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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

originaldefense.com

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Revenue

911.9

Sessions

4.0-4.5%

Conversion rate

$75-100

Average order value

Online only revenue for originaldefense.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

OriginalDefense.com is a website that offers a variety of products for personal and home defense. Their online store showcases items such as self-defense tools, home security devices, safety equipment, and surveillance gadgets. They cater to customers seeking to enhance their personal protection and security measures conveniently through their diverse product offerings.

originaldefense.com’s revenueOVER TIME
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Over the past three months, originaldefense.com revenue has experienced decline of 62%, compared to the preceding three months.

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originaldefense.com revenue decline for last six months

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OVERVIEW

originaldefense.com in the FOOD AND DRINK industry had a revenue of $3,973, conversion rate of 4.00-4.50%, AOV of $75-100, and 912 sessions in September 2024. Compared to chewy.com, the largest store in the category with $245,766,806 in revenue and 47,509,929 sessions, originaldefense.com has room for growth. The median revenue and sessions for the industry are $79,389 and 22,921 respectively. With a conversion rate of 4.00-4.50% and an AOV of $75-100, originaldefense.com is performing adequately within its industry.

originaldefense.com competitors

originaldefense.com has a revenue of $3,973 from 41 transactions with 912 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%. In comparison, sears.com, one of its competitors, has a significantly higher revenue of $4,341,436 from 50,662 transactions and 1,593,435 sessions. Despite having a similar AOV and a lower conversion rate of 3.00-3.50%, Sears outperforms originaldefense.com in terms of revenue and scale. On the other hand, ztylus.com, another competitor, lags behind both originaldefense.com and Sears with a revenue of $1,481 from 44 transactions and 1,907 sessions. ztylus.com has a lower AOV of $25-$50 and a conversion rate of 2.00-2.50%, indicating lower performance compared to both originaldefense.com and Sears.

#1 ztylus.com

1.5K

Revenue

1.9K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

#2 sears.com

4.3M

Revenue

1.6M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

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TOP MARKET PERFORMERSby revenue

originaldefense.com vs top market performers

originaldefense.com

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originaldefense.com channels

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originaldefense.com Google Ads spend

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originaldefense.com devices

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originaldefense.com top markets

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