710.7K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
fornobravo.com screenshot
#2 fornobravo.com
139.5K
Revenue
47.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
patioandpizza.com screenshot
#3 patioandpizza.com
167.9K
Revenue
29.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bakingsteel.com screenshot
#4 bakingsteel.com
97.1K
Revenue
98.4K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
lakeland.co.uk screenshot
#5 lakeland.co.uk
2.4M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
ooni.com vs top market performers
ooni.com
top retailers
conversion rate vs average order value for ooni.com and its competitors
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Revenue share by device at ooni.com

In September large majority of sales on ooni.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on ooni.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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ooni.com channels

Identify top traffic channels that drive growth for ooni.comand discover how performance of traffic channels has changed over time.

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ooni.com Google Ads spend

Evaluate ooni.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ooni.com devices

Review ooni.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ooni.com top markets

Explore ooni.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ooni.com country & global rank

Assess the ranking of ooni.com among other retailers within its primary country and worldwide.

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