originaldefense.com
OriginalDefense.com is a website that offers a variety of products for personal and home defense. Their online store showcases items such as self-defense tools, home security devices, safety equipment, and surveillance gadgets. They cater to customers seeking to enhance their personal protection and security measures conveniently through their diverse product offerings.
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originaldefense.com Annual Revenue and Growth
originaldefense.com's annual sales on its online store amounted to $604.9K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
originaldefense.com's monthly revenueOVER TIME
Over the past three months, originaldefense.com revenue has experienced growth of 85%, compared to the preceding three months.
originaldefense.com competitors
In August 2025, originaldefense.com shows strong performance compared to its competitor sears.com. While originaldefense.com has a revenue of $3,228 from 31 transactions and 1,012 sessions, sears.com generated significantly higher revenue of $2,700,562 from 31,541 transactions and 1,507,826 sessions. However, originaldefense.com has a higher Average Order Value (AOV) range of $100-125 compared to sears.com's range of $75-100. Additionally, originaldefense.com boasts a higher conversion rate of 3.00-3.50% while sears.com has a conversion rate of 2.00-2.50%. Despite sears.com's higher revenue and traffic, originaldefense.com demonstrates more efficient sales with a higher AOV and conversion rate, showcasing its competitiveness in the market.
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originaldefense.com channels
Identify top traffic channels that drive growth for originaldefense.comand discover how performance of traffic channels has changed over time.
originaldefense.com Google Ads spend
Evaluate originaldefense.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
originaldefense.com devices
Review originaldefense.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
