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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for ooni.comooni.com

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7.9M
Revenue
Oct 25
1.4M
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$325-350
AOV
Oct 25
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Ooni.com is an online platform that offers a range of outdoor pizza ovens alongside various accessories and related resources. The website enables users to explore and purchase these products, browse recipes, access cooking tips, and join a community passionate about making delicious homemade pizza in their own backyards.

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ooni.com Annual Revenue and Growth

ooni.com's annual sales on its online store amounted to $108.6M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$108.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
ooni.com revenue by year

ooni.com's monthly revenueOVER TIME
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Over the past three months, ooni.com revenue has experienced decline of 29%, compared to the preceding three months.

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ooni.com revenue decline for last six months
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Top products on ooni.comby revenue

#1 Ooni Koda 2 Max Outdoor Kitchen Bundle
$1.7K
Price
$7.5M
Revenue
#2 Ooni Pizza Steel
$69.3
Price
$3.2M
Revenue
#3 Ooni Koda 16 Ultimate Bundle
$855.1
Price
$2.8M
Revenue
#4 Ooni Gift Card
$133.9
Price
Revenue
#5 Ooni Dough Ball Maker Bundle
$969
Price
Revenue
#6 Ooni Halo Pro Spiral Mixer
$799
Price
Revenue
#7 Ooni Volt 12 Electric Pizza Oven
$639.6
Price
Revenue
#8 Ooni Karu 2 Pro Ultimate Bundle
$1.2K
Price
Revenue
#9 Ooni Koda 2 Pro Essentials Bundle
$919
Price
Revenue
#10 Ooni Pizza Stone
$35
Price
Revenue
#1 Ooni Koda 2 Max Outdoor Kitchen Bundle
$1.7K
Price
$7.5M
Revenue
#2 Ooni Pizza Steel
$69.3
Price
$3.2M
Revenue
#3 Ooni Koda 16 Ultimate Bundle
$855.1
Price
$2.8M
Revenue
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OVERVIEW
In October 2025, ooni.com generated $7,883,691 in online sales, significantly surpassing the median of $117,921 in the home_and_garden sector, yet still far from the $1,418,970,899 of industry leader homedepot.com. The site achieved a conversion rate of 1.50-2.00%, below the high benchmark of 3.47%, with an average order value (AOV) between $325-350, also under the high AOV of $676. With 1,369,246 sessions, ooni.com significantly outperformed the median of 30,856 sessions but trailed far behind homedepot.com's staggering 152,722,965 sessions, highlighting the potential for growth.
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ooni.com competitors

In October 2025, ooni.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $7,883,691 and 23,505 transactions from 1,369,246 sessions, ooni.com had a higher AOV of $325-350 and a conversion rate of 1.50-2.00%. In comparison, its competitors such as gozney.com, fornobravo.com, patioandpizza.com, bakingsteel.com, and lakeland.co.uk had lower revenue, transactions, sessions, AOV, and conversion rates. For example, gozney.com had a revenue of $988,625 with 1,307 transactions from 712,109 sessions and an AOV of $750-775, but a lower conversion rate of 0.00-0.50%. Overall, ooni.com demonstrated strong performance across all metrics compared to its competitors in the same industry.

gozney.com screenshot
#1 gozney.com
988.6K
Revenue
712.1K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
fornobravo.com screenshot
#2 fornobravo.com
199.9K
Revenue
52K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
patioandpizza.com screenshot
#3 patioandpizza.com
92.5K
Revenue
16.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
bakingsteel.com screenshot
#4 bakingsteel.com
122.7K
Revenue
99.6K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
lakeland.co.uk screenshot
#5 lakeland.co.uk
4.3M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
ooni.com vs top market performers
ooni.com
top retailers
conversion rate vs average order value for ooni.com and its competitors
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Revenue share by device at ooni.com

In October large majority of sales on ooni.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on ooni.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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ooni.com channels

Identify top traffic channels that drive growth for ooni.comand discover how performance of traffic channels has changed over time.

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ooni.com Google Ads spend

Evaluate ooni.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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ooni.com devices

Review ooni.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ooni.com top markets

Explore ooni.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ooni.com country & global rank

Assess the ranking of ooni.com among other retailers within its primary country and worldwide.

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